As the internet continues to evolve, so does the way that we consume content. These days, people are used to getting their information in short, bite-sized pieces that they can easily digest. But there is a growing trend of people wanting to consume longer form video content. And this shift is changing the landscape of marketing as we know it.
If you’re looking to get your Team on board with Video Marketing, check out our previous blog post on the subject here.
Why is Longform Video Content on the Rise?
There are a few reasons why longform video content is on the rise.
First, people have shorter attention spans these days and are more likely to watch a video than read an article.
Secondly, video is a more engaging and visually stimulating format than text. It helps to keep attention on the information you’re providing your audience so that they can fully understand your message.
Video is more shareable than text. People are more likely to watch and share a video than they are to read and share an article. This is because videos are easier to consume and take less time to watch than reading an article.
And lastly, people are increasingly watching videos on their mobile devices, which makes it easy to consume longform content on the go. Whether someone is watching videos on public transit to and from their daily obligations or sitting on the couch ignoring whatever is playing on the television, there are more opportunities than ever to watch videos.
What does this Mean for Marketers?
This shift in content consumption means that marketers need to start creating longform video content if they want to stay relevant and reach their target audiences. It’s no longer enough to create short, one-minute videos or even two-minute videos.
What does this shift mean for marketers? It means that we need to start creating more longform video content to reach our target audiences. Here are a few tips on how to do just that:
Keep it interesting: Just because your video is longer doesn’t mean it has to be boring. In fact, you should aim to make your longform videos as interesting and engaging as possible. Use visuals and storytelling to hold your viewers’ attention and keep them coming back for more. This can be in the form of animations for explainer videos or using real people and locations for video testimonials.
Make it relevant: As with all content, your longform videos need to be relevant to your target audience. This means creating videos that are about topics that they are interested in and that will help them solve their problems. If you’re not sure what topics would be relevant, consider using keyword research to find out what people are searching for online. A great video topic is to create a brand video that will inform you audience on who you are and what your brand stands for.
Make it informative: Just like any other piece of content, your longform video should provide value to your viewers. Teach them something new or give them information that they can use in their everyday lives. People crave new information, and being a reputable source for it means that you’ll be able to build an audience that trusts you.
Keep it short and sweet: Even though your video is longer, you still want to keep it under 10 minutes. Any longer and you run the risk of losing your viewer’s attention. Longform doesn’t mean that it has to be an hour long!
Optimize it for SEO: Just like with any other type of content, you need to optimize your longform videos for SEO. This means using keywords in your title and description so that people can easily find your video when they’re searching for information on that topic. You should also include a call-to-action at the end of your video so that people know what to do next.
Promote it: Make sure you promote your longform video across all of your channels. Share it on social media, email it to your list, and embed it on your website. The more you share it, the more people will be able to come across it on their own.
Longform video content is changing the landscape of marketing and there’s no turning back. If you want to stay ahead of the curve, start creating more longform videos for your audience. They’ll thank you for it!
How Can I Create Dynamic Longform Content?
If you’re wondering how you can create your own longform content, never fear! It’s not as difficult as it may seem.
Your first option is always DIY. You can create your content using just your phone or computer camera and some editing software. Just make sure that the quality of your video is high enough that people will want to watch it. However, this isn’t the greatest way to go if you want your videos to look professionally made and high-quality. Phone cameras, while they are the best they’ve ever been, aren’t the highest quality that you could be using, and you won’t be able to add in
Your second option is to outsource the creation of your longform content to a professional video production company. This will obviously cost more money, but it’ll be worth it if you want your videos to look amazing and really stand out. A video production company will be able to create high-quality videos that are engaging and informative, which is exactly what you need.
Why Should I Hire C&I Studios?
If you’re looking for a video production company to create your longform content, C&I Studios is the perfect choice. We are a team of experienced professionals who are passionate about creating videos that tell a story and engage with viewers. We will work with you to understand your vision and create videos that exceed your expectations.
Here are just a few reasons why you should hire C&I Studios:
- We have a team of highly skilled videographers, editors, and animators who will work together to create your vision.
- We use the latest video equipment to create high-quality videos that look amazing.
- We have a proven track record of happy clients who love the videos we’ve created for them.
So if you’re looking for a video production company to help you create longform content, look no further than C&I Studios! We’ll work with you to create videos that are informative, engaging, and visually stunning. Contact us today to get started!