You are a real estate agent struggling with sales! How far would you go to sell that house and close that deal? Have you tried real estate videography?
The real estate market is one of the most lucrative industries today. It is also one of the most competitive. It takes a smart and creative marketing campaign to persuade potential buyers and get ahead of the competition. But what does a smart and creative real estate marketing campaign entail?
Of all the creative marketing ideas that real estate agents are applying, videography has turned out to be one of the most effective. Real estate video listings attract about 400% more inquiries than ordinary listings. They also leave a positive impression that wins clients over, which means more closed deals!
If done right, real estate videography has the potential to push your sales through the roof. But what is the right way to use videography for real estate marketing?
Let’s explore how you can use real estate videography to drive your sales through the roof!
Videography Sets You Apart
You love your home; safe, comfortable, warm, peaceful, and everything nice, ideally. Home is where everyone retreats to at the end of a long day. It is one of the biggest investments that anyone can make. To this end, buyers want to know what exactly they will be getting.
In South Florida, everyone shopping for a house or apartment wants it to be perfect.
In which part of town is their next home going to be? How is the neighborhood? Is it close to the beach? Are there palm trees, public pools, parks, and other good infrastructure?
These are just some of the questions on your potential buyers’ minds, wherever they may be.
Your clients will not simply take your word for it. Pictures of the house simply don’t cut it anymore. Many people also don’t have enough time to attend house openings. However, they will believe it if they see it on video – especially if the video is good enough for the big screens.
Trending Real Estate Videography Ideas
One of the best things about videography is that it is incredibly versatile! Your audience sees what you want them to see. You can bring your creativity to life, close more deals, make more money, and have your name at the top of the list of go-to real estate agents!
There is no limit to what you can do with real estate videography, but there are distinct styles and ideas currently trending.
You may think of a listing video as a quick preview of your portfolio. It should show everything you have to offer at a glance. It essentially lays out the cards on the table for the customer to pick. Your listing video must be good, or else the customer will not bite.
So, what should your listing video show?
Answer: a little bit of everything, with a touch of a little style and glamour to entice the clients enough to pick their curiosity.
Start by introducing yourself at the start of the video – be fun and witty to gain their trust! You can also blow your horn and show off some of the houses you have sold and the happy couples living in their dream houses. The main part of your video, however, should be dedicated to showing the currently available listings. Be sure to use a persuasive marketing approach.
Live-Stream Q&A Videos
Nowadays, it seems that everyone is in a rush to get somewhere. Many people don’t have the time to attend house openings.
So, how do you sell to customers who cannot show up? Answer: live-stream Q&A sessions.
Live-streaming Q&A sessions are like virtual house opening tours. You give your audience a tour of the house in real-time. You move from room to room, filming every corner and making the same presentation you would if the customers were there with you – of which they are, but via video link. You can also take questions from your audience and interact in other ways – think of TV shows such as Cribs!
Meerkat and Periscope are two of the most popular real estate live-streaming apps. They integrate easily with Twitter, so any of your potential buyers on the platform (which is most, if not all, of them) can tune in.
Information is the most valuable currency in marketing. People want answers to their questions, and they will only come if you have the right answers. Interview videos make for an excellent platform to market your listings, educate potential buyers, and help build trust between you and them.
Haven’t you always wanted to feature in an interview where you determine the course of the conversation? This is your chance!
You can base your real estate interview videos on any subject that raises questions among your potential buyers. You can interview mortgage lenders to answer all questions to do with financing. You can also interview construction company executives for the benefit of buyers interested in building from scratch of making renovations. There is no end to the types of interview videos you can make – just make sure that each one of them is informative and engaging.
No one can stand a bad neighborhood. In fact, when most people move, it usually is because they have found a better neighborhood. As such, it is important to give potential buyers a glimpse of the neighborhood. The best way to do so is through real estate videography.
What makes a neighborhood? Answer: the community, houses, businesses, infrastructure, and everything it takes to turn life’s wheels. As such, try to cover all these factors in your videos. For instance, try to get an interview with notable figures in the community. You should also take aerial footage of the area to get an overview of the layout and infrastructure.
Try to capture the brighter part of the neighborhood when making these videos. However, don’t do anything that will try to deceive your potential buyers, as this will eventually create mistrust. The idea is to give the buyers positive things that will compensate for any shortcomings in the neighborhood.
Get It Right!
A real estate marketing video should have a positive impression on potential buyers. However, it may have the opposite effect if the quality is poor. Poor lighting, design, production, and other aspects that go into making a video will reflect poorly on the listings, no matter how good they may be in person.
Making the perfect real estate marketing video takes more than just a camera. The competition is stiff! Everyone in real estate is turning to videography in a bid to get ahead of the competition, so you should invest in professional services if you want to stand out.
We Can Help!
C&I is an idea and advertising agency. We come up with innovative and creative videography marketing ideas for our clients. We would like to do the same for you!
How can we help?
For starters, we offer a variety of real estate videography and production services. We will develop the perfect videos for your listings, interviews, neighborhood surveys, and live Q&A sessions. Videography is our passion, and we invest in the best equipment, so you are assured of top-quality videos!
Get in touch with us to learn more about how we can help!