What We Produce
C&I Studios is a product video production company that has been filming products for brands since 2006. We light, shoot, and edit product videos in our 30,000 sq ft Los Angeles studio and on location, from launch films and Amazon listing videos to demos and paid social ads. Recent product work includes BeatBot pool robots, Anker power stations, the KISS family of beauty brands, L.A. Colors cosmetics, and the Keyi Tech home robot.
Launch Films
The hero video for a new product. Concept, script, casting, and a finished film cut for your site, your launch email, and your ad account, plus cutdowns for every placement.
Ecommerce Video
Clean studio footage made for product pages. Rotations, detail close ups, scale shots, and feature callouts, exported to the specs Amazon, Shopify, and your own store ask for.
Demos & How To Videos
Show the product working. Setup, everyday use, and the one feature buyers keep asking about, filmed so a customer gets it without opening the manual.
Lifestyle Content
The product in a real kitchen, gym, backyard, or pool with talent using it. This is the footage that lets a buyer picture it in their own life.
Social & Commercial Ads
Vertical and square cuts for TikTok, Instagram Reels, Meta, and YouTube, with the product on screen in the first second and captions that work with the sound off.
3D & Motion Graphics
Animated callouts, on screen text, exploded views, and 3D renders for products that are hard to film or still at the factory, built by our VFX and animation team.
How a Product Shoot Runs
- 01 The BriefWe start with where the video will live and who needs convincing. That decides length, aspect ratio, and the shot list before anyone picks up a camera.
- 02 PrepShip the product to our Los Angeles studio or we come to you. We handle props, sets, talent, and locations, then send the shot list for your sign off.
- 03 Shoot DayMost product shoots wrap in one or two days. Products and colorways that share a lighting setup get grouped, so each look is lit once and reused.
- 04 Edit & DeliveryEdit, color, sound, and graphics, then every version exported at the size and length each platform wants. Footage is archived in Qubee, the media platform C&I Studios developed, so you can pull new cuts later.
More Product Videos
Check Out More of Our Work
Consumer tech, beauty, and home goods make up most of our product work. Open any project for the full case study.
BeatBotThree vertical launch films for BeatBot pool robots, including an underwater unit.
AnkerA lifestyle campaign for the Anker Powerhouse, shot on location in the California mountains.
KISSProduct and beauty videos across imPRESS, JOAH Beauty, Falscara, and KISS Colors and Care.
L.A. ColorsA launch video and social cuts for the Browie Wowie brow line.
Hubble ContactsBrand and product videos with the lenses and the people who wear them, cut for social media and display ads.
Keyi TechFull video production for a home robot, from prop sourcing and talent through filming and color.
Auro SkincareA brand video, how to tutorials, and social edits, with talent and locations handled by our team.
JBLA brand activation video shot at a college football stadium, with JBL speakers where students actually use them.
VIVID Fogless FilmAn instructional video that doubled as a brand film ahead of the product launch on Amazon.Frequently Asked Questions
Most product videos we produce land between $3,500 and $20,000. A single hero product video with a few social cutdowns sits near the bottom of that range. Multi day shoots with talent, lifestyle locations, and a full set of social cuts sit near the top. For a quick brand ad, C&I Brand Day is $750. We quote a flat project price after a discovery call.
Yes, and it is the most efficient way to build out a catalog. We group products that share a lighting setup, so one day can cover a whole product line or every colorway of a single item.
No. Many clients ship the product, approve the shot list, and review selects after the shoot. You are always welcome on set in Los Angeles if you want to be there.
Yes. We deliver listing videos in the format each marketplace asks for, plus the vertical and square cuts for your ads, all from the same shoot. Our guide to Amazon product videos covers what performs on a listing.
A commercial is paid advertising built around a media plan for TV, streaming, and digital. A product video is made to explain and sell one item, usually on a product page, in a marketplace listing, or in a social feed. The two overlap, and most launches need both.
Most product videos deliver two to four weeks after the shoot day. If you have a launch date, tell us and we schedule backward from it.
Yes. Our crews shoot in factories, warehouses, retail stores, and homes across the US, and we travel for international work.
A product video production company plans, films, and edits video that explains and sells a physical product. C&I Studios handles it under one roof in Los Angeles, from the brief and shot list through lighting, filming, 3D graphics, and final delivery for ecommerce, marketplaces, and social ads.