Why Agencies Are Adding Connected TV To Their 2021 Marketing Mix
By the end of 2020, more than 30% of households in the United States were streaming video content through Connected TV or CTV.
How Do Connected TV Video Ads Differ From Traditional Ads?
Connected TVs (or CTVs) are simply televisions that have access to the internet and can load or stream digital content. Connected TV video ads or CTV ads are a part of just about any good marketing mix today
5 Digital Video Best Practices in 2021
Marketers should consider best practices for the entire lifecycle of a video ad campaign. The Creative, Storytelling, Production and Distribution of digital video ads have best practices
The Cost of Producing TV Ads vs. Digital Video Ads
Cost, which is the focus of this article, is only one factor to consider when developing a marketing strategy. Whatever the circumstances, the cost differential between TV and digital is easy to calculate
5 Trade Secrets For Linking Your SEO Strategy And Web Design
Website design and SEO strategy go together and can seamlessly drive more of the right traffic back to your website. Some basics are mandatory for an SEO friendly website.
How To Brainstorm Effectively for Your Company Video
Brainstorming is our attempt to structure what was once considered mental aberrations but is now considered great ideas that could go viral
Consider This Before Producing Your Video In-House
Producing a high-quality video "in-house" is not easy or economical, and "in-house" is a euphemism for Do It Yourself. Before producing a video "in-house," brands should consider the following five questions
10 Agency Tips For Creating Professional CTV Videos
The average time spent viewing CTV increased 81% since last year. Today 80% of households in the US have at least one CTV device and 75% have at least one CTV service
How Branded Video Content Can Grow Your Business
Branded content is a story that creates an emotional response, and there is no better medium to achieve that end than video, there are types of videos that fit every business.
10 Steps to Making an Effective TV Commercial Video
Television commercials have lost power and effectiveness when compared to other forms of advertising. DVR technology allows end-users to scrub product advertising from their sets