Taylor Garrett Spirits
When Taylor Garrett whiskey came to C&I Studios we knew that this company’s whiskey was more than just a product, it was a story that needed to be told. Modern advertising has moved away from the days of just blandly showing a product towards telling the story of what the brand represents. Taylor Garrett is more than just delicious whiskey (and it is delicious), it’s the life’s work of Scott Feuille, a former Navy Pilot who turned his love of whiskey from a personal passion into a thriving business. By studying the great Master Distillers he was able to innovate and improve upon the techniques they used to age whiskey to speed up the aging process of whiskey while maintaining a great taste. And, he named his whiskey after his other great love, his sons Taylor and Garrett. A simple product shot of a bottle of Taylor Garrett whiskey wouldn’t convey to whiskey drinkers what makes this spirit so special.
Taylor Garrett Spirits
This is where C&I Studios and the art of visual storytelling take over. We are a turn-key agency, meaning we can take your advertising needs from the seed of an idea to producing a piece of media to helping you launch your campaign into the digital sphere. Whiskey is a crowded market, with some already very established brand names. To emerge from this crowded field Taylor Garrett needed a finely tuned advertising campaign. C&I Studios worked with Taylor Garrett to identify how to best sell his brand, set goals for his advertising, and identify the best way to reach his desired market. We can walk you through that process here –
Taylor Garrett Spirits
Scott Feuille’s story and his company are unique and in an increasingly digital world where every facet of life is online, trying to find a company’s place takes outside-the-box thinking. The advertising for Taylor Garrett whiskey took the form of the man behind the bottle. A larger-than-life adventurer who had been a Navy Pilot, rides motorcycles, and made it his personal mission to study with all of the world’s greatest Master Distillers so that he could learn how to make the best whiskey possible. A man with this creative and unique of a story needed an advertising campaign just as unique and creative. Which we specialize in and is shown in detail here –
Taylor Garrett Spirits
But, at the end of the day, we are a production company and what we love to do is tell stories with cameras. For Taylor Garrett whiskey we had to capture this company’s spirit on location. So, we sent down a C&I Studios crew to film down in New Mexico and see all the action at the Taylor Garrett Distillery. We filmed the process that Scott Feuille developed for aging whiskey at an accelerated pace. We filmed the magic as it happened. We even got to film Scott Feuille riding his motorcycle around town like the true American badass he is and has always been. Most importantly, we filmed him telling his story in his own words and then put dynamic visuals of his distillery in action so that they could further illustrate and sell the story of his whiskey. We are a full-service production company that has a fully equipped grip truck, drones, RED Cameras that can shoot in 8k resolution, and a DaVinci Resolve editing suite to put together any piece of media. All of which you can learn about here-
Taylor Garrett Spirits
It doesn’t stop when C&I Studios is done editing, much like with Taylor Garrett whiskey. We can help launch an individualized advertising campaign with SEO Copywriting to make sure that your product and company is breaking through the internet algorithm to be seen by everyone online. We go in-depth about that process here. And finally launching your campaign into social media.
