Your Shopify store is your calling card to customers and potential customers. It is a reflection of your brand, quality, and professionalism. Therefore, it’s important that you put the best product photos forward.
Think of product photos as the first impression of your merchandise on your Shopify site. High-quality product photos can help make a great first impression, attract potential customers, and increase sales.
Let’s take a look at some tips and tricks to making sure your Shopify store is loaded with fantastic product photos. But first, let’s answer the question:
Why are Product Photos important for Shopify stores?
Product photos have the power to make an impact on customers’ first impressions of your store. Quality product photos can be a key factor in whether or not someone chooses your product over the competition. They give potential buyers an idea of what they’re purchasing and can help them feel more confident about their purchase decision.
They also entice customers into purchasing the products, if photographed correctly. When your customers can’t physically touch and feel the product, photography is the best way to showcase what you’re selling. Quality photos show off details and capture colors that help buyers get a better understanding of the product before they make the purchase.
What are some Tips and Tricks to get the best Photos?
Here are some tips and tricks to help you get the most out of your product photos:
Use natural lighting: Natural light can make all the difference in how your product photos look. Try to take your pictures during the day and use window light as much as possible. Turn off all other lights, such as overhead lighting, so that you don’t get glare on the photo.
If natural light isn’t an option, use a lightbox. A lightbox gives you consistent and even lighting so that your product photos will look great. Lightboxes are best suited for smaller products and can be easy to build if you don’t have access to one. Or, for larger products, consider renting a studio with professional lighting.
Backgrounds matter: A plain white background is always the best option for product photos as it allows the focus to be on the product itself. If you’d like to add some visual interest, try adding a subtle texture or pattern in the background.
Of course, you can, and should, plan to take some product on white photographs, too, to really showcase the product’s details.
Pay attention to details: Make sure that you are paying attention to all the small details in your product photos, such as making sure all products are straight and that no dirt or dust is present. You should also use props sparingly and make sure they don’t take away from the actual product itself.
Invest in a good camera: If you can, invest in a good digital SLR camera and a good lens. This will help you get the highest quality product photos possible. Of course, these can be expensive, but it is an investment to make sure you’re getting a great shot. But there are other ways to get your hands on a great camera; rentals can be found with professional production and media companies.
Use a tripod: A tripod is a must when it comes to getting great product photos. It ensures that your photos are taken from the same angle every time, so your products look consistent. It also makes sure that your camera is stable to that crystal clear photograph. You’ll just want to make sure that it’s level so that your photos aren’t crooked.
Get creative with props: Adding props can add more interest to your product photos. Think about how you can make your products stand out with creative and unique props that are relevant to the product you’re trying to sell.
However, you want to make sure that they don’t overpower the actual product you’re trying to show off and that your customers don’t think that the props come with the product when they purchase it. This one is a balancing act. Consider using props when staging a scene to show your customers what the product would look like in their own homes.
Edit for perfection: Even the best product photos will need some editing. Use software like Photoshop, Lightroom, or GIMP to adjust the brightness, contrast, saturation, and other settings to bring out the beauty of your images. Editing your product photos will help you show off your products in the best way possible.
Following these tips and tricks will help you make sure that your Shopify store looks professional and attractive. Not only will it attract more customers, but they’ll be more likely to buy when they can see exactly what they are getting. With good product photos, you can have the perfect images for your store!
Where can I turn to for assistance with my Product Photography?
If you’re looking for help, consider contacting C&I Studios!
As a professional production company, C&I Studios has extensive experience with product photography. We have many different services to assist you in your product photography, and you can hire us for any or all of them! We provide a variety of packages, so you can be sure to get the best price and the best results.
For example, we offer equipment rentals that allow you access to high-end photography gear that will provide you with great photos at the start so that you don’t have to spend extra time editing poor photos. We also have fantastic studios that are fully equipped so that you don’t have to worry about having the best lighting or the best props.
Lastly, we provide all types of photo editing services that can help you turn your already great product photos into perfect ones! We use a variety of software to edit photos from color and contrast adjustments to creative touch-ups.
We understand that product photography isn’t just about taking pictures; it’s also about showcasing your products in an attractive way. Our services include styling, lightbox rental, editing assistance, and more. We’ll help you create beautiful, eye-catching product photos that will help boost your sales.
Contact us today to learn more about our product photography services! We look forward to helping you create amazing product images for your Shopify store.