WellOff Elixirs
Wellness Made Simple
WellOff Elixirs came to us with a simple challenge—how do you capture the essence of a wellness brand in a way that feels authentic, approachable, and unforgettable? Our answer was to let the products speak for themselves through carefully crafted visuals. We staged a detailed product photography session designed to highlight every ingredient and combination with clarity and style, ensuring nothing was left hidden from the lens.
To expand the storytelling, we paired the still imagery with a dynamic video session that brought movement and energy to the brand. The result is a cohesive set of visuals that not only introduce WellOff Elixirs to new audiences but also build trust through transparency and artistry.
WellOff Elixirs
Wellness Made Simple
We developed this creative marketing concept for Nike to tell a different story of failure, perseverance, and remembrance. To us, failure is a path from which one can mature and better themselves. No one is perfect. And those that are wildly successful encountered countless missteps, but they kept going.
Not all people respond to defeat the same way, though. Some give up while others dig deeper and push beyond whatever they thought capable. Within this context, not every tale of failure has a happy ending. Some people face defeat and never go beyond that threshold. But that is not to say they remain defeated. We wanted to showcase that kind of story in this concept.
Well Off
WellOff Elixirs make use of reusable organic Keurig pods with healing effects for the body and the psyche. These coffee and tea pods provide the nutrition needed to get through the day while spreading a positive message that health and well-being come first. WellOff Elixirs pods are produced with the highest quality certified organic ingredients. These amped-up drinks promise to provide plenty of health benefits in a delicious and easy-to-consume form.
The creators of WellOff Elixirs took their time to craft their magnificent line of products, and we work alongside them to display those products in the best way possible. Our sessions included product photography where we captured all the combinations available. We also highlighted some of the benefits of the products in a well-detailed video.
Seamless VFX Integration
One of the more subtle but impactful elements of this project involved visual effects. During post-production, one of the featured talents had an arm tattoo that needed to be removed to maintain a consistent look for the brand. Instead of relying on heavy costuming or reshoots, our team executed a clean VFX replacement that blended naturally into the scene.
The process required precise tracking, color matching, and texture recreation to ensure the altered area moved realistically with the talent’s performance. The end result is invisible to the viewer, which is exactly the point.
