The recruiting process can be a long and challenging one, especially if you’re trying to fill a role that requires specific skills or experience. Video content can be a valuable asset in your recruiting efforts, helping you connect with potential candidates and providing an overview of your company culture.
Just as video can support your sales team, it can also support your recruitment team and so much more!
What Can Videos Do for Recruitment?
When used correctly, video content can help your recruiting team:
- Improve candidate engagement
- Build your employer’s brand
- Attract top talent
- Reduce recruiting costs
What Kinds of Videos are Good for Recruitment Purposes?
Many different types of videos can really help you with recruitment. A few are:
- Company culture videos
- Candidate testimonials
- Role-specific videos
- Diversity and inclusion videos
All of these types of videos can give potential candidates a more well-rounded view of your company, which can help improve engagement and increase the likelihood that they’ll apply for a role.
If you’re considering incorporating video content into your recruiting strategy, here are a few tips to get started:
Use video to tell your company’s story.
Your company story is an important part of your employer brand. Use video to tell potential candidates about your company’s history, culture, and values. This will help them get a better sense of whether or not your company is the right fit for them.
Highlight your company’s unique selling points.
What makes your company different from other employers in your industry? Use video to showcase your company’s unique selling points, whether it’s your innovative products, cutting-edge technology, or fun office environment.
Your current employees can be some of your best brand ambassadors. Use video to capture their testimonies about what it’s like to work for your company. This will help give potential candidates a more well-rounded view of your company culture.
Provide an overview of the hiring process.
Many candidates are apprehensive about the recruiting process, so it’s important to set their expectations upfront. Use video to walk them through each step of the process, from the initial application to the final interviews. This will help them feel more prepared and confident throughout the process.
Offer advice and tips for success.
Your team members are experts in their field, so why not share their knowledge with potential candidates? Use video to offer advice and tips on everything from resumes and cover letters to interviewing and networking. This will show candidates that you’re invested in their success, even before they’ve been hired.
By incorporating video content into your recruiting strategy, you can engage potential candidates, build your employer brand, and attract top talent.
How Can I Create Recruitment Videos?
Now that you know how video content can support your recruiting efforts, you’re probably wondering how to actually create recruitment videos. Creating videos that are helpful for recruitment is just like filming any other kind of video.
You’ll want to spend quality time in preproduction, planning your video out and ensuring that it aligns with your overall recruiting strategy. Once you’ve got a solid plan in place, the actual production process can be fairly straightforward.
Here are a few things to keep in mind as you create your videos:
Keep it short and sweet.
Recruitment videos should be concise and to the point. No one wants to watch a long, drawn-out video about your company. Keep your videos under two minutes, and make sure they’re focused on a specific message or theme.
Show, don’t tell.
Instead of just talking about how great your company is, show candidates what makes it great. Use video to showcase your company culture, highlight employee testimonials, or give a tour of your office.
Your videos should be authentic and relatable. Avoid using jargon or industry-specific language that candidates might not understand. Instead, focus on sharing your company’s story in a way that is genuine and relatable.
Put your best foot forward.
Remember, your goal is to attract top talent. Make sure your videos are high-quality and professional. This doesn’t mean you need to spend a lot of money on production values, but your videos should look and sound their best.
Test, test, test.
Before you launch your videos, be sure to test them out with a small group of candidates. See if they understand your message and if they find the videos helpful. This will help you make any necessary adjustments before making your videos available to a wider audience.
By following these tips, you can create recruitment videos that will engage and inform potential candidates.
What Are the Benefits of Using Video in Recruitment?
In addition to being a helpful tool for candidates, video content can also benefit your recruiting team in a number of ways.
Video saves time.
Video is a great way to quickly and efficiently share information with candidates. Instead of spending hours on the phone or writing long emails, you can simply send them a video. This will save your team time and allow you to connect with more candidates.
Video is personal.
Video allows you to put a face to your company and personalize the recruitment process. This will help build trust and rapport with candidates, making them more likely to engage with your brand.
Your recruitment videos can be shared with candidates through email, social media, or your website. This will help you reach a wider audience and attract more top talent.
Video is measurable.
You can track how many people view your videos and how long they watch for. This will give you valuable insights into which videos are most effective and which ones need to be improved.
By incorporating video into your recruitment strategy, you can save time, connect with candidates, and measure your results.
I need assistance in creating a professional video. Help?
If you’re looking to create professional videos that will help your company recruit amazing employees, look no further than C&I Studios! We specialize in creating high-quality, engaging videos that tell your company’s story and connect with your target audience.
Our team of experienced videographers will work with you to craft a custom video that meets your specific needs and objectives. We’ll also handle all of the logistics, from location scouting to post-production editing.
To learn more about our video production services, contact us today! We’d be happy to discuss your project in further detail and provide you with a free quote.