Amiri
Luxury Retail Video and Photo
Amiri is a fashion boutique based out of Los Angeles. This luxury fashion brand has built its reputation on California-inspired design and refined craftsmanship since 2014. When they needed promotional content for their retail space, they required video and photography that would communicate the clean, sophisticated aesthetic of their store while showcasing their products. We provided commercial video production and photography services that captured the elements of their retail environment and the carefully curated product displays that make Amiri’s stores feel like high-end gallery spaces.
Amiri
Capturing Fashion in Motion
We arrived at Amiri’s store early to work with natural light filtering through the space. The goal was capturing the intentional simplicity that defines their retail design in the environment. We moved through the space documenting how their fashion products interact with the architecture, understanding that every element had been chosen to create a specific mood. Wide establishing shots showed the clean lines and open floor plan, while closer framing isolated individual pieces against neutral backgrounds. The lighting approach stayed subtle, using available light supplemented with minimal fills to maintain the soft, elevated atmosphere.
Editing for Social Platforms
The post-production process shaped footage and photography into content optimized for social media distribution. We cut a promotional video that moved quickly enough to hold attention on platforms where users scroll fast, while giving each shot enough time to communicate both product and space. Color grading maintained the bright, neutral palette their stores are known for, ensuring the final video would integrate seamlessly with their existing social media presence.
