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Hollywood Community Housing

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Hollywood Community Housing Corporation

TRANSFORMING COMMUNITIES | TRANSFORMING LIVES

Hollywood Community Housing Corporation is solving the Los Angeles housing crisis by providing communities with affordable housing, enrichment opportunities, and supportive services.

Perspective is the root to their success in tackling this crisis. Rather than look at communities and decide their needs they look to communities for guidance. They don’t make assumptions. They speak to the people, learn their hardships and their greatest needs, then deliver the means for them to overcome their greatest obstacles.

 

We believe that outreach that provides people the tools and insights to create change for themselves produce the greatest results. We appreciate everything that Hollywood Community Housing Corporation is doing for the city of Los Angeles. When they came to us to create their company branding video — to showcase their mission, ideology, and promise for the future — we were all in!

 

A major focus of the video is explaining how their organization works for the people of L.A. By showing how their leadership works alongside those who are vulnerable, yet driven to improve their lives and their communities, we created a video that is equal parts community, results-driven, uplifting, and optimistic. It is a showcase of their passion, determination, legacy, and vision… and that carries immense weight.

Closeup of a man with a goatee talking with a woman with another woman in the background
Side profile of a group of five men and two women at a ground breaking event
Boy posing for camera holding a cartoon book next to shelf with other books
Closeup of child hands holding a stack of books on a wooden table
Aerial view of housing in a city
Man in a suit with pink tie talking
Man, woman and two boys by an apartment complex
Woman putting books on table for a little girl sitting there

Hollywood Community Housing Marketing Booklet

Our company profile video conditions viewers to invest in the HCH mission.

Brand storytelling is effective because it is emotional (and humans are creatures of emotion).

 

The effectiveness of our marketing booklet was dependent on the impact of our company profile video, which is featured on the homepage of the Hollywood Community Housing website. This video is the showcase and comprehensive overview of their mission. But it is not rigid, boring, or stuffy. It focuses on people, positive change, progress, and a selfless determination to empower those in hard times. These messages resonate with a lot of people, but especially with Hollywood Community Housing’s target demographics.

 

To generate the best results, we were created a marketing booklet to be distributed alongside the premier of Hollywood Community Housing’s company video. The marketing booklet shows a different side of the same mission. It gets into the numbers and the facts, informing our audience of the crisis, the longterm downside if it doesn’t get solved, and the strides that HCH is making to change Los Angele’s housing landscape.

 

Hover over the image to the left and click the button to open Hollywood Community Housing’s marketing brochure and invest in their mission.

C&I Video Reels

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Reels

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C&I Interview Reel

Our production team are masters of the interview format. The subject is allowed to feel candid, and Producers make it their business to understand the brand in and out. Knowing the right questions to ask, how to ask them, and when, is key. That way a message can be followed which runs parallel with the video’s business goal.

 

C&I Studios functions as a well-oiled machine. Interviews can be staged and readied for shooting in record time. Existing content, or that which our team is tasked to capture, is spliced with interview footage to create something seamless yet purposeful. It is stress-free and cost effective. And the outcome is invariably a video of import that holds high sensory value. Both a verbal and visual presentation which leaves a lasting impact on the viewer.

Aerial Mastery

C&I Drone Reel

 

Step into a captivating world of aerial mastery with our drone footage reel, where the sky becomes a canvas for storytelling. Our skilled drone operators navigate the skies, capturing breathtaking landscapes, urban panoramas, and dynamic scenes with precision and artistry. Through these aerial perspectives, we craft immersive experiences that transcend conventional videography, offering an unparalleled view of the world from above. Each frame is a testament to our commitment to excellence and innovation in visual storytelling, bringing a fresh dimension to every project.

 

With state-of-the-art equipment and skilled pilots at the helm, our drone footage provides a bird’s-eye view that amplifies the impact of each video production. Each shot is a testament to the quality and innovation we bring to every project, allowing us to soar above standard visual storytelling and deliver an experience that’s truly awe-inspiring.

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Adventure Has Its Rewards

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Repurpose Video with Purpose

One of the many advantages of video content is the ability to repurpose footage to meet current business needs. No other media is as versatile. This is why we encourage our clients to be adventurous in their video productions. You should want to travel to outstanding locations, incorporate memorable faces, and diversify camera work to include everything from close-ups to drone shots. We can repurpose all this to create stellar video reels for you to share with your audiences.

 

With our video production work and editing expertise, your business can’t fail. We film expecting that your content will be reused to expand your brand story. We craft stories knowing that they should build upon the last chapter. We only use the highest-quality gear because we understand what the consumer’s standards are. We have an eye for storytelling, and that will be your advantage.

Our Team Is Your Greatest Ally

Marketing Your Brand

You can be strategic with your video reels, showing them when they answer a particular need, or extremely generous, sharing them with anyone who interacts with your brand. Best of all, video reels never go out of style. Since they are synopses of your brand story, summarizing your narrative as it unfolds, they will always remain relevant.

 

Evergreen content with this much power and versatility is hard to come by. Fortunately, if you have already worked with us, there is no need to start from scratch. We keep all of our content for life, so we are prepared to edit a video reel for your brand storytelling needs whenever you need it. And if you are starting from scratch, trust that we will use our entire bag of tricks to create a video that can be tastefully reproduced into your first video reel.

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Masterful Storytellers

A public-facing brand such as ours must outline benchmarks beyond traditional business goals. In short, we have to engage audiences frequently and on a more intimate level. This requires that we budget more time and resources in the creation of original content.

 

The advent of social media has made this the case for nearly every brand that aims to engage the public and gain value from consumer participation. A major part of business success is, therefore, dependent on the consumer-brand relationship.

 

There is no such thing as passive consumers anymore. Obviously, there are, but they do not benefit your business beyond a single sale. The consumers that businesses need to attract to thrive are the ones who want to be involved in the shaping of their brand story. This puts content creation at the center of your business interests.

Telling Your Story Your Way

Consumers have more control than ever, especially over the way audiences interact with brands. This is a good thing… if you play your cards right by staying at the forefront of content creation. Brands should allow consumers to participate in the telling of their story, however, by no means should they allow them to narrate it for them.

 

We implement video reels to ensure that the telling of our story remains in our control. Through fast-paced, high-quality, and engaging media we are capable of providing a synopsis of our brand, our mission, our successes, and our many adventures in a matter of seconds. The more video reels we have the more control we have over our public-facing image.

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