Are you looking for an awesome way to kick up your marketing strategy with something that will get your company noticed in a new way and be able to reach a bigger audience? Make a documentary film!
Documentaries are a powerful way to get your message out there. They can educate and inspire people, and they can be used to promote a business or product. If you’re considering making a documentary film, now is the time to get started on creating one, even if you don’t see yourself putting it out into the world for some time. You should always be prepared and there’s no such thing as being over-prepared for something like content creation!
Why make Documentaries?
Documentary films are a powerful way to market your business. They can help you reach a new audience, build brand awareness, and create a stronger connection with your customers.
Documentary films are an especially effective way to reach millennials. Millennials and Gen Z have really embraced documentary films as one of their favorite types of media to consume. By making a documentary film, you can tap into this powerful audience and reach more people with your message, especially if you haven’t been reaching them previously.
Granted, yes, the most popular types of documentaries are of true crime and mystery genres, but there have been popular shows like “How it’s Made” on The Discovery Channel and the more recent “Cheer” from Netflix that show the ins and outs of how products are made or how the industry of competitive cheerleading is run. Or, you can even create a longer version of your brand film and really take the time to introduce your company and explain where you fit into your industry!
There is a documentary for every business and every message. You just have to know what your brand’s image and message are to tell the right story for your company!
Documentary films can also help you build brand awareness. In a world where consumers are inundated with advertising, documentary films provide a unique and engaging way to stand out from the competition. So, when people see your documentary film, they will start to associate your company with that film. They will come to know your company as one that makes documentary films. This can help you
Finally, documentary films can help create a stronger connection with your customers. When customers see that you are passionate about what you do, they are more likely to trust you and be loyal to your brand.
If you’re looking for a powerful way to market your business, documentary films are a great option.
So what is the process of making a documentary?
Well, it all starts with an idea – something that you feel passionate about and want to share with the world. The great thing about documentary films is that they can be tailored to any business and any message. There are documentary films out there on almost every topic imaginable. If you can think of it, there is probably a documentary film about it.
So, if you’re struggling to come up with an idea for a documentary film, don’t worry. There are plenty of ideas out there to choose from. You can find documentaries on business topics like marketing, entrepreneurship, and even financial planning. Or, you could choose a documentary that focuses on a specific industry like the fashion industry or the food industry. You can make a documentary about any topic!
Once you have an idea, you need to find a topic that will interest your audience. Your documentary film needs to be something that people will want to watch. So, do some research and find out what topics are popular with documentary viewers that will speak to your audience and is considered cohesive to your branding.
Now that you have a topic, it’s time to start writing a treatment. A treatment is a document that outlines the story of your documentary film. It includes the basic plot, characters, and dialogue of your film. So, it’s important to have a solid idea before you start writing your treatment.
Once you have your treatment written, it’s time to start filming! These films are shot in a documentary style, which means that the footage is unscripted and real. So, you’ll need to find people who are willing to be filmed and are comfortable being on camera, usually being interviewed or prompted to talk about specific topics by the producer.
You’ll also need to find a location to film your documentary. You will want to make sure that your location mirrors the vibe that you’re going for in your documentary. For example, if you’re making a documentary about the fashion industry, you’ll want to film in a fashion district or at a fashion show. Of course, it can be difficult to film on location, especially interviews in order to get the best audio, so it might be a good idea to rent out a studio that you can mold into the set that you want and need. A studio can transform into whatever backdrop you need, including a smaller replica of your own offices or warehouse, but will allow you to get better sound and lighting.
Once you have all your footage shot, it’s time to start editing. This is the process of piecing together all the footage that you shot and creating a finished product. This is where you decide what footage to use and what footage to cut. You’ll add any captions or text and music to help set the mood of your documentary.
Now that your documentary is edited, it’s time to start thinking about distribution. You can distribute your documentary film in a variety of ways, including online, through theaters, or even on television. You can release it on YouTube, Vimeo, or even Netflix. Or, you could release it as a DVD or digital download.
I don’t have the means to create a documentary on my own… help!
If you want to create a documentary to boost your video marketing strategy, but you don’t have the crew, equipment, or even an idea, then it’s time to contact C&I Studios!
C&I Studios has the means and the passion to help you create an amazing documentary, among other marketing media and more, that will create brand awareness and really draw in a huge audience that you might not have been able to tap into before!
We have studio space, equipment rentals, and full-service video production to get you started. We’ll help you to create a cohesive idea and plan for your documentary film, as well as help with casting, location scouting, and editing.
What are you waiting for?
Documentaries are informative while also being engaging to their audience. They’re meant to teach viewers about the topic at hand, give new perspectives through facts and interviews, and keep the viewer hooked with an interesting story. They’re an investment in your marketing strategy, too! They can be used to drum up new business and cement relationships with already established customers, promote a product or service, and even educate customers about what you do and what you sell. It’s a great way to show the world who you are as a company and promote your business standards and build trust with your audience.
We can’t wait to see what we can create together!