6 Reasons Why You Need Professional Photography for Your Swimsuit Line
Does it feel like there’s a new swimsuit line popping up every other day?
You’re not imagining things!
The global swimwear market has turned into a big business. It generates more than $18 billion every year, and it’s expected to continue to grow in the coming years.
As a result, there is a steady stream of new swimsuit brands making waves.
If you want to make sure your swimsuit line stands out in the crowd, one way to do it is by hiring a professional photographer to help promote your brand.
It’ll allow you to get your hands on high-quality images that you can use to market your swimsuits.
You don’t have to look any further than a company like Montce Swim to see what a difference professional photography can make for a swimsuit line.
Their swimsuits debuted after being designed in a Fort Lauderdale, Florida apartment, and today, they’re worn by major celebrities like Jennifer Lopez and Kendall Jenner, thanks in part to the professional photos and videos taken of them at the very beginning.
Here are six reasons why your swimsuit brand should take advantage of professional photography.
1. Captures the Intricate Details That Make Your Swimsuits Special
The very first swimsuits showed up back in the 1850s. They included bloomers and stockings and looked nothing like modern-day swimsuits.
Since then, swimsuits have come a long way. Because the swimsuit industry has transformed into such a big business over time, swimsuit designers have made a creative splash in society. Experimentation gives way to the gorgeous styles created from unique minds.
Professional photography has also evolved and is now able to capture the intricate details of a designer’s work. Capturing these details in a photograph leaves an imprint on all the women looking to show off their beach bods.
A professional photographer can bring these details to light and make sure that people notice them when they’re looking at your swimsuits.
2. Provides Accurate Depictions of the Colors Used to Create Your Swimsuits
Outside of packing all kinds of intricate details into their swimsuits, many swimsuit brands also use bold colors to stand out. From bright reds to deep purples, they play around with different colors when designing their swimsuits.
We find that the most successful companies use their creative liberty to light an industry on fire. Work with a photography company that will work side by side with your vision.
Lighting is essential, and good lighting will show off the glow of your swimsuit brand as the centerpiece.
The right lighting will evoke emotion when people see photos of your swimsuits and imagine themselves at Miami Beach wearing your line.
3. Showcases Your Swimsuits Both in a Studio and Out in the Wild
When you photograph swimsuits that are a part of your brand’s next swimsuit collection, you’ll want to start by shooting them in a studio.
The studio is the best way to capture the intricate details included in your swimsuits, along with their colors.
But you don’t want to stop there. You also want to shoot your swimsuits on models out in the wild.
If you’re operating out of a state like Florida, you’ll want to take a trip down to the beach and photograph models wearing your swimsuits to showcase what they’ll look like in real life.
This will require the services of a professional photographer. They’ll be able to help you:
- Choose the right location for a photoshoot with your swimsuits
- Pick out the right models to wear your swimsuits
- Photograph these models in the right light and at the right angles to show people what your swimsuits are all about
Having photographs of your swimsuits both in a studio and out in the wild will work wonders for your swimsuit brand.
You’ll be able to use these photos in many different ways when promoting your swimsuit line.
4. Provides You With Plenty of Photos of Your Swimsuits for Your Website
One of the first ways you’ll be able to use the photos that you receive of your swimsuits from a professional photographer is on your website.
Assuming you sell your swimsuits online, you’ll be able to put up plenty of photos along with your product listings.
Customers will be able to check out what your swimsuits look like—both up close and on a model—so that they can determine if they want to buy them from you.
You’ll have a better chance of selling swimsuits when you have great photos of them to show to people.
5. Allows You to Show Off Your Swimsuits From Every Angle on Social Media
When you have professional photos taken of your swimsuit line, you can use them on more than your website.
You can also utilize them on your different social media accounts to promote your swimsuit brand as a whole.
Recent studies have shown that social media has turned into an excellent tool when it comes to convincing people to buy products.
About 75% of people admit to purchasing a product after seeing photos and/or videos of it posted on social media.
If you’re not taking advantage of social media and posting original photographs of your swimsuits on Facebook, Instagram, and more, you could be missing out on a big opportunity. Using social media can allow you to build up brand recognition and make sales.
6. Sets You Up With Photos of Your Swimsuits to Send Out to Publications
Let’s say that a publication like Vogue, Elle, or Cosmopolitan learns about your swimsuits and wants to feature them, either in their magazine or online.
They email you and ask you to provide them with some photos to run along with an article they’re putting together about your brand.
Don’t you want to have the most professional photos possible to send back to them?
In some cases, a publication might arrange to photograph your swimsuits on their own when featuring them.
But in others, they might decide against covering your brand altogether if you don’t have professional photos handy.
It’s yet another reason why swimsuit brands should invest in professional photography. It could end up being the difference between getting covered by a major publication and getting ignored by the media.
Stand Out From Other Swimsuit Brands Through the Use of Professional Photography
Do you want to make sure that your swimsuit line stands out?
Using professional photography will shine a spotlight on your swimsuit line and put it into the best possible light. It’ll set a spark off in the eyes of all who see their vibrancy.
We would love to talk to you more about how we can help you and your swimsuit line stand out by providing you with professional photography services.
We’ve helped swimsuit brands like Montce Swim in the past, let’s take your swimsuit line to the next level.
Contact us today for more information on the services available through us.