Scouting locations for Black Violin’s music video was quite the task.
We had less than two weeks to find talent and secure locations and permits in Los Angeles and Fort Lauderdale. One of the leading settings in “One Step” is the rooftop sequence featuring Will and Kev. They’re overlooking downtown Los Angeles, using the rooftop as a platform to address the world. To make these scenes possible, we had to figure out a way to get a grand piano on a roof! As you can see, we got the job done.
The equipment we used (mainly when shooting on the rooftop) also made a great impact on the quality of the video. We used the Orion anamorphic lens for these scenes. Whereas some lenses flare red, the Orion lens flares blue, which really played to color palette we developed. Similarly, these blue sun flares add to the message communicated in the lyrics, adding a somewhat heavenly voice to the language.
Shooting with RED Digital Cameras
One of the best parts of working with RED Digital Cinema cameras is the quality of the frame grabs. No other camera in the industry can generate such crisp, flawless stills. One of our favorite cameras in our arsenal is the 8k RED Monstro VV. It’s capable of pulling 8k stills at over 60 frames per second. These screen grabs are a result of RED’s masterwork engineering.
Finetuning The Story
We are a turnkey agency, in that we take each project from concept to delivery. Because of this, we house a full creative suite of editing and post-production software. One of our most powerful editing software, which we used to put the final touches on Black Violin’s “One Step” music video, is DaVinci Resolve. This is the best color correction and non-linear video editing application for macOS by Blackmagic Design.
Since editing is one of the most critical steps in our process, nothing is overlooked. DaVinci Resolve helps us zone-in on key points of interest to create maximum clarity and outstanding color harmony. In this phase, we take all the footage, audio, and additional assets and lay them on a timeline to arrange the absolute best narrative flow. This process is extremely time-consuming. According to the industry standard, every minute of shooting translates to an hour of editing, which makes sense since this is where true storytelling comes together.
After editing, the project moves to color correction and audio mixing. This is where we balance the footage for proper exposure and grade the footage to give it a look that improves the overall story. Audio mixing is similar to video editing. While video editing pertains to video only, audio mixing has to take all of the audio sources and blend them to broadcast quality sound. All of this is done by our very strong and talented post-production team, who work around the clock to meet our client’s deadlines.