With the winter holidays fast approaching, you might be already looking into creating some extra festive marketing content. And what better way to do that than with a video!
There are all sorts of ways you can go about creating a holiday video for your business. You could make a fun and festive commercial, or create an informative video explaining your holiday hours and promotions. You could even get creative and make a parody of a popular holiday song or movie. But these are just a few ideas!
Let’s take a closer look at some more ideas for your Winter Holiday video marketing campaign:
Get creative with your holiday greeting
Your holiday greeting doesn’t have to be the same old thing. In fact, using the same greeting can turn an audience off if they think they’re going to get the same content as last year. Get creative and make a video greeting that will stand out. You could even make a series of greetings, each one more creative than the last.
Showcase your holiday products and services
If you have any special holiday products or services, now is the time to showcase them! Create a video that highlights what makes these items or services so special. It’s also the perfect time to show off any sales you have going on for the Holiday season. This is a great way to get people interested in what you have to offer and potentially boost sales.
Feature your employees
Your employees are a big part of what makes your business special, so why not feature them in your holiday video? You could have them wish viewers a “happy holidays”, or show them hard at work preparing for the busy season. This is also a great opportunity to show some company culture and get people interested in working for or with you.
Give a tour of your holiday decorations
Show off your holiday decorations in a fun and festive video. This is a great way to get people into the holiday spirit, and it can also be a lot of fun to make. It allows everyone you work with to show the world their traditions! Some of your audience loves being able to see behind the scenes, too, so this gives them a chance to see your workspace while giving you a chance to show off your diverse community within your company!
What are your favorite holiday recipes? Share them with the world in a delicious video. This is a great way to get people excited about the holidays, and it’s also a great way to show off your culinary skills. And while this option seems a bit niche, it can work for a plethora of different brands!
Showcase your holiday gift giving
Giving gifts is one of the best parts of the holidays. Showcase your gift-giving in a video and let everyone see how generous you and your company are. You can donate supplies to a kids’ program, give money to your favorite local charity, or even give the gift of time spent with shelter animals. This is a great way to get people into the holiday spirit and show off how you value your local community. It’s also a great chance to bring awareness to anything happening in your community.
Make a holiday wish list
What are your holiday wishes? Make a video and let everyone know what you’re hoping for this year. This is a fun way to get people excited about the holidays, humanize your brand a little bit, and even plant ideas into your audience’s heads on how they can spend their money on your brand. This can be a personal wish list or a wish list that your whole company has made together. Listing things like “$1k raised for charity” or “1,000 new customers” are great goals to put out there for the world to see.
Much like showing off your workplace’s holiday decorations, sharing different holiday traditions can make for a great video. What are your favorite holiday traditions? Share them with the world in a video. This is a great way to get people into the holiday spirit, and it’s also a great way to show off your employees’ unique traditions. This can help your audience to learn about your diverse workforce and help your audience start new traditions of their own!
Do a holiday-themed dance
A great option for any company on TikTok, you can get your groove on and do a holiday-themed dance! This is a great way to get people into the holiday spirit, and it’s also a great way to show off your dancing skills and how much fun your brand is. And you never know, you might even start the next big trend on TikTok!
Make a holiday-themed song
Get creative and make a holiday-themed song. This is a great way to get people into the holiday spirit, and it’s also a great way to show off your musical skills. Making your own catchy holiday jingle will certainly make for a memorable video that your audience will want to watch over and over again!
These are just a few ideas for your Winter Holiday video marketing campaign. Get creative and have fun with it! Your audience will appreciate the effort you put into making something special for them this holiday season.
How Can I Implement These Ideas?
Now that you have a few ideas, it’s time to start creating your Winter Holiday videos! But how?
If you don’t have the means to produce your videos, you may consider checking out professional production companies to help. But, if you’re wanting to produce your videos in-house, we have a few tips for you.
First, if you don’t have a lot of experience with video production, consider investing in some quality equipment. This doesn’t mean that you need to break the bank, but having a good camera and microphone will go a long way in ensuring that your videos look and sound great. If you don’t have the means to purchase any filming gear, renting is always a great option!
Second, consider enlisting the help of friends or family members who may have some experience with video production, or hiring a professional crew for filming specifically. They can help you with the technical aspects of things and can offer guidance on what looks good and sounds good.
Last, don’t be afraid to get creative! These are just a few ideas to get you started, but the possibilities are endless. Get creative and have fun with it! Your audience will appreciate the effort you put into making something special for them this holiday season.
Why Work with C&I Studios?
C&I Studios is a full-service video production company specializing in creating high-quality videos for businesses of all sizes. We understand that not everyone has the time or resources to produce their own videos, which is why we’re here to help!
We have a team of experienced professionals who can help you with every step of the video production process, from conception to post-production. We also have a state-of-the-art studio equipped with the latest technology and equipment, so you can be sure that your videos will look and sound great.
If you’re interested in working with us to create your Winter Holiday video marketing campaign, contact us today! We’ll be happy to answer any of your questions and get started on making your vision a reality.