The shoot for this project took place in Fort Lauderdale, our very own backyard. Home to C&I Studios Head Quarters, this landscape is one familiar to our team.
We arranged to shoot Marco Sangiori, a designer from Rome with more than 40 years of experience in the industry, in several different locations. This an effort on our part to maintain the viewers’ engagement; the last thing we wanted was for the video to feel static.
We staged several interviews with Sangiori: a face-to-camera scenario by a pool involving light-reflecting sheets and audio-capture equipment; a walking shot on a jetty to showcase our subject interacting with some of his designs; and a pensive moment of stillness on a beach, for contrast.
These locations we picked were not incidental. They were scouted by us with specific intent.
We had been interested to learn that each work of the Beltempo collection had been designed by an artist concerned about ecological problems, preservation, and a love for the sea. So we set a precedent: the locations must hold relevancy to the brand itself.
The beach. The poolside. The yachts and sun and ocean. These were, inevitably, the homes of the pieces Sangiori designs. And we knew they would correlate nicely with his vision and his designs.