If you’re like most business owners, you know that video marketing is a powerful tool that can help you reach a wider audience and boost your bottom line. But what you may not realize is that getting your team on board with video marketing can be just as important as creating great content.
Why is it important to get the whole team on board?
Proper, professional, and successful videos don’t have only one or two people behind them. The videos that perform the best are produced by the entire marketing department, and then some. So, you want to make sure the whole team is on board with creating videos for your marketing campaign.
How can I get them on board?
Getting your team on board could be very easy with a mere suggestion, but sometimes it takes an extra nudge to get them excited about the new project. Here are a few tips to get your team on board with video marketing:
Explain the benefits of video marketing.
Before you start creating videos, take some time to explain the benefits of video marketing to your team. Let them know how video can help you reach a wider audience, build trust and credibility, and boost your bottom line. Video helps to support your entire brand such as the sales team and your recruitment team.
Of course, just throwing statistics at them could have an adverse effect. Making it fun and showing them how they can show their creative sides, too, can really get them fired up about a new project! Allowing your team to have a voice in the marketing, and allowing them to collaborate together will boost morale while also boosting your sales with a great video marketing campaign!
Make sure everyone is on the same page.
Once you’ve explained the benefits of video marketing, make sure everyone on your team is on the same page. Discuss your goals and objectives, and come up with a plan for how you’ll produce and promote your videos.
Keeping track of meeting minutes and making them available for everyone as well as making sure all plans are accessible to the whole team will help ensure that your video marketing campaign is a success.
Set realistic expectations.
Be sure to set realistic expectations for your team when it comes to video production. Depending on the size of your team and the scope of your project, it might not be possible to produce a video every week.
Start small and build up from there. If you set realistic expectations, your team will be more likely to buy into the video marketing campaign and be willing to produce high-quality content on a regular basis.
Encourage your team to be creative when it comes to video production. After all, one of the benefits of video marketing is that it allows you to show your personality and build trust with your audience. You can engage them with TikTok Trends and other popular social media practices.
If your team is creative, they’ll be able to produce videos that are not only informative but also entertaining. This is a win-win for everyone involved!
Assign roles and responsibilities.
Video marketing is a team effort, so it’s important to assign roles and responsibilities to each member of your team. Be sure to clearly communicate who is responsible for what, and set deadlines to keep everyone on track.
Invest in quality video production.
If you want your videos to be successful, you need to invest in quality video production. Hire a professional video production company, or invest in quality video equipment and software. You can either purchase the equipment outright, or you can rent any equipment or a studio whenever you need to.
Your videos need to be high-quality and professional if you want them to be effective. Otherwise, you’re just wasting your time and money.
Promote your videos.
Once your videos are produced, it’s important to promote them effectively. Use social media, email marketing, and other marketing channels to get the word out about your videos.
Make sure you’re using effective calls to action, and track your results so you can see how your video marketing campaign is performing.
By following these tips, you can ensure that your team is on board with your video marketing efforts and that your videos are successful.
I don’t have a team to help me create videos for marketing- where can I find one?
There are a number of ways to find a team to help you with your video marketing efforts.
First, you can approach local production companies like C&I Studios. They have crews already vetted and verified to be professionals in the video production industry.
You can also post a job listing on websites like Craigslist or Indeed. Be sure to include specific details about what you’re looking for in your posting, and you’ll likely receive a number of responses from qualified individuals or companies.
Finally, you can ask for referrals from people you know who have produced successful video marketing campaigns. They may have a team or crew that they recommend.
Whatever route you decide to take, be sure to do your research and only work with professionals who will be able to produce high-quality videos that meet your expectations.
Why should I work with C&I Studios?
C&I Studios, a professional production company, has a team of experienced and qualified video professionals who can help you with your video marketing needs.
We have a variety of services that we offer, including video production, editing, animation, and more. We also have state-of-the-art studios and equipment that we use to produce high-quality videos.
And those studios and the equipment are also available for rent from C&I Studios! We understand that not everyone can afford the highest quality of cameras and lighting equipment, to name a couple. But we wanted to make sure that everyone has access to the best so that they can create high-quality videos and films.
So if you’re looking for a team to help you with your video marketing efforts, please contact C&I Studios today. We’ll be happy to discuss your needs and see how we can help you achieve your video marketing goals.