Lincoln came to us for help with talent, production, location, etc. for these two separate commercials about two different cars aimed towards opposite demographics.
This shoot was the first time we have ever used a car mount for our cameras in order to get the angles we wanted. You can see one of our staff members assembling the mount in the behind-the-scenes photos below!
The shoot took two days to complete and included a casting call and location scouting (we finally settled on three separate locations). The commercials are themed around a date night that Lincoln set up by allowing people to sign up for.
The two couples were able to use the cars for the evening and Lincoln paid for their dates! We thought this was a pretty neat concept for advertising both cars and date nights.
The Lincoln project pushed our team into new technical territory with the use of car-mounted camera rigs for the first time. Automotive commercials demand smooth, cinematic shots that showcase both the vehicle and the lifestyle it represents, and mounting cameras directly to the car allowed us to capture driving sequences with a level of intimacy that chase cars and drones cannot replicate. Over the two-day shoot, our crew coordinated talent, multiple locations, and complex equipment setups while keeping the production on schedule. At C&I Studios, this kind of logistical challenge is where our video production experience shows. From casting calls and location scouting across South Florida to rigging specialized camera mounts, we manage every detail so the creative vision stays on track. Automotive, lifestyle, and experiential marketing brands benefit from our ability to combine technical precision with compelling storytelling. See more of our commercial productions in our portfolio.
