Everglades Holiday Park is a wildlife education and entertainment experience in the Florida Everglades.

The mission of the park is to protect Florida’s most prized ecosystem while educating and exciting guests from all around the world through immersive activities, wildlife shows, interviews, and more.

When we first started working with Everglades Holiday Park, they were working to build authority in their profession and establish their name among the top wildlife parks in the region. With these business goals in mind, we created and executed annual marketing strategies designed to showcase their unique involvement with local wildlife, the guest experience, their attention to environmental stewardship and preservation, and the vibrant personalities that create such a welcoming and memorable adventure.

To achieve these goals, we created a strategy that involved detailed social media marketing complete with monthly video production, graphic design, and photography. Our team planned Everglade Holiday Park’s social media campaigns and managed tens of thousands of engagements from all over the world.

The Gator Boys are the main attraction at Everglades Holiday Park.

There are often misconceptions associated with alligators. Many people who have never interacted with them fear them because they simply don’t understand their nature.

The Gator Boys seek to change the public’s perception and to teach Florida locals and visitors not to fear alligators but to respect them and their environment. Their shows are a balancing act between adventure, suspense, and education. Daring maneuvers are performed with live alligators to show the majesty of these creatures and to teach the general public more about them.

Once The Gator Boys became the face of the park, we chose to keep them at the forefront of EHP’s social media. Over time, as their reputation became more widespread and the content associated with them increased in popularity, we were able to incorporate more species of wildlife into the content structure, such as information about snakes, birds, and mammals.

We grew Everglades Holiday Park’s Instagram to over 50k followers since taking over.

Our success can be attributed to the type of content we shared with their audience. In addition to the educational content featuring The Gator Boys and other staff, we included goofy media that coincided with seasonal themes and social themes to give our audience more reason to follow EHP’s account.

These were often done through graphic design and leaned heavily on pop culture and cult fiction. 

These messaging segments greatly increased user participation, raising engagement across the board. With more likes and comments on every post, we had a rare opportunity to create hilarious graphics and videos. Ultimately, this new collection of media showed EHP’s audience that the guest experience was enjoyable for adventurers of all ages and that EHP offered a totally unique journey through the Florida Everglades.

All in all, the inclusion of this media provided our audience playful breaks between realistic media, which helped diversity our content structure and the type of engagement we received from our audience.

Another significant focus in our content structure was showcasing the guest experience. 

This type of content was purposed to encourage user participation in social media. By showcasing the guest experience, we found that users were more likely to comment on our social media content and share their adventures with the community. Not only did this increase traffic to Everglades Holiday Park, but it also helped to market their attractions, like airboat tours, the petting zoo, and gator shows.

The involvement we received from EHP’s audience also helped with our online customer service. With tens of thousands of questions and comments to answer weekly, having users answer guest inquiries became a major advantage.

This level of community building also aided in increasing the amount of 5-star Google and Yelp! reviews, which led to EHP ranking higher on Google.

Below are some examples of the media we created to showcase some fan favorites, like airboat tours, wildlife encounters, and EHP’s beloved petting zoo.

603 E Calle Laureles, Santa Barbara, California

Santa Barbara, California. The pinnacle of luxury and beauty, where homes are more than just a place to live, their a work of art.

Truly Great Homes commissioned a video and some photography for this house is tucked away in the hills. It is lavish in every detail of its design: from the cobblestone driveway to the large windows adorning the living room.

This property spent no expense in terms of aesthetics or comfort. Stacked with views, a balcony, and hardwood floors, this home is a haven in the mountains for anyone who fancies it.

OrganizeMe, a subdivision of Audy Global Enterprises, are a wholesale business that offers space-saving storage solutions for the home. What they needed from us was to devise a way to communicate accurately the elegant, stylish, and practical uses of their storage ottoman piece. They wanted us to highlight that, in the overcrowded ottoman market, theirs was the sturdiest, most stylish, and above all most efficient option available. We were eager and ready to oblige; all we needed was a concept. After acquainting ourselves with the product, our creative team, in collaboration with our client, began to brainstorm ideas. We created storyboards and conducted thorough research on the many uses of the product. We hired the talent, and picked out a location which we though worked best. And when we were happy with the overall concept, and had the go-ahead from the client, we primed the cameras and got to work doing what we do best: shooting.

Audy Global are a multidisciplinary patent firm. They harness creative ideation to find solutions for their clients by converting thought into a physical product.

With over 20 years of experience in video production, we are well versed in the act of converting ideas into physical products—in this case, a series of high-quality videos produced for the purpose of marketing a product to a wide consumer base.

With a motive of showcasing the ottoman’s stylistic attributes alongside it’s multipurpose functionality, we decided to position the product in the center of an open-plan living space, so that our model could interact with the object with ease. This contemporary concept allowed for a multitude of shots, during which we were able to capture and hone-in upon the modern versatility of the product itself. And with meticulous lighting, and the physically demonstrative art of videography, we were able to shoot in such a way that would not only capture but correlate the versatility of the product to the models’ modern lifestyle. Whether it was the model relaxing back on the couch to rest her feet upon the ottoman, or slipping items in and out of the storage box underneath, we caught it all; the size and dimensions of the ottoman in relation to the surrounding space; the fabric, the function—down to the last detail. This crystal clear imagery caught with the lenses of our state-of-the-art camera systems.