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Inspire Me Bracelets

White Inspire Me Bracelets Logo

The Brand

Inspire Me Bracelets is a designer of inspirational jewelry. They are stationed in downtown Fort Lauderdale — right in the heart of a new, burgeoning artistic district. Their mission and vision rely on the power of words as a means to uplift people from all walks of life. Their faith-based messages of love and encouragement do more than just inspire happiness, though. They excite, impress, and warm the heart.

 

Inspire Me Bracelets lived predominantly in the retail sector, which posed certain challenges for their business. They had to rely on foot traffic and word of mouth to grow their brand. When we learned of their brand, we knew we could extend their reach to new markets in a short amount of time by going digital. Through Video Production, Professional Photography, and Digital Marketing we created and distributed a brand narrative that has captivated and grown their audience. Moreover, we produced crisp images for online sales, which have increased revenue significantly.

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The Narrative

Before we could transition Inspire Me Bracelets into the digital marketing landscape, we recognized the imperative need to narrate their brand story. Statistics reveal that marketers who harness video production experience a 49% faster revenue growth compared to non-video users. Evidently, video production wields immense influence in this sphere, and thus, we concentrated our initial efforts in this direction.

 

Additionally, we strategically employed a time-sensitive context for the two videos showcased below, emphasizing pivotal occasions such as school graduations and Mother’s Day. This approach not only bolstered our keyword searchability on Google but also positioned the brand in a context that resonated more profoundly with the target audience than an evergreen company profile video would have allowed.

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Product Photography

Story-driven video production was instrumental in forging an emotional connection between the brand and its consumer base. Simultaneously, professional photography served as the catalyst for motivating action. By harmonizing these two facets of content creation, we effectively mitigated the risk of losing consumers within a critical segment of the digital marketing funnel. Furthermore, professional photography substantially enhanced our digital marketing capabilities, equipping us to reach new heights in the online landscape. Leveraging this branded content, our team of digital marketing experts skillfully devised and promoted digital ads in locations where the highest conversion potential resided.

 

The results were nothing short of remarkable. Below (following the Professional Photography gallery) we’ll showcase Inspire Me Bracelets’ digital marketing triumph after just two months of collaboration with us, providing a compelling testament to the power of strategic content integration that drives exceptional outcomes. This success story underscores the transformative impact of our multimedia approach in driving brand growth and engagement. What could we achieve working together on your brand?

Inspire Me Bracelet with saying I Love You To The Moon And Back
Inspire Me Bracelet with saying Kind Hearted Fierce Mind Brave Spirit
Woman wearing two Inspire Me bracelets and ring
Inspire Me Bracelet with saying God Is Within Her, She Will Not Fail
Digital Marketing in Fort Lauderdale Inspire Me Bracelets Gold colored Inspire Me bracelet with saying Always My Mother, Forever My Friend
Inspire Me Bracelet with saying Kind Hearted Fierce Mind Brave Spirit
Inspire Me Bracelet with saying Always My Daughter, Forever My Friend
Women wearing Inspire Me Bracelets clinking two red cups with muffins in the background
Gold colored Inspire Me Bracelet with saying Always My Mother, Forever My Friend
Inspire Me Bracelet with saying Always My Daughter, Forever My Friend
Woman wearing two Inspire Me Bracelets holding a red cup
Inspire Me Bracalets 1.1.1 1 scaled
Inspire Me Bracelets Infographics about users and revenue
Adsspend for Facebook and Instagram stats
Inspire Me Bracelets Analytics
Inspire Me Bracelets Infographics Bar graph of age and gender
Inspire Me Bracelets Infographics Bar Graph of Sessions
Highlights stats
Inspire Me Bracelets Infographics Adspend for Facebook and Instagram
Inspire Me Bracelets Infographics about Revenue
Inspire Me Bracelets Infographics Bar graph of age and gender
Inspire Me Bracelets Infographics Bar Graph of Sessions

Crazy Faith Coffee

Crazy Faith Coffee

Our Mission

Crazy Faith Coffee came to C&I Studios looking to launch a new coffee brand with a unique mission – to pair incredible coffee with inspirational stories of people whose faith helped them overcome adversity and achieve the extraordinary. They wanted bold branding that would make an impact on shelf and online while authentically representing their uplifting concept.

 

Crazy Faith Coffee centered on providing a “Daily Uplift” by combining outstanding coffee with real stories of faith, courage and perseverance. The brand language and visual identity system took inspiration from an eclectic mix of influences from coffee culture, street art, zines and indie publishing.

 

While the majority of images have a desaturated, grainy film aesthetic, selective color tinting with the brand’s deep red and navy blue anchors the photographs in the Crazy Faith Coffee’s visual identity. Typographic story excerpts overlaid in a scrapbook collage styling completes the raw, analog feel.

 

The resulting photography has amassed praise both internally and externally for Crazy Faith Coffee for capturing their brand in such an immersive and emotive way. The powerful imagery elevated their product launches to feel like the release of an indie film or zine each time – captivating audiences with slices of real life rendered in a highly stylized yet unvarnished way.

Gray coffee cup next to story being held by someone

How it works

A subscription based coffee company

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Man and woman clinking coffee cups over a table in a restaurant.
Man and woman looking at each other over a table in a restaurant
Open sign by a black door
Two women walking by with one carrying a bag from Crazy Faith Coffee Co
Woman drinking from a blue and brown coffee mug by a window
Side view of a woman drinking coffee from a blue and brown coffee cup
View through the window of a woman drinking coffee from a blue and brown coffee cup looking off to the distance
Two women and a man looking at box of Crazy Faith Coffee Co with a coffee cup next to it
Closeup of blue and brown coffee cup on a wooden table
Side view of woman with long blond hair drinking coffee out of a blue and brown coffee cup
Man and woman walking in a field by some water with woman smiling
Man and woman walking in a field by some water with woman smiling and looking at man
Closeup of a box from Crazy Faith Coffee Co leaning on a white door
Packages of Crazy Faith coffee grounds with Awakening Blend Ground Decal blend in the foreground with a brown and blue coffee cup nearby
Woman with long brown hair posing for the camera smiling and holding a blue and brown coffee cup
Woman with long brown hair posing for the camera holding a blue and brown coffee cup
Man posing for the camera smiling and holding a guitar
Man sitting on a chair looking down posing for the camera and smiling
Gray coffee cup next to story being held by someone
Package of Awakening Blend Ground coffee beans along vial and coffee beans on the wooden table along with white coffee cup with coffee
Closeup of the Crazy Faith box along with brown and orange coffee cup, coffee beans and three vials of beans
Packages of Bali Organic Blue Moon and Awakening Blend Ground Decaf coffee beans with a box in the background as well as coffee beans and white coffee cup
Brown and red coffee cup
Orange and brown coffee cup
Blue and brown Crazy Faith coffee cup next to coffee beans
Brown Crazy Faith coffee cup next to coffee beans
Orange and brown Crazy Faith coffee cup next to coffee beans
Crazy Faith Bali Organic Blue Moon coffee beans
Package of Awakening Blend Ground coffee beans along vial and coffee beans on the wooden table along with white coffee cup with coffee
A box from Crazy Faith Coffee Co leaning on a white door
Woman wearing a gray t shirt that says A Whole Lotta Jesus and a Little Caffeine from Crazy Faith drinking some coffee from a brown and gray coffee cup and reading a book
Woman wearing a gray t shirt that says A Whole Lotta Jesus and a Little Caffeine from Crazy Faith drinking some coffee from a gray coffee cup
Man posing for the camera sitting on the steps
Woman wearing a gray t shirt that says A Whole Lotta Jesus and a Little Caffeine from Crazy Faith

Black Mile

White Black Mile Travel Bag logo
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Black Mile Travel Bag

The best way to introduce the Black Mile Travel Bag to the market was through story-driven media, so that is exactly what we created.

The Black Mile Travel Bag is a compact, space-saving, and versatile travel bag. It was designed by a United States Military Veteran to be lightweight, functional, and fashionable in both adventurous rural settings and bustling urban locales. The Black Mile Travel Bag can be worn as a backpack, used as a suitcase or modified into a carry-on travel bag.

 

We were tasked with branding the Black Mile Travel Bag to appeal to three types of consumers, which were outlined by the client: the rugged adventurer, the wanderlust, and the creative professional. All three audiences share a respect for nature and travel, however, their personalities are wildly different. We created a concept that would appeal to all three.

 

Our narrative follows a creative professional on a trip abroad for a client. Upon landing his identity shifts. He is not purely a creative professional. He embodies deep respect and appreciation for the country and the culture he is experiencing — he begins to wander and admire. Similarly, he ventures off the beaten path, which appeals to the rugged adventurer. All three of these archetypes converge yet they do not conflict with one another. This situated the Black Mile Travel Bag as the universal companion for all types of travelers and businessmen.

Closeup side view of man wearing a jean shirt and shorts standing next to a black backpack taking a picture with a camera
Closeup view from behind of a man wearing a jean shirt and black backpack holding a camera looking out of the stone walls
Man wearing a backpack wearing a dark navy tshirt looking at a waterfall
View from behind of a man hiking through a garden wearing a black backpack
Closeup view from behind of a man wearing a black backpack walking down a a street
Closeup view from behind of a man wearing a black backpack taking a picture

Product Photography

Whereas our video addresses the consumers who would benefit and appreciate the Black Mile Travel Bag, our product photography showcases its many features.

The photography reinforces the message articulated in the branding video: that Black Mile Travel Bag is a perfect companion for any type of traveler in any type of situation. Though this is stated in the video, the product deserved additional verification. Our product photography for Black Mile Travel Bag, therefore, showcases the product in its entirety.

 

We approached our product photography from two angles: full-scope (shooting the entire bag) and granular (shooting close-ups of the features). Not only does this prove the message stated in the video, but it also adds value and appeal to the product.

 

Regardless of consumer archetype, the photography shows all of the ways this bag benefits those who travel. These photos are proof of its durability, versatility, quality, and style. Nothing is omitted. Every canvas — every layer — is photographed to fully capture the bags function and lack of limitation.

 

These photos are perfect for online sales, which is the primary medium Black Mile Travel Bag markets to their consumers. Once their website is complete, these photos will become the centerpiece. They will lead online sales and expand their digital marketing to include social media — a resource they have yet to tap into.

View from behind of man wearing a black backpack and a black coat standing by a metal garage door
Small backpack and large black bag on display
Black bag on display
Black backpack on display
Side view of a black backpack
Side view closeup of a black backpack
Closeup view of fasteners on black bag
Black and white display of a backpack
Side view of a black backpack
View from behind of a man walking carrying a black bag on his shoulder
Closeup view of fasteners on black bag
Black purse on display
Laptop bag with iphone in pocket
Closeup view of an opened black purse bag
Side profile of a man wearing white shoes and black jeans with a black bag next to him sitting on the floor
Side profile of a man with a bushy beard walking with a black bag over his shoulder

Komuso Design

White Komuso Logo
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Komuso Design

Komuso Design provides a simple and natural means of reconnecting with the self. Their product — The Shift — encourages people to slow down, steady their breathing and embrace the present. Their philosophy is backed by ancient wisdom. They embody the Komuso way of life, using teachings from Japan’s Edo period to spread their messaging.

 

Komuso Design only offers one product to consumers. Yet their brand is rich and vibrant. They invest a lot of time telling their story. And that narrative is what has elevated their company to a global presence. When the owners, Todd and Vanessa, came to us, their company was young and quite unknown. They had a vision for what they wanted to accomplish — the story they needed to share with the world — but weren’t sure how to go about it. That’s where we came in. We immediately connected with their vision. We understood the value their product offered to people and were eager to help share those healing powers with the world.

 

Our branding mission started with video production. The first video we filmed (below left) was essentially an introduction to the brand, the product, and the modern problem they solve through The Shift. The video to the left is much more impressive. What started as a 2-minute company profile video grew into a massive 6-minute story. It is the truest representation of the Komuso brand and a must-see. The third video we produced (below right) is a tutorial on how to best use The Shift.

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We choose to work with C&I because you evoke a special feeling in everything you touch. The feeling of this piece is off the charts! We sat there after watching it with hearts pumping…tears flowing…and simply awestruck. Dammmmmmmm you guys are good!

 

Todd & Vanessa Steinberg, Owners & Founders of Komuso Design

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Photographing The Shift

The Shift is the centerpiece of the Komuso brand. Don’t let its simple appearance fool you. It was developed by a psychotherapist and meditation teacher who used data from over a year of testing to engineer the ideal length, diameter, and quality of metal. Part of The Shift’s charm is its apparent simplicity. It may seem ordinary but it is, in fact, profound. Its design is, in a way, a clever nod to the power of breath, which when harnessed has an immense influence on our bodies and mind.

 

Given that simplicity is the namesake of The Shift, we chose to keep the aesthetic of their product photography minimal. This was also a stylistic nod to the natural form of The Shift and the philosophy behind the product.

 

When we took our photography outside of a controlled setting, our methodology and purpose had to change. We needed to connect The Shift to a mindset. After listening to our audience, we realized that many people underestimate the power of breathing. They often take it for granted and that leads them to disregard it as a healing modality. Because of this, people were failing to see The Shift for what it is and what it provides.

 

We realized that our photography needed to teach our audience about breathing and The Shift’s place therein. So, we chose to place The Shift in magnificent settings around the world, like the Mojave Desert. Our photography associates The Shift with these landscapes, ultimately connecting the tool to nature. The environments we chose are calm, vast, isolated, and ancient. They are timeless and powerful, as is the power of breathing. When the viewer sees these tranquil photos and notices The Shift is the reason the models are so relaxed, they immediately have an epiphany.

Display of silver colored whistle, beige pouch and black box on a wooden table
Closeup of a silver whistle on a green sprig
Closeup of silver colored whistle
Silver whistle on display in a wooden bowl on a pink table
Gold colored whistle in a white with brown specs bowl
Display of a silver, gold, copper and black colored whistles on a wooden table
Display of a silver, gold, copper and black colored whistles on a marble block
Woman with long brown hair wearing a black tank top and gray jeans posing for the camera in a desert
Side profile of a man with short hair and beard wearing a gray t shirt and black shorts posing for the camera with eyes closed with hills in the background
Aerial view of a woman laying on a sand cliff holding a whistle she is wearing around her neck
Blurry image of a bearded man sitting on a sandy cliff
Side profile of a muscular man wearing a black t shirt wearing a silver colored whistle around his neck
Closeup of a muscular man wearing a black t shirt wearing a silver colored whistle around his neck
Side profile of woman looking down at a whistle she is displaying in her hand
Closeup of a woman holding a whistle and looking up and away with her eyes closed
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Marketing Komuso

We handle all asset creation, strategy, and distribution for social media and email marketing.

Instagram & Pinterest

The imagery above is created with our social media audience in mind. We thoroughly researched their online behavior to create media that we knew would resonate. The imagery and messaging unite the Komuso aesthetic with what they preach. This effective combination has grown their Instagram audience to 27.6k followers and opened avenues for additional marketing on Pinterest and through email.

 

The ad to the left was created specifically for Pinterest. This is an untapped frontier for Komuso, so our first step was introducing the product and the Komuso philosophy to users on the platform. In less than 15 seconds, we educate this consumer base on the purpose, functionality, and reward of using the Komuso Shift. There are no hard sales. This video conditions our audience for additional programming while encouraging them to be proactive in their search for a quality and proven anxiety treatment method.

Email Marketing

The success of our social media marketing campaign inspired similar programming in email marketing. Our team strategized to develop 5 separate marketing funnels to appeal to consumers at various stages in the conversion process. Some of these flows are evergreen and are automatically triggered when consumers either abandon their cart, sign up for our mailing list, or order a product. These series often push sales and, ultimately, lead to our Nurture Series — an educational sequence that informs on the company culture, the founders, and the science of The Shift.

 

Whereas the evergreen series encourage sales, the Nurture Series aims to strengthen the consumer-brand relationship. There is virtually no sales language. Instead, they inspire and provide meaningful tips. Though these emails don’t push sales, they have been highly effective at shuttling viewers to Komuso’s e-commerce site. They account for thousands of dollars in sales while deepening the brand story in the process.

 

Below, is also an example of our Re-engagement Series, which offers promotions on select holidays. These value-based emails subtly push sales, using the context of the holiday to inspire consumers to take action and make a purchase.

Komuso Design Email Analytics stats screenshot
Komuso Design Email Analytics stats screenshot

FEBRUARY NURTURE SERIES

(click to enlarge the image)

VALENTINE'S DAY PROMO SERIES

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Komuso Design Email Marketing with images and ad
Komuso Design Email Marketing with images and ad
Komuso Design Email Marketing with images and ad
Komuso Design Email Marketing with images and ad
Komuso Design Email Marketing with images and ad
Komuso Design Email Marketing with image of silver colored whistle, beige pouch and black box on a wooden table with promo ad
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Silver colored whistle on display with shadow
Aerial view of silver colored whistle on display on a wooden chessboard

Montce Swim

White Monte Swim logo
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Montce Swim

To keep pace with the ebbs and flows of the industry, Montce Swim hired us to film a series of fun, vibrant, and sexy video content that would vibe from season to season just as their products continue to do.

 

Our video series spearheaded their emergence into the global market and helped establish Montce Swim as a leading swim brand since debuting from the designer’s apartment in Fort Lauderdale, Florida. Today, Montce Swim is worn by some of the most famous celebrities, including Kendell Jenner, Jennifer Lopez, and Emily Ratajkowski.

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We repurposed the extra footage we filmed for the main video and cut six additional edits for Montce Swim to use on social media.

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The "ReachKini"

A big part of our mission at C&I involves creating quality media for small nonprofits around the world and right here in our backyard for free. This allows these small underfunded organizations to inform the world of their ongoing mission, which helps them to improve more lives than what was originally possible. This branch of C&I is known as Reach and it is one of our greatest motivators.

 

Alexandra was so appreciative of the additional video edits we made for Montce that she repaid the favor in the most thoughtful way possible… She designed a signature Montce Swim bikini for Reach and dedicated all the profits to our nonprofit.

Swim Week
At W Fort Lauderdale

To put Montce’s brand face-to-face with their consumer-base, we partnered with W Fort Lauderdale during Swim Week. This was a great opportunity to showcase the brand’s culture while converting leads into loyal consumers. Alexandra, the founder of Montce Swim and the lead designer, debuted her new summer line at Swim Week in Fort Lauderdale. The whole experience was tons of fun and it also led to Montce Swim being integrated into Miami Swim Week in the years to follow.

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Montce's audience lives on social media

At the time, our audience’s primary social platform was Instagram so we focused on engaging consumers through snippets of eye-catching, emotive video production that harnessed the confidence and appeal of the Montce Swim brand. Delivering this type of organic, effortless content to consumers at regular intervals helped build the brand locally, which allowed Montce to access nearby markets more easily and ultimately tap into the global swim fashion industry. With over 300k followers on Instagram, Montce Swim has been able to build a strong brand culture that distinguishes their designs from their competitors.

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Marketing Montce From Coast To Coast

To step into the international market, we took Montce from Fort Lauderdale to Los Angeles. Contrasting Florida’s beaches with L.A.’s downtown proved an effective segue into a much larger consumer base. From L.A. Montce Swim went worldwide.

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Behind The Scenes
Woman with long blond hair wearing a red bikini sitting sideways on a beach posing for camera looking away from camera with rocky outcroppings behind her
Woman with long blond hair wearing a red bikini walking on a beach posing for camera leaning over with rocky outcroppings behind her
Woman with long blond hair wearing a red bikini walking on a beach posing for camera with rocky outcroppings behind her
Woman with long brown hair wearing a red bikini posing for the camera from on top of a rocky outcrop by a beach
Woman with long blond hair wearing a red bikini posing for camera on a beach standing in the water with her arms over her head leaning against a rocky outcrop
Closeup of body of woman with long blond hair wearing a red bikini posing for camera on a beach sitting on a pile of sand
Woman with long blond hair wearing a red bikini posing for camera on a beach standing in the water leaning against a rocky outcrop
Woman with long blond hair wearing a red bikini posing for camera on a beach standing on a rock
Closeup of woman wearing a red bikini rubbing sand between her hands on a beach
Woman with long blond hair wearing a red bikini posing for camera on a beach
View from behind of woman with long blond hair wearing a red bikini posing for camera on a beach standing in the water
Woman with long blond hair wearing a red bikini posing for camera on a beach standing on a rock in the sand with her arms over her head
Woman with long blond hair wearing a red bikini posing for camera on a beach standing on a rock in the sand
Woman with long blond hair wearing a red bikini posing for camera on a beach standing on top of a rock in the sand
Woman with long blond hair wearing a red bikini posing for camera laying in the sand on a beach
Woman with long blond hair wearing a red bikini posing for camera laying in the sand on the beach
Side view of woman with long blond hair wearing a red bikini posing for camera on a beach
Woman with long blond hair wearing a red bikini posing for camera on a beach with her arms above her head

Montce at Bonnet House

Swimwear is one of the most vital parts of the fashion industry, and our job was to make this campaign tasteful and unique. We kept the light as naturalistic as possible while adding vibrant colors that would fit within the alluring subtropic feel of our creative campaign! The architecture at the South Florida Bonnet House not only represented the brand’s authenticity but also added the glamour, mystique, and wholesome aesthetic to make this shoot iconic. Everything fell into place to create electrifying videos that perfectly portrayed the identity of Montce Swim.

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Two female models in black and white tiger print swimwear posing by a piano with one sitting and one standing
Two female models in black and white tiger print bikinis posing for camera with various plants around them
Closeup of lower half of two female models wearing black and white tiger print bikinis
Two female models wearing black and white swim suits in a room with one holding a flower leaning against the piano and the other playing the piano
Closeup of female model wearing a black and white tiger print outfit
Side profile of female model posing for the camera wearing black and white tiger print outfit
Female model posing for camera wearing a beige bikini and sun hat smiling
Female model wearing vanilla colored bikini posing for camera with palm trees around him
Keyword: Content Creation .Female model in white outfit posing for the camera looking down
Side profile of female model wearing a gray outfit posing for camera sitting on the floor
Side profile of female model posing for camera wearing an orange and black tiger print bikini and tan hat
Side profile of female model wearing an orange and black tiger print bikini posing for the camera looking up
Female model posing for camera wearing olive green outfit and tan hat looking down
Female model posing for camera wearing olive green outfit looking down
Display of bikini bottoms
Display of flowery bikini top and bottom
Display of flowery bikini top and bottom
Display of flowery bikini bottoms

GhostBed By Nature’s Sleep

GhostBed Brand Logo 450x65

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Ghostbed stats in white.

Having produced thousands of videos for an array of purposes over the years, we have our finger on the pulse of media creation that is unlike your typical marketing agency. So, a request for a “viral video,” while it may seem difficult to execute, was a welcome challenge for our team of craftsmen.

 

What really turned up the heat was the fact that we had a single day to produce both the one-minute spot and shoot crisp product photography. We were excited to take on the challenge and proud of the solution we conceived.

 

In the end, we cut a hilarious video that achieved the client’s goals. The commercial has over 3 million views and counting, entirely positive feedback, and you might just see it on your next JetBlue flight.

 

Our friends at GhostBed have seen an incredible uptick in sales since putting this commercial out into the wild.

We created a gallery of crisp lifestyle photography to support ongoing marketing initiatives revolving around GhostPillow’s new viral video content.

Overhead view of woman wearing red tshirt laying on bed and GhostBed pillow with arms around the pillow
Overhead view of woman wearing black and white tshirt laying on bed and GhostBed pillow

Product Photography

GIF animation of layers of a pillow being shown
GhostBed pillow
Side view of GhostBed pillow
GhostBed pillow 
GhostBed pillow 
GhostBed pillow in a box
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Step inside the storyboard

The Dream Commercial

The Boy That Never Left His Bed

Behind The Scenes

View from behind of a man in a white lab coat waiting for to start his GhostBed pitch with filming crew and equipment in the background
Woman wearing a hazmat suit wearing goggles and carrying a baby on the front smiling and posing for the camera
View from behind of man in a white lab coat waiting to do his sales pitch surrounded by the crew
Woman wearing hazmat suit wearing goggles posing sitting on a small horse that is wearing a horn like a unicorn
Computer monitor display of man in a white lab coat waiting for to start his GhostBed pitch
Side view of a man in a white lab coat waiting for to start his GhostBed pitch
Overhead view of a man in a white lab coat getting reading to pitch the GhostBed pillow
Two women getting ready for advertising filming by a makeup artist
Crew talking to woman in hazmat suit wearing goggles 
Woman smiling and posing on a bed with the GhostBed pillow for the cameraman
Drawings on paper
Shrink Ray device on a display

Tapping into certain distribution channels was an essential factor in the pursuit of viral success. We could not simply air GhostBed’s new video on cable television, Amazon, social media platforms and so on. We had to broaden our scope. So, we secured ad space on JetBlue and American Airlines. This not only positioned our content for immediate success, but it also broadened our viewership, essentially putting our commercial front-and-center for a wider range of audiences stemming across very unique demographics. We also thought the ad placement pretty clever as it would resonate more strongly than if the viewer had seen it while chilling on their sofa. Airplanes aren’t really known for their comfort, after all.

American Airlines logo
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JetBlue logo

PetMio Graphics & Website

PetMio Logo 152x43
Mockup for Petmio site on two cellphones.
Petmio Primary and Secondary Iconography.

PetMio Graphics & Website

PetMio Smart Nutrition came to C&I looking to establish an online presence by revamping their old site, using brand-awareness to ultimately guide traffic to their Kickstarter campaign.

Challenge

In order to build a solid website that was both fun, and effective at demonstrating all of PetMio’s components to their Kickstarter, our designers needed to design an experience that was enjoyable to navigate while presenting all their services in a clear, understandable manner.

Petmio wireframe design with drawings and icons
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Process

Our strategy to tell the PetMio story presents the viewer with a video we made for their Kickstarter Campaign. Alongside our design and photography, we effectively brought warmth and life into the brand.

 

Our solution was a fluid design that showcased the life and warmth of pets, all while informing the audience about PetMio’s services and smart devices. The look and feel of the design are memorable and has succeeded in bringing in traffic to their Kickstarter campaign.

Design

Our main goal was to visually merge science and fun into a website that informs viewers what PetMio is all about to establish their credibility within the dog food and smart device market. This meant creating customized design elements to showcase their product’s various features in a clear format.

Typography Monserrat with uppercase and lowercase letters of the alphabet.
Color Treatment Primary Colors and Secondary colors.
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Off-White™️

Off-White™️

6up is a full-service event production company, specializing in creatively executed and strategically driven live experiences.

 

They hired our creative team to photograph and film a fly poster guerrilla marketing push created for Off-White™️ during New York Fashion Week. Our vision aimed to capture the impulsive, desperado culture associated with this type of old-school, in-your-face marketing. We used candid, almost secretive style photography as a gest to the clandestine nature of flyposting. 

 

All of the models in this shoot are passes by, most of whom were attending NYFW. Their presence injected a sense of randomness and grunginess, which speaks to the guerilla marketing style. We intentionally included many variables so the viewer would feel the same sense of adventure and rush that one experiences when going against the status quo. Overall, the dynamic range of people and places included in this photo gallery elevates the entire scope of our work.

Black and white of woman standing in front of wall with graffiti posing for the camera
Black and white closeup of ad on a billboard
Black and white photo of a group of people walking past a bunch of billboards relating to fashion.
View through rain covered windshield

The Challenge

Our team faced certain challenges on this assignment, primarily concerning time and space. When marketing via flyposting [a.k.a., wild-posting] every square inch of public space is free-game considering it is all unowned real estate. Where one poster is plastered a second may immediately cover it up. Therefore, we needed to act quickly. And that meant responding to the tireless pace of New York City.

 

This, combined with the fact that it is illegal to film the activity of flyposting in New York City, made it increasingly difficult to photograph 6up’s guerilla marketing before it was tainted by another brand. Furthermore, to completely capture the full scope of this campaign, we needed to cover a lot of ground in a finite amount of time. From 7:30 AM to 1:30 PM our team traveled between Brooklyn, Manhattan, and Soho—from one grungy city corner to the next.

 

A second challenge [but, in the end, an aesthetic gateway] was the fact that it rained all day long! The client was so pleased by the way our team overcame the elements and adapted to the lugubrious filter that had been cast on that winter day in New York City. By means of dark corners, mirrored images, puddled reflections and the piercing eye-contact of passersby our team was able to turn damp, grungy cityscapes into an icon for Off-White™️ clothing and a statement for NYFW. 

Black and white closeup of woman walking down a city street wearing plush coat
Black and white of Asian woman posing for the camera

The Results

In accordance with the rebellious act of flyposting, we wanted our photography to appear somewhat unlawful and unapologetically intentional. So, from city corners, we turned to the people of NYC. This was our way of invigorating the media with a certain Off-White™️ attitude. We had the models stare directly into the camera while we snapped photos from hidden vantage points. The result makes the viewer feel as if they are being caught in the act of photographing someone without their permission.

 

The choice to simulate candid shots really livened the gallery while lending a certain measure of authority to the photographer just as much as it does to the model. That was important to us. When we think of guerilla marketing, we think of the people behind the scenes–the boots on the ground sneaking around to put media where it shouldn’t be. In the end, pointing attention to the outlaws behind the camera provided our original photography gallery with a little added gumption. Contact us to discuss your marketing needs and learn how we can craft ultra-specific content for your brand.

Black and white of man with short hair smoking a cigarette
Black and white closeup of woman walking down a city street wearing plush coat
Black and white of woman walking down a city street wearing plush coat
Black and white of woman posing for camera wearing plush coat
Black and white of woman walking down a city street wearing plush coat
Black and white closeup of woman wearing a hat and sunglasses posing for the camera
Black and white of woman wearing a hat and sunglasses posing for the camera
Black and white of man with short hair wearing a jacket with hood on his head posing for the camera
Black and white of man with short hair wearing a jacket posing for the camera
Black and white of Asian woman posing for the camera
Black and white of Asian woman posing for the camera
Black and white of billboard of ads
Black and white of billboard of ads with two men in front of it
Black and white of young man wearing a knit hat leaning on wall next to billboard of ads
Black and white of young man wearing a knit cap leaning on wall next to billboard of ads posing for camera

Architec Products

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Architec Products

We produced this video for Architec Products’ new website. Architec Products, creates homeware products, so we brought them into the studio for a video shoot.

 

The goal was to accurately communicate the Architec brand is all about. By marrying the concepts found in architecture and engineering to the things we use daily, Architec continues to perfect our time using home products — and ultimately — our lives.

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Lilac & Lilies Las Olas Boutique

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Lilac & Lilies
Las Olas Boutique

Lilac & Lilies Boutique is a local clothing boutique in Fort Lauderdale, FL. We shot this advertisement to serve as preview for the nearby movie theaters. We tried to capture the quick, trendy, and aloof feel of the store itself.

 

Opening her doors in 2009, Michelle DiMarco began Lilac & Lilies with the vision of providing ladies of any age and lifestyle with a closet filled with her favorite designer brands.

 

DiMarco has 15 years of experience in the fashion industries and applies her talents and passion by changing the experiences of anyone that steps foot in her store.

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Land Rover UK Savage Defender

LAND ROVER UK
SAVAGE DEFENDER
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Land Rover
UK Savage Defender

Savage Defender brings the USA the beautiful Land Rover Defender. This was incredible to make and be a part of.

 

We hosted a Defender inside the studio during New Years in honor of its USA debut. This machine drips power and sex appeal, so we made a video to match its characteristics and show off the details of the interior and exterior of the vehicle.

 

The time lapse within the video was the actual New Years “Lets Get Weird” event we held with the Defender as the centerpiece.

 

Bradford Marine Yacht Sales: Jade Mary

BRADFORD MARINE YACHT SALES: JADE MARY

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Bradford Marine Yacht Sales: Jade Mary

Fort Lauderdale has always been a hub for yachting in South Florida. As such, nautical sports have always been an integral part of the community, and Bradford Marine Yacht Sales has been a staple name within the industry.

 

 

Today, the Bradford Marine Companies are renowned for their sales, charter services, as well as their full refit and repair services.

 

 

They Recently approached us about developing a spot for their vessel: the Jade Mary.

 

 

We wanted to present how sleek, fast, and classy the boat is without losing its quintessence in translation.

Noel Elie

NOEL ELIE

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Day By Day

Having produced thousands of videos for an array of purposes over the years, we have our finger on the pulse of media creation that is unlike your typical marketing agency. So, a request for a “viral video,” while it may seem difficult to execute, was a welcome challenge for our team of craftsmen.

What really turned up the heat was the fact that we had a single day to produce both the one-minute spot and shoot crisp product photography. We were excited to take on the challenge and proud of the solution we conceived.

In the end, we cut a hilarious video that achieved the client’s goals. The commercial has over 3 million views and counting, entirely positive feedback, and you might just see it on your next JetBlue flight.

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We created a gallery of crisp lifestyle photography to support ongoing marketing initiatives revolving around GhostPillow’s new viral video content.

Side profile headshot of woman with long blond hair talking to camera
Woman with long blond hair wearing an orange top and jeans talking to camera sitting on a beige chair with white 1st U Unclear title

Marketing

Woman with long blond hair wearing an orange top and jeans talking to camera sitting on a beige chair

Behind The Scenes

View from behind video cameras of two women sitting on teal chairs on a set
Side profile of makeup artist wearing face shield and mask applying makeup on a female
Makeup artist wearing face shield and mask applying makeup on a female
Makeup artist wearing face shield and mask applying makeup on a female
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Makeup artist wearing face shield and mask applying makeup on a female
Makeup artist wearing face shield and mask applying makeup on a female
Makeup artist wearing face shield and mask applying makeup on a female

Tapping into certain distribution channels was an essential factor in the pursuit of viral success. We could not simply air GhostBed’s new video on cable television, Amazon, social media platforms and so on. We had to broaden our scope. So, we secured ad space on JetBlue and American Airlines. This not only positioned our content for immediate success, but it also broadened our viewership, essentially putting our commercial front-and-center for a wider range of audiences stemming across very unique demographics. We also thought the ad placement pretty clever as it would resonate more strongly than if the viewer had seen it while chilling on their sofa. Airplanes aren’t really known for their comfort, after all.

California Cowboy

White California Cowboy Logo

Video Production & Photography

We worked on tight timelines. So, we included both our video and photography departments on the first media days. We split up, filming instructional videos in one warehouse and photographing website content in another. During this time our marketing and web development teams collaborated to design, build and populate a new website in a month.

 

During our deep-dive into the brand, we decided that the best way to portray CarOffer was through moody, dimly lit media. Given that the brands in the used car industry, especially dealerships, use bright colors and sterile photography, we chose to flip the script. We needed the CarOffer image to dominate the visual field just as their software was expected to dominate the industry.

Woman wearing blue bikini and sunglasses posing for camera holding a beach outfit in her hands
Closeup of black and white beach outfit with champagne pocket with a bottle of champagne in it
Closeup of black and white beach outfit with luxurious cotton modal terry cloth lining
Closeup of black and white beach outfit with luxurious cotton modal terry cloth lining
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Video Production & Photography

We worked on tight timelines. So, we included both our video and photography departments on the first media days. We split up, filming instructional videos in one warehouse and photographing website content in another. During this time our marketing and web development teams collaborated to design, build and populate a new website in a month.

 

During our deep-dive into the brand, we decided that the best way to portray CarOffer was through moody, dimly lit media. Given that the brands in the used car industry, especially dealerships, use bright colors and sterile photography, we chose to flip the script. We needed the CarOffer image to dominate the visual field just as their software was expected to dominate the industry.

Woman wearing blue bikini and beach outfit showing hidden security tie
Closeup of hidden dry pocket on her black and white beach outfit
Closeup of a drink being poured into a glass
African American female model smiling and posing in a light blue and white bathrobe next to another model smiling and posing wearing a dark blue and white bathrobe
African American female model smiling and posing in a light blue and white bathrobe looking off to the side
African American female model smiling and posing in a light blue and white bathrobe
African American female model smiling and posing in a bathrobe that is dark blue with orange Koi fish patterns on it
African American female model smiling and posing in a bathrobe that is dark blue with orange Koi fish patterns on it
Female model with long blond hair smiling and posing in a dark blue and white bathrobe
Female model with long blond hair smiling and posing in a dark blue and white bathrobe
Female model with long blond hair posing in a light blue and white bathrobe
Man smiling and posing in an orange and blue bathrobe

Audy Global Enterprises

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The Project

OrganizeMe, a subdivision of Audy Global Enterprises, are a wholesale business that offers space-saving storage solutions for the home. What they needed from us was to devise a way to communicate accurately the elegant, stylish, and practical uses of their storage ottoman piece. They wanted us to highlight that, in the overcrowded ottoman market, theirs was the sturdiest, most stylish, and above all most efficient option available. We were eager and ready to oblige; all we needed was a concept. After acquainting ourselves with the product, our creative team, in collaboration with our client, began to brainstorm ideas. We created storyboards and conducted thorough research on the many uses of the product. We hired the talent, and picked out a location which we though worked best. And when we were happy with the overall concept, and had the go-ahead from the client, we primed the cameras and got to work doing what we do best: shooting.

Delivering a Physical Product

Audy Global are a multidisciplinary patent firm. They harness creative ideation to find solutions for their clients by converting thought into a physical product.

With over 20 years of experience in video production, we are well versed in the act of converting ideas into physical products—in this case, a series of high-quality videos produced for the purpose of marketing a product to a wide consumer base.

With a motive of showcasing the ottoman’s stylistic attributes alongside it’s multipurpose functionality, we decided to position the product in the center of an open-plan living space, so that our model could interact with the object with ease. This contemporary concept allowed for a multitude of shots, during which we were able to capture and hone-in upon the modern versatility of the product itself. And with meticulous lighting, and the physically demonstrative art of videography, we were able to shoot in such a way that would not only capture but correlate the versatility of the product to the models’ modern lifestyle. Whether it was the model relaxing back on the couch to rest her feet upon the ottoman, or slipping items in and out of the storage box underneath, we caught it all; the size and dimensions of the ottoman in relation to the surrounding space; the fabric, the function—down to the last detail. This crystal clear imagery caught with the lenses of our state-of-the-art camera systems.

Side profile of woman wearing blue top and jeans sitting on the floor going through a box

Social Media Reach

Our objective was to produce a series of two high-quality videos that showcased the product and its efficiency-led purpose clearly. But true to our culture of fastidious hard work, we took it even further. C&I Studios’s RED camera systems are top-of-the-range and have the capacity to shoot cinematic motion-picture film. Which means that one single freeze-frame possesses the quality of an 8k sill photography shot. During the editing phase, we took it upon ourselves to lift snippets of additional imagery and repurpose them for Audy’s website, their social media channels, and other broadcasting needs. In the end, the client was thrilled; thanks to our us, they were able to highlight the value of their product on multiple marketing platforms. With plenty of content to choose from, they could to spread the word; enhancing their reach by marketing their product to a much broader client base.

Stills in Motion

Our equipment eliminated the need for double work, putting two services in one; we were able to capture stills in motion. This streamlined the entire production process and the stills we took from this shoot displayed exactly what the product was for: a multipurpose storage solution that will make your life simpler.

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Closeup of side pocket containing magazines on the box with woman wearing jeans sitting next to it
Woman wearing jeans holding a box while sitting on a couch
Side profile of woman using box
Woman putting a smaller box into a larger one while sitting on a couch
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