Video ads are a powerful tool that businesses can use to convert on-the-fence shoppers into loyal customers. By creating engaging video content that speaks to the needs and desires of your target audience, you can create a connection with them that goes beyond simply selling a product or service.
What are the Benefits of Video Marketing?
There are many benefits of video marketing, but some of the most important ones include:
- Video ads can be highly engaging, thus increasing the likelihood that viewers will watch them all the way through.
- They can help build trust and credibility with your audience by allowing them to get to know your brand better and what you stand for.
- Video ads can be extremely shareable, thus increasing your reach and potential for conversion. You can learn how to begin your video marketing journey here.
5 Ways to Use Video Ads to Convert On-The-Fence Shoppers Into Loyal Customers
Now that we’ve covered some of the benefits of video marketing, let’s take a look at five specific ways you can use video ads to convert on-the-fence shoppers into loyal customers.
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Use video ads to tell your brand’s story
One of the best ways to use video ads is to tell your brand’s story. This is a great way to connect with your audience on a personal level and give them a reason to care about your business. When you tell your brand’s story, be sure to focus on the emotional elements that will resonate with your audience.
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Use video ads to showcase your products or services
Another great way to use video ads is to showcase your products or services in action. This is a great way to give your audience a “sneak peek” of what they can expect if they do business with you. When showcasing your products or services, be sure to highlight the benefits and value that they offer.
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Use video ads to create a sense of urgency
If you want to convert on-the-fence shoppers into paying customers, you need to create a sense of urgency. This can be done by running limited-time offers or by highlighting the scarcity of your products. Whatever you do, just make sure that your video ad is clear about what the offer is and how long it will last.
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Use video ads to build trust and credibility
If you want to build trust and credibility with your audience, video ads are a great way to do it. This is because they allow you to show, rather than just tell, your audience what your business is all about. When creating video ads to build trust and credibility, be sure to focus on your customer testimonials and case studies.
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Use video ads to drive traffic to your website
Finally, you can use video ads to drive traffic to your website. This is a great way to increase your chances of conversion by giving your audience a place to go to learn more about your business and what you have to offer. When driving traffic to your website, be sure to include a clear call-to-action in your video ad.
Video ads are a powerful tool that businesses can use to convert on-the-fence shoppers into loyal customers. By creating engaging video content that speaks to the needs and desires of your target audience, you can create a connection with them that goes beyond simply selling a product or service.
How can I Make the Most out of Video Ads?
Of course, you want to make sure that your videos are doing as much work as possible with as little effort. So, here are some tips on how to use video ads to convert on-the-fence shoppers into loyal customers:
Keep it short and sweet.
People have short attention spans, so your video ad should be no longer than 30 seconds. Get to the point quickly and leave a lasting impression. Quick commercials will do more for your marketing strategy than longer videos that try to accomplish too much.
There is the rare video or film that if created to be longer will do great things for your conversion rates. Videos like documentaries and video ads that tell a story can be much longer but more often than not, you should stick to the 30-second rule.
Tell a story.
As we mentioned before, video ads are a great way to tell your brand’s story. When telling your story, focus on the emotional elements that will resonate with your audience. This will help you create a connection with them that goes beyond simply selling a product or service.
Make it relevant.
Your video ad should be relevant to your target audience and speak to their needs and desires. Don’t try to sell them something that they don’t want or need. Relevancy also means making sure that your video ad is placed in front of the right audience.
Make it visually and audibly appealing.
Your video ad should be visually appealing, with high-quality images and video footage. This will help to hold your audience’s attention and keep them engaged. This is where you’ll want to learn how to edit videos like a wizard and add music that will really grab your audience’s attention.
Make it memorable.
You want your video ad to be memorable, so make sure it tells a story that your audience will remember. Use emotion to connect with them on a personal level and give them a reason to care about your business.
Make it professional.
It can be very beneficial to bring in a professional crew, use a professional studio, and use professional equipment when creating your video marketing strategy. Even if you’re creating a video for TikTok, you should consider using a professional-grade camera instead of your phone to record your footage. You’ll get better quality footage and won’t have to edit it as much for clarity and color.
Professional video production companies can be very costly, but there are many ways to get around that. You can find video production crews who are willing to work for a lower rate, or you can even use your own employees to shoot the video if they’re comfortable in front of the camera and have some videography experience.
C&I Studios is a great option for anyone looking for professional-quality videos. We offer not only full crews to help you create dynamic video content, but we offer studio rentals across the United States so that you can be sure that you’re filming in a quality setting. We also have plenty of equipment rentals available from cameras, to lighting equipment, and more specific pieces of technology like teleprompters. Whatever you need to create videos for your marketing strategy, C&I Studios has it available for you to use!
It’s time to use video ads to increase your conversion rates!
Video ads are a great way to increase your conversion rate. By using video ads, you can connect with your audience on a personal level and create a connection that goes beyond simply selling a product or service.
By following these tips, you can create video ads that will convert on-the-fence shoppers into loyal customers. Video ads are a powerful tool that businesses can use to build trust, credibility, and drive traffic to their website. So, if you’re looking for a way to take your business to the next level, video marketing is the way to go.
If you’re ready to book a rental or want to talk about hiring a crew for your next video production, give C&I Studios a shout! Our portfolio is full of many different types of projects, and we would love to add yours to it, too!