The Office Health
Five Parts of One Personal Brand
Jamie Maitland is a fitness instructor and certified holistic nutritionist. She founded The Office 954, a boutique group fitness studio, and The Office Health, her line of supplements and wellness products. C&I Studios worked with Jamie across five parts of her business, and this page walks through each one in order.
We created the content she used on her social media, designed and built jamiemaitland.com as the home for her personal brand, and shot lifestyle and active photo and video of Jamie. We refreshed the product photography for The Office Health supplements on theofficehealth.com, and we created the artwork for her cookbook and photographed all of the food inside it.
The Office Health
Five Parts of One Personal Brand
Jamie Maitland is a fitness instructor and certified holistic nutritionist. She founded The Office 954, a boutique group fitness studio, and The Office Health, her line of supplements and wellness products. C&I Studios worked with Jamie across five parts of her business, and this page walks through each one in order.
We created the content she used on her social media, designed and built jamiemaitland.com as the home for her personal brand, and shot lifestyle and active photo and video of Jamie. We refreshed the product photography for The Office Health supplements on theofficehealth.com, and we created the artwork for her cookbook and photographed all of the food inside it.
Content Made for Her Social Media
Jamie needed a steady stream of content for her social media, so we produced it for her. Some pieces were short videos like this one, filmed at home with Jamie speaking straight to camera. Others were vertical reels cut for Instagram, from The Office Health community workout to spin classes, gym sessions, supplement spotlights and a trip to the grocery store.
Our role was the content itself. We did not manage her accounts. Every piece was shot, edited and delivered ready for Jamie to post.
A Website for Her Personal Brand
Jamie runs a fitness studio, a wellness company, a coaching program and a cookbook, and she needed one place that tied all of it back to her. We designed and built jamiemaitland.com as the home for her personal brand.
The site opened on a bold black and white hero, then walked visitors through her bio, her press coverage from outlets like Forbes, CNET and Well+Good, the history of The Office, her brands and a gallery of her photography, with an inquiry form at the bottom.
Lifestyle and Active Photo and Video
Jamie’s brand is built on how she trains and how she lives, so a large part of our work was shooting her doing both. We photographed her in the studio, at home and on location, from clean portraits against a grey backdrop to a Fourth of July shoot with Jamie on horseback carrying the American flag.
The video work followed the same idea. We filmed the Fourth of July shoot, went inside The Office 954 during spin classes, and covered The Office Health community workout, one of the health and wellness events she hosts to bring people together.
Lifestyle and Active Photo and Video
Jamie’s brand is built on how she trains and how she lives, so a large part of our work was shooting her doing both. We photographed her in the studio, at home and on location, from clean portraits against a grey backdrop to a Fourth of July shoot with Jamie on horseback carrying the American flag.
The video work followed the same idea. We filmed the Fourth of July shoot, went inside The Office 954 during spin classes, and covered The Office Health community workout, one of the health and wellness events she hosts to bring people together.
Product Photography for The Office Health
The Office Health is Jamie’s line of supplements and wellness products, and we refreshed the product photography on theofficehealth.com. The shoots covered dietary supplements, vitamin lines, protein powders and drink mixes.
We shot each bottle and tub cleanly in the studio, moved in close on the capsules and softgels themselves, and styled frames that put the products into everyday life, from protein muffin mix fresh out of the pan to a French bulldog guarding a tub of whey.
The 21 Day Reset Cookbook
Jamie turned her 21 Day Reset program into a cookbook with over 125 recipes free of gluten, lectins, sugar and dairy. C&I Studios created the artwork for the book, including the full wraparound cover, worked with Jamie on its editorial layout and flow, and oversaw the print orders.
We also photographed all of the food inside it. The recipes were shot over two days in February 2024 on slate, wood and white surfaces, and we photographed Jamie with the food so the recipes tie back to the person behind them.
