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SiriusXM Super Bowl LIV

SiriusXM Super Bowl LIVE Live Stream Coverage

A look inside the process of managing and streaming the most-watched live cable television event in America.

SiriusXM hired us for their live stream coverage of the Super Bowl LIV pregame. Over the course of a week, we streamed every SiriusXM show. We specifically handled graphics, tickers, and overlays for Pitbull’s Globalization, Shade 45, Mad Dog Sports Radio, Kevin Hart’s Laugh Out Loud Radio, Radio Andy, Joel Osteen Radio, and a few others. We also handled the NFL’s radio channel.

The magnitude of this live stream was both exciting and daunting. The hours were insane and the pressure was there every step of the way, but the entire experience proved to be one of the most rewarding jobs to date.

Though we faced many challenges throughout the week, largely caused by external factors presented right there at the moment, we were able to adapt and overcome every obstacle to deliver a high-quality, seamless stream with flawless continuity.

Our team was the real hero on this job. Many of the challenges that were presented were totally out of our control. But, at the end of the day, they fell on our shoulders. But if you’re in the same industry and have been in a similar situation, you know every challenge comes with the territory. When challenges are presented live, they are significantly more overwhelming, but that never dulled our team’s attitudes or their abilities to produce an epic live stream for the most-watched event on cable television.

The following content will take you behind the scenes into the coverage of the SiriusXM Super Bowl LIVE live stream, and show you the many facets of production that our team controlled.

Live Streaming Challenges at Super Bowl LIV

Most every production comes with its own unique set of challenges. The SiriusXM Super Bowl LIV live coverage was no different.

Regardless of how thoroughly you plan, there are times when things simply don’t go right. That’s why it’s so important to have a team that is both prepared and capable of working through problems while still keeping morale positive and continuing to carry out their job functions.

When we were on set for the Super Bowl LIV live coverage, we had to pull out a lot of the tricks of the trade we’ve learned over the years to get the job done. For instance, when certain graphic animations (you know, the ones that open the show and appear during cut scenes) were not formatted properly, our team stepped in and created graphic design work on the fly, literally creating assets as the stream was in motion. Additionally, we had to improvise and build a live stream ticker on set to handle switching between channels. And that wasn’t even the half of it.

Some of the provided assets for the live stream were either low resolution or the wrong resolution. So, new assets that weren’t previously planned for had to be created on-site or undergo last-minute changes, such as making still images animated or making animated assets animate in a different way. Certain functionality was also requested that wasn’t originally required.

We had to be very creative and use the tools and software that we had at our disposal to come up with solutions to those challenges to satisfy the needs of the shows and the requests of our client. And we had to do it all in the background of a live program without any viewers, media, or hosts noticing.

These issues we encountered were pretty stressful (understatement) but that’s why it was so important that we keep our cool and get the work done without disturbing the show, which is exactly what our team did. They nailed it!

LIVE STREAMING SERVICES

Reach Out And Play

A Video Game Live Stream Fundraiser

Reach Out And Play got its start way back in 2014 during the holiday season. We invited the Fort Lauderdale community to the studio for a 12-hour live stream party to help raise money for the three featured organizations that C&I Reach supports on a monthly basis: Flutemaker Ministries, Jedidiah Learning Steps, and Watchmen on the Walls Ministries.

We brought the live stream back to life in March 2020 in an effort to help raise money for small local businesses that have been adversely impacted by the novel coronavirus. Every Friday for eight weeks, we invited local business owners to the studio to compete against our team for bragging rights and to encourage philanthropic giving amongst our audiences on Twitch, Youtube, and Instagram.

To reach a modern audience, we rebranded Reach Out And Play with new graphics and video advertising. In everything we do, we aim for the highest quality. We never settle for mediocre, so it was only right that we broke out our best production gear to create a live stream of expert quality, consistency, and clarity.

Reach Out And Play Logo Creation

Since ROAP was created way back in 2014, we needed to rebrand the fundraising initiative to reach a contemporary audience. First, we designed the logo.

The importance of a catchy and memorable logo cannot be overstated. Since our logo served as both brand representation and recognition, and also acted as an engaging cover for cut-scenes, we wanted to create something that was active and recognizable (to both avid and passive gamers).

After multiple sketches, we created a series of iconic video gaming identities that our audience would immediately connect with. Taking this a step further, we animated the logo to make it all the more exciting.

The animated logo is perhaps the most important asset. It is used during cutscenes to keep our audience engaged in the live stream while connecting the various platforms we stream from (Youtube, Instagram, Twitch, and Web).

Closeup of hands holding a video game console with Tetris 99 game title screen loading

Community is everything

Reach Out And Play was not solely a fundraiser. Yes, we started ROAP to support local business owners, but it also created to entertain our peers at a time when we could all use a bit of company.

With the assertion of social distancing and self-quarantining, we felt it was important to give our audience something to look forward to — something that would enable them to communicate with like-minded individuals in a fun and safe space.

We make every effort to involve our community in our work one way or another, so this was a no-brainer. To fully deliver on the entertainment component, we amped up our video game challenges with risk and reward.

For instance, when Greg Young from Nobleman’s Cut & Shave joined us for ROAP, he played the most advanced version of Tetris, competing again real online players for donations. And when our team members, Marc Joseph and Joseph Miller, went head-to-head in NBA Jam, the loser (in this case, both of them) had to eat spicy jalapeno and habanero peppers! And when we invited Richard Charlemon from Reyna Group Home to the live stream, we played drunken Mario Kart, because we could all learn a valuable lesson from drinking and driving (i.e., don’t do it!).

LIVE STREAM SERVICES

Stantec

International Live Streaming Event

Stantec is an international consulting authority that works across various disciplines, ranging from planning, engineering, architecture, interior design, landscape architecture, surveying, environmental sciences, project management, and project economics for infrastructure and facility projects. Their consulting work enables smart growth in communities worldwide and inspires their clients to think about the individual in anything they design and develop.

INDUSTRY

PROFESSIONAL | CONSTRUCTION

SERVICES

LIVE STREAMING | VIDEO PRODUCTION | POST-PRODUCTION

Stantec

International Live Streaming Event

INDUSTRY

PROFESSIONAL | CONSTRUCTION

SERVICES

LIVE STREAMING | VIDEO PRODUCTION | POST-PRODUCTION

Connecting Stantec Personnel From Around the Globe

The video live stream event that we filmed and broadcast for Stantec was used to connect team members residing in New York and London, as well as online. This interactive live streaming event allowed leadership to share newly published data and research findings pertaining to their profession, so each office could continue to guide their clients with modern insights.

The ability to connect all major Stantec employees via live video conference greatly enhanced their team’s ability to be involved in real-time decision making. With our live audio services included, Stantec was given the freedom to communicate with flawless quality, ultimately, elevating this engagement from a conference to an insightful conversation that produced real results. Furthermore, this significantly reduced the costs associated with bringing a global team together under one roof.

Elevating Engagement Across Borders

Stantec’s World Cities Day Technical Workshop was the largest video and audio live streaming gathering for their company to date. The success of this event marked a turning point in how their company will communicate moving forward—something our team is very proud to have been a part of.

Now that they have the option to bring their team together flawlessly and with little to no disruption to daily productivity, they can increase the frequency of these company-wide gatherings. This is a great asset to their business as they will be better equipped to share insights once they become available, as well as keep their team focused on a common goal: improving the quality of life for communities around the globe.