You’ve established a great business. You’ve got investors, employees, and a fantastic product. The next step is launching the business.
There’s just one problem. While you’ve listened to podcasts and attended marketing seminars that discussed the importance of inbound and outbound marketing, you’re still not sure how to go about creating the type of marketing tools needed to probably leverage your business and reach your target market.
That’s okay. We ready and willing to help. Our team has a deep understanding of what it takes to help a promising business take off. We’ve come up with five ways to help you leverage your inbound marketing and outbound marketing. Best of all, we’ve made the process simple, fun, and effective!
Create a High-Quality, Informative Website
It’s common knowledge that your website is a key component of both your inbound marketing and outbound marketing strategy. The problem we see happening over and over again is that too many businesses try to cut corners and reduce their costs by trying to create their own website. While we understand that times are tough and that you’re trying to reduce costs wherever possible, we strongly urge you to not sacrifice your website. Your website is your business’s virtual storefront. You deserve a beautifully designed site that is full of useful content your customer will respond to.
The better your website is, the better response your inbound links will generate.
Design aspects all high-quality websites share include:
- An attractive color scheme that is visually pleasing and suits your business’s brand
- The ability to load quickly, particularly onto mobile devices which is what the bulk of your potential consumers will use when trying to access your website
- Good resolution videos and photos which tie into your business’s brand
- Consistency in design throughout the entire website
When the website is complete, your visitors should have no trouble navigating the pages so that they can quickly and easily access the information they’re interested in.
The better your website is designed, the easier it will be to leverage both the inbound and outbound links you have incorporated into your marketing program.
Curious as to what an outstanding, website looks like? Check out the Fresh First website. We feel that it is a gorgeous simplistic design that resonates with customers.
Beautiful Professional Photos Help Leverage Your Inbound and Outbound Marketing
There’s an old saying about a picture being worth a thousand words, but when it comes to using inbound and outbound links to leverage your marketing photos are worth much more. A good photo has the potential to add up to a massive amount of revenue.
Most business owners understand the need to add photos to their website, but they make the mistake of choosing commonly used stock photos that do little to represent their brand or that tell the business’s story. The photos fail to connect with the business’s customers. It’s a mistake you don’t want to make.
Unique, high-quality photos help leverage your inbound and outbound marketing efforts, but what really draws customers in are images that tell your business’s story. We work closely with each of our clients, learning about their products/services/brand. We take that knowledge to our creative photography team who utilizes an entire team of artists who create stunning, in-depth images that are completely unique to your business.
Our professional photos aren’t just for your website, they’re also designed to attract attention to your preferred social media platforms. When you pair a good photo and a relevant link on social media sites such as Instagram and Facebook, you’ll enjoy the benefits of the image (and link) going viral, which drives a great deal of traffic to your website, which in turn leads to a lovely surge in sales.
Using Videos to Leverage Inbound and Outbound Marketing
One of the biggest changes to inbound marketing and outbound marketing is the sudden importance of videos.
Incorporating videos into your inbound and outbound marketing efforts has become increasingly important. A recent study indicates that approximately 54% of your target market uses videos to determine which business they choose to make purchases from.
Marketing experts predict that the number of consumers who rely on videos to make their purchasing decisions will increase in upcoming years. It shouldn’t take long for you to discover just how much videos help you leverage your inbound and outbound marketing. Businesses who have already incorporated high-quality videos are reaping some impressive marketing rewards.
Businesses report that:
- Videos resulted in an 83% lead generation increase
- Videos led to an 80% increase in sales
- Videos triggered an 87% increase in web traffic
There are multiple ways you can use videos to help you leverage your inbound and outbound marketing:
- Creating videos that provide special offers and placing them directly on your sales funnel’s landing pages
- Self-hosting your videos and posting them on your homepage in a manner that appeals to Google
- Creating a collection of highly informative videos that provide your customers with useful insight into your business
- Incorporating videos into your blogging efforts
- Using video in a way that you create animated retargeted advertisements
When using videos to help leverage your inbound and outbound marketing efforts, it’s important to have a goal in mind for each video you create, to make sure the video is concise, useful, and high-quality, and to make sure it’s properly incorporated into your website and social media platforms.
The last thing you want to do is use videos that look just like the videos your competition uses. Videos provide you with a unique way to really showcase every single aspect of your business. Good videos, the ones that really help leverage inbound and outbound marketing, don’t just show a short clip of a product. A good video, the type we create, shows every stage the product goes through before it reaches your customers’ hands.
We feel video marketing shouldn’t simply tell your business’s story, but that it should show your business’s heart and soul. For example, if you’re a musician, we don’t think you should just post a few music videos, we want to capture each drop of heartache, love, hope, happiness, and fear that goes into writing each song you perform. If you own a pet shop, we want to showcase how much you love pets and the care that goes into choosing the food and supplies you decide to sell.
We have an entire creative team that includes directors, actors,
Using Drone Footage to Leverage Inbound and Outbound Marketing
Just a few short years ago, drones became the new must-have technology. People all over the world were getting their very own drone and using it for things like photography, videos, checking up on their neighbors, and getting a bird’s eye view of their favorite parks and monuments. Businesses and multiple government agencies quickly started using drones for delivering goods, construction, etc. Recently, it became apparent that drone footage could be used to help leverage both inbound and outbound marketing efforts.
Different ways you can use drone footage to improve your marketing include:
- Creating unique aerial shots of your business
- Live streaming events
- Providing behind-the-scenes footage of special events or even day-to-day activities
- Capturing unique and engaging shots of products/marketing material/employees
Just like with using photos and videos in your inbound and outbound marketing program, it’s vital that any drone footage you decide to use for marketing is high-quality and to the point.
Don’t want to post any video that puts your customers in a position where they are trying to guess what you’re doing. If you don’t have experience taking, editing, and turning drone footage into a story that helps promote your business, it’s in your best interest to work with an agency that has the experience and resources needed to take drone footage and turn it into marketing gold.
Using Branding and Graphic Design to Leverage Inbound and Outbound Marketing
If you don’t have a strong brand, your inbound and outbound marketing efforts won’t garner the results you’re hoping for. It doesn’t matter how strong your links are or how good a product you’re promoting, you need a solid brand image and graphic design plays a huge role in helping you create a strong brand image that resonates with your target market.
From your business logo to the images and graphics that you post on your website and social media platforms, the images need to bolster your brand and also tell your business’s story. We have a large and experienced team of design experts standing by who will provide you with the unique images you need that will resonate with your customer and help you generate high revenues.
C&I Studios
Here at C&I Studios, we provide a wide range of inbound and outbound marketing services that help you sell your brand and boost your sales. We’re dedicated to creating marketing material that beautifully showcases your business.
Contact us to learn how we can help boost your business’s visibility so that you reach more customers.
Resources:
https://www.forbes.com/sites/steveolenski/2018/06/23/4-tips-to-help-cmos-successfully-leverage-video-marketing/#659016802611
https://www.forbes.com/sites/forbesagencycouncil/2020/04/06/how-to-make-video-an-effective-part-of-your-digital-marketing-strategy/
https://www.forbes.com/sites/forbesagencycouncil/2017/06/30/how-to-leverage-inbound-and-outbound-marketing/#60a57cc46bb3\
https://www.forbes.com/sites/ajagrawal/2017/06/10/5-ways-marketers-can-take-advantage-of-drone-technology/#781fd9c858cc