Are you looking for ways to incorporate your brand positioning statement in your advertising better? If so, then you’ve come to the right place. Incorporating your brand positioning statement into your advertising efforts will help you to create more memorable and functional ads that your target audience can connect with.
C&I Studios has a lot of experience working with a plethora of different businesses on their advertising efforts. We make sure that any advertisements we create always reflect the client’s brand positioning statement. We understand that marketing is a large beast to tackle on your own, so we’re here to help in any way we can by offering content creation or even just some sage advice.
today we’re going to share with you some tips on how you can better reflect your brand positioning statement in your ads.
What is a brand positioning statement?
First, let’s start with a refresher on what a brand positioning statement is.
A brand positioning statement is a brief sentence or two that sums up what your brand is all about. It should be clear, concise, and memorable. It is meant to capture the essence of your brand in a way that is easily understood by your target audience.
Your brand positioning statement should be reflected in all of your marketing and advertising materials. This includes your website, social media profiles, and, your ads! That way, your audience is well aware of who you are as a brand and what you stand for.
Why it’s important to incorporate your brand positioning statement in your advertisements
Now that we’ve gone over what a brand positioning statement is, let’s talk about why it’s so important to incorporate it into your ads.
As we mentioned before, your brand positioning statement should be a clear and concise reflection of who you are as a brand. Therefore, it only makes sense that you would want to include it in your advertising.
Your ads are the first point of contact that a potential customer has with your brand. So, it’s important to make sure that they are able to understand who you are and what you stand for right away.
Including your brand positioning statement in your ads is a great way to do just that.
Not only will it help new customers to understand your brand, but it will also serve as a reminder to your existing customers of what you stand for.
Plus, it can help to differentiate you from your competitors. If your target audience is seeing the same message from multiple brands, then they are more likely to remember the one that is most clear and concise.
Incorporating your brand positioning statement in your ads
There are a few different ways that you can incorporate your brand positioning statement into your advertising.
The most direct way is to simply include it as part of your ad copy. For example, if your brand positioning statement is “We are the leading provider of X,” then you can include that in your ad headline or tagline.
Another way to incorporate your brand positioning statement into your ads is to use it as a call-to-action. For example, if your brand positioning statement is “We make it easy for you to find the perfect X,” then you can use that as a call-to-action in your ads.
You can also use your brand positioning statement to create a unique selling proposition for your brand. For example, if your brand positioning statement is “We are the only company that offers X,” then you can use that to create a unique selling proposition for your brand.
Here are some tips to help you add your brand positioning statement to your ads:
- Use simple language that can be easily understood by your target audience
- Keep it short and to the point
- Make sure it is clear and concise
- Use it as a call to action
- Reflect your brand’s personality in your ads
- Be consistent with your use of the brand positioning statement across all advertising platforms
By following these tips, you can be sure that your brand positioning statement is being properly reflected in your ads. As a result, you’ll be able to better connect with your target audience.
What your ads should have a brand positioning statement?
To put it simple, every ad should include your brand positioning statement or at least a piece of it. This is because your brand positioning statement includes the most important information about your brand.
You shouldn’t just focus on your video ads or commercials. Your printed advertisements, such as billboards or transit ads, and anything from images to customer testimonials shared on social media, should also reflect your brand positioning statement.
In fact, every single touchpoint that a potential customer has with your brand should include your brand positioning statement. This includes your website, social media profiles, and of course, your ads. That way, your audience is well aware of who you are as a brand, no matter where they encounter you.
That being said, you don’t want to be too heavy-handed with it. You should still make sure that your ads are creative and attention-grabbing. After all, your goal is to get people to take notice of your brand, not just read a boring statement.
Avoid these common mistakes when incorporating your brand positioning statement into your advertising
When incorporating your brand positioning statement into your ads, there are a few mistakes that you should avoid.
First, don’t make your brand positioning statement too long or complicated. Remember, it should be clear, concise, and memorable. If it’s too long or complicated, then your audience is likely to forget it.
Second, don’t use jargon or technical terms in your brand positioning statement. Stick to language that is easy to understand. Not everyone is going to be an expert in the field in that your company exists, so it’s important to make your advertising accessible to as many people as possible in one fell swoop.
Finally, don’t make your brand positioning statement all about you. Remember, your audience is the most important thing. Make sure that your brand positioning statement speaks to them and their needs.
By following these tips, you can ensure that your brand positioning statement is incorporated into your ads in the best way possible.
How can I absolutely make sure I’m doing this right?
If you’re still not sure how to properly incorporate your brand positioning statement into your ads, then consider working with a professional marketing or advertising agency. They will be able to help you create ads that effectively reflect your brand positioning statement and connect with your target audience.
Here at C&I Studios, we’re experts in creating attention-grabbing, creative ads that reflect your brand’s unique voice. Contact us to learn more about how we can help you create successful advertising campaigns.
It doesn’t matter if you’re looking to hire us to create your advertisement from start-to-finish, or you just need our expertise on one small portion of your project, we can help. Book with us today for any of our amazing services, including production studio and equipment rentals!