08/06/2021

Let's face it. Your company's marketing mix is wrong if it isn't heavy on video and social media. Video and social media are the perfect matches at the ideal time.

08/06/2021

Yes. You need a promotional video. A promotional video (or promo video) is a video that promotes a company/brand, product, service, or cause.

08/05/2021

"If you build it, they will come." That is the famous line from W.P. Kinsella's book-turned-hit movie, "Shoeless Joe: Field of Dreams," about a magic baseball field where the ghosts of the greatest baseball players reunite to play ball just for fun.

08/04/2021

Digital video marketing is in a golden era of innovation. Digital marketers and companies produce many types of videos pushed through a web of online and traditional distribution channels that can reap tremendous results.

08/04/2021

This article is an exercise. Below, a list of ten types of corporate videos. Read through them and think about which way you would go – Animation or Live-Action.

08/04/2021

The war isn't over 'til I say it's over. Motss' stories about challenges he has faced producing past films are priceless: "THIS IS NOTHING!" is the attitude you should adopt right now because when you start making your video, everything will go wrong.

07/16/2021

Marketers should consider best practices for the entire lifecycle of a video ad campaign. The Creative, Storytelling, Production and Distribution of digital video ads have best practices

07/16/2021

Cost, which is the focus of this article, is only one factor to consider when developing a marketing strategy. Whatever the circumstances, the cost differential between TV and digital is easy to calculate

07/15/2021

The future of advertising has been digital video for so long it is safe to say the future has arrived. Digital video has a reach hitherto unknown in the epic history of global communication

07/15/2021

Brainstorming is our attempt to structure what was once considered mental aberrations but is now considered great ideas that could go viral

07/14/2021

Storytelling is essential to your video because the most effective way to communicate your message has been pre-determined for thousands of years

07/14/2021

Producing a high-quality video "in-house" is not easy or economical, and "in-house" is a euphemism for Do It Yourself. Before producing a video "in-house," brands should consider the following five questions

07/09/2021

Branded content is a story that creates an emotional response, and there is no better medium to achieve that end than video, there are types of videos that fit every business.

07/08/2021

Programmatic Display Advertising is everything a digital marketer needs to grow its brand and reach its audience - targeted, multi-channeled, and automated.

07/08/2021

Video is a popular and effective digital marketing tool to connect a brand with its target audience. You can indeed create your own video content, and you can do it right from your phone