Monster Music, in collaboration with Roc Nation, hired us to conceptualize and produce a video marketing series promoting their new line of headphones and speakers.

The Sound of Champions accomplishes two functions:

1. it introduces a new line of state-of-the-art music products, showcasing various products without overwhelming consumers, and
2. it reshapes the application and use of their products, situating their gear in the arena of health and fitness alongside relaxation and leisure.

To meet the standards of Monster Music, Roc Nation, and their consumer base, we chose to create athletic showcases featuring star athletes in boxing and basketball.

The athletes are, ultimately, the centerpiece of our series, however, subliminally attached to their character is the presence of Monster Music marketing. This soft-sell elevates the series, creating a Nike-Esque marketing scheme in which consumers identify with the character and the sensation of using their products more-so than the product itself.

Monster Music Brand Video Series

Featured in the video above is Luis Arias, an American professional boxer currently at work with Mayweather Productions. On the right is another professional boxer, Guillermo Rigondeaux Ortiz, a Cuban professional boxer and two-weight world champion in the bantamweight and super-bantamweight divisions. The video below features former NBA star, Charlie Villanueva, a New York-born star of Dominican heritage with over a decade of actively playing in the NBA.

When ReconVelocity approached us for creative marketing and content creation, they were a few months away from introducing their software to the market. They had absolutely no media, and also needed a website where they could convert consumers. In two months, we filmed and photographed a whole menu of branded messaging to spearhead their debut. We got to work filming educational videos, consumer-centric videos, walkthroughs and testimonials, and photographing content to support all social media marketing. As our content creators produced media, our marketing and web development teams got to work on the website. Not only did we have to design and build the entire site in less than a month, but we also had to write all of the copy and build a custom calculator.

Our first objective was to introduce ReconVelocity to automotive dealers. Hugh Hathcock’s eagerness to be involved in this phase was a huge advantage. Hugh Hathcock is one of the most well-known names in the automotive industry, so our message already carried significant weight. Hugh’s network of dealers, who he has been building relationships with since ELEAD1ONE and who now use ReconVelocity, also helped with the testimonials. One of ReconVelocity’s guiding core values is centered around building lasting relationships with dealers. The testimonials really drove this point home and helped distinguish ReconVelocity from the competition. Releasing this series of media on the launch days of ReconVelocity provided an immediate foothold in the market. It gave our website substance and attracted immediate attention on various social platforms, especially on LinkedIn.

CarOffer is the Industry’s First Instant Trade Platform. Their software marks the largest automotive technology disruption in decades. Their instant trade suite is designed to reverse margin compression by establishing a used car trading ecosystem composed of disciplined dealer groups and the nation’s largest pre-owned operators.

CarOffer was founded by Bruce Thompson, one of the most well-known names in the automotive industry. Bruce has been responsible for some of the most astounding tech innovations over the past few decades. His reputation as an innovator and business expert added a bit of pressure on our creative team. We had to make sure every piece of content was perfect and effective at the time of launch, which was two months after signing.

When CarOffer approached us, they had nothing in terms of content. They needed a whole menu of multimedia, from video production, graphic design, and professional photography. And they needed a brand new website to house their content and convert consumers. The main challenge was that they needed all of this in two months time, so we had our work cut out for us. Not only did we have to learn about the brand and their product, create mood boards, and quickly move into the production phase, but we also had to blend technology with automotive tastefully. This was the only way we would appeal to our consumer-base and properly represent the brand.

We worked on tight timelines. So, we included both our video and photography departments on the first media days. We split up, filming instructional videos in one warehouse and photographing website content in another. During this time our marketing and web development teams collaborated to design, build and populate a new website in a month.

During our deep-dive into the brand, we decided that the best way to portray CarOffer was through moody, dimly lit media. Given that the brands in the used car industry, especially dealerships, use bright colors and sterile photography, we chose to flip the script. We needed the CarOffer image to dominate the visual field just as their software was expected to dominate the industry.

During the first media day, we filmed six videos, which explain CarOffer’s proprietary features, and photographed the majority of content that would be used to launch the website and populate social media.

This is a video detailing the tools made available by Citrix Systems and how useful they can really be. In the video, we cover the partnership held between Citrix and Shelton Public Schools.

Programs like XenApp and XenDesktop have revolutionized what students and teachers interact with each other by allowing them access to resources at a more cost efficient rate.

Students come from all kinds of backgrounds and with the help of Citrix, now lower income families can more easily access the needed programs from whatever device they have at their disposal.