SiriusXM

Super Bowl LIV

Live stream production, broadcast graphics, and real-time content management for SiriusXM’s coverage of the most-watched event on cable television.

SiriusXM Super Bowl LIV

Live Stream Production

The first time SiriusXM brought C&I Studios on board was the start of a relationship: ever since, we’ve been asked back to produce the live stream of its Super Bowl coverage. For Super Bowl LIV we streamed every SiriusXM show across a full week, handling graphics, tickers, and overlays for Pitbull’s Globalization, Shade 45, Mad Dog Sports Radio, Kevin Hart’s Laugh Out Loud Radio, Radio Andy, Joel Osteen Radio, and the NFL’s radio channel.

The magnitude was both exciting and daunting. The hours were brutal and the pressure was there at every step, but our team adapted and overcame every obstacle to deliver a high-quality, seamless stream with flawless continuity for the most-watched event on cable television. The photography on this page tells the story across both engagements, beginning with that first year of coverage.

INDUSTRY

Sports · Broadcast

SERVICES

Live Stream Production · Broadcast Graphics

Live Graphics, Tickers, and Overlays

We ran broadcast graphics in real time across every channel, building and triggering the animations that open each show, the lower-thirds and tickers that carry it, and the overlays that brand the stream. When the provided assets came in low-res or in the wrong format, our team created new ones on the fly, designing graphics live as the stream was in motion.

Solving It Live, On the Fly

Every production has its own challenges, and live coverage at this scale magnifies them. We built a live stream ticker on set to switch between channels, re-cut assets that arrived in the wrong resolution, and answered last-minute requests, all in the background of a live program without a single viewer, host, or producer noticing.

The pressure was real, but staying calm and keeping the show running is exactly the job. Many of these obstacles were out of our control, yet they fell on our shoulders, and our team handled every one of them. They nailed it.

View of floor of Sirius XM Radio with people and crew

Crew working on computers with video banks

Closeup of guest Martha Stewart on Sirius XM Radio display with computers in foreground

Live stream production for SiriusXM Super Bowl LIV coverage by C and I Studios

Closeup of Sirius XM Radio set with male and female anchors

Live stream production for SiriusXM Super Bowl LIV

C&I Studios provided live stream production, broadcast graphics, and real-time content management for SiriusXM’s coverage of the Super Bowl LIV pregame, the lead-in to the most-watched live event on cable television. The pregame ran across SiriusXM‘s national channels in the days surrounding the NFL‘s Super Bowl LIV. Over a full week on site, our team streamed every SiriusXM show and ran the graphics, tickers, and overlays that branded each broadcast, keeping continuity flawless across channel after channel under relentless live pressure.

Live stream production is unforgiving work. There is no second take and no margin for error, because every decision happens on air in front of a national audience. For SiriusXM we managed the full live stream pipeline, from signal and switching to the on-screen graphics package, and adapted in real time whenever the unexpected arrived.

What live stream production looked like at Super Bowl LIV

Great live stream production lives in the details. For SiriusXM we handled multi-show coverage across Pitbull’s Globalization, Shade 45, Mad Dog Sports Radio, Kevin Hart’s Laugh Out Loud Radio, Radio Andy, Joel Osteen Radio, the NFL’s radio channel, and more, each with its own look, lower-thirds, and ticker. Our live streaming team ran the broadcast end to end, and our creative and graphics services kept every channel on brand and on time.

Broadcast graphics, built and triggered in real time

The visual identity of a live stream is carried by its graphics, the open that starts each show, the lower-thirds that name the talent, the tickers that scroll the moment, and the overlays that hold it all together. At Super Bowl LIV we built and triggered that package live across every SiriusXM channel. When provided assets came in low-resolution or in the wrong format, our designers created replacements on the fly, animating stills, reworking motion graphics, and delivering new assets while the stream was already in motion. That ability to design under live conditions is what separates a polished broadcast from one that stumbles on air.

Real-time content management and channel switching

Streaming a week of back-to-back shows means managing content as fast as it changes. We built a live stream ticker on set to switch cleanly between channels, organized assets so the right graphic was always one click away, and coordinated with each show’s producers so the on-screen package matched what was happening in the studio. Real-time content management is the quiet backbone of live stream production, and when it works, the audience never thinks about it at all.

Adapting under live pressure

Regardless of how thoroughly you plan, live production throws curveballs, and the bigger the event, the bigger they get. New functionality gets requested mid-stream, assets need last-minute changes, and problems that are entirely out of your control still land on your shoulders. The job is to stay calm, solve it in the background, and keep the show running so cleanly that no viewer, host, or member of the media ever notices. That is exactly what our team did across the entire Super Bowl LIV week.

Why live stream production matters for major events

For brands and broadcasters, a live stream is often the front door to the biggest moment of the year. A dropped feed, a broken graphic, or a clumsy transition is visible to everyone, instantly, and it is remembered. Professional live stream production protects that moment, pairing reliable broadcast engineering with a polished graphics package and a team that can think on its feet when the unexpected happens. SiriusXM’s Super Bowl LIV coverage is a clear example: a high-stakes, week-long, multi-show live stream delivered without a hitch.

Why C&I Studios for live stream production

C&I Studios has delivered live stream production, broadcast graphics, and event coverage for national brands, sports properties, and entertainment platforms across the United States. Our combination of experienced live engineers, in-house designers, and producers who stay calm under pressure means we can take an event from planning through a flawless live broadcast without the work ever leaving our hands. We also bring video production and post-production to the same table when an event needs more than a stream. Whether you are streaming a tentpole event, a multi-day conference, or a single high-stakes broadcast, browse our work and contact C&I Studios to scope your live stream.

Asked Back, Camera in Hand

Our first Super Bowl with SiriusXM led straight to the next. When the network asked us back, we widened our role beyond live streaming into event photography, working the floor of SiriusXM’s Super Bowl set and capturing the many recognizable faces who stopped by to talk football, break down the game, and take their turn at the tables.

It’s the same eye we bring to SiriusXM’s music coverage, where we’ve photographed artists in live performance across the country.

SiriusXM Super Bowl event photography on set by C and I Studios

Asked Back, Camera in Hand

Our first Super Bowl with SiriusXM led straight to the next. When the network asked us back, we widened our role beyond live streaming into event photography, capturing the many recognizable faces who stopped by to talk football and take their turn at the tables. It’s the same eye we bring to SiriusXM’s music coverage, where we’ve photographed artists in live performance across the country.

Live Production That Doesn't Blink

From tentpole sports to multi-day conferences and brand activations, we produce live streams that hold up under real pressure, broadcast graphics, real-time content management, and a crew that solves problems on the fly so your audience only ever sees a clean, seamless show.

Tell us about your event, your stream, or your next big moment, and we’ll take it from there.

Live Production That Doesn't Blink

Tentpole sports, conferences, brand activations. We produce live streams that hold up under pressure, with broadcast graphics and a crew that solves problems on the fly.

Tell us about your next event, and we’ll take it from there.