If you’ve scrolled through your social media feeds within the past year or so, you’ve probably noticed more and more videos being posted and shared. Particularly by companies as part of their marketing strategy. There’s a good reason for this: short-form videos are becoming increasingly popular, especially as social media platforms continue to evolve.
In the past, marketing strategies generally relied heavily on static content like images and text. While this type of content still has its place, video is quickly becoming one of the most effective ways to reach and engage customers.
Why are Short-Form Films Successful?
Short-form films are one of the most successful forms of media on the internet. A primary reason why Tiktok is one of the most popular social media platforms right now. Their content is constantly cross-posted on other social media platforms, because of this Instagram created it’s own form of shareable short-form videos called Reels.
There are a number of reasons why short-form videos are becoming more popular marketing form. For one, they are highly shareable. In today’s age of social media, people are constantly sharing content that they find interesting or entertaining. And since videos are often more engaging than other types of content, they are more likely to be shared.
It helps that apps and websites like Tiktok and YouTube make it easy to upload your short-form videos to their platforms and share them to your other social media accounts. This makes it even easier for people to find and watch your videos and continue to share them.
Relevance
Another reason why short-form videos are becoming more popular is that they tend to be more relevant than other types of content. With a film, you can show rather than tell. This is especially useful for product demonstrations or explaining complex concepts.
As an added bonus, short-form videos can be repurposed and reused over time. For example, a film about a new product launch can be used again when that product is updated or improved. This helps you get more bang for your buck from your video content.
Tell Your Stories
Another reason why short-form videos are becoming more popular is that they can be used to tell a story. A well-crafted video can communicate a lot of information in a short amount of time, which is perfect for today’s busy consumers.
Memorable
Finally, short-form videos are also more likely to be remembered than other types of content. Studies have shown that people are more likely to remember information that is presented in a video than information that is presented in text or images.
So what does all this mean for you? If you’re not already using video as part of your marketing strategy, now is the time to start. Short-form videos offer a number of benefits that can help you reach and engage your target audience. And with more and more people watching videos online, there’s no better time to get started.
Benefits of Using Short-Form Videos in Your Marketing Strategy
No matter what type of business you have, there are a number of benefits to using short-form videos in your marketing strategy.
Improved Engagement
One of the most immediate benefits you’ll notice is improved engagement with your target audience. Video is one of the most engaging types of content, so using it as part of your marketing strategy can help you reach more people and get them interested in what you have to say.
Increased Traffic
Another benefit of using short-form videos is increased traffic to your website or blog. When you post a video on social media, you’re likely to get more clicks than if you post an image or text. And if you include a clear call to action in your video, you can even increase the chances of getting people to take action.
Improved SEO
In addition to increased traffic, using videos can also improve your website’s SEO. This is because search engines like Google give preference to websites that include video content. So if you want your website to rank higher in search results, adding a video is a great way to do it.
Long-Term Benefits
While the immediate benefits of using video are great, there are also long-term benefits to consider. For example, film is a great way to build trust and credibility with your target audience. If you can show that you’re an expert in your field, you’re more likely to get people to do business with you.
Another long-term benefit of film is that it can help you generate leads and sales, creating returning customers. Resulting in new reviews and recommendations that others will look to. It’s all a domino effect! If you use video as part of your marketing strategy, you’re more likely to reach people who are interested in what you have to say. And if you include a call to action, you can even increase the chances of getting people to take action right away.
So, if you’re not already using film as part of your marketing strategy, now is the time to start. Utilizing short-form videos can help you improve engagement, increase traffic, and build trust with your target audience. All of which can lead to more leads and sales for your business. So what are you waiting for? Get started today and see the benefits for yourself.
How to Use Short-Form Videos in Your Marketing Strategy
Now that you know the benefits of using film, you might be wondering how to incorporate it into your marketing strategy. Here are a few ideas to get you started:
Create a short-form video to introduce your business
If you’re just getting started with videos, a great way to use it is to create a short film that introduces your business. This film can be used on your website or social media to give people an overview of what you do and what makes you unique.
Create a short-form video to showcase your products or services
Another great way to use short-form video is to create a short film that showcases your products or services. This film can be used on your website or social media to give people a closer look at what you have to offer.
You can consider creating an animated short-form video to show off your products! 3D product animation can really show your products off in the best light and explain their functions in an engaging way.
Create a short-form video to tell your brand story
Your brand story is the unique narrative that sets your brand apart from others. Telling your brand story through a short-form video is a great way to connect with your target audience and get them interested in what you have to say. Creating a brand film will help your audience become more acquainted with your brand.
Create how-to videos or tutorials
If you offer products or services that require an explanation, a short-form video is a great way to do it. You can create how-to videos or tutorials that show people how to use your products or services.
Create a short-form video to answer frequently asked questions
Another great way to use short-form videos is to answer frequently asked questions. This video can be used on your website or social media to give people the information they need to make an informed decision about your product or service.
As you can see, there are many ways to use short-form videis in your marketing strategy. So get started today and see the benefits for yourself.
How Can I Get Started Creating Short-Form Film?
Now that you know how to use short-form videos in your strategy, how can you get started? If you’re not sure where to begin, film production companies like C&I Studios can certainly help!
C&I Studios can be of help in any way that you need to create your short-form videos. We can help you every step of the way, or help you with just the aspects you need such as equipment and studio rentals But you need to do more than just create the video in order to incorporate it into your strategy.
When and how you incorporate your new brand content depends on where you’re at with your marketing strategy. You need to think about your budget, your schedule, and much more. You can see it all in our previous post about “How to Start a Video Marketing Campaign”
If you’re starting fresh with either a new company or a new marketing strategy for an already-established brand, you can get started any time! Starting fresh means that you can easily figure out how to budget for the production, when to and where to post the content, and what other types of content to create to supplement the film.
If you’re in the middle of an established marketing strategy, it might be best to wait until your next quarter or even next year to add film into the mix, unless you have a lot of wiggle room in your strategy currently. This will give you time to see how your current strategy is working and where you can make adjustments. You don’t want to throw off your whole plan by adding in a new content type without being prepared.
But if you’re near the end of your current strategy and are looking for ways to freshen things up, short-form video is a great option! Adding videos into your marketing mix can help you breathe new life into an otherwise stale strategy.
In the End…
No matter where you’re at with your marketing strategy, short-form video is a great option to consider. These videos can help you connect with your audience, show off your products or services, and answer frequently asked questions.
If you’re not sure where to begin or know that you need assistance creating your new content, C&I Studios offers equipment rentals, studio rentals, and production services to help you create the perfect film for your marketing needs. Contact us to get started. We can’t wait to create dynamic short-form videos that will engage your audience and boost your business!