10 Reasons Why Your Fashion Line Needs Top of the Line Photography

There are over 30.2 million small businesses in the United States. That number encompasses over 99% of companies nationwide.

If you have ever considered starting your own fashion line, now is a great time to get started.

You will have a wonderful outlet for your creative concepts and the freedom of working for a fantastic boss(Me, Myself, & I).

Concepts and garments take time, energy, and patience to create. It is critical to present your product to potential customers in the most flattering light possible when you are ready for your brand to take off.

Why should you invest in a professional photographer? 

Let’s shed some lights. 

1. Scouting It Out

If your gift is fashion, you probably already have a firm idea of how you want your brand to be eyed up.

Bold. 

Hipster. 

Revolutionary.

The right photographer can help you convey your concept through location and posing. They may, for example, know about a nearby beach cove that would work perfectly for your summer shoot.

They will have a working knowledge of what times work best with lighting.

A professional photographer will also be able to help you choose if a model, mannequin, or product view is the best way to showcase your product.

The right model will have a personality that matches your brand and a rate that will fit your budget.

There may also be several elements they want to showcase at different angles, such as buttons, zippers, and embroidery. 

A professional photographer can choose unique shots, including new perspectives and action photos that will make your website stand out. 

2. You Can’t Try It On

Folks who visit a physical store have the advantage of trying on clothes in fitting rooms. 

If your product is only available online, potential customers will be relying on quality photos to give them an idea of the drape and fit of your garments. 

The work of a professional photographer can be critical to getting them to place the garments in the cart and proceed click at checkout.

3. Preparing The Garment

Preparing a garment for display on your website is not the same as snapping a pic to send to a friend.

Displayed garments need to be examined from top to bottom and inside and out. They should be ironed and steamed. You will need lint rollers and tape.

A professional photographer can help you properly prepare a garment for your photo.

4. Lighting Matters

When photographing clothes for potential buyers, dim lighting can make them look dingy.

Lots of bright light gives less grain and more sharpness to your garments.

Bright lights, however, can also wash out your models’ faces. An experienced photographer will know how to apply makeup and balance lighting for a professional finished product.

5. Aperture and ISO

DSLR cameras can produce high-quality photos, but incorrect settings can damage their quality.

The aperture is the opening of the lens through which light passes. It gets calibrated through numbers.

A good photographer will know how to correct the depth of field and lighting of a photo through the aperture, which will control its focus.

ISO is a camera setting that can either brighten or darken your photo. The lower the number, the less sensitive your camera will be to light and grain. An ISO setting that is too high can make your photo look grayish.

Good photographers have lots of experience with the roles that aperture and ISO play in various types of images. They can apply their knowledge to photos of your models, products, and colors.

6. Color Space Profile

Color space is the specific range of colors that can be present in an image. Without the correct color space, colors will look different on each computer, browser, or website.

SRGB is a color space that defines a ray of colors that can be defined onscreen and in print. 

They will keep your colors vibrant and consistent between screens.

SRGB gives you a narrower range of color but will keep your photos vibrant. An experienced photographer will know when to add SRGB for maximum effectiveness.

7. White Balance

White balance is the color cast of an image. 

Orange and red are warmer colors, and blue and green are cooler.

A good photographer can adjust your camera’s white balance to best capture various colors. 

They can also help illuminate your style. Some colors are difficult to photograph correctly, but with the right eye and experience, everything will look grand.

8. Editing

Often, images need to be cropped and aligned in programs like Photoshop after they are taken. 

It takes some experience with the program to learn how to best use it since all edits compromise image quality. 

Cropping, alignment, and colors vary from image to image. A good photographer will know which edits are essential and will not waste time figuring out how to make them. 

They will size images properly and boost the appeal of products.

9. Standards

An experienced photographer will have an established set of rules for shooting and editing. 

Work with someone who has a paradigm for maximum effectiveness.

10. Peace of Mind

Gifted fashion designers will want to work with professionals who can market their products for maximum boost. 

A highly-recommended photographer won’t leave you wondering how your brand is being perceived, or if customers will like your images.

The Best Photography For Your Fashion Line

Your fashion line represents your vision, creativity, and hard work.

A great photographer will see this in your products and present them beautifully.

For professional assistance with your photos, contact us today.

Or if you’re curious check out what we did for All Saints Fashion Line.