If you’re an eCommerce brand looking for ways to boost your marketing, you should really consider creating TikTok content. TikTok is a social media app that is mainly used for sharing short videos. It’s a great platform for eCommerce brands because it allows you to reach a large number of people quickly and easily.
Video marketing is a great way to engage with your audience and TikTok is the perfect platform for doing this. The app has over 500 million active users, so you can be sure that your content will reach a large number of people. Additionally, the videos are short and easy to watch, so people are more likely to stick around and watch them.
eCommerce brands that create TikTok content will be seen as innovative and trendsetting. The app is growing in popularity, so by being one of the first eCommerce brands to start using it, you’ll stand out from the competition. Additionally, TikTok is a great way to build brand awareness. When people see your videos, they’ll be more likely to remember your brand and to consider buying from you.
Let’s take a look at a few different reasons TikTok content will help your eCommerce brand become and stay successful.
Create engaging content
TikTok is a great way to create engaging content. The app is all about sharing short videos, so you need to be creative if you want to stand out. There are a number of ways that you can create engaging content for TikTok. You can create videos that are funny, interesting, or inspiring. You can also make use of hashtags and trends to create content that is relevant to your target audience.
If you’re not sure what kind of content to create, you can take a look at what other eCommerce brands are doing on TikTok. By doing this, you’ll get a sense of what works and what doesn’t. You can also get ideas for content that you may not have thought of before.
Be creative
The best thing about TikTok is that it allows you to be creative. There are no rules when it comes to creating videos, so you can experiment and see what works best for you. You can try out different styles and formats to see what resonates with your audience.
When it comes to creating videos for eCommerce brands, creativity is key. If you can come up with creative content that people will want to watch, you’ll be well on your way to success.
Creativity also promotes a happier workplace for your employees, if you include them in your video-making process.
Show off your products
TikTok is a great way to show off your products. If you have a new product that you’re promoting, or if you want to show off a sale, TikTok is the perfect platform for doing this. You can create short videos that show off your products in a fun and creative way. This will help to engage with your audience and to get them excited about your products.
If you make your own products, your videos will already contain original content just by showing them off. Handcrafted products are always popular on social media, so by showcasing them on TikTok, you’ll be sure to get attention. Handcrafted products are always unique and interesting.
If you carry other kinds of products that are widely available from other eCommerce stores, too, you’ll still want to be present on TikTok with videos about the products you sell. A lot of consumers look to videos to learn about products, whether they’re new on the market or they’re in need of something specific, so making videos for each of your products is certainly not a waste of time.
In eCommerce, there’s always something new to promote, so it makes sense to document these things in video form as they come up. If you don’t have a blog or some other outlet for your traditional eCommerce promotion plus product videos, then you need to start making videos. Not everything knows how to start when it comes to making videos. Using a professional production team with experience creating social video content can guarantee your videos to come out the way you want them to be.
Show off your process
Are you an eCommerce brand that makes all of your own products? Showing off your process on how your products are created is a huge trend on TikTok right now!
Potential customers love to see how products are made, especially if they’re customized or made-to-order. Right now you’ll find a lot of videos showing how shops create resin art, custom drink tumblers, and so many other custom products. Show the world how you paint, how you create, how you come up with your cool ideas that you’re selling to your audience! If you have a unique process or a cool shop setup, make a TikTok video about it! Better yet, make a whole series of TikTok videos about it!
Process videos can also be ASMR videos that show your order packing process. There are many of these videos on TikTok as the idea behind ASMR videos is meant to be relaxing and meditative and people engage with them a lot, even if it’s just watching the video all the way through. Relaxed and happy viewers are more likely to make a purchase, too, so that’s something to keep in mind when coming up with video ideas!
Be relatable
One of the best things about TikTok is that it allows you to be relatable. eCommerce brands can be seen as cold and unapproachable, but by creating videos for TikTok, you can change this. You can create anything from comedy sketches, to product reviews, to a simple walkthrough of your store’s physical space whether it’s in your basement or an office space or a warehouse, people want to know what your company looks like!. Keep your videos humble but professional in order to be relatable, but still present yourselves as a company people want to do business with.
Your videos don’t need to be serious all the time. You can create videos that are funny or quirky, and this will help people to see you as a relatable brand. Additionally, using humor is a great way to connect with your audience. People love to laugh, and if you can make them laugh with your videos, they’ll be more likely to consider buying from you.
Brand awareness
As mentioned earlier, TikTok is a great way to build brand awareness. When people see your videos, they’ll be more likely to remember your brand and to consider buying from you. You want your audience to automatically think of your eCommerce brand when they’re thinking about purchasing any products that you sell, so making sure that your TikTok videos help you to stand out against your competition and really show your audience who you are as a company will do amazing things for your brand awareness.
Brand awareness is key for eCommerce brands. If you can create videos that are interesting and engaging, you’ll be well on your way to increasing awareness for your brand. TikTok is a great platform for eCommerce brands. By creating creative, engaging content, you’ll be able to connect with your audience and stand out from the competition.
TikTok is a great platform for using hashtags. When you use hashtags in your videos, you’ll help to reach a larger audience. Additionally, people who are looking for content on specific topics will be able to find your videos by using relevant hashtags.
There are a number of ways that you can use hashtags on TikTok. You can add them to your videos as text, or you can use them as part of a hashtag challenge. You can also create branded hashtags that will help to promote your eCommerce brand.
Hashtags also help with brand awareness, if used correctly. If you use hashtags that are relevant to your eCommerce brand and to the videos that you’re uploading, you’ll be able to reach a larger audience. Additionally, people who are looking for content on specific topics will be able to find your videos by using relevant hashtags.
Be sure to keep track of which hashtags are performing well for you and continue to use those that are most relevant.
Pay attention to trends
Another great thing about TikTok is that it’s constantly changing and evolving. This means that you need to be sure to pay attention to trends if you want your eCommerce brand to succeed on the platform, but you’ll have plenty of opportunities to really be able to get your brand to shine on the app, too, with how often the algorithm changes.
Keep an eye on what’s popular on TikTok right now and try to create content that aligns with those trends. This could be anything from using specific hashtags, to creating videos that are in line with current trends. You don’t want to be too trendy and risk your videos seeming out of date, but if you can find a way to tap into current trends, you’ll be able to engage more with your audience.
In Conclusion,
eCommerce brands should start creating TikTok content if they want to be successful. TikTok is a powerful tool for building brand awareness and engaging with your audience. Additionally, the app is a great way to show off your products and to get people excited about what you have to offer. So what are you waiting for? Start creating some amazing TikTok content!
So if you’re looking for ways to boost your marketing sales, start creating video content for TikTok. It’s a great way to reach a large number of people quickly and easily, and it can help you build brand awareness and engage with your audience. TikTok is a powerful tool for eCommerce brands, and if you start using it now, you’ll be well on your way to success. So what are you waiting for? Start creating some amazing TikTok content!
If you’re not sure how to begin, or you don’t have the means to create your own video content, it’s important to consider hiring outside help from a video production company. C&I Studios is one of those companies and we love what we do.
We can’t wait to help you and your eCommerce brand create amazing content that will boost your sales and customer engagement. Contact us today and we’ll get started on your new video marketing journey together!