Broadcast Video Production for Sinclair Broadcast Group

C&I Studios has worked as a broadcast video production partner to Sinclair Broadcast Group across several projects, including national public service campaigns, athlete brand films and commercial spots. Broadcast video production is a different discipline from branded content. The air date is fixed before the crew is booked, the creative has already cleared a client and a network, and every deliverable has to meet a technical spec on the day it is due. Our work for Sinclair has run from San Diego and Los Angeles to Chicago, Kansas City, Tampa and South Florida, with the same camera package, lighting package and finishing pipeline carried into every market so the spots cut together as one campaign.

National PSA and Public Service Campaigns

The largest piece of the relationship is public service work. The NHTSA Speed campaign was produced across three markets in 4K and included a stage build, a motorcycle unit and street reenactment coverage. A related safe driving campaign built around NFL players put the same broadcast video production standard inside training facilities and on practice fields, capturing interviews, field work and slow motion coverage in a single day with each athlete. Public service announcements for an agency like the National Highway Traffic Safety Administration carry review requirements that a commercial spot does not, so the production has to protect continuity and coverage across every market it visits.

Commercial Spots and Athlete Brand Films

Commercial broadcast video production for Sinclair has included a 30 second AT&T 5G spot featuring NBA insider Shams Charania, filmed in Miami with aerial coverage of the Kaseya Center, and a full set of launch films for the business software platform Deskera. On the athlete side we produced a brand film with Mets first baseman Pete Alonso for Columbia PFG, shot on the water in Tampa Bay with boat based camera work and drone coverage. Additional Sinclair production days include a documentary style interview shoot with Shams Charania in Chicago, an athlete shoot in Kansas City and two production days in Los Angeles.

One Crew From Production Through Post

Every Sinclair project has been crewed and finished by the same team. Our video production department handles the shoot, our post production department handles the edit, color and audio, and our photography team covers stills where a campaign needs them. That structure is what makes broadcast video production repeatable at a national scale. A broadcaster running a campaign across multiple markets cannot afford a different crew standard in every city, and a single production company holding the whole pipeline is the simplest way to prevent that. C&I Studios works out of studios in Fort Lauderdale and Los Angeles and travels nationally for campaign work. To scope a broadcast campaign of your own, contact C&I Studios.