Social Media Marketing Today
Facebook drops some news
Previously, owners of Facebook pages or social media marketing firms were posting more content to the newsfeed because they were profiting off of clicks provided by meaningless traffic. Going forward, genuine engagement will determine visibility on your customers’ timelines, and that is where we come in. Storytelling and authentic content based on lifestyle is the way of the future (not to mention our lifeblood). This is music to our ears! And, if you have our team behind your brand, it should be for you as well!:)
The experience of connection, the ways in which we build our social relationships and the fulfilment we receive in strengthening them, is, fortunately, reverting back to its grassroots: thoughtfulness. A lack of genuine social content has caused users to disconnect from brands who utilize traditional repetitive marketing. But we are soon to experience a crusade of the credible, in which the voice of the business and the voice of the user will be held to identical standards. Businesses are creations of men and women who want to do more for their communities, and this should be representative of how they communicate to the world, regardless of platform.
Personally, we are super confident that we can shape these updates to deepen your dialogue with your consumers now that the value of engagement will be measured by authenticity rather than frequency.
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