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Joe Perri is #Uncreative Profile

Joe Perri is #Uncreative Profile
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Camera being carried over the shoulder by a Joe Perri by a bridge
Joe Perri #Uncreative Profile

#Uncreative is our response to society’s outdated perspective that our generation is not creative. We know the opposite is true.

 

We launched the Uncreative Shop to give our uncreative comrades a calling card. Or, rather, a stylish middle finger to throw in the air. To launch the brand, we starting creating videos that showcase creative people from all over the world. We show what inspires them to create beautiful; to express themselves and remain unapologetic in the process. We even show the roadblocks they encounter along the way.

 

This #Uncreative Profile features Joe Perri—a Puerto Rican photographer raised in South Florida and currently based in Los Angeles. Joe travels around the world to photograph incredible people. His art delves deep into the personalities of his subjects. He takes the time to get to know them before photographing them. That is the only way he can capture their emotions… their mindset. And that gives his photography soul. You can check out his portfolio here. It’s really quite something.

 

When we met up with Joe Perri in Los Angeles, we asked him to share his thoughts on what being a photographer truly means. Watch his #Uncreative Profile to find out the truth behind his craft.

Uncreatives Explore Life

A lot of people talk about traveling. They want to see the world with someone they know or care about. When asked, ā€œWhat do you wish you could do more of?ā€ most people will most often answer that they wish they could travel more. That said, what makes traveling so precious? We find that it’s the cultures and the people that we connect with who make our travels so special. We’re not talking about the people we smile at in passing but the people who open their worlds to us and welcome ours, too.

 

Many people get so caught up in their lives that they forget to open their eyes and look beyond the mental constructs they confine themselves. They confuse complacency with comfort. As the years pass, their box tends to get smaller until they find themselves encapsulated in a habitual prison filled with the same unchanging circumstances day after day.

 

That’s no way to live. So, do as Joe Perri does… travel, take risks, and act with purpose. Don’t travel simply to see new places and brush shoulders with other cultures. Do it to create outstanding opporunities for yourself. Meet people; embrace people; share your world with them and value theirs, too.

 

Talk to the one-eyed bearded old man at the bar. Sample every single one of those Bertie Bott’s Every Flavour Beans. Open yourself to exploring what life has to offer. And be unapologetically uncreative.

View from behind of Joe Perri with short brown hair wearing a gray t shirt looking out over a city
View from behind of Joe Perri with short brown hair wearing a white t shirt looking out over a city holding a camera
Joe Perri sitting on a side of a mostly dry waterway looking at his camera
Joe Perri with short brown hair wearing a white t shirt looking out over a city leaning on a metal railing
Headshot of Joe Perri with short brown hair wearing a gray t shirt looking out

The Talented Jasmine

Jasmine | South Florida Model

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South Florida Model Jasmine with black poofy hair looking into the camera with her knees pressed up to her chest.
South Florida Model Jasmine Morales with black poofy hair looking into the camera with tattoo on her shoulder
Black and white of South Florida Model Jasmine posing for the camera.
South Florida Model Jasmine Jasmine is among the South Florida Models we love to work with black poofy hair looking into the camera and tattoo on her shoulder
South Florida Model Jasmine with black poofy hair looking over her tattooed shoulder into the camera
South Florida Model Jasmine Morales with black poofy hair and posing with a gray shawl falling off her slender shoulders.
South Florida Model Jasmine posing on a stool with a gray shawl falling off her slender shoulder.
Black and white of Jasmine Morales posing for the camera from behind

The Perks of Sourcing Talent in South Florida

South Florida is indeed a melting pot. Talented people arrive from all over the country and the world to tell their story through art. Among some of the most talented creatives are South Florida models, like Jasmine.

We have studio offices all around the world, from Fort Lauderdale (our headquarters), to Los Angeles, New York City, Washington, D.C., and London. Our work takes us even further than that. There is no place beyond our limits. Over the course of our careers, we have had the pleasure of creating beautiful media with talented models from all walks of life. But what has always remained consistent is the quality of work we find among models in South Florida.

Once we work with a talented model, whether they live in South Florida, L.A., Columbia or whatever… we include them in our talent pool. We have been building up our database of the best models in the industry to guarantee we nail every project–whether it is for a client or one of our passion projects.

Other Talented Models We Have Worked With

If you like this content and want to see more talented South Florida models in action, then check out our Sabela Artist Profile, Mercedes Guittierez Model Profile, Roya Zangoui Model ProfileĀ all on #UNCREATIVE–the best source for original content and valuable industry info!

We Work With Other Artists, Too…

In addition to the beautiful models we works with, we also collaborate with the best rappers and hip hop artists in South Florida, which you can check out on our Freestyle Friday video series. We also relaunched #UNCREATIVE Radio, which features famous guests with a knack for setting trends. On #UNCREATIVE Radio, we talk about the latest industry happenings, news, ambitions, and how to build a successful career (no matter the industry).

If you know Jasmine, give her a shoutout on our social media by clicking the social icons below!

Artist Profile Mercedes Gutierrez

Artist Profile Mercedes Gutierrez

Our Artist Profile on Mercedes Gutierrez

When our work relationships become personal relationships, our artwork becomes more natural, emotive, intimate and effortless.

Creating powerful bonds with the people we work with is one of the most important connections we can hope to establish in this industry. That’s sort of why we became our own creative talent agency. Early on, we learned how important it is to embrace the people in our community and the landscape where our art exists. That’s why community is so deeply ingrained in our company culture; it’s why you will see familiar faces in our artwork; it’s one of the reasons we choose to collaborate with artist like Mercedes Gutierrez whenever the opportunity presents itself.

Mercedes Gutierrez is an extremely talented model/actress who we work with on anything from creative profiles, studio rental promotions, client productions, live creative exhibits and more. Not only is Mercedes beautiful, but she also has a unique perspective on life, which resonates positively in her art. She possesses a natural ability to captivate audiences — to draw in the viewer and hold their attention until the credits roll. We hope that shows in this artist profile on Mercedes Gutierrez.

Below are some awesome videos we produced with Mercedes along with a behind-the-scenes look into one of our productions that she starred in. You can contact Mercedes on Instagram to hire her for your next project or work with us to bring your vision to life.

First, we’d like to properly introduce you to Mercedes Gutierrez.

Mercedes came to us with a desire to elevate her career as a professional model/actress before moving to Atlanta. Even though she didn’t have the resources for a new talent reel, we were happy to play a significant role in this production. She wasn’t a jerk, so that really worked out. šŸ™‚ Though we’re most known for working with big brands, we have a special place in our hearts for artists trying to make it in the industry.

We chose to give Mercedes a strong role in the creative process of her new talent reel. Though our team was heavily involved in the conception and artistic direction, Mercedes took ownership of this project. She had a vision for what she wanted. As artists, we fully respect that.

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Behind the Scenes.

We live behind the scenes. That’s our domain. But showing the behind the scenes isn’t always about our team and our work ethic. This behind the scenes artist profile on Mercedes Gutierrez shows what it’s like to work with her…

It all happened in the moment. When we were filming Mercedes Gutierrez’ talent reel, we just so happened to have this spectacular car parked inside the studio. We were having such a great time filming with Mercedes that we asked her to mess around and pose with the car. It wasn’t planned and that’s why it feels so natural and attractive. That’s the power of great talent. A strong model — an intoxicating presence — can really elevate a production.

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Star of the Show.

When we wanted to promote our studio rental space — to show how dynamic and expansive our space is — we had this idea of bringing a super nice car inside. We wanted to infuse the production with a sultry, seductive, yet powerfully feminine vibe. After filming Mercedes’ artist profile we knew she would be perfect for the role. So, naturally, we invited her back to the studio.

Mercedes was the perfect star for this studio rental promotion. The video demonstrates how dynamic our studio space is, yes. But after the video was filmed and edited it was clear that it had evolved into something far more vivacious.

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Side profile of woman with long hair wearing lingerie looking off into the distance posing for camera from the front seat of an old car
Woman with long hair wearing lingerie posing for camera from the front seat of an old car looking off to the side
Side profile of woman with long hair wearing lingerie posing for camera from the front seat of an old car looking out the windshield
Woman with long hair wearing lingerie posing for camera from the front seat of an old car
Mercedes with long hair sitting in a red car posing for the camera looking off to side
Mercedes with long hair sitting in a red car posing for the camera
Mercedes with long hair sitting in a red car posing for the camera looking off to side
Mercedes with long hair sitting in a red car posing for the camera looking straight ahead
Black and white front view of woman looking out the windshield of a car with hands on the steering wheel
Side profile of Mercedes with long hair sitting in a red car posing for the camera looking straight ahead with hands on steering wheel

Artist Profile Sabela

Artist Profile Sabela

Artist Profile Sabela | “If I Am…”

If I sing am I purely a singer?

If I dance am I purely a dancer?

If I write am I purely a writer?

If I paint am I purely a painter?

If I immerse in my art am I confined to that outlet of expression?

This begs the question of exploration. That’s what art is after all, right? Exploring the unknown — the hidden aspects of the self; the untold mysteries of mankind.

Artists are, therefore, not confined to a box.

That would be a contradiction of art itself.

To be a singer does not mean to limit oneself to singing. A singer may explore the passions of their life wherever that may lead them.

So what if a songwriter chooses to convert their sensory experiences into a song? That does not (and should not) limit how they express themselves in the future.

An artist —whether they be a singer or rapper or anything — can also be a model, an athlete, a fashionista, a painter, a banker, a politician and anything else they put their mind to.

Because, an artist is one who uses every outlet of expression at their disposal to change perspectives, to elevate the meaning of their lives, to connect with society, to discover their inner-most self. To live.Ā 

Sabela understands what it means to be an artist.

She follows her passions and expresses herself the way she chooses to.

Sabela is a singer, but she is not solely a singer.

Sabela is a dancer, but she is not solely a dancer.

Sabela is a model, but she is not solely a model.

Sabela is an artist, and she is not confined to a box.

To our fellow artists, if you’re reading this share with your friends and follow Sabela on Instagram. We’re always on the lookout for talented artist worthy of highlighting in our Artist Profiles. If that’s you, hit us up on Facebook or contact us here.

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Sabela and woman performing
Sabela singing
Sabela and woman performing
Sabela and woman performing
Sabela singing
Sabela and woman being filmed by videographer
Sabela and woman performing
Closeup of videographer filming two women
Sabela and woman being filmed by videographer
Sabela and woman being filmed by videographer

Artist Profile STS9

Artist Profile STS9

An Artist Profile for STS9

“In the quickness of our haste
It seems we forget how to live
The old blueprint
No longer manifests itself
As the correct way to exist”

Sound Tribe Sector 9—more commonly known as STS9—has been in the music game going on two decades.

In their time, STS9 have headlined dozens of music festivals, released eleven albums and ushered forth a brand new musical genre that has produced countless imitators.

STS9’s live-electronica jam culture is a frenzy of psychedelic funk and unbridled improvisation that seems to levitate the listener into a state of bliss—a state that gyrates throughout the crowd from the moment the first note hits the air. Their entire concert experience is spiritual—cleansing even. At the height of their performances when faced with nothing but sound, light, and percussions it feels as if there is stardust in the air. That dynamic, hypnotic state-of-being seems to dissolve musical egos and bring the crowd together as one living, breathing entity. Pretty righteous, eh. šŸ˜‰

One thing is certain, STS9 is the master of their trade and powerfully original. Their ability to create multi-dimensional sonic soundscapes imbued with deep layers of moody rifts, playful tape-loops, and funkadelic lyrics live in concert is a testament to their cognizance. Whether you are listening to them for the first time or twentieth, it is an experience completely unique to the setting and the people.

The most important distinction between STS9 and their jam-band counterparts is their stage presence.

The relationship between band members in STS9 resonates in their live performances most of all, which is not a trait every band is capable of honing. At their very core, STS9 is a collective.Ā 

There is no star, no single voice, and no domineering presence. Stage and sound are shared equally between Jeffree Lerner [percussions], Hunter Brown [guitar/sequences], David Phipps [keyboard/synths], Zach Velmer [drums], and Alana Rocklin [bass]. Let it be known that former bassist David Murphy deserves his credit all the same.Ā 

STS9’s unique style of music can be reminiscent of a Pink Floyd album at times. Where one track ends the next begins without warning or distinction. Everything is connected. Nothing stands alone. And that is the way you have to listen to STS9.

We recommend you dive headfirst into an album, like The Universe Inside or Artifact: Perspective, and listen to it from start to finish. Don’t nit-pick tracks or hit the Spotify top songs. You will sell yourself short. But if you choose to do so, start with “Golden Gate.”

Artist Profile Yaeji

Artist Profile Yaeji

ā€œWhen the sweaty walls are banging, I don’t f*** with family planning. Make it rain, girl, make it rain. Make it rain, girl, make it rain.ā€

The date is February 16, 2019. A Saturday. The time is 4:30 PM. Nothing is going on. Nothing is planned for the evening. Then the phone rings.

Artist Profile Yaeji

The first time we saw Yaeji live in concert, the night went something like this…

Hello…

Hey, what do you want to do tonight?

Nothing really. Prefer to just relax…

Yeah, me too. I think I need to lay down and take a nap.

Alrighty.

…10 minutes later. Bring!…Bring!…

Hello…

Hey, me again… Soooo, I actually changed my mind and got us tickets to III Points.

Huh… III Points it is then.

So, there we are riding down to Miami in an Uber on our way to III Points music festival. And all by 6 PM.

We don’t know which musicians are playing at which stage or at what time. Heck, we don’t even know which musicians are playing at the festival. But nonetheless, good music awaited us.

We were treated to an unlikely surprise early into the festivities: Masego. If you have never heard of Masego, there’s plenty of cause to listen to his debut album Lady Lady right here.

More importantly, if you ever have the opportunity to see Masego perform live, take it. He’s a one-of-a-kind performer. Word of warning: one way or another, his music will manage to seduce you. Don’t tell us you weren’t warned. šŸ˜‰

A few hours into the festival, after performances by Masego and James Blake, we found ourselves following the beat of some distant song. Lured by heavy vibrations, we waded through the shifting current of concert-goers rushing this way and that.

We neared closer.

Sounds of whispers souped in drum-heavy beats—that of Yaeji—had drawn us in.

It is there we stayed for some time.

There is a certain charm to Yaeji that you don’t come across often in the house music scene. Her whispered lyrics are so fragile, yet when contrasted by their meaning and dense instrumentals they are alluring—almost commanding. So, we danced. As if we had a choice.

Yaeji, nƩ Kathy Yaeji Lee, is a Korean-American artist born in New York then later raised in two very different cultures: Atlanta, Georgia and South Korea.

In an interview with Natalie Barr for Interview, Yaeji goes on to explain ā€œ[that] I didn’t look like anyone I was surrounded by in Atlanta. They didn’t know where Korea was. When I lived in Korea, I was way more fluent in English, and couldn’t articulate myself in Korean, even though everyone looked like me, so I was misunderstood. I just felt like anywhere I go, because of my background, that was always a given, even to this day.ā€

Which may be why certain elements of her music are so secretive—subdued even. From delicately tuned murmurings in English, Yaeji blends Korean lyrics as if paying tribute to her dynamic cultural upbringing.

If you catch dance fever this Spring—much like we did at Yaeji’s III Points performance—check out her 2017 debut album EP2. It’s only 5 songs deep, but it will definitely get you on your feet burning some calories.

Artist Profile | Crooked Colours

Artist Profile
Crooked Colours

ā€œI took off from paradise, and landed in the jungle…ā€

In 2017, Crooked Colours released their debut album, Vera. To us, it is a musical escape worth being cherished. Perhaps even listened to on repeat [which we have already been doing].

The opening track ā€œFlowā€ is a hypnotic introduction that tricks the listener into letting go entirely.

In that first instant, Crooked Colours—the musical brainchild of Philip Slabber, Leon de Baughn, and Liam Merrett-Park of Perth Australia—dig their claws into you, luring you into a deeply hypnotic dimension.

Before youĀ realize it, you’re succumbing to the seductive language of the jungle. Then something even more unexpected takes place…you start to energetically chase after the next beat.

When you’re on the edge of vanishing—lost in some musical place; unable to recognize when one track ends and the next begins—you snap back to reality.

The tribal hypnotism fades. The third track ā€œI Hope You Get Itā€ hits with some righteous bass and you’re reminded that you’re actually listening to an album on Spotify, not the summoning of the jungle at midnight.

That is only the beginning of Vera.

Each track confidently builds on the last, cascading with unlikely tempos and nuggets of head-banging instrumentals sequenced between layers of soothing lyrics.

Time stretches and seemingly dissolves. And all the while you venture deeper into their poetry.

To us, Vera is a semi-distorted stretch of musical genius that will take you elsewhere. After one play-through, we’re sure you’ll agree.

As we listen to their album yet again, we realize there are no vacancies. Every second is thoughtfully planned and executed. Their narrative is robust yet airy, and simultaneously wild.

Vera journeys up to a 6-minute closer, ā€œPerfect Run,” that is dark, hypnotic and cause for starting back at track #1.

This closing track branches outward, upward, and onward—whichever way the jungle chooses to spread its lush canopy…on this play-through.

The arrival of these three musicians through this debut album makes us exceedingly excited to hear more. If we could share one passing phrase with these guys, the words would undoubtedly be a product of the hypnotism they had just cast us in… As we restart their album yet again, we can only say…

ā€œbring me down, cut me loose, I cannot quite get over you.ā€

Artist Profile | Rainbow Kitten Surprise

Artist Profile
Rainbow Kitten Surprise

“You say you’re ok
You’re faking, fucked up
Drinking all day, you give me a cup
And I’ll be damned if we can make it out of this alive, baby

Boy, do we have a surprise for you — a Rainbow Kitten Surprise to exact.

Yes… that’s the name of the band. šŸ™‚

Funny story, they got their name back in college before an open-mic gig. Two members — frontman Sam Melo and guitarist Darrick ā€œBozzyā€ Keller — went to visit a friend in the hospital who had bacterial meningitis and gave him the honor of dubbing their title. In that morphine-drip delirium, three words came together in perfect harmony: Rainbow — Kitten — Surprise. The name stuck.Ā 

It’s hard to pinpoint their musical genre. It’s a mix of indie rock, classic folk, hip-hop and a little something we can’t quite put our finger on. Perhaps that’s what Sam Melo, Darrick ā€œBozzyā€ Keller, Ethan Goodpaster, Charlie Holt, and Jess Haney intended all along.

These guys inject a dose of mystery in the sequence of their songs (and albums) just as their name implies.

The unexpected is what makes Rainbow Kitten Surprise — RKS for short — one of the most exciting bands to listen to. Just when you think you have them all figured out, the next track comes to life with a whirlwind of lyrical word-smithing and a side dish of jarring instrumentals that will have you pressing ā€œrepeatā€ over and over again.

Musical genre aside, if there is one thing for certain, this is the type of music you will be singing along to. To put it plainly, it’s a “ZERO F&%#$ GIVEN” kind of singalong. Whether you’re in the car alone, in the office listening to RKS on your headphones, or watching them live doesn’t matter. You’ll be singing with all the passion your creaky, raspy, untrained vocal cords can muster.

One of our favorite aspects of Rainbow Kitten Surprise is their stage presence. It’s contagious and exciting — a real rock n’ roll show. The last time we saw them was when they played at Revolution Live in downtown Fort Lauderdale. By the way, if you live in South Florida and want to see these guys rock Fort Lauderdale Beach, they’ll be playing live at Riptide Music Festival.

Artist Profile | Masego

Artist Profile
Masego

ā€œI need to make you see what it is you mean to me.ā€

At this time of year, it is only fitting that we cast a deep, hypnotic spell on these long winter nights with music that makes eye-contact. We’re talking about the romance and hypnotism of an unbroken gaze — a sensation of welcome vulnerability. These are the sounds of warmth and comfort, of relaxing moments and bad influences. This is Micah Davis, a.k.a., Masego – a 25-year-old international genre-bending entertainer.

His debut album Lady Lady is love-charged, yet sophisticated – a meditation on women. It is a product of years of hard work, multiple trips around the globe and many passionate encounters with women of the night. Masego refers to his style as ā€œTrapHouse Jazz,ā€ but for the genre-blending neophyte, it is a combination of robust jazz, elegant hip hop, and smooth r&b made smoother by a sultry saxophone and milky lyrics.Ā 

The only true way to describe Masego’s music is to anchor it to a time of day, and that is when the night is at its most impressionable.

Every song tells of a different adventure with a woman. Beginnings, middles, and ends — they are all different moments of different stories. That is the majesty of the album and the sequence of songs. We know the first track starts in the night, but just how far along, we are unaware.

When you reach the end of the album, when the night should conclude, Masego drops this upbeat, energetic song, ā€œTadow,ā€ that seems to start the experience over. It’s an ending that brings you back to the beginning. Full circle, and on we go to the next encounter, the next moment of romance, the next drink, closer and closer to the mischief that awaits us.

This is music so deep, raw and robust that it can turn your ears the color of beets. And not just any beets… we’re talking about the Jitterbug Perfume sort of beets… the kind that makes you younger, more nimble, and electrified with desire. Where the music takes you adheres to the night, the city and the person at your side. One thing is for certain, once the cadence grabs hold of you, you are…

Indigo

Indigoing

Indigone

Black and white of Masego posing for camera wearing shades and headband

Photo Credit

Artist Profile | St. Paul and The Broken Bones

Artist Profile
St. Paul and The Broken Bones

ā€œBroken bones and pocket change is all she’ll ever let me be.ā€

Don’t judge a book by its cover. We’ve heard the phrase since grade school. For most of us, the words have sunk in. Now, we take that valuable lesson to heart every time we go shopping for a new book — for better or for worse.

But when it comes to listening to new music that grade school lesson hardly rings true. We judge bands by their name, their genre, their youtube rating, their top 5 Spotify songs, and yes, their looks. And most of the time when we make these assumptions, we end up selling ourselves short. We dismiss musical genius with shallow judgments — heck, some of us don’t even give them the time of day if they don’t adhere to our aesthetical expectations.

But… in all honesty, some of the best music we’ve ever heard has come from the most unlikely sources.

This holds especially true to St. Paul and The Broken Bones.

Seeing lead singer Paul Janeway take the stage was confusing, yes. He pretty much looks like Drew Carey. But when he belted out the first lyrics – coating us with a deep, deep voice that radiated throughout the crowd, and our souls – that grade school lesson was thereĀ to say, once again, “I told you so.”

Hearing that first song and watching his performance was like being spoon-fed a dose of cognitive dissonance.

St. Paul and The Broken Bones is an American eight-piece soul band based in Birmingham, Alabama, United States, that formed in 2012. The band is composed of Paul Janeway, Browan Lollar, Jesse Phillips, Andrew Lee, Al Gamble, Allen Branstetter, Amari Ansari, and Chad Fisher.

For us, the heart of the music lies in the rapturous voice of lead singer, Paul Janeway. Paul transitioned from church music to southern soul when breaking into the music scene. Perhaps his musical revelation was what gifted him with a voice that can rattle even the most absent listeners. We call that a deal with the devil.Ā 

Mementos from Paul’s church days ring true in the music. His lyrics are like lime and brimstone mixed with sweet mystery. There’s a temptation in every bass note, guitar riff, and blaring trumpet. St. Paul and the Borken Bones embrace a side of heartache that will make you want to fall in love all over again. Though their music is inked with despair, it radiates with uplifting vibes that are so contagious that… well, we’re here sharing our love for this band with you right now, aren’t we?

Black and white of a band with a singer in the foreground along with the guitarist and keyboard player in the background

Give their NPR Tiny Desk Concert a listen. If you vibe with them, as we do, check out their albumĀ Half The City.

Artist Profile | Fantastic Negrito

Artist Profile | Fantastic Negrito
Fantastic NegritoAKA Xavier Dphrepaulezz, formerly known as Xavier, formerly known as Chocolate Butterfly…is a testament to reincarnation

All of the articles you will read about him cite his troubled teen-life, numerous setbacks, and near death car crash, yet he describes his journey as ā€œThe American Dream.ā€

Lets speed through his timeline really quick:

Raised in a strict Muslim family with 14 siblings, then moved to gang-controlled Oakland where a world built on rich music culture, disobedience, and drug dealing was quickly emerging. He left home at 12 and never came back.

Fast forward two years, Dphrepaulezz’s father dies. He is shuttled between foster homes. He was then entrenched in a life of small-time delinquency.

Music was his ticket out.

At 18 he discovered that Prince was a self-taught musician and so he began teaching himself how to play.

He snuck into Berkeley music classes to get a formal education — and in 1993 found himself being signed to Interscope for a $1m contract by Jimmy Lovine himself.

If you thought the rest was history, you’d be wrong.

Going by the name of Xavier, his debut album The X Factor was released in ā€˜96. Neither he nor Interscope was happy with the work and so his next few years were spent in musical purgatory — unable to leave his label but unable to excel under them.

A near-fatal car crash left him in a coma for three weeks, broke all four limbs and maimed his hand, ultimately releasing him from his contract… but also his ability to play the guitar.

Going back to the hustle was only natural. Dphrepaulezz transformed his warehouse home into an illegal nightclub that soon attracted a variety of celebrities due to its exclusive vices. He split his time between managing Club Bingo and performing music in a number of Afropunk/negro rock projects.

He moved back to Oakland and began growing medical marijuana to support his newborn child.

To soothe his son one evening, he picked up a guitar for the first time in 5 years. From there he forced his twisted hands to play again. Freshly inspired, he began churning out blues tunes with black roots–Fantastic Negrito was born.

Why Fantastic Negrito's Music Matters

Fantastic Negrito is firmly rooted in both black experience and black music, including blues, R&B and a variety of roots music.

He created this new persona at 45, and landed a spot on NPR’s Tiny Desk Series a year later, exhibiting that success can come at any point life.

ā€œI thought my story was over. But that was when I realized I finally had a story to tell — and it seems to remind people of their own story,ā€ he said in an interview with The Guardian.

A Look at the Music

It doesn’t seem right to talk about Fantastic Negrito’s music without personal input. The music is so imbued with Dphrepaulezz’s soul and experiences that no thoughtful conversation can be derived without having him in the room, breaking it all down for you. Even the title of his debut album, The Last Days of Oakland, stands as a testament to that.

With themes such as racial inequality, human rights, police brutality, classism, and poverty permeating each song, it is very clear that there’s a lot more going on here (he even threw in a twist on the Lead Belly classic ā€œIn the Pinesā€). Roots music has been edging into the mainstream over the last few years. The Black Keys, Alabama Shakes, Mumford & Sons, and Jack White are all examples of this.

Fantastic Negrito stands apart from all of them.

The authenticity of Dphrepaulezz’s trials and triumphs are painfully relatable. He’s a man of many tastes and talents and this project is a true representation of that.

Brandon Dymon Baker Beard Project

Brandon Dymon Baker Beard Project

Brandon is easily one of the most talked about C&I crew members. Not because he’s cool or anything…his beard is just considered the studio mascot and the topic of many late night chats. So, it was only right that we kicked off the Beard Project during Art Walk with the dopest beard this side of the Mississippi.

Brandon’s story highlights his most fond memories of a girl — Sasha Tjo — who ultimately was the reason why he decided to embark on a journey to growingĀ his epic beard.

While filming, we stopped by Dennis J’s Barbershop;Ā a local spot Brandon got to visit for the first time and will perhaps be coined as theĀ secret remedy to his super-soft-must-touch-make-girls-swoon beard.

Franco hooked it up, so do yourself a favor and book him.

So fellas, what’s up with that peach fuzz?

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