Our collaboration with the Florida Panthers came at a time when their popularity was at a low point. But in the time we worked with them, revamping their brand image and outfitting their arena with bold new graphics, we saw their popularity skyrocket. Game attendance was higher than ever. Their fanbase was loyal and ever-present. And best of all, the Panthers were dominating the 2016 Stanley Cup Playoffs with a team that was loved locally and internationally!

Given our proven track record with the Panthers over the past two years, they asked us to lead their marketing efforts during the playoffs. Our main objectives were to spread the already heightened popularity of the team to extend their fanbase, and to help increase ticket sales for the 2016 playoff games and the seasons to follow. Our Graphic Design department again fulfilled the bulk of these marketing and advertising initiatives because of their ability to simplify complicated messaging with advanced design principles, strengthen sales language through colors and typography, and maintain a consistent and captivating brand image. Among the various tasks we spearheaded were developing ads for magazines, television, and online, promoting the BB&T Center’s amenities and decorating the arena with banners, informing on extracurricular Panthers events, engaging the die-hards via infographics and player updates, and creating food and beverage packaging for concession stands.

Our 2016 mission was straightforward: make the Florida Panthers’ name as recognizable as the Miami Heat, Florida Dolphins, and Florida Marlins.

Panthers Pride runs the show!

This was perhaps one of the most fun aspects of our collaborations with the Florida Panthers in the 2 years we worked together. Highlighting player statistics and team milestones during the 2016 Stanley Cup Playoffs had Panther’s Pride surging throughout the studio. We all became die-hard hockey fans in the process of creating these infographics and stat sheets… just another reward for a job well done. These media assets were used primarily to build a loyal following but also became extremely useful in converting prospective consumers into ticket sales. By sharing these milestones and hall-of-fame status statistics, we showed local sports fans that there was plenty of reason to follow the Florida Panthers and even more reason to come to the games. These infographics served many purposes for the overall marketing campaign. They were featured on social media, modified into banners to be displayed at the arena and on the jumbotrons, and were converted into ads to increase ticket sales and merchandise sales.