As social media platforms go, TikTok is still relatively new. Launched in 2016, it’s only now starting to gain mainstream popularity. But in such a short amount of time, TikTok has become one of the most popular social media platforms among teenagers and young adults.
And it’s not hard to see why. TikTok is incredibly addictive. It’s a short-form video platform where users can watch quick, creative videos on just about any topic imaginable. And unlike other social media platforms, TikTok is really designed for mobile devices, which makes it perfect for watching on the go.
But what makes TikTok so special? What can we learn from the creators who have found success on the platform?
Here are some lessons we can take from TikTok creators and implement in our own content creation:
Be creative
TikTok is all about creativity. The best videos on the platform are the ones that are original and unique. If you want to be successful on TikTok, you need to stand out from the crowd.
Creativity can look like a lot of different things. It could be filming yourself in an unexpected location, using creative editing techniques, or even just coming up with a clever concept for your video.
Don’t be afraid to experiment and think outside the box. The more creative you can be, the better your chances of success on TikTok.
Keep it short and sweet
TikTok videos used to be limited to 15 seconds, but now allow you to create minute-long videos, so you need to make your point quickly. This is actually a good thing because it forces you to be concise and get to the heart of your message.
Longer TikTok videos can be successful, but they need to be engaging from start to finish. If you’re struggling to keep your videos interesting for the full minute, consider breaking them up into shorter segments.
Remember that TikTok is a mobile-first platform, so users are likely watching your videos on their phones. Keep that in mind when creating your content and make sure your videos are optimized for a small screen.
Be yourself
TikTok is a very personal platform. Users want to see real, relatable people in their videos. So be yourself and don’t try to put on a persona.
Authenticity is key on TikTok. If you’re not being genuine, users will be able to tell and they’re likely to lose interest in your videos.
Be relatable, connect with your audience, and show your personality. That’s what TikTok users are looking for.
Have fun
TikTok is all about having fun. The best videos are the ones that make you laugh, smile, or even dance along. So don’t take yourself too seriously and enjoy the process.
Your audience will be able to tell if you’re having fun with your videos and they’ll be more likely to enjoy them as well.
So have fun, be creative, and be yourself. These are the lessons we can learn from TikTok creators and apply to our own content creation. By following these tips, you’ll be on your way to creating successful TikTok videos of your own.
Be positive
The TikTok community is generally a very positive one. So it’s important to keep your videos upbeat and share positive messages.
If your videos are negative or downbeat, they’re likely to be less successful, unless your video is meant to spark outrage and change. So focus on the positive and show your audience that you’re happy to be making TikTok videos.
Be helpful
One of the best ways to get noticed on TikTok is to be helpful. Share tips and advice, teach people something new, or just make their day a little brighter.
This can cover any topic. You can find helpful tips for video games, such as The Sims. You can find new recipes for crockpots or InstantPots, or videos about how to pack a fun yet nutritional lunch for your kids. TikTok creators have a wide range of expertise, and you can share your knowledge with the world in a helpful way.
Be encouraging
Another great way to stand out on TikTok is to be encouraging. This sometimes goes hand-in-hand with being positive in your videos, but this is meant to be geared towards how you react to and interact with your actual audience.
Leave positive comments on other people’s videos, and be supportive of fellow creators. This creates a positive community and can help you get noticed by other creators and TikTok users.
Be original
This should go without saying, but it’s important to be original on TikTok. There’s a lot of content out there, so you need to make sure your videos are unique.
Find your niche and focus on creating content that you know no one else is making. This can be difficult, but it’s important to be different if you want to succeed on TikTok.
Be consistent
If you want to find success on TikTok, you need to be consistent. Post new videos regularly, interact with your audience, and keep your brand consistent across all of your social media platforms.
This can be a lot of work, but it’s important to be consistent if you’re serious about becoming a successful TikTok creator.
Have patience
It takes time to find success on any social media platform. So be patient and keep creating quality content. If you do, you’ll eventually find your audience.
These are the lessons we can learn from TikTok creators. By following these tips, you’ll be on your way to creating successful TikTok videos of your own. So have fun, be creative, and be yourself. The best videos are the ones that make you laugh, smile, or even dance along. So don’t take yourself too seriously and enjoy the process. And most importantly, be patient. It takes time to find success on any social media platform. So keep creating quality content and you’ll eventually find your audience.
Where do I start?
If you’re new to TikTok and don’t know where to start, there are a few things you can do.
First, take a look at the For You page. This is where TikTok will show you videos it thinks you’ll enjoy based on your interests. You can also browse through the Popular section to see what’s trending.
Another great way to find videos you’ll enjoy is to follow other users. When you find someone whose videos you like, tap the Follow button to start seeing their content in your feed.
You can also use hashtags to find videos on specific topics. For example, if you’re interested in fashion, you can search for hashtags like #ootd (outfit of the day) or #fashion.
Finally, don’t forget to interact with other users. Like and comment on their videos, and leave positive feedback. This is a great way to get noticed by other creators and build a following of your own.
Consider Hiring Help
Sometimes you might be too busy to consistently come up with original content. That’s where a production company can come in handy!
If you’re serious about becoming a TikTok creator or want to use what you’ve learned here in other videos that you want to put out, consider hiring help to produce your videos. This way, you can focus on coming up with ideas and leave the actual production to someone else.
C&I Studios has the perfect solution for you. We can help you produce high-quality videos that are sure to get noticed. We offer not only full-service video production, but also studio rentals, equipment rentals, and more!
Contact us today to learn more about our services.
By following these tips, you’ll be on your way to creating successful TikTok videos of your own. So have fun, be creative, and be yourself. The best videos are the ones that make you laugh, smile, or even dance along. So don’t take yourself too seriously and enjoy the process. And most importantly, be patient. It takes time to find success on any social media platform. So keep creating quality content and you’ll eventually find your audience.