Connected TVs (or CTVs) are simply televisions that have access to the internet and can load or stream digital content. Connected TV video ads or CTV ads are a part of just about any good marketing mix today
Marketers should consider best practices for the entire lifecycle of a video ad campaign. The Creative, Storytelling, Production and Distribution of digital video ads have best practices
Cost, which is the focus of this article, is only one factor to consider when developing a marketing strategy. Whatever the circumstances, the cost differential between TV and digital is easy to calculate
Website design and SEO strategy go together and can seamlessly drive more of the right traffic back to your website. Some basics are mandatory for an SEO friendly website.
Producing a high-quality video "in-house" is not easy or economical, and "in-house" is a euphemism for Do It Yourself. Before producing a video "in-house," brands should consider the following five questions
The average time spent viewing CTV increased 81% since last year. Today 80% of households in the US have at least one CTV device and 75% have at least one CTV service
Branded content is a story that creates an emotional response, and there is no better medium to achieve that end than video, there are types of videos that fit every business.
Television commercials have lost power and effectiveness when compared to other forms of advertising. DVR technology allows end-users to scrub product advertising from their sets