If you think that video content only supports the marketing department, you’d be very mistaken. Creating video content supports the entire company and brand, including the sales team.
Think about it this way- if it weren’t for your efforts in marketing, then you wouldn’t sell as much, be it services or goods. So, it stands to reason that anything the marketing department does is going to support the sales team, thus supporting the entire company.
Your company is an entire system, and each cog needs to work together in order for the machine to function smoothly. And original branded content can really help keep all the pieces moving!
How can Video Support Sales?
Video content is a crucial part of the system that is your company. It helps support the sales team in a few ways:
It attracts attention – In a world where people are bombarded with over 5,000 marketing messages each day, it’s important to find ways to stand out. Video is an excellent way to do just that.
It tells a story – A good story told well can captivate an audience and make them want to learn more. This is exactly what you want potential customers to do- you want them to be interested enough in your company that they’ll want to know more and eventually make a purchase.
It builds trust – In order for someone to hand over their hard-earned cash, they need to trust your company. Video content is an excellent way to build that trust, as it allows potential customers to get to know your company and feel like they’re part of the family.
It’s shareable – People love sharing good content, and video is no exception. If you create compelling video content, there’s a good chance it will be shared, increasing your reach and potential customer base. Having shareable content can really boost your SEO rankings, too.
As you can see, video content is an essential part of the sales process, from attracting attention to building trust and everything in between. If you’re not incorporating video into your marketing strategy, you’re missing out on a crucial opportunity to support your sales team and grow your business.
What Type of Video Content Should You Create?
Now that we’ve established that video content is important and can support your sales team, let’s look at some of the different types of video content you can create.
- Product Videos
A product video is a great way to show potential customers what your product can do and how it can benefit them. This type of video is especially useful if you’re selling a complex product that might be difficult to understand from reading a description or looking at pictures. Product videos can be simple videos that just show off the product itself all the way to videos that show off what the product can do!
- Customer Testimonials
Nothing is more persuasive than a satisfied customer testifying to the quality of your product or service. Customer testimonials are an excellent way to build trust and show potential customers that you’re a company that can be trusted. People also love hearing about other people’s stories, and this is a great way to share relevant stories!
- Company Culture Videos
A company culture video is a great way to show potential employees what it’s like to work for your company. It’s also a good way to show potential customers the people behind the scenes and what makes your company tick. As already stated, your audience is interested in stories, so showing off your employees’ stories can really grab the attention of a wide audience! Your regular customers will love being able to recognize your employees and new customers will feel that they can trust the friendly faces in the videos!
- How-To Videos
How-to videos are an excellent way to show potential customers how to use your product or service. They’re also a great way to build trust, as they show that you’re an expert in your field and you’re willing to share your knowledge. And you can get really creative with how-to videos, too! You can animate them to make them more entertaining for kids, if you sell to a child audience, or say you sell cookware and want to put on a cooking program to show off how to use your products! There’s no limit to what you can do with how-to videos!
- Explainer Videos
An explainer video is a great way to give potential customers a quick overview of what your company does and how it can benefit them. This type of video is perfect for people who are short on time or who need a little extra help understanding your product or service. Explainer videos are typically animated, so you can express some extra creativity here!
No matter what type of video content you create, make sure it’s high quality and tells a compelling story. Remember, video is an excellent way to support your sales team and grow your business, so it’s worth putting in the effort to create video content that will make a lasting impression.
How can Hiring a Production Company support your sales team further with video content?
There are a number of reasons why hiring a professional production company to create your videos is a good idea. For one, they have the experience and expertise to produce high-quality videos that will grab attention and tell a compelling story. They also have the equipment and resources to create videos that are polished and professional.
Another benefit of hiring a professional production company is that they can help you with the entire process, from start to finish. They can work with you to come up with a concept for your video, storyboard it, shoot it, edit it, and even distribute it. This takes a lot of the burden off of you and your team so that you can focus on other aspects of your business.
If you’re looking for ways to support your sales team and grow your business, video content is a great option. And if you want to ensure that your videos are of the highest quality and tell a captivating story, hiring a professional production company is the way to go.
Why Work with C&I Studios?
The simple answer is that C&I Studios is a well-rounded, full-service production studio! We have a team of experienced professionals who are experts in every stage of video production, from concept to distribution. We also offer a variety of services, so whether you need help with just the shoot or the entire process, we’re here for you.
In addition, we pride ourselves on being a one-stop shop for all your video needs. We have an in-house team of animators, so we can create any type of video you need, from explainer videos to how-to videos to corporate videos. And because we’re a full-service studio, we can handle all aspects of production, from pre-production to post-production.
If you’re looking for a production company that can provide high-quality, professional videos and offers a variety of services, C&I Studios is a perfect choice. Contact us today to learn more about how we can help you grow your business with video content!