Reach Out And Play
A Video Game Live Stream Fundraiser
Reach Out And Play got its start way back in 2014 during the holiday season. We invited the Fort Lauderdale community to the studio for a 12-hour live stream party to help raise money for the three featured organizations that C&I Reach supports on a monthly basis: Flutemaker Ministries, Jedidiah Learning Steps, and Watchmen on the Walls Ministries.
We brought the live stream back to life in March 2020 in an effort to help raise money for small local businesses that have been adversely impacted by the novel coronavirus. Every Friday for eight weeks, we invited local business owners to the studio to compete against our team for bragging rights and to encourage philanthropic giving amongst our audiences on Twitch, Youtube, and Instagram.
To reach a modern audience, we rebranded Reach Out And Play with new graphics and video advertising. In everything we do, we aim for the highest quality. We never settle for mediocre, so it was only right that we broke out our best production gear to create a live stream of expert quality, consistency, and clarity.
Reach Out And Play Logo Creation
Since ROAP was created way back in 2014, we needed to rebrand the fundraising initiative to reach a contemporary audience. First, we designed the logo.
The importance of a catchy and memorable logo cannot be overstated. Since our logo served as both brand representation and recognition, and also acted as an engaging cover for cut-scenes, we wanted to create something that was active and recognizable (to both avid and passive gamers).
After multiple sketches, we created a series of iconic video gaming identities that our audience would immediately connect with. Taking this a step further, we animated the logo to make it all the more exciting.
The animated logo is perhaps the most important asset. It is used during cutscenes to keep our audience engaged in the live stream while connecting the various platforms we stream from (Youtube, Instagram, Twitch, and Web).