How does art affect your perception of the world as well as your own identity? Do you find yourself more expressive when you’re in an artistic space? Can a temporary artistic change create a permanent change in perspective?

Those are the questions we sought to answer with our art installation during the Fort Lauderdale Artwalk in July of 2018. Our art installation was designed to explore self-projection and how art can affect our perception of the world.

We used both live models and illustrations that were created, in the moment, to make a dynamic and immersive experience that encouraged self-expression. By providing a space where people can explore their creativity, we hoped to encourage them to really imagine themselves in a different light, literally.

When you’re hiring a production team, what do you imagine they’ll look like? We don’t always mean their physical appearance, but what do their resumes and skillsets look like? When it comes to video production, having a diverse team behind your brand and media production is key. A team with diverse backgrounds and skillsets can help elevate your brand’s message and reach a wider audience.

Most people would answer that they would want to work with a team that is diverse in both background and skillsets. That’s because having a diverse production team can actually enhance your brand’s message and help you reach more people. The collaboration from all of these different expertise will really round out the production and create something amazing, different, and innovative.

Diversity in video production can come in many other forms from diverse cultures and religious beliefs to different genders and sexual orientations. While you might think that it’s important to have a team that reflects your own brand, it’s actually even more important to have a team that reflects the diverse world we live in. That diversity will reflect in your brand make it more welcoming, trustworthy, and ultimately, successful. Here are a few more reasons why diverse production teams should matter to your brand.

Reason 1: Diverse production teams bring different perspectives and skills to the table.

Different perspectives can lead to better ideas and a more well-rounded final products. When you have a team of people who come from different backgrounds, they’ll each bring their own unique perspective to the table. That diverse perspective can help your brand stand out in a crowded marketplace, and it can also help you reach new audiences.

Say you’re a retail business looking to create a product demonstration video. Let’s assume you sell vacuums. You’ll want to hire people who have expertise in the industry of vacuum demonstration videos, of course. However, you might consider bringing in people who have worked on other, more creative styles of video production. Why not bring in an animator to create fun transitions in post-production? With a diverse group working on the same project, there’s nothing you can’t do!

Reason 2: Diverse production teams create more relatable content.

When your brand’s content is created by a diverse team, it becomes more relatable to a wider audience. People from all walks of life can see themselves in your content, and that can help build trust and affinity for your brand. In a world where people are increasingly looking for brands that reflect their own values, diverse production teams can give your brand a major advantage.

This is especially great for when you’re trying to expand your target audience. You’ll be able to reach more people on social media, especially, since people who watch social media will be more likely to share with their friends and families, thus putting your brand in front of even more people and expanding on your audience even further.

Reason 3: Diverse production teams help you stay ahead of the curve.

In today’s ever-changing world, it’s more important than ever to be able to adapt to new trends quickly. Having a diverse team means that you’ll always have people on hand who can help you keep your brand relevant.

If you give your team the space to share their ideas and anecdotes on previous jobs, you’re opening yourself and the rest of the production up to new, exciting ideas that could start trending! Creativity will bring your brand more attention, so don’t shy away from it. Even if an idea seems odd at first, at least consider it before turning it down.

Reason 4: Diverse production teams can help you avoid potentially offensive content.

When you have a team of diverse individuals working on your brand’s content, you can avoid any potential gaffes or offensive missteps. With different people from different backgrounds looking at your content, you’re more likely to catch anything that could be interpreted the wrong way. That way, you can avoid any potential PR disasters and keep your brand’s reputation intact.

How can I make sure I’m hiring a diverse production team?

If you’re looking to hire a diverse production team, there are a few things to keep in mind. First, don’t just focus on hiring people from underrepresented groups, focus on hiring qualified people who can add value to your team. While it’s important to make sure you’re hiring from all different cultural backgrounds, it’s important to consider expertise as well as interests in the industry of video production.

Second, create an inclusive environment where everyone feels comfortable sharing their ideas. You want to be able to hear everyone’s professional opinions, and to be able to do that, they need to feel comfortable speaking up. Creating a diverse team is only part of the battle. You need to make sure that everyone on the team feels like they can contribute. Once this reputation gets out, you’ll have more people clamoring to apply the next time you’re hiring for a production team.

Third, be willing to learn from your team members and embrace their diverse perspectives. When your team feels comfortable speaking up, you should be able to listen and learn from their experience and ideas. Having an open mind and harnessing open dialogue will make a world of difference in how well your production team will work together and collaborate together to put new ideas into action.

Finally, don’t be afraid to ask for help. If you’re not sure where to start, there are plenty of resources available to help you find qualified candidates from diverse backgrounds. Or, you can hire a company, like C&I Studios, who have already curated a wonderfully diverse team in all aspects of the term. We can assemble production teams that will give your production the right attention and create something truly amazing for your company!

Will it cost more to hire a diverse production team?

Now, you might be thinking that a diverse production team is going to cost you more money. But the truth is, it’s actually an investment that will pay off in the long run. Not only will you have a better product as a result, but you’ll also be able to tap into new markets and demographics that you might not have been able to reach before.

Hiring a team that is diverse in experiences doesn’t have to be expensive. It depends on how you hire them and your budget, just as it would be to hire any other kind of team. You always look at what their expertise is when hiring a team, right? So, hiring people with different experiences that can easily translate into video production shouldn’t be any different. You’re looking at their backgrounds in work, their portfolios, and what they’re currently doing. The same goes for a diverse team, you look at their experience and what they can bring to the table.

With these things in mind, you’re well on your way to putting together a diverse and highly effective production team. Different people have different ways of seeing the world based on their backgrounds in culture, education, and everything else that makes someone a functional human being. That is why it is so important to have a diverse video production team. When you have a team that’s diverse in terms of race, gender, culture, and experience you’ll be able to tap into a wealth of different perspectives.

So, if you’re looking to create a video that will have a lasting impact and reach as many people as possible, consider working with a diverse production team. You might be surprised at how much of a difference it makes.

Contact C&I Studios today to pull together an amazing team for your next production! We can’t wait to create amazing, new, and creative work together.

If you’re looking for a new way to bring in new customers, social media followers, and more, you should consider creating a brand film for your company!

In a world where attention spans are short and people are inundated with content, brand films have become an increasingly important way to connect with customers and followers. Videos grab the attention of people on social media and are easy to consume, making them the perfect content for today’s market. Making a brand film can really put your brand on the map!

What is a Brand Film?

A brand film is a short, meaningful video that is related to a company’s brand. They are usually  entertaining and easy to consume. They can be used to introduce new products, tell company stories, or simply promote the brand. Brand films have become so popular because they are an effective way to connect with customers on an emotional level. People are more likely to remember a brand that they’ve seen in a video than one that they’ve only read about. In addition, brand films are a great way to humanize your brand and make it more relatable.

Brand films don’t have to be expensive to produce, and they can be a great way to engage customers and followers on social media. Research has shown that brand videos are six times more likely to be shared on social media than other types of content. They can be shared anywhere that you’d post a video. Brand films work great on social media platforms like YouTube, Instagram, Tiktok, and Facebook, among others, but also on the about page of your website or embedded into your company’s e-mail signature.

Why should you make a Brand Film?

There are many reasons why brand films are the content of the future. First and foremost, brand films are an effective way to reach and engage customers. They grab attention and create an emotional connection with viewers. Additionally, brand films are relatively inexpensive to produce, making them a great option for companies of all sizes. Finally, brand films can be shared anywhere that videos are posted, making them a great way to reach a large audience. If you’re looking for a new and innovative way to connect with customers and followers, consider creating a brand film for your company!

What are the benefits of a Brand Film?

They Humanize Your Brand

First, brand films help to humanize your brand and make it more relatable. When people see that there are real, working humans behind the brand it makes them more likely to connect with your brand on an emotional level. In addition, brand films help you to show off your company culture and values. This is important because potential customers want to know that they share the same values as the companies they do business with. Brand films also give you an opportunity to tell your brand’s story in a more engaging way than traditional advertising can.

They’re Memorable

Brand films are also more likely to be remembered by people than traditional advertising. This is because brand films are more engaging than text-based content. People are more likely to share brand videos on social media because they are visually appealing, which can help to increase your online awareness and reach.

They Can Be Affordable

Brand films don’t have to be expensive to produce, and there are a number of ways to create them without breaking the bank. In fact, many brand films are shot on cell phones or simple video cameras. All you need is a good idea, some creative people, and a bit of time. You can even produce brand films yourself if you have the right equipment and knowledge.

They Offer an Emotional Connection

In addition, brand films are a great way to connect with customers on an emotional level, which can lead to increased revenue conversions, customer loyalty, and brand awareness. Humans seek human interactions, so a brand film can fill an emotional gap for your customers by providing the them with honest interactions with your company.

Builds Trust

Brand films also help to build trust with your customers, as they are more likely to trust a brand that they share the same values with. Video allows you to be yourself and show your customer base the real humans who are behind the brand.

Allow for Engagement

Brand films are a great way to engage your customers and followers on social media. People are more likely to interact with a video than just a photo or graphic, so posting videos will bring your brand more attention through views, likes, shares, and comments. The more engagement you have, the more your videos will be shared on other feeds, and the more likely people are to remember your brand and do business with you in the future.

In short, brand films are an effective way to connect with customers and followers on an emotional level, build trust, and engage customers and followers on social media. If you’re looking for a new way to bring in new customers, social media followers, and more, you should consider creating a brand film for your company!

Why Brand Films are the Content of the Future

In a world where attention spans are short and people are inundated with content, brand films have become an increasingly important way to connect with customers and followers. Brand films are short, meaningful videos that are related to a company’s brand. They are usually entertaining and easy to consume. They can be used to introduce new products, tell company stories, or simply promote the brand.

Brand films also create an emotional connection with customers and followers, which builds trust and encourages future business. That’s why you should consider making a brand film and really put your brand on the map!

How to Get Started with Brand Films

If you’re interested in creating brand films, there are a few things you need to keep in mind. First, brand films should be short, sweet, and to the point. They should capture the viewer’s attention and be easy to digest. Second, brand films should be related to your brand and your company values. They should tell your brand’s story in an engaging way and make potential customers want to do business with you. Third, brand films should not be expensive to produce. You can use simple video cameras or even cell phones to shoot brand films. All you need is a good idea, some creative people, and a bit of time.

Finally, brand films are a great way to connect with customers on an emotional level and build trust. They’re also a great way to engage customers and followers on social media. If you’re looking for a new way to bring in new customers, social media followers, and more, you should consider creating a brand film for your company!

You can hire outside help if video production isn’t your strong-suit. C&I Studios is a media production company that can create any kind of media for any kind of marketing campaign. From social media adventures like making TikTok videos (which is a fantastic place to post a quick brand film!) to producing feature films and professional commercials! Together, we can create a short video that portrays your brand in a truthful and flattering way that will achieve every goal you set for the video. So what are you waiting for? Let’s start filming!

Does your company put on live events regularly or are looking to start? Video content can be a great way to enhance your live events and create an immersive experience for your attendees both in-person and online.

Why is it important to include Video Content during Live Events?

First, let’s take a look at why you should be incorporating video content during your live event and what benefits each kind of video content can bring you.

When it comes to video content, there are a variety of different types that you can use. Here are a few of the most popular types of video content that you can use for your live events and how they can bring you success:

Live Stream

Producing a live streaming video is one of the most popular forms of content that people consume today. In fact, according to a report from the live streaming platform Livestream, 82% of consumers say they would rather watch a live video than read a blog post and 80% say they would rather watch a live video than scroll through social media posts. So, it’s no surprise that including a live streaming video to your events can really help boost engagement and reach.

You can use live video to engage with your digital audience by broadcasting the event live on social media or your website. You can also use it to engage with your in-person audience by interacting with them on the live streaming video. This can be a great way to ensure that no one misses out on the action and also to give those who couldn’t attend a chance to see what happened.

Recording

Another great benefit of video content is that it can be used to create a recap of your live event. This can be a great way to engage with your audience after the event is over and ensure that they stay connected to your brand. Plus, it’s a great way to get more exposure for your future live event as people who didn’t attend can watch the video and see what they missed.

Introduction Videos

If your event has speakers and presenters throughout the day, it can be beneficial to create short videos that introduce each speaker. This can help to engage your audience and get them excited for each new speaker. This is a great way to ensure that everyone is caught up on who the speakers are and what they’ll be talking about.

Panel Discussion Videos

Panel discussions can be a great way to get more out of your live events. Not only do they allow for a more interactive experience with your audience, but they also provide an endless amount of video content that you can use in the future. Panel discussions can be a little tricky to film, but if done correctly, they can be a great way to get more exposure for your live events.

Explainer Videos

Explainer videos can do wonders for any event you’re organizing for your business. Explainer videos explain anything you want; from product demonstrations to your latest business stats, and more! When it comes to video content for live events, explainer videos are a great way to ensure that everyone who attends your event, in-person and online, understands what you’re trying to communicate.

Testimonial Videos

Testimonials are a great way to show off how happy your customers are with your products, services, and events! Getting testimonial videos during the event is a great way to get immediate feedback and share your attendees’ positive experiences with your online audiences.  After the event is over you can use these testimonial videos in your post-event video recap or to promote your products, services, and your next live events.

Event Recap Videos

Granted, this type of video won’t play until either the end of the event or after the event comes to a close, but they’re just as important. Event recap videos are a great way to thank attendees for their time and also to keep your brand on their minds. They’re a great way to get people excited about your next live event and give them a taste of what to expect from future events. These videos are also a great way to measure the success of your live events and see what you can improve on for next time.

Promotional Videos

If you have a sponsor or multiple sponsors for your live event, including your own business, having promotional videos of them and you throughout the event is a great way to promote their role in the event as well as what they do. Not only will this help to engage the audience, but it will also give potential customers a better idea of what your sponsors do and how they can help them.

As you can see, there are a variety of different types of video content that you can use to enhance your live events. Each type of video has its own unique benefits to help make your event more successful.

How Can I Incorporate Video Content into My Live Event?

There are many different ways to use video content during live events. You can use video content as a way to introduce or welcome guests, as a way to provide additional information about the event, or as a way to keep guests entertained. Additionally, you can use video content to create interactive experiences for the guests.

Here are ten different ways you can incorporate video content into your live event:

1. Have a video screen up in the background as people are speaking or presenting. This can be a great way to add visual interest and keep people engaged.
2. Use video content as part of your event’s décor. This can be a great way to add some extra flair and make your events more memorable.
3. Use video content to create an interactive experience for guests. This can be done by having a video game set up or by having a video wall where people can post messages.
4. Use video content to introduce or welcome guests. This can be a great way to set the tone for the event and help guests feel more comfortable.
5. Use video content to provide additional information about the event. This can be a great way to ensure that guests have all of the information they need to make the most of the event.
6. Use video content to keep guests entertained. This can be done by including humorous or interesting videos, or by using video content as a way to introduce speakers or panelists.
7. Use video content to create recap videos after the event is over. These videos can help to keep your brand top-of-mind and get people excited for your next event.
8. Use video content to promote your sponsors. This can be done by including promotional videos of them throughout the event or by having a video wall where guests can learn more about your sponsors.
9. Use video content to show off your products and services. This can be done by including testimonial videos or by using video content to introduce or demonstrate your products and services.
10. Use video content to live stream your event for more engagement on and off-line. By using video content in creative ways, you can help make your live event more interesting and engaging for guests in-person and online.

I Don’t Have the Means to Create Video Content or Put Together High-quality Videos for the Event. What Should I Do?

It’s ok if you don’t have the equipment or the time to create and set up video content to run during your live events. There are many companies that can help you to create video content for your events. Many companies have the equipment to provide the services to help you live stream your events.

C&I Studios is a company that can do all of the above! We’re your one-stop-shop to getting the best video content for not only your live events, but video content that can be used anywhere for any purpose.

We take pride in every piece of media that we create for our clients. We’ll work with you to make sure that your video content is high-quality and helps to make your live event a success.

In Conclusion…

You should be using video content throughout your live events! They will bring you and your attendees a more lively and engaging experience, no matter if they’re attending in-person or via livestream. You’ll get more testimonials, more interactions on social media, and your attendees will appreciate being informed and intrigued throughout the event.

And if you don’t have the means to create video content or make sure your video content is rolling during the event appropriately, it’s time to call in reinforcements! C&I Studios specializes in video content for live events. We can help you to create video content, live stream your event, and so much more.

Events can do wonders for your company’s success. They bring awareness, engagement, and sales in a short amount of time. But how can you extend this success? You produce videos from the events, of course!

Videos from your events can increase your event’s success in a number of ways! By live streaming your events, you can give those not able to attend a front-row seat. You can also produce videos to get people excited and engaged about future events. Finally, filming your next event is a great way to keep the energy and enthusiasm from that event alive long after it has ended! Video footage can really boost any event’s success, even if it has already happened. That’s the magic of video marketing, it keeps working for you even after the event ends!

How Should We Begin?

Knowing what type of video content will provide your event with the most success is where you should start. Once you know what you want to produce, it’s important to find the right equipment and/or video production company. There are many video production companies out there, so do your research! Look for a company that has experience in video production specifically for events. They will be able to help you turn the most important moments of your event into engaging content! At C&I Studios we make sure your event experience is a positive one by capturing quality video footage that will boost your success beyond the physical event.

When it comes to video production for events, you should be tailoring what type of video you need to be producing to the event type. While some videos types should always be considered, such as live streams, it’s important to know all of your video production options.

There are three main types of events: in-person, virtual, and hybrid events. Each type has its own unique needs and video production requirements. Let’s take a look at each one and what kind of videos will bring you and your company the most success.

In-person Events

In-person events are those that take place in the real world, with people physically gathered together in one location. Conferences and retreats are just a couple of examples of this kind of event. They bring a lot of people who have something in common together, be it working in a shared industry or a shared hobby.

For in-person events, video production should be focused on capturing the experience of the event. You want to give people who couldn’t attend a sense of what it was like to be there. This can be done through video footage interviewing you’re attendees, catching up with your event hosts, and shots of the environment.

This footage can be used as a summary of the event, giving the attendees something to remember later, and also serves as marketing content for future events of that same nature.

Take a conference, for example. You have a few big names set to speak at your conference in person. A video that summarizes their talk along with important quotes and points of interest serves as a reminder to the attendees, who were able to experience the talk in person, what they experienced. It allows them to be able to access your event’s information over and over again.

Another thing to think about with in-person events is that your attendees will be creating their own video content throughout the event to promote their attendance on their own social media platforms. This provides you with footage through the eyes of your customers. Social media is a free platform in which to market your business and event, but you only get as much as you put out. That’s why by encouraging your attendees to share videos and photos on social media during the event, it’s more likely that your event will trend on social media. While each social media platform has a different algorithm, it should be noted that getting more people to talk about your company and event with the appropriate mentions and tags will only lead to better results. The algorithms will see that people are talking about your event and put it in front of more social media users.

Virtual Events

Virtual events are those that take place online only. Virtual events have been on the rise since the COVID-19 Pandemic hit in 2020 because it’s an easy way to continue to host events even when people can’t be together in-person.

They can be incredibly successful events that allow for better accessibility to more people. Virtual events allow you to expand your audience to people who might not be able to attend in-person. If you have people wanting to attend from around the world, virtual events can really allow a global audience to engage in your event.

When it comes to video production, virtual events are all about the live stream. You’ll want to have a high-quality live stream that looks professional and engaging. You’ll also want to make sure you’re capturing the energy of the event well. This can be done through interviews with attendees, shots of the environment, and questions and answers sessions.

Another amazing thing about having videos of your virtual events is that you can make sure anyone who needs closed captions has access to them! So, not only are you making your event more accessible to those who can’t travel, but you’re including those who have hearing impairments, as well. Accessibility is one of the more important things you should be paying attention to. Accessibility means that you’re opening yourself up to accepting the business of everyone, not just the able-body population. Allowing everyone to feel welcomed at your event will increase the success of both your event and your business.

Hybrid Events

Hybrid events are a mix of in-person and virtual events. They allow people to attend the event in-person, but also provide a virtual option for those who can’t attend live. This is a great option for companies that want to reach more people with their events and make their events more accessible to all.

When it comes to video production for hybrid events, you’ll want to produce video content that caters to both the in-person and virtual attendees. This can be done by having video footage of the event that’s exclusive to those watching live, as well as interviews or question and answer sessions that are open to everyone in attendance or tuning in. You’ll be able to sell more tickets to the event than if it were an in-person only event. You’ll be able to offer a cheaper ticket option for those on a budget, allowing you to reach many more potential customers!

If the event is hybrid, the videos being created should be a mixture of both the in-person and virtual event. Essentially, a hybrid event calls for hybrid videos. You’ll be able to get the interviews of attendees and speakers, and also be able to engage in real time with people watching the live stream who aren’t attending in-person.

You’re really getting the best of both worlds with a hybrid event. You’re getting the accessibility of a virtual event, but you’re still getting the hype and excitement of an in-person event. This can be a great way to bring in more people and really increase the engagement online. Plus, it’ll make video marketing a lot more fun because you’ll have more content to work with!

Final Thoughts

Video production is an important piece of the puzzle when it comes to events. By capturing footage of the event, you’re able to create marketing materials that will help bring in attendees for future events. You’re also able to create content that can be used for virtual and hybrid events, making your event more accessible to a wider audience.

Producing video content from your events is a great way to keep the success going. Need video production for your next event? Hiring a professional video production company can take the stress off of your company so that you can focus on making sure the rest of the event runs smoothly. You’ll also be more likely to get amazing footage.

C&I Studios is one of those companies. We have a passion for creating amazing video footage, be it live streamed, animated, or filmed footage. We also offer many other services to create marketing content of all kinds, including event photography, company headshots, product photography, and so much more! If you’re in need of assistance with any kind of marketing content, C&I Studios is excited to help!

If you’re curious about video production or want to know more about how video marketing content can help your events, contact us! Our team of video production experts would be happy to chat with you and answer any questions you may have.

When you’re running an online store, it’s important to keep your customers engaged with dynamic content. One great way to do that is by adding videos to your Shopify website.

Shopify is an eCommerce platform that allows you to create a website to sell your products online. Shopify is simple to use, which is why it’s becoming one of the most popular eCommerce platforms. One of the great features of Shopify is that you can add videos to your store. Videos are a great way to market your products and services and provide information to your customers.

Videos are some of the most engaging forms of media and are especially relevant right now in today’s internet-obsessed society. It’s never too late to start creating videos for your eCommerce business, whether your videos are meant for your online store or for your marketing strategy, they’re all going to work in your favor and boost not only your sales but your follower and fan engagement.

Adding videos to your Shopify website is easy, but there are a few things you need to keep in mind before you begin.

First, make sure that any video you plan on posting is high quality and looks professional. Customers will be more likely to take your business seriously if your videos look polished and well-made.

High-quality videos begin with great raw footage. Make sure to shoot your videos in a well-lit area and with a high-quality camera. If you don’t have access to a great camera, consider hiring a professional video production company like C&I Studios. We have the know-how to create amazing sets, hire the right talent, and have only the best equipment and team to operate it. We do most of the heavy work like writing a script, finding the best filming location for your production, and directing the production.

Second, make sure that your videos are relevant to your Shopify store. What type of products do you sell? What style of videos would be most appealing to your target audience? If you’re not sure, do some research and find videos that have been successful for other Shopify stores in your industry.

Third, make sure that your videos are short and to the point. Most people won’t watch a video that’s more than a few minutes long, so keep your videos brief and to the point. Even an interview or testimonial shouldn’t be more than a couple of minutes. If you need more time than that, consider breaking it up into smaller videos. That way your audience can continue to engage if they so choose and can stay engaged over time as you release those videos.

Fourth, make sure that your videos are well-scripted and have a clear message. When you’re scripting your videos, make sure to keep your target audience in mind. What do you want them to learn or take away from the video?

If the script wanders, your audience’s minds are wandering too, resulting in them clicking away from your video. So, make sure that the script is dynamic, informative, and entertaining. This will guarantee that your customers will pay attention and stay watching your videos.

Finally, make sure that you’re adding videos to your Shopify website in the right place. There are a few different places where you can add videos to your Shopify store, and each one has its own benefits.

Adding videos to your Shopify home page is a great way to introduce new customers to your business. Home page videos are also a great way to show off your products and services. Videos about the company as a whole can be placed in the About section of your website or even on the landing page.

Adding videos to your Shopify product pages is a great way to show off your products in detail. Product page videos can help customers learn more about your products and make decisions about whether or not to purchase them. Videos about specific products should always be on the product’s page unless it’s a video that talks about more than just one specific product. Customers won’t be as engaged in a video about a product they aren’t interested in looking at when they land on your homepage but will seek out videos and photos of the products they are interested in purchasing on said product’s actual page.

Videos that are testimonials about specific products belong on the product’s page, but testimonials about the company as a whole belong elsewhere. If you have a video blog, then it should go in the Blog section of your website.

Adding videos to your Shopify blog is a great way to share your company’s story, give customers an inside look at your business, improve your SEO, and show off your products/services. Video blogs, or vlogs, are a great way to really engage your audience in the goings-ons of your company. Here you can introduce new employees, introduce new products and services, and share past customer testimonials without over posting to your actual Shopify e-commerce website.

No matter where you add them, videos are a great way to engage and connect with your Shopify customers. So what do you need to start making videos for your website? Let’s find out how you can start creating videos for your Shopify store today!

In this article, we will show you how to make a video for your Shopify store in a easy, simple way that everyone can follow.

First, you’ll need to find a video editing program and a camera (or more) that meets your video’s needs. There are a number of programs available, both free and paid. Once you’ve chosen a program, you’ll need to familiarize yourself with its features. The same goes for the camera. Learning to use your equipment and editing software is incredibly important to the process, so don’t skip it. It does not bode well to be learning how to use your camera as you’re trying to shoot your video production.

Next, you’ll need to find some video footage to use in your clip. If you don’t have any footage of your own, there are a number of websites where you can find copyright-free videos. Be sure to read the licensing agreement before using any footage, as some websites require that you credit the creator of the video.

However, using stock media isn’t always the best route to take. In fact, it’s rarely a good route to take when it comes to eCommerce video marketing. Stock media is media that anyone anywhere can use, so long as they’re following the licensing agreement, so you don’t know who else has used the same footage. It could have been used by many different companies and your video could get lost in the noise of everyone else who has used the same footage in their videos. It’s not memorable, and it won’t include any of the products you sell, so what’s the point? It’s basically a waste of everyone’s time and resources unless you’re using it to frame any original footage that you’ve created on your own.

Original video footage is what you should always strive to include in your company videos, especially if they’re going to be posted to your eCommerce Shopify store. It’s more expensive and time-consuming to shoot your own footage, but it’s worth it in the end! Not only will you have a completely unique video, but it allows your customers to be able to connect with your company on a more personal level.

Once you have your footage, it’s time to start editing. Most video editing programs allow you to add text, music, and other effects to your clip. Be creative and experiment with different effects to see what looks best. Sometimes just clicking random buttons is the best way to learn how to use new software or even discover new effects and features.

You can edit your video as much or as little as you want, there are really no rules to this; but we highly recommend going in and adding music, closed captions if there’s dialogue for accessibility, and to clean up any issues with lighting or color that you may have run into while filming. We also recommend not going overboard with the heavy effects in editing. It can be too distracting from the actual information you’re trying to convey to your customers.

When you’re finished editing, it’s time to export your video. Most video editing programs will allow you to save your clip in a variety of formats, such as MP4, MOV, and AVI. Once you’ve exported your video, you can upload it to your Shopify website with just a couple of clicks of your mouse.

We hope this article has helped you learn how to make a video for your Shopify store. If you’re looking for help in creating the perfect video (or set of videos) for your Shopify e-commerce website, contact us at C&I Studios. Video production is our passion, and we can’t wait to help you create amazing, original content that’s sure to inspire your company to work hard and your customers to purchase your products!

Table of Contents:

1. What is the Right Marketing Strategy for Your Business?
2. Consider Your Budget
3. Who are Your Ideal Customers/Clients?
4. What are You Selling?
5. Reviews and Word-of-Mouth
6. Social Media Platforms
7. Printed Marketing
8. Paid Advertisements
9. Conclusion

The best strategies incorporate multiple routes of marketing, a mixture of an online presence and good old-fashioned advertising can bring in a variety of paying customers. As they say, cast a wide net! What will work for you and your business?

Of course, it is the 21st century and much of our time is being spent on our devices, usually scrolling through pages and pages of social media. Age is just one of the many factors that can affect which social media platform someone is more likely to use.

Services will need testimonies from past clients and information on the process of whatever services are being provided. For instance, event coordinators will want to showcase successful events, lawn care professionals will want to show off the beauty of a well manicured lawn they’ve worked on, and both will want past clients to sing their praises.

In order to gain reviews, some companies choose to use social media influencers or celebrity spokespeople. A company will seek out either known celebrities or social media accounts with large followings and give them free products and/or money in exchange for a testimonial review about whatever products or services that company offers. This can include photographs, videos, commercials, and print advertisements of the celebrity using the product or talking about their experience with the company.

These curated reviews are posted on all social media platforms from YouTube to Instagram to Facebook and so on. This route of gaining reviews can cost anywhere from just the price of a product and its shipping cost to paying for a brand ambassador to talk about their experience more often. You can offer them coupon codes to share with their followers to gain first-time customers. You can also provide the person giving the reviews a percentage off of your products if they wish to purchase more than what you provide to them as incentive. Yet, in order to reap all of the benefits of these spokespeople, your company should have its own presence online.

We’ve all spent time watching videos on YouTube. Whether you’ve been on the YouTube website or not doesn’t always matter. YouTube videos can be shared to other platforms very easily or embedded into websites, blogs, and e-mailed newsletters across the internet. Don’t know what you should be posting on YouTube? We’ve made a great list of beginner-friendly video prompts for you.

A Facebook page for your business can be an easily accessible landing place for people to see information about your business; from hours of operation to links to your website and other socials media accounts. Facebook also has a built in messaging service that creates an instant connection for your customers/clients to speak with your company directly. Facebook makes it easy to share content from other platforms such as YouTube and Instagram as well.

Instagram allows you to create a curated portfolio of photography, graphic design, and videos pertaining to your business. Selling tangible products? Here you can display creative photography and videos that feature your goods and storefronts.

TikTok has been one of the fastest growing platforms to come onto the social media scene as of late. If you scroll long enough, you’ll see videos of people crafting handmade products such as jewelry or reusable drink tumblers. You’ll see videos of coworkers performing skits and lip syncs together, inadvertently promoting their workplace in a silly and fun manner. You’ll even come across influencers reviewing products and promoted commercial advertisements from larger brands like Microsoft to those viral Fabletics leggings.

Twitter isn’t always immediately thought of when we think of advertising. It’s more of a place where we get celebrity gossip and breaking news. However, if used right, it can be a great way to interact with your client/customer base.

In the past, large companies such as Wendy’s and IHOP have been in the news for trending on Twitter because of their interactions with other companies (IHOP turning into IHOb for a short moment, anyone?). Even magazines and news outlets use it to promote their articles and drive traffic to their websites.

LinkedIn is a slightly different type of social media platform. It’s a place where businesses can interact with one another, share ideas and news about their companies, as well as advertise job listings looking for prospective employees, and network with individuals business partners.

There are other social media platforms that can be beneficial to niche businesses, too. Exploring all outlets of social media marketing is a great way to find new and creative ways to advertise your company.

One of the greatest downsides to social media marketing, however, is the constant changes that are being made. Social media platforms are ever-evolving, changing their algorithms so that you’re seeing something different every few months. You may have the best posts, hashtags, and keywords figured out to get the most traffic and interactions one day, but then you notice that your posts aren’t reaching as many people as they were the next day. Keeping up with these changes and trends is important when using these platforms.

Perhaps your business would benefit from a regular e-mailed newsletter. If you’re a company that hosts events and sales regularly or is constantly obtaining new products, a newsletter will allow you to share this information with any customer that signs up to receive it. The downside to this can be spam filters. Gmail sends most newsletters to either the Promotions Folder of someone’s inbox, or just straight to Spam.

While we as a society exist on the internet most of the time, businesses can still benefit from the traditional forms of marketing.

Flyers aren’t as popular as they once were, but that doesn’t mean they aren’t still useful. They’re usually reserved for local services and events, but they can certainly draw in crowds that may not use computers as often. Depending on how you utilize flyers, it can become an expensive route between the cost of ink and paper. But, a well-placed flyer can bring in more than enough profit to cover those costs.

Flyers can be placed at places of worship, grocery stores, schools, libraries, gyms, and many other places people frequent. If it gets a decent amount of foot traffic, a flyer has the potential to grab the attention of many.

Business cards are, essentially, tiny brochures that can fit into a wallet for potential and current clients to refer back to whenever needed. Instead of advertising products or services, they usually only advertise information pertaining to the person or business. Business cards can be attached to brochures and flyers to provide as much information as possible to anyone who sees them. The more information people have, the more likely they are to work with a company.

Printed ads can also be placed in event programs, particularly of those that are local. School bands and orchestras, local theater companies, and the like are always looking to sell space in their programs specifically for advertisement purposes. Not only does this help to get your name out there, but it shows that you’re contributing to the local community’s culture, because you’re helping to sponsor the programs with the money you paid for the ad space.

Yet, when we think of sponsorships, people tend to think about athletes or sports teams as a whole. In exchange for money and/or product, the sports team will display the company’s logo somewhere in their venue or the athlete will display the company’s logo on their person/equipment in a way that the audience can see the company’s branding. But, you don’t have to spend a lot of money to sponsor a huge NHL team to see your company’s logo on the arena rink to make an advertising impact. Local teams and budding athletes are in need of sponsorships and would work, on a smaller scale, to make your company recognizable to the general public.

Product placement on shows or movies is another type of sponsorship to be considered. Think about your favorite movie, did they drink only Coke products or did the characters wear a specific brand of jeans? Odds are that those brands paid to have their products placed in plain sight in exchange for giving the show a larger budget to work with.

While many of us don’t subscribe to cable as often as before now that we have streaming services and can pay to not see as many advertisements, commercials are still watched by a large audience. Commercials play before many YouTube videos, and sometimes halfway through a video as well. We also tend to tune into special events on live TV, such as the SuperBowl, where commercials are a main feature of the broadcasted event.

Conclusion

The best marketing strategies incorporate a cocktail of the above options. There is no one perfect way to market your business. Finding the right strategy may take some trial and error, and what works one moment may change quickly but marketing is an adaptive industry. The most successful businesses understand this and use it to their advantage.

If you don’t have the equipment or time/expertise to edit videos or photos for your marketing campaigns, you can outsource to professional photographers and videographers, such as C&I Studios. By going this route, you’re helping other businesses to grow alongside yours. Just as well, graphic designers can help you to create content when you can’t create it on your own. This will add extra costs and take away from your marketing budget, but it can be extremely beneficial in luring the right customers and clients. You can find a list of our services here.

Go forth and try new strategies. Keep track of what works and what doesn’t. As long as you’re trying new ideas every so often, you’re bound to succeed more than you fail. It takes some creativity and some risks, but it’s completely worth it.

Amazon Ads are a great way to promote and sell products on the world’s largest online marketplace. Amazon has allowed many companies to expand their eCommerce presence and find more success than they ever could have imagined.

But standing out in a sea of ads can be very difficult. In order to create Amazon Ads that stand out, video production and 3D product animation can be utilized to add a unique touch. By using video, potential customers are able to see the product in motion and get a better understanding of how it works. Additionally, by adding animation, there is an opportunity to showcase the product in a more creative and interesting way.

Both video production and 3D product animation can be used to create Amazon Ads that are eye-catching and stand out from the competition. With video, it is possible to show potential customers what the product looks like and how it works. And with animation, there is more flexibility to create a video that is interesting and engaging. By using video production and 3D product animation, your Amazon Ads can be turned into a powerful marketing tool that helps businesses stand out and sell more products.

But, let’s back up for a second and start from the beginning:

What are Amazon Ads?

Amazon Ads are a form of advertising that allows sellers to promote their products on Amazon.com. Amazon Ads appear in search results, on product detail pages, and on Amazon’s homepage. They’re meant to entice shoppers who are either just browsing social media, browsing Amazon, searching for something similar to the product you’re selling, and/or who have previously shown interest in what you’re selling.

They can really do wonders to promote the goods you’re selling! Utilizing video production and 3D product animation can be the edge you need to stand out from your competitors and convert more browsers and shoppers into buyers.

Amazon Ads are worth everything that you invest into them; the time, the money, and the effort. They really get your products in front of the people eyes and really drive traffic and conversions your way.

Why Use 3D Product Animation and Video Production for Amazon Ads?

When it comes to Amazon Ads, video production and 3D product animation can be a great way to grab attention and stand out from the competition. By utilizing these techniques, you can create ads that are truly eye-catching and memorable.

The long answer is that video production and 3D product animation can help to improve your Amazon Ads in several ways:

• Videos and animations are more engaging than static images. They draw attention and keep the focused on your ad.
• Videos and animations are more memorable than static images. They stick in people’s minds long after they’ve seen your ad.
• Videos and animations are more persuasive than static images. They can communicate your message more effectively, leading to more conversions.
• Videos and animations look more professional than static images. They convey a sense of quality and legitimacy that can help you sell your products.

So, if you’re looking to create Amazon Ads that really stand out, 3D product animation and video production are two great ways to do it!

3D Product Animation

3D product animation can also be used to great effect in Amazon Ads. This type of animation can help highlight key features of your product and really make it pop off the page. It can also be used to create short, engaging, product tours that will help convince potential buyers to take the plunge.

3D product animation and video production can help your Amazon Ad stand out in a unique way, and help you sell more products.

3D product animation is a great way to create an immersive experience for potential customers. It allows them to see your product in a new and exciting way, and really get a feel for what it’s like to use it.

3D product animation can also be used to create video ads. This is a great way to add some extra flair to your ad and make it really stand out from the competition.

In short, 3D product animation can be used in a variety of ways to create engaging and effective Amazon Ads. If you’re looking to create ads that stand out and convert more shoppers into buyers, this is a great tool to use!

C&I Studios offers 3D product animation services of all kinds, so if you’re interested in using this type of animation in your Amazon Ads but are unsure how to do this, we’d be happy to help!

Video Production

With video production, you can bring your products to life in a way that static images simply cannot match. You can show off your products in use, demonstrate their features, and really give potential customers a sense of what they would be getting if they made a purchase.

Video production can really take your Amazon Ad to the next level. A well-produced video can introduce potential customers to your product in a way that text and images simply cannot match. It can also be used to show off your products features and benefits in engaging ways.

But how should I go about using these elements in my Amazon Ads?

How to Create Amazon Ads with 3D Product Animation and Video Production

Creating Amazon Ads with 3D product animation and video production is easier than you might think. There are a few different ways to go about it.

You can create a video or animation that introduces your product and showcases its features. People want to see exactly what a product looks like before they purchase it. They want to make sure that the product you’re selling them is well-made, and is exactly what they want to purchase.

You can create a video or animation that shows how your product is used. Demonstrations allow customers to really understand the product itself and they can imagine themselves using it in their own daily lives.

You can create a video or animation that provides customer testimonials for your product. This will help to create trust between you, your products, and your customers. Once they hear about someone else’s fantastic experience with you and/or the product, they’ll be more inclined to purchase it from you, specifically.

You can create a video or animation that highlights your company’s story and how you got started. These kinds of videos humanize your company and establishes a rapport between you and the customers.

You can create a video or animation that promotes a sale or special offer. This is a great way to drive traffic and conversions your way. You can push them to check out a product that has recently been discounted, follow your social media presences, or sign up for newsletters.

No matter which method you choose, it’s important to make sure that your video or animation is high-quality and professional. This will help to create trust with your customers and establish your company as a credible source for products.

Once you have your video or animation, you can upload it to Amazon’s video ad platform. From there, you can create a video ad that will appear on Amazon.com.

You can also embed your video or animation into an existing Amazon Ad. This is a great way to add some extra flair to your ad and make it really stand out from the competition.

In short, there are a lot of ways to use 3D product animation and video production in your Amazon Ads. If you want to create ads that stand out and convert more shoppers into buyers, these are two great tools to use!

And, if you need help, you can always reach out to companies that specialize in video production! There are companies that specialize in filming video content, that specialize in post-production magic, and some that only deal with 3D animations; but what you really want is a company that can do all! (That way you have many options!)

C&I Studios is exactly that kind of company and we have an extensive portfolio to prove it! We offer video production services of all kinds as well as many other services, like 3D animation, that can make your company’s marketing efforts shine!

It’s not a weakness to hire out a company to do the work for you. In fact, it’s probably one of the smartest choices you can make for your company! By hiring someone else who specializes in video production, you’re ensuring that the content created for your marketing strategy is professional and goal oriented. You’ll be saving yourself the time that it would take to learn how to and create the content yourself, as well as any money that might be spent on obtaining the equipment that you’d need to create any content.

Before you hire a company to work on 3D animation, you’ll want to read up on what you need to know beforehand. This guide will help you determine what you’re looking for in a company!

In the end…

If you’re looking to create Amazon Ads that stand out from the crowd, then video production and 3D product animation are definitely worth considering. With these techniques, you can create ads that are truly eye-catching and memorable. So why not give them a try?

Give C&I Studios a call and we’ll get started working on something amazing together! We can create anything you need for any marketing venture your company is wanting to take. Let’s make something amazing that will make your company successful, be it in Amazon Ads, on social media, or during an live event! We can do it all!

Live, in-person, events are back! We’re all getting ready to gather again after two very long years of virtual events and conferences, but what does that mean for your business? It means you need to start working on your exhibit booths for the events you’ll be attending as vendors or sponsors!

But what does an exhibit booth look like in today’s technological world? You could go the traditional route and have a couple of tables with some brochures and a banner or two, but that’s not going to leave much of an impression on potential customers.

If you’re looking to create an exhibit booth that will really stand out and leave a lasting impression, then you’ll need to make sure you utilize both graphic design and video production. By combining these two elements, you can create a truly unique and memorable experience for your audience. Whether they’re in-person or tuning into a live streaming event of your exhibit.

Graphic Design

Graphic design is crucial for creating eye-catching visuals that will draw people in and make them want to learn more about your company or product. You can use graphic design to create a sleek and professional look for your booth or to showcase specific products or services that you offer.

But what kinds of graphic design should be included in your exhibit booth? Here are a few ideas of what you should be including in every exhibit booth that your company puts together:

• Branding Materials
• Product Visuals
• Service Information
• Infographics
• Booth Graphics
• Live Streaming Visuals

Branding Materials

Make sure your booth reflects your company’s identity. This could include items like your logo, company colors, and slogan.

Product Visuals

If you’re selling products at your exhibit booth, then you’ll need to have high-quality product photos or videos on display.

Service Information

If you’re providing services, then include graphic design elements that explain what you offer and how it can benefit potential customers. You can also host demonstrations of your services, if possible. This is a great strategy to attract more customers to your booth.

Infographics

Infographics help your audience to see, at a glance, how successful your business has been. They can also be used to explain complex topics in a way that is easy to understand.

Booth Graphics

Your booth graphics should be inviting and easy to read from a distance. Consider using large fonts and bright colors to catch people’s attention.

Live Streaming Visuals

If you’re planning on live-streaming your exhibit booth, then you’ll need to create visuals that are engaging and interesting. You can use graphic design and video production to create on-screen animations, motion graphics, and more.

To really put together a striking exhibit booth, you need to make sure that your branding is obvious so that people walking through can very clearly tell what your company is about. If you’re selling products, then your product visuals need to be of the highest quality so they look appealing and inviting. And if you’re providing services, make sure your graphic design elements explain what you offer in a way that’s easy to understand.

Video Production

Video production is also important, as it can be used to create engaging and informative videos that will help explain what your company is all about. By using video, you can really show off your products or services in a dynamic and engaging way.

There are different kinds of videos you can include in your exhibit booth to really make your company stand out against every other booth at the event. You can have an overview video of your company, a product demo video, or even testimonials from satisfied customers. Plus, you can’t go wrong with a live stream from the exhibit booth to show your audience at home what your business is up to!

What can each of these videos do for your booth? Each one of them provides your exhibit booth with something different!

Company Overviews

Let’s begin with the most basic of videos that you should have in your exhibit booth! This kind of video introduces your company to anyone walking through the exhibit.

In this type of video, you’ll want to introduce your company. Give a brief history on the founding of your company, introduce your employees (if you have a lot, pick just a few to keep it short and sweet!), talk about your goals, and discuss previous success.

You can also use this video to show off your company’s culture. This is a great way to really attract top talent to your booth! If you’re looking to hire, this is a huge asset!

Product Demos

If you sell tangible products, why not show them off with demonstration videos?!!

Through videos, you don’t have to have every product your company sells right there, in person during the event. You can use video to show off anything from a new product launch to that one item that’s always selling out.

If you have a brand new product that you’re excited to show off, make a video about it and bring it to your event! It’s the perfect time to really show off what your company sells, does, and how it can make other people’s lives easier, fruitful, and/or comfortable!

Testimonials

What better way to sell the experience of your company than with testimonials from satisfied customers? Testimonial videos are one of the easiest and most successful ways of getting future customers to trust your company. There’s a reason websites like Yelp and Angie’s List (now known as “Angi”) are so popular, and that’s because people tend to trust real customers and their experiences. You can read about all of the reasons why a testimonial video, not only playing in your exhibit booth but posted anywhere that people will see and interact with it, will increase your company’s success here.

Live Streams

This type of video production will be done at the event. It takes a bit more effort during the event itself because you’ll need to have people and equipment dedicated to producing the live stream. This should be the only kind of video production that we’ve mentioned that happens at the event.

What’s so great about live streaming? To understand everything that makes live streaming an asset during any kind of event, read our previous blog post about why live streaming is beneficial to your company.

You can also reuse any of the video footage from the live stream in future marketing! We’ve recently written about how to reuse footage from not only live streams, but from any previous video production, and you can read all about it here. Live streaming your exhibit booth during an event can really make the rest of your future marketing videos pop!

Videos can really draw in an audience. They can provide a more dynamic view of your company than just text or still images. Plus, they help to keep people engaged and coming back for more! Use video production to its full potential in your next exhibit booth and see the difference it makes!

No matter what kind of video production you decide to go with, remember that graphic design is key to a successful exhibit booth. You’ll need to have signage and other marketing materials that will direct people to your video and help to create a lasting impression.

And no matter what kind of exhibit booth you’re looking to create, graphic design and video production are essential elements that will help make your booth truly memorable. So start planning and designing your exhibit booth today!

How can we create these types of media to incorporate into our exhibit booth?

That all depends on what your company has access to in terms of equipment and personnel as well as things such as time and budget. It can be difficult to find the time and energy to put together everything, pack it all up, set it up, and all on top of creating the media. So, why not hire a company to create the graphic design elements as well as video production. But what kind of company does all of this?

C&I Studios has your back!

As a marketing content company, we have the means to create any kind of graphic design that you need as well as produce dynamic video content to be used in your exhibit booth (as well as reuse later in your marketing efforts!)

You can see everything C&I Studios offers on our services page. Want to see what we’ve created in the past? Check out our portfolio, too!

In Conclusion…

Together, graphic design and video production can be used to create an unforgettable exhibit booth that will leave a lasting impression on everyone who sees it. So if you’re looking to make a big impression at your next trade show or event, make sure you utilize both of these powerful marketing tools.

You’ll not only get fantastic brand recognition and awareness from the graphic design elements you’ve incorporated into your booth, but also receive great engagement from the people who walk through your booth. They’ll be more inclined to stop and watch your videos, ask the people working the booth questions about the information you’re putting in front of them.

Don’t forget, you can always hire a production company like C&I Studios for your future marketing needs as well, including graphic design and video production. So if you’re looking for a one-stop-shop for all your marketing needs, look no further than C&I Studios! We’ll help make sure your company makes a lasting impression.

E-mail marketing is being utilized by many businesses, big or small. Most inboxes are filled to the brim with e-mails from businesses that many get lost in the noise. Adding visuals to e-mails can increase e-mail open rates and e-mail click-through rates. The following list will detail 12 reasons why e-mails with visuals are more effective than e-mails without.

1. E-mails with visuals are more interesting

E-mails containing visual media tend to be more interesting than e-mails without. Have you ever clicked on a marketing e-mail and then clicked out of it almost immediately because it wasn’t visually engaging? And then clicked on another and spent time looking through it because there were bright, colorful graphics that drew your attention? Have you even noticed yourself doing this? That’s because we’re drawn to visually interesting things rather than just blocks of text.

E-mail designers include visuals in e-mails because e-mails with visuals are more engaging to your subscribers. E-mail recipients are more likely to interact with e-mails that have visual content, especially if that visual content sparks certain emotional responses, such as using bright and fun colors to invoke a sense of joy.

2. Visuals grab e-mail recipients’ attention

Since media is more visually interesting, it’s going to grab your attention easier than other e-mails. E-mail recipients tend to open and keep reading e-mails with visually interesting graphics because e-mails with images stand out more than e-mails without, and e-mail designers know this all too well.

E-mail receivers that have been getting e-mails from you for a while are likely to delete e-mails without visuals in them, even unsubscribe from your e-mail list if your e-mails are piling up in their inboxes. If you want to get e-mail receivers to actually pay attention to your e-mails rather than just clicking “delete” or “unsubscribe”, go ahead and include visual media in your e-mails, even if it’s something small.

3. Visuals better engage e-mail recipients

Since marketing e-mails with visual media are more likely to keep the reader’s attention and subscription, they’re more likely to engage with the e-mail itself.

Engagements include forwarding the e-mail to people they think will be interested in it, clicking through to see more details of a product or service that the e-mail features, and clicking through to make an actual purchase. Some marketing e-mails also feature free items to download, like a pattern for craft hobbies or a pamphlet of information if the subscribers so chooses to read it.

4. Visuals make e-mails more shareable

E-mail campaigns including visual media tend to be much more shareable than e-mails without visual content.

Your subscribers will find that the e-mail you’ve sent them is interesting and has information on sales, new products, and anything else you want to relay to the public and forward to their friends and family to make use of the information, too.

Visual media e-mails are more likely to be forwarded around the internet by e-mail recipients that find them visually appealing and a good use of their time. E-mail campaigns including visual content also have click-through rates much higher than e-mails without.

5. E-mails with visuals get higher e-mail click-through rates

Visual e-mails are much more likely to be clicked than e-mails without visual media. If something isn’t grabbing someone’s attention, they won’t engage with it at all. Let alone click through to learn more about what’s featured in the email and make a picture.

E-mail designers include visuals in e-mails to encourage their e-mail recipients to interact and click through the e-mails to find out more information. E-mail click-through rates can be increased with e-mails that have visual media included. These visuals can be pictures of the products being featured, videos of models showing off the products, and more!

6. E-mails including visuals are less intimidating

An e-mail with visual media are much less intimidating to read through to the end than an e-mail with only blocks of text.

When e-mail recipients are browsing their inboxes, e-mails with just blocks of text are less likely to be opened than e-mails with visual media. If e-mail receivers have a lot of e-mails piled up in their inbox that they need to get through, chances are they won’t click through e-mails that require a lot of attention or reading.

Visual e-mails can reduce intimidation because e-mail recipients can get a quick idea of what the e-mail contains without having to spend time figuring out what the e-mail is about. E-mail marketers have started including visuals in e-mails to make e-mails seem less intimidating to their recipients and increase the chances that their subscribers will interact with their e-mail marketing campaigns.

7. We process visual information 60,000 times faster than text

People take in visual information much faster than they do with written or typed text. E-mail marketing campaigns that contain written information are much less likely to be read when compared with e-mails that have visual content for people to process.

By adding in visuals to your e-mail marketing campaign, you’re making it easier for your subscribers to digest the information you’re giving them. E-mail marketers are including visual media in e-mails to make their e-mails more visually appealing and easier to click through.

It’s also important to remember that not every person who might be reading your marketing e-mails processes language as easily as the next person. Many people may not be able to read the same language that you’re writing your e-mails in. Making sure to add in visual media will allow readers who may have difficulty taking in text information alone to have better access to your products.

8. We retain information better when we read it in a visual format

Not only do we process the information quicker by using visuals, but we retain that information more successfully than just text alone. Memories usually come back to us in images rather than seeing text, even if we were able to take in the information via text.

Research has shown that people remember and comprehend visual information better than text. E-mail marketers have started including visuals in e-mails to increase e-mail comprehension.

As we’ve stated many times throughout this blog post: Marketing e-mails that contain visual content are much more likely to be read than e-mails that do not include visual media. Therefore, that information is actually being taken in as opposed to an e-mail with only text that your reader is going to close. If there isn’t the opportunity to take in the information, then they’re not going to retain it whatsoever.

9. E-mails with visuals break down information into bite-sized pieces

Some marketing e-mails contain a lot of information. Sometimes too much information, to be honest. They might inform of a sale going on, new products that they’ve received, and other information that can just be too much to take in all at once.

Translating them into graphics can do wonders for an e-mail marketing campaign. Turning an announcement of new products into a button with a picture preview of the products that your subscribers can simply click on to take them to your website where they are located. Not only will it look cleaner than a big block of text explaining the new products, but it will get your campaign more click-throughs!

It can also be easier to know what’s on sale with a simple graphic showing how much the discount will be and what products are on sale.

It’s just easier to digest the information as visual media than text alone.

10. E-mails with visuals better explain an idea or a product

In respect to the previous point, it’s important to understand that sometimes people just take in visual information easier than text. If e-mail marketers want to describe their product or a message they’re trying to get across, adding visual media can do wonders.

Visuals can better explain the idea of a product and show what it looks like in real life. There’s no wondering what exactly your e-mail is describing anymore with visuals included.

11. Visuals help e-mails stand out from other marketing e-mail campaigns

In e-mail marketing, every e-mail is going to contain a similar format. This is something that you can’t really do anything about other than including visuals in your e-mails.

Let’s face it: e-mails look a certain way and e-mail marketing campaigns are e-mails that you’re sending out at an interval to your list. This is why it’s important for e-mails to stand out from the rest.

Visuals are one of the best ways e-mail marketers can get e-mails to stand out from the crowd. No two e-mails are going to contain the exact same visual media. Every business will have different products they sell, present them in different ways, and use different types of media. Some prefer photos, some GIFs, and small videos to grab attention further.

Remember that e-mail marketing without visuals looks pretty similar, but e-mails with visual media can look more unique! It can be a way for e-mail marketers to create e-mails that stand out and catch people’s attention.

12. Visual media can help e-mails look cleaner

We’ve already covered this point pretty well in the other points, but there are still some other benefits that visual media brings e-mails. One of these other benefits is that e-mails with visual media can look more attractive.

This is because e-mails with visual media contain less text, thus your e-mails will look neater and cleaner than e-mails without visuals. E-mail marketers can make their e-mail marketing campaigns look much more professional by including visual media.

If you’re in need of visual media to include in your e-mail marketing, you should get a hold of us at C&I Studios. We have the means to create amazing product photography and videos that really show off your products and services in appealing ways. We provide many different services to fit your company’s needs.

We can’t wait to help jazz up your marketing e-mails and help you to retain followers and obtain more click-through rates and purchases.

So, you’ve decided that you want to use videos in your marketing strategy. Great! You’ve looked into the different kinds of videos and are still trying to decide where to start.

Here at C&I Studios, we suggest starting with a Testimonial Video. No matter the industry, testimonial videos are always a great way to showcase how your company benefits your customers and community.

Testimonials are video reviews of either your company’s ability to provide the service advertised or of customers who have previously purchased your products. Testimonials are widely used among businesses worldwide because they are supposed to help us make decisions about buying products, especially if the testimonials come from people we trust.

Testimonial videos have become popular in our everyday lives. We’ve all seen them before on Youtube or other video-sharing sites where a user will post a testimonial video of completing a task or of customers raving about a brand’s product.

Why should you use testimonials in your marketing strategy today? We’ve put together 10 reasons why testimonial videos can help increase sales for your company.

1. Testimonials demonstrate what you offer

People want to know about what your company can offer them. Do you have fantastic services that they need or want? And how do you differ from the competition? Or, what products do you sell that you want to put in front of them that you know have great reviews?

In a testimonial video, your customers can plainly show your target audience exactly how their interaction with you and your company went. It leaves little, if anything, to question about the process of service or the product, depending on what you’re selling.

By using testimonial videos, you’ll be able to give your target market a real testimonial from someone that they already know and trust.

2. They’re versatile

Testimonial videos can be used in many different parts of your marketing strategy if need be! You don’t have to use testimonial videos in your advertisements only. If you want testimonials from people who’ve bought a certain product, testimonial videos can do that. They can be embedded directly on the product’s page where people can experience both the testimonial video as well as other people’s written reviews.

Similarly, testimonial videos work great on social media, both as regular posts and as paid ads. We all know testimonial videos increase sales and conversions. So, naturally testimonials video work great as a way to convince social media followers to buy your product or service because the videos will tell them exactly what they need to hear in order to make the purchase decision!

If you have a regularly e-mailed newsletter, adding in videos can makes the experience more interactive. Testimonial videos will help push the potential customer into clicking on any links in the e-mail.

The possibilities are endless!

3. They’re authentic

Testimonial videos tend to be very genuine and authentic. Because testimonial videos are so popular and can be found all over the internet, testimonials need to come from real people and not actors. As a consumer, it’s easy for us to spot testimonials that have been faked.

You’ll want testimonial videos where the testimonials come from people who reflect your target market – because those testimonials are going to have so much more weight. A testimonial video from your community member is going to be more influential than testimonials from celebrities that may or may not have ever even used your product or service. Not to mention, it’s also a lot cheaper to use actual customers than actors or celebrities. Social media influencers are another option, but they also may feel too forced. While they’re more likely to actually use your product or service and give a realistic review, potential customers may still see them as paid actors. Be careful when considering who to get a testimonial from.

If testimonials come from people that are similar to your target market, you can expect that testimonial to be able to help convince your audience the most because they’re already very much alike. This is why testimonial videos are so popular – they help the customer decide on whether or not the brand’s products will fit into their personal lifestyle.

4. Testimonials provide a personal touch

Testimonial videos play an important role in obtaining and retaining sales. The testimonials from previous customers allow those who are currently searching for a product to feel as if they’re being heard because now they have a testimonial from someone who is just like them.

It’s much more powerful to have testimonials from like-minded people who have experienced purchasing and using your product or service. They also allow your company to show its creative side through video production. You can show off the workplace in the background, interview employees on their testimonial of working for you, and more. You can even shoot testimonial videos in a more personable setting like someone’s home or outdoors to give testimonials that personal touch! It all depends on the message you want to send to your target audience.

5. They convey professionalism

When testimonial videos are done correctly, they convey professionalism. When testimonials come from real people, they help gain customers trust because testimonials provide authenticity and transparency by showcasing your company’s professionalism through the eyes of your current customer base.

An audience can also see testimonial videos as an indicator of character. Testimonials show that there’s a real, authentic company behind the products.

6. They capture customers attentions

If you want your testimonial video to be watched, you’ll need to catch your target market’s attention.

You’ll want testimonial videos that are short and to the point. They can be anywhere from 30 seconds to 1 minute in length maximum. People don’t want to watch a video where the speaker talks and talks about things that don’t pertain to their experience, so making sure that your testimonial video only includes the facts and some relatable content is important. Potential customers want to be able to see themselves in the position of the person giving the testimonial and visualize their future experience.

When testimonials are done correctly, they allow your potential customers time to hear what you have to say but not so much time that they lose interest. Testimonial videos that are too long can be a turnoff. They need to be simple and easy-to-understand testimonials, not long and drawn-out where the testimonial is rambling on and on.

By keeping them short and sweet, you’re actually making them more versitile! Shorter videos are able to be posted on more social media platforms such as TikTok where they limit video lengths to 1 minutes at the most. People are also more likely to watch a minute or less long video on platforms like Facebook and Twitter, or else they may click away and move on to the next piece of information that isn’t yours.

7. They put your best foot forward

Testimonial videos showcase the best of what you have to offer directly from your previous customers! A testimonial video will give your business a better shot at being viewed by the public because they have a way of humanizing brands. You can create testimonial videos that allow people to understand what makes your company unique. Allowing you to build up a reputation within the community.

When testimonial videos show reviews from past customers, they help show that your company is successful and it also shows that you’re willing to share testimonials from previous customers rather than hide them in fear of bad press getting out. You want potential customers to hear nothing but good things, but you also want it to be realistic, which makes testimonial videos perfect for getting the good word out about your company.

Testimonial videos convey transparency and this builds trust with potential customers.

8. They’re easy to share

Testimonial videos are extremely popular. Because testimonial videos are so popular, testimonials can be found all over the internet. When testimonials can easily be shared, testimonial videos maintain high exposure and increase awareness of your brand!

Videos are easy to post between social media platforms, marketing emails, and on websites. Being able to easily share means that you can easily grow your audience and gain more views on your videos.

If you go the route of asking influencers who have used your products or services for their recommendation of your company, it should be known that it’s very easy for them to create quick testimonial videos on social media platforms themselves such as TikTok or Instagram.

9. They inspire further testimonial sharing

Since we know that they’re easy to share, it should be said that they inspire others to share their own testimonials about your company.

Testimonial videos can be found all over the internet. When testimonials are shared, testimonials are also capable of being viewed by millions of people all around the world! Testimonials spread quickly – testimonial videos help you increase awareness, exposure, and gain a following that could turn into loyal, returning customers!

People love to share their opinions and experiences. If they didn’t, websites like Yelp wouldn’t be so successful. Once people know they can share their own testimonials with ease, testimonial videos become more interesting and engaging in the eyes of potential customers.

When testimonials are shared, testimonials also inspire people to share their personal experiences which can bring an attention back on you!

10. They increase your conversions

If testimonials are done correctly, testimonial videos will lead to more conversions because they’ll build trust between you and your target market. You can then use testimonials in your advertising to help teach consumers how they should feel about the product or service that you’re selling them.

The more invested your audience is in your business, the easier it is for them to spend the money on your products or services. Testimonials can be very powerful and have a big impact on your potential customers. That’s why testimonial videos are so popular – marketers know that testimonials are really great for boosting sales!

Conclusion

If done correctly, testimonial videos can be a company’s best friend. Testimonial videos help potential customers gain trust and help businesses gain sales!

Don’t know where to begin with video production, or just don’t have the time to create a testimonial video? Consider hiring a professional video production company like C&I Studios.

C&I Studios is ready to help you create the perfect videos for your business. We can help you to create all kinds of video marketing including, but certainly not limited to, testimonial videos, how-to videos, explainer videos – C&I Studios has got you covered!

Contact us today to get started on your testimonial video!

There are so many avenues for getting the word about your company out there. Today, let’s break down just one facet of your marketing strategy- video marketing.

What video marketing means is putting video content on a video-sharing platform online. YouTube, for example, is a video-sharing platform that allows you to upload a video of any length from your computer or mobile device and share it with the world! TikTok, on the other hand, allows for short videos but provides a completely different viewership than YouTube.

Video marketing can be an extremely powerful tool when done correctly. In this article we will look at what a successful marketing strategy looks like.

What is Video Marketing Strategy?

A video marketing strategy is the framework and set of tactics for creating and distributing video content to help your business achieve its goals. Video marketing can be a powerful tool but unless it’s part of an overall video marketing strategy, your video efforts may not deliver on their full potential.

The video marketing process has two major components: creation and distribution. Both of these components are important to consider when looking at video marketing strategy as a whole. In video marketing, video content is created for different purposes and therefore needs to be distributed in a way that the video will be successful in both gaining an audience as well as gaining new customers that spend money on your services or products.

Marketing strategies are usually defined by the company’s marketing department. However, video production companies, like C&I Studios can help you define your video marketing strategy based on your objectives and resources. They can also expand your resources with their own available resources. Such as production crews and people to edit in post-production, which are things your company may not have on hand. Video producers will base their video marketing ideas on information they learn about you during the video production planning process.

The outcome of video marketing is video content that’s distributed to the right audience. In video marketing, video content is often shared on social media sites and embedded in websites. However, video can be used for a variety of purposes, including product demonstrations, customer testimonials, and more.

Whatever the video content you’re putting out, it’s getting your company and what you’re selling in front of millions of people. Awareness alone will bring in at least a trickle of more customers, but great content and proper distribution of videos that showcase how amazing your company, products, and services are will really boost your sales and income.

Content Creation

Having engaging content is important. You want your target audience to react positively, be it sharing your videos with their friends and family, subscribing to your future videos and marketing efforts, or making a purchase. Video marketing content can include but is certainly not limited to, video reviews, video interviews, video testimonials, music videos, and video ads. Some companies even like to participate in popular fads such as dance choreography challenges or put out funny skits that keep their audiences wanting more.

Video Content

Video content needs to be relevant to your target audience’s interests and informative enough for them to find it helpful in some way. The video production company will help you determine what video topics work best with your target audience.

If you already have an established customer base, research what type of content they’re engaging with. Ask some of your customers what video content they like and how it helped them make a purchase. If you’re just starting out, video marketing can be an effective way to create awareness for your brand and also get customers from other social media platforms by sharing video content with their friends via various social media outlets.

Viewers want content they can engage with. They want video creators to be passionate about what they’re talking about. They want to see original content, not the same videos that are already on their social media feeds. Make sure you plan video shoots with this in mind. Preparation is essential for video marketing success.

Copy and Captions

Just as important as your video content is the text that accompanies it. Titles, descriptions, captions, and tags are all video marketing components that make your videos easier for everyone to find. These elements need to be compelling and relevant so viewers will want to click on your video and watch it.

The amount of text you include will depend on whether video search engines or social media sites are ranking your video higher. The more people who see your video, the more video views you’ll get, which is what video marketing success is all about.

If going the route of hiring a video production company, they will be able to help you determine how much text to include with your video content. This is information they learn during the video planning process with their client in order to produce video marketing that’s shareable and engaging for viewers.

Create video marketing titles and video descriptions that tell your customers what type of video they’re in for and why it’s important. With video descriptions, you’ll be able to provide more information along with the video content that viewers might find helpful. You can also use video transcripts or subtitles as a way of providing supplemental video content that isn’t visual.

Captions are more important now than ever. Making sure that your video is accessible to all will guarantee that your video is viewed by a larger audience. If everyone can watch and understand what’s going on, then they’re more likely to share it.

People are searching video marketing topics on social media sites daily, so your video needs to be tagged with relevant video marketing keywords.

Audience Engagement

Once you’ve produced some compelling video marketing content, use it as an opportunity to engage with your target audience. Interact with them via the comments section of each video you post or through other avenues that video marketing platforms provide you.

Commenting on your own video marketing content is a great way to engage with your customers and show them that video isn’t just a one-way street for video marketing. You can build business relationships as well as express gratitude for their loyalty as customers.

Distribution

The video that’s created for your video marketing campaign should be distributed in a number of different ways. This includes social media platforms, video hosting sites, video aggregation websites, and video advertising networks. Distribution can even include posting the video content on your business website or sending it to people who have previously shared their email addresses with you.

Distributing your video in multiple ways is important, too. You want to make sure that you’re reaching people who are interested in your video content, and they aren’t always just in one corner of the world wide web. Think of posting your video in multiple places as casting a wide net in order to reach everyone in your target audience.

It’s also important to think about the video content itself when distributing video marketing material. For example, if you have a video where someone is reviewing your fishing lures, it might be worth posting this video on video-hosting websites that are mostly fishing-related instead of just video game-related video sites.

When video marketing content is distributed in the right places, viewership tends to increase which leads to the video ranking rising on search engines.

Websites

Websites and video content go hand in hand—in fact, a video is the most engaging form of content online today. According to recent studies, including an Adobe study about video marketing, video is proven to increase engagement rates by as much as 80%. Basically, people respond well to video marketing.

Website videos can range from testimonials from past customers to how-to videos, and unboxing videos to show potential customers what exactly they’re paying for. They can also introduce your company, employees included, to the general public in order to make potential customers feel at ease being able to see the humans behind the brand.

It’s worth investing in fantastic video content to embed on your company’s website, as video is one of the most effective ways to provide value and engage with your target audience. The video is accessible by all website visitors and search engines like Google and Bing will also find and index your video for more exposure.

Of course, these videos only get viewed by people who are already viewing your website. That’s why video marketing on video-sharing websites and social media platforms is a more common practice, As it’ll allow more people who aren’t aware of your company to watch and share your video content.

Social Media

It’s no secret that social media is one of the best places to post any content that advertises your business and video content is no exception. In fact, video content is one of the best types of content to post on social media. Social media is an inexpensive way to post your advertisements. Posting usually free unless you want to pay for promoted posts which are usually not too pricey.

However, it’s not always the best strategy to just post your videos all willy-nilly on every platform and hope for the best. Distributing video marketing material via social media needs to be strategic and well thought out. You want your video to reach the maximum number of people while also distributing it in a way that’s helpful and relevant for them. For example, if you post video content about how to use your products or services, you might be better off posting it on Instagram as opposed to LinkedIn.

For the video marketing strategy to be a successful one, you need to plan how video content can be distributed in a way that makes sense for your company and your customers.

Email Marketing

Plenty of businesses use video content as a way to send introductory emails or newsletters. Or video content can even be sent to individual customers who may have requested more information about your product or service.

If video content about your company is recorded, you can send it out via email marketing in order to bring potential and new customers up to speed on what exactly you do. You can also include 30-60 second condense video content content of testimony from past customers to further solidify the benefits of working with your company.

Feeling overwhelmed by this process? Contact C&I Studios today to get started. C&I Studios offers video production services of all kinds, among many other services that allow you to convey the story you want to tell via marketing media. We’ve worked with many businesses to create amazing and successful videos that tell their stories and have the knowledge to really make your company’s video marketing strategy a successful one.

Video marketing is a great way for you to tell your story, so go ahead, start sharing video content!