We’ve talked a lot about the importance of post-production in our blogs, and we want to keep emphasizing how important editing and polishing your commercials before distributing them is.
Post-production isn’t just cleaning up the lighting in your footage, or editing out any crackles in the audio, but it’s also adding to the commercial that you’re working on. It’s adding animations, sound effects, and even music to your video!
If you want to know more about editing videos like commercials or even TikToks, check out Everything You Need to Know to be a Video Editing Wizard.
Choosing the right music can make or break a commercial. The right soundtrack can add energy and emotion to your ad, while the wrong one can be jarring and off-putting. So how do you choose the right music for your commercial?
There are a few things to keep in mind when picking music for your next commercial production:
First, think about the overall tone and message of your ad. Is it serious or light-hearted? Upbeat or mellow? The music you choose should match the tone of your commercial. Do you want to evoke feelings of happiness, excitement, or nostalgia? The music you choose should create the desired mood and help support your overall message.
Does your product belong at a party? You’ll want to make sure that your music has a dance-friendly beat. Is your service meant to add ease to someone’s life? Perhaps a calming soundtrack would be your best bet! Music has a huge psychological effect on most people, so it’s important to make sure that the music you choose is sending out the right message for your commercial so that people will be willing to spend their hard-earned money on your products or services.
You’ll also want to make sure that the music is appropriate for what it is you’re trying to sell. If you’re selling a product for kids, for example, you’ll want to avoid using music that’s too dark, has questionable language, or serious. You also want to make sure that the music is appropriate for whatever platform you’re posting it on. Certain platforms such as Television and Youtube might have rules that can include no swear words, descriptions of graphic violence, racist remarks and names, or so on.
Consider your target audience. What kind of music do they like? What will resonate with them? Again, you want to choose music that will appeal to your target audience and help get your message across. If you’re appealing to a specific generation, you’ll want to seek out music that they would enjoy. For example, The Kroger Company has recently started targeting Millennials, as they are the current generation that is raising families and therefore buying the most in groceries. So they’ve started using music that was popular in the 2000’s, about the time most of them were teenagers or early 20’s.
Finally, make sure the music is properly licensed. Sometimes you’ll find that using popular music is going to grab the attention of your audience right away. You don’t want to get into any legal trouble by using unlicensed music in your commercial. Depending on how and where you use the music, if the music is unlicensed it could result in consequences such as losing your social media accounts to legal fines and more. Making sure that everything is cleared for fair use is one of the most important steps you need to take when deciding on music for your next commercial production.
Of course, if you write and produce your own music, you don’t need to check on the legalities of using it as closely, but you should still double-check the legal jargon on the subject just in case! Since you made the music, you should own it and be able to use it any way that you see fit.
You can commission a musician to write music for your commercial, too! There are legalities that you need to pay attention to with that course, but it can be easier than trying to buy the licensing rights to a top-hit song.
Choosing the right music for your commercial can be a challenge, but it’s worth taking the time to find the perfect soundtrack. The right music can really make your ad stand out and help you achieve your desired results.
How can I outsource post-production and still make sure that I’m using the best possible soundtrack?
If you’re looking to hire a company to either produce your commercial from start to finish, or just want to hire a post-production crew to make sure that the music you’re using is the best choice for your commercial, you should consider hiring C&I Studios!
Here at C&I Studios, we understand how important music selection is to a commercial production. We know that it can transform the mood and aesthetic of your footage depending on the melodies and harmonies of each song choice.
Our post-production crew, particularly our music experts work with each client to ensure that the music we use is appropriate and effective in delivering the message that they’re trying to send.
Whether we produce the commercial from start to finish, or you’re simply hiring us for post-production editing, we’ll make sure that your commercial has the right soundtrack.
We also have the means to write and create music for any of our clients as needed! We have in-house, ready to go, tracks by The Delorean. C&I Studios’ music personality. As The Delorean, we write and produce music for original television and film productions, as well as for our corporate video productions. You can learn more about The Delorean and even sample some of our music here!
Or you can follow The Delorean on Spotifyand enjoy our music on a regular basis!
If you’re interested in working with us on your next commercial production, don’t hesitate to get in touch! We would be more than happy to discuss your specific needs and see how we can help make your vision a reality.
Want More Information?
Are you looking for more information to help you create engaging and profitable commercials? Check out the following blog posts!