skip to Main Content

C&I Studios Blog Essential Video Assets for Ecommerce

When it comes to an eCommerce business, visual content is key. Product videos, explainer videos, and demo videos are essential for driving sales and conversion rates. They’re also great for recruiting, too!

What Types of Videos Should my eCommerce Business Have?

There are a few different types of videos that are great assets to eCommerce businesses! Product videos give potential customers a closer look at your products, while explainer videos help to educate them on what your business does and how it can benefit them. Demo videos show potential customers how easy and straightforward it is to use your product or service.

Product Videos

Product videos should be quick, informative, and to the point. They should give potential customers a good idea of what the product looks like and how it works. These are great for when you have a new product about to drop in order to build excitement for it, and they’re great for showcasing products that others may have overlooked while shopping previously.

Explainer Videos

Explainer videos are perfect for businesses that offer complex products or services. These types of videos help to educate potential customers on what your business does and how it can benefit them. Explainer videos are animated and usually between 1-2 minutes long and are great for capturing the attention of your audience.

Demo Videos

Demo videos are great for businesses that offer products or services that are simple to use but may not be immediately obvious to potential customers. These videos show potential customers how easy and straightforward it is to use your product or service. They’re also great for teaching your audience how to use the product for something unexpected or a hidden feature that many people may have overlooked.

Why Are Videos Important for eCommerce Businesses?

Videos are important for eCommerce businesses because they are an incredibly effective way to drive sales and conversion rates.

People are more likely to watch a video than to read text, so videos are a great way to grab attention and explain what your business does in an engaging way. They’re easy to digest on the commute home on public transit, between tasks at work, or even while browsing on a mobile device.

Videos are also a great way to show potential customers how your product or service works. A well-made product video can give potential customers the confidence they need to make a purchase. And, demo videos can show potential customers just how easy your product or service is to use, which can be the push they need to convert.

Also, videos help build trust with potential customers. They can see your product or service in action, and they can hear from real customers about their experience using your business. This social proof can be incredibly valuable in the decision-making process for potential customers.

Including videos on your website and social media channels is a great way to stand out from the competition and give potential customers a glimpse into what your business has to offer.

Where Should these Videos be Posted?

There are a few different places where you can post your videos to reach potential customers. Your website is an obvious choice, and you can also post them on social media channels like YouTube, Facebook, and Instagram. You can also include them in email marketing campaigns and even on physical product packaging!

The benefits for posting your videos on social media are twofold. First, you can reach a wider audience with your videos by posting them on social media. And second, you can use social media to drive traffic back to your website where potential customers can learn more about your business and make a purchase.

Email marketing is another great way to reach potential customers with your videos. You can include a video in your email signature, or you can send out a dedicated email campaign that features a video. Just make sure that the video is relevant to the rest of the email content so that it doesn’t feel like a distraction.

And finally, don’t forget about physical product packaging! If you sell physical products, consider including a QR code on the packaging that links to a video about the product. This is a great way to give potential customers more information about the product before they make a purchase, and it can also be a fun way to include a little something extra for your loyal customers.

Including videos on your website and social media channels is a great way to stand out from the competition and give potential customers a glimpse into what your business has to offer.

Why You Should Hire a Professional Production Company to Help You Create Your Videos

While you could technically create your videos on your own, it’s not always the best idea. Unless you have experience in video production, it’s likely that your videos won’t have the same high-quality look and feel as ones produced by a professional company.

A professional video production company will be able to help you conceptualize and create videos that are both creative and effective. They will have the equipment and the experience to produce high-quality videos that you can be proud to share with your potential customers.

Hiring a professional video production company is an investment, but it’s one that can pay off in a big way. Professional videos will help you attract more attention, build trust with potential customers, and boost sales. So, if you’re serious about using videos to grow your business, it’s worth the investment to hire a professional company to help you create them.

Why Should You Work with C&I Studios?

As a professional production company, C&I Studios has the experience and the equipment to produce high-quality videos for your business. We can help you conceptualize and create engaging videos that will capture the attention of your potential customers and help boost sales.

We understand the importance of video in the eCommerce world, and we’re committed to helping our clients use video to grow their businesses. We offer a wide range of video production services, from concept development to post-production, and we work with businesses of all sizes to create custom videos that fit their needs.

If you’re interested in working with us to create videos for your eCommerce business, please contact us today. We’ll be happy to discuss your project and provide you with a quote!

Search
Tell Your Story

Enter your email address to schedule a free media consultation with our production expert.

Let's tell your brand's story, together.

Hide picture
TEXT A REAL PERSON (310) 565-9194
By using this text feature, I consent to receive text messages from C&I Studios representatives to assist me. TEXT NOW