Sinclair Broadcast Group

The Speed Campaign

A national road safety campaign for the NHTSA Speed initiative, produced across San Diego, Los Angeles, and South Florida.

Sinclair

Presence Saves Lives

PSA video production for Sinclair Broadcast Group

PSA video production across San Diego, Los Angeles, and South Florida

C&I Studios delivered PSA video production for Sinclair Broadcast Group, producing a national road safety campaign for the NHTSA “Speed” initiative, a cinematic PSA built to make a life saving message impossible to look away from.

Shot across San Diego, Los Angeles, and South Florida, the campaign pairs elite athletes with the young players who look up to them, connecting the focus it takes to win with the focus it takes to stay present behind the wheel.

INDUSTRY

PROFESSIONAL

SERVICES

VIDEO PRODUCTION

Sinclair

Presence Saves Lives

C&I Studios delivered PSA video production for Sinclair Broadcast Group on a national NHTSA “Speed” road safety campaign, a cinematic multi city PSA built around one idea: presence saves lives.

INDUSTRY

PROFESSIONAL

SERVICES

VIDEO PRODUCTION

Focus Is Everything

We built the campaign around one truth, the discipline that makes a great athlete is the same discipline that keeps a driver safe.

A purpose lit studio, cinematic interviews, and stylized reenactments turn a public service message into something that plays like a film.

Then we cut it into a piece that moves, urgent where it counts and intimate where it matters.

A Message That Lands

A message this important should never feel like a lecture, so we gave it range.

From the studio stage to real conversations to lifestyle b roll, every look was lit and framed to feel like its own moment.

One message, told with the range of a film and cut to feel like a single cinematic piece.

A Message That Lands

A message this important should never feel like a lecture. From the studio stage to real conversations to lifestyle b roll, every look was lit to feel like its own cinematic moment.

Behind the Campaign

Behind every clean frame is a crew making it look easy.

This cut lives on set, the cameras, the Movi, the dolly, the lighting, and the calls that shape a shoot in real time.

On a shoot this size, consistency is everything. The same team carried the look from setup to setup, matching light, tone, and pace so the finished campaign feels like one continuous piece.

Every department held the same standard from the first take to the last, because a message about staying present only lands when the craft behind it is just as focused.

It is the work most people never see, and the reason the finished spot feels effortless.

PSA video production for Sinclair Broadcast Group by C&I Studios

PSA video production for Sinclair Broadcast Group

C&I Studios delivered PSA video production for Sinclair Broadcast Group, producing a national road safety campaign for the NHTSA “Speed” initiative across San Diego, Los Angeles, and South Florida.

The multi camera shoot was built to make a public service message play like a film. It pairs pro athletes with the young players who look up to them, connecting the focus of elite sport to the focus it takes to drive safely.

Our crew designed and lit a cinematic studio stage, warm sit down interviews, and stylized reenactments, then cut it into a broadcast ready spot and a library of moments Sinclair can run across air, social, and web.

What PSA video production looked like for Sinclair

A great campaign edit lives or dies on coverage. Over the course of the production our team captured cinematic interviews, a purpose lit studio, on field conversations, and lifestyle b roll.

We shot in 4K on a full RED package with Movi, dolly, and aerial support so every frame would hold up in a national broadcast spot, a recap reel, or a social edit. Our video production team handled camera, lighting, audio, and on set direction from call time to wrap.

A campaign built for scale

Sinclair Broadcast Group brought a national road safety message, and we extended it into film. Rather than one static setup, we designed distinct looks so the finished campaign could move between energy and intimacy without ever feeling repetitive.

You can learn more about the initiative at NHTSA.

Why C&I Studios for PSA video production

C&I Studios has delivered PSA video production, broadcast campaigns, and multi camera shoots for clients across the United States, in studio and on location.

The combination of cinematic lighting, experienced crews, and a full post pipeline lets us serve everything from a single spot to a national campaign. We also bring photography to the same shoots when a project needs stills alongside motion.

Whether you are producing a PSA, a commercial, or a brand film, browse our work and contact C&I Studios to scope your PSA video production.

Let's Make Something That Matters

From national campaigns to brand films, we partner with agencies and broadcasters to make big messages look cinematic. Bring us your concept, your cause, or your next launch, and we’ll bring the crew to match it. Whatever the format, we’ll help you turn it into something people actually stop to watch.

Let's Talk

National campaigns, brand films, and everything in between. We bring the crew, the cameras, and the look your message deserves. Tell us what you are making and we’ll take it from there.