What does your video marketing campaign look like? Does it include a Brand Video? If not, it should! Brand Videos are a powerful marketing tool that allows you to tell your story and connect with your audience on a deeper level. Brand videos are an essential part of marketing your company, brand, or product. They give potential customers a way to see what your brand is all about and how it can benefit them.
However, many brands make the mistake of thinking that a Brand Video is all about them. Yes, it’s important to show who you are and what you do, but if that’s all your video is about, it’s likely to fall flat. Your audience doesn’t want to be bombarded with a sales pitch; they want to see something that’s interesting, informative, and entertaining.
Besides, your team will enjoy making a video about themselves and may be easier to get on board with video marketing as a whole.
What is My Brand Video Missing?
Your brand video might be missing a few key elements that could make it even more impactful and engaging. Here are four things to consider adding to your next brand video:
A strong call to action
A brand video should always have a strong call to action (CTA) at the end, encouraging viewers to take some kind of next step. This could be subscribing to your newsletter, visiting your website, or following you on social media. Without a CTA, viewers may simply watch your video and then forget about it soon after.
A strong call to action could be asking for a follow on social media, or requesting that viewers visit your website to learn more, or even gifting them a discount code for making it through to the end of your video.
A sense of urgency
Your brand video should also create a sense of urgency, encouraging viewers to take action now rather than later. This could be done by offering a special discount or promotion that expires soon, or by highlighting limited-time-only offers.
Urgency lights a fire under your audience and encourages them to take action before it’s too late. You can easily create urgency when there are deadlines included, such as “order now to ensure arrival by Christmas” or “sale ends on Monday”.
A personal touch
Your brand video should also include a personal touch, such as featuring a real person from your company (rather than just a voiceover) or including real customer testimonials. This will help viewers connect with your brand on a more personal level and build trust between you and the audience.
What does a personal touch look like when it comes to a brand video? One example could be featuring a company founder in the video, rather than just using a voiceover. This gives viewers a face to associate with the brand and helps create a more personal connection.
An element of surprise
Finally, your brand video should include an element of surprise to really capture attention and keep viewers engaged. This could be anything from an unexpected plot twist to a humorous take on your industry. Whatever you choose, make sure it’s something that will really stand out- so long as it isn’t a jump scare or other visceral surprise that might turn some viewers away.
A great way to add an element of surprise to your brand video is by using humor. This could be anything from a light-hearted take on your industry to a more clever and unexpected joke. Just make sure that whatever you do, it’s in line with your brand identity and won’t offend your audience.
By including these four elements in your next brand video, you can be sure to make a lasting impression on viewers and encourage them to take action and interact with your brand and other marketing efforts.
How Can I Make Sure My Brand Video is Everything it Should Be?
If you’re not sure where to start or how to make sure your brand video is everything it should be, contact an experienced video production company like C&I Studios!
Production companies know what they’re doing because videos and films are their specialties. Many have a team of professionals who will work with you to ensure that your brand video is everything it should be and more.
A production company will help you come up with a script, choose the right cast and crew, find locations, shoot the video, and edit it all together into a final product that you’ll be proud to share with your audience. They’ll have specialized equipment that may not be available to other
Don’t settle for anything less than a brand video that represents everything your company stands for and leaves a lasting impression on viewers. It’s one of the most important videos you’ll ever create for your marketing campaign and business.
Why Should I Work with C&I Studios?
At C&I Studios, we pride ourselves on being a one-stop shop for all your video needs. We have a team of experienced professionals who will work with you from start to finish to ensure that your brand video is everything it should be.
Not only can we help you in pre-production by writing scripts, hiring talent, and finding locations, but we also have a full-service production crew to shoot your video and a post-production team to edit it all together. We can even add in animations and graphics to really make your video stand out.
Plus, we have state-of-the-art studios located throughout the United States where we can film your brand video in 4K resolution, ensuring that it looks its best when you share it with your audience. All of our studios and equipment are available for rent, too, even if you want to bring in your own crew!
We understand the importance of making a lasting impression and will work tirelessly to make sure your video leaves viewers wanting more.
If you’re looking for a professional production company to help you create a dynamic and successful brand film, give C&I Studios a shout! Contact us today to learn more about what we can do for you and get started on your next brand video.