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The Uncreative Shop

THE UNCREATIVE SHOP by C&I Studios

Men and Women’s Apparel for the Creative Professional

The Uncreative brand is the creative movement of our generation. Since early adulthood, we’ve been told that we’re uncreative, lazy, and lack the passion and drive needed to make an impact in the world. To that, we say, “you’re dead wrong.”

The generations that came before us have always tried to belittle us. They think we should abide by their social constructs; their traditions; their boring lifestyles. And when we don’t they label us outliers. What they fail to grasp is that we are carving our own path, living by our own philosophies, and creating art that has a place in the present and the future, not the past.

Yes, they labeled us Uncreative… but in doing so, they gave us the power and the reason to create works of art that don’t, and will never, belong to them.

So, embrace yourself, your mind, your unique way of seeing the world. Create beautiful art and never apologize for following your passion. The old ways of living are not for you or for us. We are Uncreative, and we’ll do whatever the hell we want.

Brand Awareness and the Art of the Sale

Video production is the new king of media content.

Consumers are more likely to engage with video content over any other form of media because it has an unparalleled ability to connect emotionally with viewers. As leaders in content creation, we knew that the Uncreative brand would thrive using videos, so that’s exactly what we prioritized.

Aside from our geo-targeted video ads, like the Maui shoot with Patty Lee, we chose to use video throughout the site to empower the shopping experience.

Whereas most brands rely on product photography, we chose to showcase everything through video. When a user enters the product page they can see exactly how an item fits and moves with the body. This gives the consumer a more informed outlook before making a purchase, which consequently encourages more users to take action when shopping for Uncreative apparel.

Video Production Services

LaySee Pillow

The Eyeglass Pillow by LaySee Pillow is the answer to a longtime annoyance.

If you wear seeing eyeglasses, then you know how uncomfortable it is to lay on your side. Pillows simply do not agree with glasses. They shift your sight, press your glasses into your skull, or completely obstruct your view of the television! Well, not anymore.

LaySee Pillow invents comfortable, practical solutions for everyday people. Their innovations in the home goods retail department have been a great benefit for people of all ages, especially those who wear glasses. When they were ready to launch their latest product, the Eyeglass Pillow, they came to us because of the work we did for Ghostbed and the success of their ad campaign.

LaySee Pillow wanted to hit the market hard with a memorable and catchy piece of visual media that would encourage users to explore their brand and make a purchase. With this goal in mind, we created a straightforward ad with eclectic characters that is both fun and succinct. We included bite-sized pieces of information on the screen in the form of text to educate consumers on the benefit of their product and leave a lasting impression.

Video Production Services

Magic Leap

MAGIC LEAP

A flagship enterprise in augmented reality

Magic Leap is an American startup company that superimposes 3D computer-generated imagery over real-world objects. By projecting a digital light field into the user’s eye, they achieve an augmented reality experience that is wildly beautiful and useful for both entertainment and practical purposes. When we started working with Magic Leap their product was still in development. This posed an interesting challenge for us: we had to teach the general public about their technology while they were still mastering it themselves! With these obstacles in mind, our initial strategy was to simplify their amazing product to make it more approachable.

It’s clear to say that Magic Leap has entered into a new era of technology. As they started navigating uncharted territory it became clear that they needed a skilled team of marketers and content creators to introduce their product and company to everyday consumers. As with any new technological development, educating the general public of its many uses and benefits is a key challenge. Simply put, people don’t like change. Fortunately, today more than ever, consumers are more receptive to game-changing technologies. Even still, Magic Leap faced a serious hurdle in the race to market: they needed to simplify a seriously complex tool to appeal to the mass market. So, they hired us to create media that would educate the world on their innovations in augmented reality.

The Minds Behind Magic Leap One

New technology is always a tricky subject to present but people always understand tech better if there is a human connection that can be made. To help build such a connection to the Magic Leap One, we created one of the strongest videos in our overall marketing campaign. It begins by introducing the engineers leading the development of Magic Leap One. Hearing their stories and the path that led them to Magic Leap humanized their rather mysterious brand.

Creating this video involved an intensive production schedule involving 14 days of travel to 12 destinations to show Magic Leap’s global presence. We traveled to multiple countries, from San Francisco, New Zealand, and Switzerland, to film interviews with chief engineers who shared their inspirations and aspirations. This unscripted take not only made the brand and product more approachable, but it made Magic Leap’s company culture relatable to people involved in the company and those hearing about it for the first time.

Marketing Magic Leap Lightwear equipment on display with two men in the background

TONANDI and Magic Leap

Magic Leap’s flagship product, the Magic Leap One, was initially designed as an entertainment and gaming tech product. We created several videos that showcased some of the developers and media partners that created applications on the Magic Leap One platform. We interviewed members from, Insomniac, Funomena, and even the critically acclaimed Icelandic post-rock band Sigur Rós, with whom the team at Magic Leap developed Tonandi, an interactive audio-visual exploration of the sounds and spirit of the band.

LUNA'S GARDEN

INSOMNIAC

User Video Guides

Launch day brought with it a large amount of new media to create. To help properly execute the product launch, we created a series of user video guides to teach users how to use and master their Magic Leap One device. We knew this educational series would live for as long as the product was in the market, so we had to make sure everything was perfectly accurate so users would receive the ideal experience.

Our intro series is a step-by-step explanation on how to get the most out of every Magic Leap experience. These videos live on Magic Leap’s website and are delivered with each product that is purchased.

Power On

Connecting Controller

Custom Fitting

Prescription Lens

Visual Calibration

Wi-Fi Setup

User Guide

Closing Apps

L.E.A.P. Conference

The many videos we filmed for Magic Leap — both the creative and educational — led up to this moment. The world’s most influential techies gathered in L.A. to learn and play with the new Magic Leap One. We photographed the event and used this media to further Magic Leap’s influence in the exciting world of gaming innovation.

L.E.A.P. Conference was a colossal event and our team needed to be in many places at one to capture it all. From keynote presentations to tech demos, panels, attendee interactions, and the show floor itself, we navigated the event and successfully documented an accurate picture of this monumental, one-in-a-lifetime event.

Our experience with these kinds of events really showcased itself here. This was no small task and there were no second chances to capture this content as it happened over the course of 2 days. This required a knowledgeable and nimble team that knows how to be in the right place, with the right gear, at all the right times. Needless to say, we absolutely nailed it.