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Pier Sixty-Six

Video Production & Team Headshots for Pier Sixty-Six in Fort Lauderdale

At Pier Sixty-Six, it’s not just about luxury and legacy—it’s about the people who bring it to life. We partnered with their team in Fort Lauderdale to produce a series of polished headshots and a heartfelt video campaign filmed during a special in-office event.

 

Our video production captured authentic moments and testimonials from key team members, each sharing what Pier Sixty-Six means to them. The final deliverables included multiple video edits tailored for social media and internal branding, along with a full suite of professional headshots that reflect the personality and professionalism of their growing team.

INDUSTRY
SERVICES

Video Production & Team Headshots for Pier Sixty-Six in Fort Lauderdale

At Pier Sixty-Six, it’s not just about luxury and legacy—it’s about the people who bring it to life. We partnered with their team in Fort Lauderdale to produce a series of polished headshots and a heartfelt video campaign filmed during a special in-office event.

 

Our video production captured authentic moments and testimonials from key team members, each sharing what Pier Sixty-Six means to them. The final deliverables included multiple video edits tailored for social media and internal branding, along with a full suite of professional headshots that reflect the personality and professionalism of their growing team.

INDUSTRY
SERVICES
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Brand Storytelling That Connects

It’s not just what you say—it’s how you make people feel. At the heart of our work with Pier Sixty-Six was a signature brand video designed to evoke emotion and elevate identity. More than just a highlight reel, this piece was crafted to make viewers feel the pride, purpose, and passion behind the Pier Sixty-Six experience.

 

Our post-production editing team considers everything. The pacing of the edit, the music, voice, visual tone, and everything in between was carefully considered to reflect Pier Sixty-Six’s legacy and forward-thinking vision. We focused on human connection, capturing the energy of the team and the spirit of the brand in a way that invites the audience to be part of the story.

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Authentic Stories, Tailored for Vertical Screens

As part of our collaboration with Pier Sixty-Six, we created a series of 9×16 testimonial-style videos featuring team members speaking candidly about the brand’s impact and culture. Shot on-site during a company event, we captured unscripted, heartfelt moments that highlighted the human side of the Pier Sixty-Six story. Our team handled every step—from setting up an intimate, well-lit interview space to directing talent for natural delivery. In post-production, we cut multiple vertical edits optimized for social media platforms, ensuring each video was sharp, emotionally resonant, and platform-ready. The result: a collection of short-form videos that feel personal, polished, and perfectly aligned with Pier Sixty-Six’s brand voice, three of which you can view below.

Human-Centered Production with Impact

Behind every great brand is a great team. Our work with Pier Sixty-Six showcases how intentional production can humanize a brand, celebrate its people, and leave a lasting impression. Visual storytelling that goes beyond marketing and truly connects. When every frame is crafted with purpose, your message doesn’t just land—it inspires. Let us bring that same level of care and creativity to your next brand project—contact us to start the conversation.

Dalmar Hotel

The Dal Mar Hotel

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Our Team

Headshot of man with short hair wearing a blue and black patterned jacket posing and smiling for the camera
Headshot of woman with long brown hair wearing a black shirt posing and smiling for the camera
Headshot of bald man wearing a dark navy blue jacket and light blue shirt posing and smiling for the camera
Headshot of woman with long brown hair wearing a black dress posing and smiling for the camera
Headshot of man with short hair wearing a gray jacket and a white shirt posing and smiling for the camera
Headshot of woman with short brown hair wearing a gray chef outfit smiling and posing for the camera
Headshot of man with short hair and glasses wearing a gray jacket and light blue shirt posing and smiling for the camera
Headshot of man with short blond hair wearing a navy blue jacket and white shirt posing and smiling for the camera
Headshot of man with short white hair wearing a black jacket and pink striped shirt posing and smiling for the camera
Headshot of man with short hair wearing a black jacket and white shirt posing and smiling for the camera with arms crossed
Headshot of man with short hair wearing a black tshirt with label Craig McNeil Executive Chef posing and smiling for the camera with arms crossed
Headshot of man with short hair wearing a dark navy blue shirt posing and smiling for the camera
Headshot of man with short hair with sides shaved wearing a black jacket posing and smiling for the camera
Headshot of man with short blond hair wearing a dark blue jacket posing and smiling for the camera with arms crossed
Headshot of man with short hair and goatee wearing a black jacket posing and smiling for the camera

Behind The Scenes

Man posing for camera from inside a building being constructed
Camera equipment set up with city buildings in the background
Camera crew filming amongst construction works gathering
Camera crew filming amongst construction works gathering
Display of a neon tshirt with the label The Dal Mar
Camera crew getting equipment set up
Crew member wearing headphones posing for camera crouching down next to various equipment
Advertisement on the side of a building
Construction workers working on building renovations
View of a shopping plaza and neighboring town
View looking up at a crane on the side of a building
View looking up at a crane on the side of a building
Camera crew working on setting up equipment
View looking up at a crane on the side of a building

BREW

White Brew Urban Cafe Logo small

The Brand

BREW Urban Cafe is part of our neighborhood collaboration, known as Next Door at C&I. During the day, BREW Urban Cafe curates all of the coffee served at Next Door. As a result, our team of marketers and content creators strategize, create, and distribute marketing for their brand. We have worked with the owners of BREW since their opening in 2015. In that time, we have elevated this once unknown neighborhood coffeehouse into The Hidden Gem of Fort Lauderdale.

 

The services we provide BREW involve professional photography, video production, social media marketing, and copywriting. We fuse all of these services into monthly marketing strategies built around seasonal themes. Our marketing strategies are purposed to: generate increased traffic to BREW’s website, boost engagement on social media, and improve SEO ranking on Google for geotargeted keywords. In the last year, we have seen a drastic increase in brand recognition, loyalty, and authority. The following case study informs on BREW’s current status in the industry and showcases their most current marketing and branding.

The Challenge

The local market is changing drastically. To stay competitive we needed to prove BREW’s leadership as the original and best local spot for specialty coffee in Fort Lauderdale. We invested in content creation and copywriting above all else. Blogging became a primary source of the traffic to our site and a huge pillar for social media content.

 

The current challenges facing BREW come from changes in Fort Lauderdale’s developing landscape.

1) There are more coffeehouses to compete with.

Ongoing development has greatly increased the appeal of — and demand for — living in downtown Fort Lauderdale. New coffeehouses are responding to this. Multiple establishments have opened for business within a 1-mile radius from BREW in the past year alone. Each new competitor cuts into BREW’s existing consumer base, challenging their status as thought-leaders.

 

2) Fort Lauderdale’s demographics are changing.

We have always had a firm grasp on who our audience was and what they value. As more people move to the area, however, our understanding of who we are communicating with changes. Therefore, we invested time in social listening. Even with so many families and individuals moving to the area, we understand what they value and what they care to read, so that is how we build our blog content.

Photography

The challenges listed above were answered with a repertoire of new photography.

The following images provide the backbone for our blog content and social media. Too often, brands underestimate the value of quality photography when paired with quality copywriting. For instance, consumers typically remember only 10% of the information they read three days later. If a relevant image is paired with that same information, however, those same readers retained 65% of the information three days later. Additionally, Google loves great images. Relevant visuals in conjunction with quality copy tell Google ranking bots a great deal about the type of content you are publishing. The right pairing of visuals and copy will help content rank higher on the majority of search engines. With our new attention on blogging, this was more crucial than ever before.

Closeup of a red cup of cappuccino with a pattern in it next to four roses
Overhead view of a red cup of cappuccino with a Halloween pumpkin pattern on a marble table with battery operated candles and gourd nearby
Overhead view of a red cup of cappuccino with a pattern in it surrounded by roses and rose petals
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Closeup of a red cup of cappuccino with a pattern in it with a piece of orange peel leaning on it on a marble table
Closeup of a red cup of cappuccino with a pattern in it next to a piece of orange peel on a marble table
Overhead view of a red cup of cappuccino with a pattern in it next to slices of orange on a marble table
Side view of four various sized glasses containing different drinks on a marble table
Closeup of a iced drink in a glass with an orange slice on the rim
View of many drinks with coffee beans on a marble table
Closeup of a dropper putting in bitters in a iced drink in a glass with an orange slice on the rim
Side view of various glasses of drinks on display on a marble table
Side view of various glasses of drinks with a half a lemon within on a marble table
Side view of various glasses of drinks on display with a half lemon on a marble table
Side view of two glasses of iced drinks with lemon slices and a half lemon on a marble table
Side view of various drinks on a marble table
Woman with long blond hair and tattoos sitting at a table with a cup of red cappuccino smiling and posing for the camera
Woman with sunglasses sitting by a bar holding a cup of cappuccino smiling and posing for the camera
Staff member with a beard taking an order from a customer wearing a black cap
Woman wearing a hat and flowery shirt posing for camera holding a red cup of cappuccino
Closeup of staff member adding milk and cream to a container
Boy with a book open in his lap sitting in a leather chair posing for the camera
Woman with long red hair posing for camera holding a red cup and eating a muffin sitting in a leather chair
Man with short brown hair wearing a gray suit with sunglasses on his head holding a drink labelled McDreamy talking on a cellphone with another man in the background
Woman with short hazel hair wearing sunglasses, white Brew Urban Cafe tshirt holding a drink smiling and posing for camera
Man and tattooed woman with man holding and kissing a baby who is smiling all posing for the camera
Woman wearing glasses in a brown striped dress shirt holding an iced drink looking off camera
African American man with short black hair and beard posing for the camera leaning on a bar smiling and looking off camera
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Overhead view of two pastries on two red plates with a fork on one of the plates
Closeup of filtered coffee next to a wooden platter that has a sandwich upon it
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View of a sandwich with silverware and cappuccino with a pattern in a glass
Overhead view of six muffins on a tree like plate
Overhead view of four pastries on a marble table
Overhead view of six muffins on a white lace on a plate
Six muffins with white frosting on display on a marble table
A muffin with white frosting and a pastry on display on a marble table
Spread of pastries on wooden plates, muffin with white frosting and red cup of cappuccino on display on marble table with two forks

Video Production

The video production created for BREW Urban Cafe is designed to strengthen the connection and sense of belonging between their brand and their audience. By showing who BREW services and how they interact with each other we have been able to strengthen the consumer-brand relationship. This is essential given the amount of competition in the area. No other coffee brand is regularly engaging their audiences with informative, visually pleasing media. This is a piece of the marketing puzzle that continues to set the BREW brand apart. When consumers see our content they immediately understand that BREW is the most welcoming neighborhood coffeehouse in the area — the one and only Hidden Gem.

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Results

It is always important to keep your audience engaged. Outside of blogging, we do this through digital, video and print promotions. Promotions lend a sense of urgency, which encourages our audience to regularly view our social pages and blog. Using a multimedia approach of blogging, professional photography and video production have increased both foot traffic and visitors to our site. Simultaneously, this has boosted the number of people accessing our main webpage from social media. Cross-pollinating our various audience segments has increased engagement results on all fronts.

 

The blue line represents BREW’s analytics for 2019 (when we started to blog regularly and produce content to support those initiatives). The orange line represents BREW’s engagement in 2018. As you can see page views, engagement and sessions have increased on all fronts (and continue to climb). We have increased traffic to the site through social media conversions; people spend more time on our pages (which means they are delivering more value to consumers); and our social media audience is more engaged with the brand than ever before.

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W Fort Lauderdale

W Fort Lauderdale presents a daring vision for beach-front luxury.

Infusing ocean views and the energized spirit of W fashion, design, fuel, and music with exclusive hotel experiences and waterside residences.

“We live in the here and now, and so does our voice. It’s bold and bright, irreverent and outspoken, tuned in and turned up. More playful than provocative, we find the wit at the moment and embrace the unexpected. Relaxed and casual, we know who we are and don’t have to prove it.”

– W Fort Lauderdale

The W Voice Is...
The Purpose

W Fort Lauderdale – a Marriott Brand – came to us to redefine the lifestyle marketing of two of their brands:

W Hotel – an energetic beachside hotel that pairs bold attitudes and exclusive amenities with a vibrant social scene to provide a tropical escape from the ordinary.

 

W Residences – a luxury beachside residential complex attached to W Fort Lauderdale Hotel, where oceanfront living is reimagined by melding exclusive vacation amenities and the outgoing W personality with sun-kissed beaches and breathtaking ocean scenery.

In this, we created a lifestyle branding campaign that joined the best elements from each brand, delivering playful, evergreen media to each specific audiences in a style unique to their expectations, desires, and fascinations.

The Challenge

W Fort Lauderdale Hotel and Residences converge on multiple marketing and lifestyle dimensions. Ironing out a clear distinction between the two required ultra-specific content. At first glance – from the consumers’ perspective – these two brands are practically identical. Consumers arrive at this generalization because W Hotel and W Residences share the same real estate, amenity-based experiences, and branding. Beneath the surface, however, they are radically unique. They vary based on factors as significant as their industry, marketable audiences, values, and tone of voice.

 

Another challenge was selling joint resort and regional experiences without diluting or devaluing one brand extension to benefit the other. This was made more difficult as a portion of the marketing direction involved portraying resort amenities, such as the restaurants Steak 954 and El Vez [which are not exclusive to either the residential complex or hotel resort] as being exclusive to both. We had to show the consumer that these amenities are provided by the W brand to improve the guests’/owners’ experience. To achieve this, we lightly applied W branding to these non-affiliated businesses, which connected them with our lifestyle marketing in a very positive way, ultimately leading to improved social media engagement and following, as well as increased hotel bookings and real estate interests. Contact us to discuss your marketing needs and learn how we can craft ultra-specific content for your brand.

The Results
Facebook Engagements for October 2017 through 2018 for W Fort Lauderdale
Instagram Engagements for October 2017 through 2018 for W Fort Lauderdale
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Lifestyle Marketing

We started by establishing the lifestyle differences between W Hotel and W Residences. This was largely determined by their varying audiences. W Hotel appeals more strongly to young professionals, socialites, and disruptors – the enthusiastic partygoers eager to meet new people and see where the night goes. Whereas, W Residences’ market is more akin to successful, upper-class couples and singles, business professionals, seasonal residents and investors. Since both campaigns involved extensive social media marketing, creating content these audiences would familiarize with – content that would encourage them to take action – was essential for success.

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Good boys hang poolside.
At W Hotel and W Residences, pets are always welcome. Heck...they even get a backstage pass to the good times. What's a party without your furry-friend at your side, after all?

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Stirred or shaken?
With a range of restaurants and lounges to choose from, you can enjoy a signature cocktail or delicious small-bite any time of the day. At W Hotel and W Residences, every day is worth enjoying.

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Detox. Retox. Repeat.
With a comprehensive gym on the property, guests of W Hotel and residents of W Residences can stay active, healthy, and beach-bod ready.

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Staycation?
Luxurious rooms facing the Atlantic Ocean are just one reason to stay in bed. With the beach-centric design of W Hotel and the seaside luxury of W Residences, there really is no reason to leave.

At W Hotel, living in the moment – living loudly and unapologetically – is the lifestyle. Here, you are whoever you feel like being. Our audience isn’t afraid to disrupt the status quo – to feel sexy and act on it.

We showcased this freedom and lust for life by using one model to demonstrate various personality types. We wanted to show our audience that no matter who they think they are or how they typically socialize, at the W Hotel they can embody any personality, style, and confidence.

be playful.

Woman wearing pink bra and panties lying in bed with pig themed eye cover posing for the camera

be flirtatious.

Woman with bright red lipstick in a bubble bath posing for camera leaning on edge of tub

be mysterious.

Woman with long brown hair wearing a black dress sitting by the bat with a drink posing for the camera

be carefree.

Woman in red and black dress holding a glass of wine looking down posing for camera

At W Residences, beachfront living reimagined is the lifestyle. Here, you have a place to call home – an oasis to relax, a landscape to explore, a community to embrace. Our audience knows what they want in a luxury beachside condo. Our goal was to show them how much more enjoyable life is at W Residences.

We showcased this unrivaled beachside address by highlighting all-inclusive conveniences and showcasing the edgy aesthetic of the residential complex. In that, we showed our audience that W Residences is more than just a place to call home – it’s a place to enjoy life.

explore.

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unwind.

View from balcony looking over beach and city with table and chairs in the background in a room
Waterside Luxury

After establishing the lifestyle differences between W Fort Lauderdale Hotel and W Hotel fort lauderdale Residences we fine-tuned our portrayal of resort amenities and beachside location to capture the attention of these demographics and convert their interest into action. The W Hotel audience prefers to see real people enjoying their stay – how the exclusive resort amenities help them to escape the ordinary, own the moment, and live it up.

 

The W Residences audience, however, is more attracted to media that shows off the luxury of the space. In that, they prefer a more descriptive representation – content that shows what makes the space luxurious, how it is reserved exclusively for their enjoyment, and why it is unmatched by local competitors.

W Hotel
Man in green swimming trunks talking to a woman in pink bikini sitting on a lounge chair
W Residences
View of patio with tables and chairs
Woman wearing white towels on body and head enjoying a glass of wine leaning on a balcony railing posing for the camera
Woman with blond hair in a bun holding a brochure sitting on a white towel on the beach looking off to the side
Furry-Friends Welcome

To deliver on their guests’ lifestyle expectations, W Fort Lauderdale Hotel and Residences open their doors to some unlikely guests: your pets. A pet-friendly hotel on Fort Lauderdale beach is a rare commodity given that the beach is not dog-friendly. This is one of the main instances where the two brands collaborate and use shared content in their marketing.

 

Our “doggie” marketing initiative was created to show W Hotel and W Residences audiences that their pets are not just welcome to stay at the W – they’re treated just like our most star-studded guests. Photographing an eclectic range of dogs in some of the most iconic spaces in the hotel and residential complex doing otherwise humanly things [like hanging out on the WET Deck] added a light-hearted tone to our marketing message. This ultimately improved the consumer-brand relationship. The success of this initiative showed in increased social media following and engagement, as well as positive hotel reviews referring to pet-friendly spaces and staff.

Terrier wearing scuba goggles posing for camera next to snorkel
Terrier dog posing for camera wearing sunglasses
Pug dog with bandana
Terrier dog
Gray and white dog
Bluish neon sign
Dining and Nightlife

This segment of branding required ultra-specific content. perhaps the most noticeable difference between the W Hotel Fort Lauderdale audience and the W Residences audience is the way they spend their time dining and socializing.

 

Given that the W Hotel Fort Lauderdale demographic is younger, as well as temporary guests, they are more attracted to content that shows-off the energetic social life at W Fort Lauderdale. This demographic wants to party throughout their stay. They want to enjoy the exclusive hotel offerings loudly and unapologetically.

 

The W Residences audience does not respond to this type of media. Rather, they prefer a more restrained representation of life at W Fort Lauderdale. They want to see that the restaurants and lounges on site are – in a way – reserved primarily for their enjoyment. Sure, they still like to socialize and mingle with hotel guests, but when it comes to marketing content, this demographic responds more favorably to content that shows what they are buying into.

W Hotel
Two women lying in bed surrounded by confetti smiling and looking at each other
W Residences
Side profile of outdoor pation
Closeup of smiling man in green swimming trunks sitting on a lounge chair next to a woman smiling in pink bikini toasting a plastic glass of champagne
Closeup of a pink drink with a slice of cantaloupe on the rim in a glass

Hawthorn Suites by Wyndham

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The Purpose

Hawthorn Suites by Wyndham is a hospitality brand centered around the customer experience. In that, they continually strive to provide new, useful amenities and services to their clients to improve the quality of their stay. This lifestyle video series was created to inform every guest of the various benefits of booking at a Wyndham Hotel.

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Tavistock Development

White Tavistock Development Company logo

Tavistock Development

Tavistock Development Company is a global construction firm focused on developing residential and commercial real estate that not only enriches the local community but, ultimately, becomes an icon of the region.

 

Each project Tavistock Development Company undertakes – regardless of scale – is designed to enhance the landscape in ways that benefit future generations. Their unique ability to maintain a global presence while employing geo-specific techniques that upholds various community standards and respects cultural expectations makes them a leading authority in the industry.

Beach coastline view by water with city in the background

Tavistock Development values architecture that enriches local communities in familiar, yet excitingly new ways. They are currently restoring the iconic Pier Sixty-Six Hotel on Fort Lauderdale Beach. Since its opening in 1965, the Pier Sixty-Six Hotel has remained a beacon of Fort Lauderdale living. With outstanding dining, nightlife and residential experiences it has been – and will continue to be – the “Social Harbor of Fort Lauderdale.”

 

However, as the city continues to experience widespread development throughout the downtown sphere it has become increasingly important to assure locals and natives that the essence of Fort Lauderdale remains intact.

 

They commissioned us to design and film a branding video that demonstrates this unflinching passion. Our vision was an emotive documentary showcase, spotlighting the life and legacy of Pier Sixty-Six, and the rich heritage attached to its name. In that, we sought to create a branding video that tells of a vibrant new future by highlight an equally colorful history.

The Challenge

Pier Sixty-Six has been a beacon of Fort Lauderdale for over 50 years. In a way, it is synonymous with the local, beach-centric lifestyle. Because of this, we had to celebrate the past in order to successfully point towards the future. This was very important as some locals feel that ongoing development may dilute Fort Lauderdale’s rich heritage. Tavistock Development company thinks differently. That is what we needed to show our audience.

Tavistock Development Company truly believes that no memories of the Pier Sixty-Six will be lost with the restoration. Rather, new memories will be created – valuable memories that will be cherished by future generations just as we are doing so today.

Our message is this:

“Welcome the History. Welcome the Future. Welcome Home.”

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The Solution
Pier Sixty Six Storyboard Kids building sandcastles
Pier Sixty Six Storyboard Family on floats in water
Pier Sixty Six Storyboard Mom putting sunblock on kid's face
Pier Sixty Six Storyboard Dad and kid playing catch on beach
Pier Sixty Six Storyboard Woman riding bike on boardwalk
Pier Sixty Six Storyboard Newly weds on the beach
Pier Sixty Six Storyboard Newly weds write Just Married in sand
Pier Sixty Six Storyboard Couple lounging in beach chairs
Pier Sixty Six Storyboard Older couple walking along beach holding hands
Pier Sixty Six Storyboard Beach sunrise
Pier Sixty Six Storyboard Drone intercoastal
Pier Sixty Six Storyboard Drone Marina
Pier Sixty Six Storyboard Pulling out blueprints
Pier Sixty Six Storyboard Sharing blueprints with partners
Pier Sixty Six Storyboard People entering doors with luggage
Pier Sixty Six Storyboard Couple drinking drinks at pool bar
Pier Sixty Six Storyboard Kids swimming under water
Pier Sixty Six Storyboard Kids jumping in pool
Pier Sixty Six Storyboard Mom relaxing at poolside with drink
Pier Sixty Six Storyboard Restaurant business lunch meeting
Behind The Scenes
Go Pro Video cameraman setting up equipment on a platform overlooking the city and yacht club
Behind the scenes Video cameraman filming family with two kids playing in the sand at the beach
Video cameraman setting up equipment on a pool patio at a hotel
Behind the scenes Two C&I Studios cameramen loading video equipment onto a truck
Behind the scenes Video cameraman filming a family enjoying food on a restaurant patio

The Restaurant People

THE RESTAURANT PEOPLE

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Outside of the Tarpon Bend Food and Tackle store with patio outside containing tables and chairs with sun umbrellas
Side view of a young man and woman enjoying alcoholic beverages at a wooden table
Woman posing with a large vegetable dish and a glass of wine
Side view of a young man and woman enjoying alcoholic beverages and food at a wooden table
Overhead view of a young man and woman enjoying dinner on a wooden table
Woman with short blond hair in a black crop top smiling and posing with an alcoholic beverage with mint leaves
Closeup view of bar taps
Interior of restaurant with many people enjoying food and drinks
A young group of people composed of three guys and 2 women posing for a selfie on a cellphone
View of the outside of the Boatyard restaurant
View of the dining area at the Boatyard restaurant
Chandelier with oars hanging from the ceiling
Chandelier with oars hanging from the ceiling over a bar with many barstools and tiled
Brick patio with antique navigation system for ships as well as tables and chairs
Large boat docking by the Boatyard restaurant lined with tables and chairs
Young man and woman having bread at the dinner table smiling
Glazed salmon on brown rice dish with alcoholic drink nearby
Side view of the bar in the Boatyard restaurant with the bartender serving a drink to customer sitting at the bar with others
View of dining area at Boatyard restaurant with bright light fixtures
Inside view of the Boatyard restaurant with a canoe hanging from rafters as well as check in and out table and bar

The Gaylord Palms Resort and Convention Center

THE GAYLORD PALMS RESORT AND CONVENTION CENTER

The Gaylord Palms Resort and Convention Center is located in Kissimmee, Florida. Everything about this place is overwhelmingly beautiful.

 

From the moment we stepped in, the entire place paints the picture of being in a surreal, hidden haven. Strewn about the grounds, you’ll find signs guiding you to Key West, waterfalls, pathways lined with rocks; they even had alligators and a koi pond.

 

The colors and the layout are reminiscent of what Neverland could be. Throughout the grounds, you can find clandestine spots filled with trickling waterfalls, vegetation, and vintage decor.

 

The Gaylord Palms Resort and Convention Center, surpasses the bar for what a vacation should be, redefining the experience to something far more akin to an escape from reality.

Overheard of interior showing middle of area with many palm trees and trees.
Interior showing restaurant patio with numerous tables and chairs.
Overheard of interior showing wooden structures, wooden walkways and decks. There is a partially set up Open sign on the roof of one of the buildings.
Interior showing a marker for almost the southern most point in USA.
Interior showing a marine themed area with a small ship, fishing rod and replica of hanging marlin fish.
View from within a stone structure looking out into a courtyard with wooden barrels nearby.
Interior showing numerous shops along a wooden walkway and decks. There are Christmas decorations as well.
Interior showing a wooden deck with people on it surrounded by numerous palm trees and trees.
View at Gaylord Palms Resort and Convention Center overlooking a ship on the lake surrounded by palm trees and trees.

Orlando World Center Marriott Hotel

ORLANDO WORLD CENTER MARRIOTT HOTEL

We recently had the pleasure of shooting the Orlando World Center Marriott in Orlando, Florida. Located near Walt Disney World, this resort aims to satisfy every leisure and business endeavor any patron might desire.

 

From winding 200ft waterslides to 450,000 sq ft of space fit for meetings, conventions, weddings, receptions and social soirees, the Orlando World Center Marriott is apt for professional and quotidian visitors alike.

 

In shooting the facilities, we looked to show the eclectic nature of the resort and the ample space available for anyone’s stay.

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Basic Fun

Color Basic Fun Logo
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Closeup of stuffed animal being held by a child

We here at C&I Studios and the great people at Basic Fun, together, created an epic national video commercial. In addition to headshots of the child models showing off how fun playing with Basic Fun’s Cutitos collectible toys can be.

Male child posing for camera smiling with two purple stuffed animals on his shoulders

Basic Fun’s campaign was intended for children between the ages of 7 and 11 so we made sure to hire child models of the same age to show children around the nation how much fun and excitement they can have if they had one of these cute collectible Cutitos toys!

Closeup of stuffed animal being held by a smiling girl

This video was completely shot in our studio. We built the large set, with special tinted lighting, choreographed the dances, and filmed the production with a small crew of only three people!

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Small-Scale Crew, Big Results!

On set, we had 20 children that were ready, willing, and able to dance their hearts out for this production. They worked well with our three man crew while we choreographed all the dances on the fly. Directing such a production can be difficult, but between C&I Studios and Basic Fun working together, we crushed it!

Group of smiling boys and girls dancing on set with a light green background
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Beltempo

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The Story Behind the Brand Beltempo

Beltempo approached C&I Studios with a goal: to create an informative and enticing video that would bolster the image of their brand. This video was to be captivating, illuminating, and above all, act as an effective campaign tool to help increase customer engagement.

Something we at C&I Studios pride ourselves on is our attention to detail; our ability to harness those little quirks and aspects about a brand that make it unique—and run with it. So we were no strangers to the challenges posed by this project. In fact, helping our clients tell the story behind their brands is something of a labor of love for our entire creative team.

First, we wasted no time in getting to know the client, familiarizing ourselves with their products, and learning more about their vibe and their mission. It was this acquired knowledge that would form the jumping pad, the place where we could begin our creative process.

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Side profile of man wearing a cap, sunglasses, red sweater and blue jacket standing on a beach
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The Man In Charge

A manufacturer of luxury outdoor furniture, Beltempo is and has always been active in producing eco-friendly products whose quality is intended to “elevate” and “lift you to another stage, to another level,” through design and art. What we needed to do was to hear this story told by the man in charge. That man was Marco Sangiori, lead designer and Principal CEO of Beltempo.

Man wearing white cap and light blue shirt setting up table and chairs on a pier with a boat in the background on the water
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View from behind of man wearing a cap and camouflage jacket standing on a balcony looking out over the water
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Location Scouting

The shoot for this project took place in Fort Lauderdale, our very own backyard. Home to C&I Studios Head Quarters, this landscape is one familiar to our team.

We arranged to shoot Marco Sangiori, a designer from Rome with more than 40 years of experience in the industry, in several different locations. This an effort on our part to maintain the viewers’ engagement; the last thing we wanted was for the video to feel static.

We staged several interviews with Sangiori: a face-to-camera scenario by a pool involving light-reflecting sheets and audio-capture equipment; a walking shot on a jetty to showcase our subject interacting with some of his designs; and a pensive moment of stillness on a beach, for contrast.

These locations we picked were not incidental. They were scouted by us with specific intent.

We had been interested to learn that each work of the Beltempo collection had been designed by an artist concerned about ecological problems, preservation, and a love for the sea. So we set a precedent: the locations must hold relevancy to the brand itself.

The beach. The poolside. The yachts and sun and ocean. These were, inevitably, the homes of the pieces Sangiori designs. And we knew they would correlate nicely with his vision and his designs.

Aerial view of coast with city in the background
Side profile of woman wearing a black cap and gray sweatshirt talking on a dark orange cell phone

Behind The Scenes Images

These images might look like the work of a skilled photographer, but in actual fact, they are stills lifted from footage caught on our 8k RED camera systems. Capturing the detail was the focus for us in this project; the hand-crafted teak wood (“Tectona Grandis”), the geometry, the quality of design. It was our mission to highlight what made this brand special. And these stills do just that.

View from behind of staff filming a man sitting on a chair by the water

A Balance Of Geometry

Beach bed with cushion and shades on display

Beauty is the Balance of Geometry.” —Marco Sangiori, Designer, CEO Beltempo.

We really wanted to highlight the intricate details and painstaking workmanship present in Beltempo’s furniture. We took advantage of the soaring skyscrapers of Fort Lauderdale, the modern constructs and silhouettes, and used them to juxtapose Sangiori’s words.

The video flashes back and forth between the stack-lined buildings of Fort Lauderdale, and the geometric patterns of the benchtops, daybeds, dining chairs, and other handmade pieces we worked with, all while Sangiori describes his aesthetic, and depicts his vision of beauty.

We harnessed drone technology to capture soar-over footage, footage of glistening pools and luxury hotels, in an effort to inject in the video not only a sense of depth and grandeur but a paradisiacal tone as well. Something that would appeal to anyone, not just Beltempo’s customers.

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Closeup of armrest of a beach chair
Closeup of a wooden table with chairs around it
Side profile closeup of patio chair
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Closeup of hand brushing field grass
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