The WellOff elixir is a reusable organic Keurig pod with healing effects for the body and the psyche. These coffee and tea pods provide the nutrition needed to get through the day while spreading a positive message. Health and well-being come first.
WellOff pods are produced with the highest quality certified organic ingredients. These amped-up drinks promise to provide plenty of health benefits in a delicious and easy-to-consume form.
Just like the creators of WellOff had taken their time to craft such a magnificent drink, we also took our time to display them in all their glory. Our sessions included product photography where we captured all the combinations available. We also highlighted some of the benefits of the products in a well-detailed video.
These elixirs have proven to be an excellent complement to our morning routine throughout the years. Some of the benefits of starting your day with a cup are as follows:
WellOff seeks to improve people’s lives by providing them with a handy and healthy functional beverage tailored to fuel their lifestyle in their unique way. We are excited to teach our community that the energy we use to greet the world comes from the nutrition we consume to nourish our body, mind, and spirit.
At C&I, we believe that health is wealth, and as such, we keep energized while creating mind-blowing content.
WellOff elixirs are available in eight different combinations. The most well-known are:
A cup of any blend will give you an energy boost while suppressing your appetite and relieving bloat, increasing your mental clarity, and eliminating hunger for hours. It will also reduce inflammation, cleanse your body and boost your immunity as your body naturally detoxes. Courtney, the founder, has spent the last 25 years of her life researching and self-evaluating. She’d always wanted to create a product that would make everyone feel good in their skin. Feeling better leads to a better appearance, and vice versa.
The designer, Analisa Perretti, hired our team to design a chic brand image and lead the debut of her first fashion line: a collection of Italian summer dresses. The main challenge here was launching a brand with enough appeal to compete with the most popular high-end fashion brands in the industry, like Luis Vuitton, Prada, Dulce & Gabbana, and so on. This was a major challenge as Peretti Italy was entirely unknown and, therefore, did not have any standing in the fashion industry leading up to launch. But that wouldn’t stop us. We put our brains together and came up with a brand image that emits luxury.
Of the collection of branding and promotional materials we delivered for Peretti Italy, the most valuable were:
All of these services played an essential role in our overall launch strategy. With each successive piece of content in place, we were able to steadily build momentum and scale Annalisa Peretti’s social media following while positioning her audience to become first-time buyers at launch.
We presented many options to the client, showing various applications of the brand in action to provide a realistic real-world point of view. After narrowing down our top 3 logos, we applied the favorited logos to multiple frontiers from storefront mockups to packaging, stationery, and more.
Our all-inclusive approach presents all of the necessary information for the client to make the best decision for their business. Furthermore, this level of detail provides rare insights into the evolution of the brand following launch.
No matter the project, we approach everything with one mindset: this brand is going to make it big! Because of this, we plan the brand’s growth years down the road. This forward-thinking snapshot shows what we expect the brand to achieve.
Check out the document to the right to see the evolution of the Peretti Italy brand and why we landed on the branding presented above.
In an effort to position Annalisa Peretti, the chief designer of Peretti Italy fashion, as a thought leader in her industry, we created a diverse menu of media showcasing her luxurious lifestyle.
The media we created is all set in Los Angeles and aims to connect the designer’s personality with her profession: fashion. We photographed Annalisa Peretti wearing beautiful outfits from other top designers and walked the city with her to get these amazing shots.
Overall, this was used to tease the launch of her fashion line and begin conditioning her audience to receive ads and interact with intake forms for use in further marketing efforts.
We managed thousands of engagements, interacting with social media users around the world. It was our mission to elevate Annalisa’s audience’s perception of her and win over their trust before marketing her fashion line. To this end, we accomplished our mission.
Kali Boxes was started by our close friend Sara Shake of ExposedPR and her partner Joanna Piira to help ease that time of the month for women in a healthier and wholesome way.
Kali Boxes are a subscription box service intended to raise awareness of what women are putting in their bodies. As health-conscious individuals, Sarah and Joanna wanted to make the option of choosing organic an easy one. In doing so, every purchase also donates a $1 of the cost to Girl Up, the United Nations Foundation’s Adolescent Girl Campaign.
One of the chief reasons photography was so necessary is because of the honesty we employed. Nothing is embellished or misleading. We showcased the exact products that would be delivered in each box.
This also helped ease conumsers into this new style of shopping.
As with anything new, consumers are often apprehensive. That’s why honest photography such as this was so effective. Consumers needed to know what they were committing to. They needed to see the real products, the real packaging… all of it. We believe that that is how brands should operate. Nothing is more attractive than honesty in marekting. So, we made sure our content was accurate across the board.
Freebird real estate agents focus on the unique lifestyle needs of their clientele to find them a home that best suits their way of living. Before beginning the home buying process, they take the time to get to know their clients personally. If you’re a yogi, an outdoorsman, a business person, a boater, a foodie (you get the point), they’ll learn about your interests and passions until they have a firm understanding of how you live. Then they’ll find you a perfect home in a neighborhood that exemplifies your lifestyle.
Freebird believes that how you live is the first step in deciding where you should live. They inject the home buying experience with a social-centric, no-pressure vibe, which provides their agents with the intel needed to locate your dream home in East Fort Lauderdale. This intimate process creates a positive and relaxed atmosphere in which their clients can experience life in East Fort Lauderdale before committing to a move.
They are unlike any other real estate firm in the profession. And we are confident they will enrich the quality of life in East Fort Lauderdale for residents interested in buying, selling, or renting a beautiful home.
Our image had to excite consumers by breathing life into real estate. Boring wouldn’t do. Ordinary wouldn’t do. Their real estate process contradicts the status quo, therefore, their branding had to be completely unique for the industry.
First, we created a color palette that was iconic to South Florida scenery yet unique to the Freebird brand. One important difference here is how it distinguishes the company from other real estate agencies. The client wanted to avoid mimicking the realtor aesthetic that has completely saturated the market. This decision inspired us to incorporate people into the branding collateral. Rather than showcase homes and realtors in suits, we chose to showcase real people living and enjoying the East Fort Lauderdale lifestyle.
Given that Freebird is redefining the real estate process for home buyers and sellers by making the entire experience more social and laidback in nature, we avoided using imagery or language that denoted hard sales. We want users to feel comfortable every time they interact with the Freebird brand. If we did not achieve this, then we risked devaluing the Freebird program, which would, ultimately, cast the brand in the same shade as generic real estate agencies.
The final product is a distinguished and easily identifiable brand image that we are confident will become an icon to real estate in East Fort Lauderdale. No other company embodies the same values, energy, or process as Freebird, which is why the branding is so effective.
Freebird cultivates the most experienced professionals in the industry. Their leadership has been serving the East Fort Lauderdale markets in various capacities for the past 30 years. They know everything there is to know about Fort Lauderdale and will use their insights to guide you to your dream home.
More importantly, once you do find your new home in East Fort Lauderdale, Freebird invites you to join their community permanently. They host monthly Happy Hour occasions throughout Fort Lauderdale, so you can embrace your new home and start building your social network.
We designed and developed a digital home that exemplifies the Freebird program. The entire website is built around the user experience. It is designed to excite consumers, inform them of the benefits of Freebird’s unique program, show them the validity of their process and encourage them to reach out to schedule a tour with a Freebird agent.
The greatest challenge we faced in the creation of the website was the interactive map for the Areas East page. This custom design provides an overview of East Fort Lauderdale, showing major points of interest and the locations of the most iconic and livable neighborhoods in the city. Our interactive map allows users to embark on a digital tour of East Fort Lauderdale. Each icon leads to a unique page that provides lifestyle information and pictures of the neighborhood, the most recent real estate statistics, and a few Freebird favorites.
To exemplify the laidback, social-centric appeal of Freebird real estate in Fort Lauderdale, we created a custom lifestyle quiz. This casual intake form preps users for the program and provides Freebird agents with a few talking points to get to know their clients on a personal level. A major function of the site is to ease consumers into this new real estate process while gently feeding them information on the Freebird brand and what awaits their new life in East Fort Lauderdale.
Glavovic Studio is an architecture, art, and urban design firm based in Fort Lauderdale. Their architectural contributions and unwavering commitment to designs that benefit both people and place have taken their influence internationally. Glavovic Studio has been published in more than 30 national and international publications and has won dozens of design awards since its founding, including multiple awards from the Urban Land Institute and the United States Green Building Council.
Despite their prestige and farreaching success, Glavovic Studio’s brand image had fallen out of sync with their name and what they represent. So, they came to us to reimagine their consumer-facing facade. When they hired us, their website was severely outdated. They had very little content, and that which they did possess was lacking conviction and quality.
After getting to know Margi Nothard, the founder, CEO, and lead designer at Glavovic Studio, we knew exactly how we would restyle their brand. This would ultimately call for a complete, top-to-bottom overhaul, a brand new website, video storytelling, professional photography, and a 12-month marketing strategy to back it up.
Perhaps the most needed service to Glavovic Studio’s rebranding was the design and development of a new website. Their former site was lacking in key areas, which dampened the user experience and, ultimately, weakened their first impression. The categorization of information was confusing. The structure of the site made it difficult to maneuver between important pages. The design did not match the studios potential as a design firm. And they were not showcasing their work in the best possible way.
We learned a lot during the website redevelopment phase, including the type of content that Glavovic Studio was missing and would benefit from most. This predominantly included video production and professional photography. The combination of the two would create a unified brushstroke, showing the commitment and integrity behind each Glavovic Studio design.
Ultimately, this decided what Glavovic Studio’s new consumer-facing gateway would look like. Their audience would immediately be able to identify a shift in the quality of the content and the storytelling therein. No matter where their audience would first interact with this new grade of media, they would learn that it is just a small piece in a fullscale rebranding initiative. That was our goal and our success.
Glavovic Studio’s former website was lacking in pivotal areas but none more so than their portfolio. They were not showcasing their work properly. Aside from lackluster descriptions, they failed to include any decent media. Rather than showcase finished products in their natural environment, they used renderings that were created at the start of the endeavor. This was artificial — a stylistic approach that failed to connect with readers.
To remedy this, we brought their portfolio to life with real, crisp, authentic and informative media. This is where the bond between professional photography and video production shined brightest. Our video showcases of their work, such as this case study on The Mending Wall at the Boca Raton Museum of Art (left), explain the inspiration behind each project, the practical application, and the longterm benefits. They connect Glavovic Studio’s artwork, urban design, and architecture to a time and place. This would ultimately lay the new foundation for their brand’s narrative.
The video showcases often inform on the people and institutions that benefit from Glavovic Studio’s design. Whereas, the photographs highlight the artistic nuances. They are hyper-focused yet silent, which allows the viewer to invent their own interpretations. Together, they paint a detailed picture of each project.
A major part of Glavovic Studio’s ethos is their willingness and passion for helping those in need. They prize architecture that benefits the working class above all else. With Margi Nothard at the helm, they have spearheaded nationwide initiatives, such as the affordable housing campaign with AHF (featured left). Margi’s unwavering social responsibility has both guided Glavovic’s ever-evolving mission and been the catalyst to new architectural frontiers.
As is stated in their mission statement, “The studio explores architecture engaged in environmental stewardship and social value…” This phrase resonated with us. Given that this is one the areas Glavovic Studio would never compromise, we knew it needed to be a guiding theme to their new brand narrative. Their mission to use architecture and urban design for good is now at the forefront.
Also known as the OC Fella, Sammy C was first discovered on season 5 of NBC’s “The Voice.” Sammy is a budding rapper, singer, and lyricist from Southern California currently building a name in the national local music scene.
Sammy focuses on inspiring others using a positive message with every rhyme he drops. He is slowly becoming a voice for anti-bullying as well as for the National Alopecia Areata Foundation, a condition with which he was diagnosed at a very young age.
The first video is the official “OC Fella” music video for his first hit single. The second video is part of a small acoustic set we shot at our LA loft of Sammy performing his soon-to-drop single “Bump That.
The second video is for his single “OC Fella.” We decided to go big in this video. Aerial shots, lovely ladies, beautiful beaches, and cars you’ve only dreamed of driving; All the things Southern California is notorious for.
Make sure to follow Sammy on Instagram, twitter, and keep an eye out for his future releases on iTunes.
The Black Mile Travel Bag is a compact, space-saving, and versatile travel bag. It was designed by a United States Military Veteran to be lightweight, functional, and fashionable in both adventurous rural settings and bustling urban locales. The Black Mile Travel Bag can be worn as a backpack, used as a suitcase or modified into a carry-on travel bag.
We were tasked with branding the Black Mile Travel Bag to appeal to three types of consumers, which were outlined by the client: the rugged adventurer, the wanderlust, and the creative professional. All three audiences share a respect for nature and travel, however, their personalities are wildly different. We created a concept that would appeal to all three.
Our narrative follows a creative professional on a trip abroad for a client. Upon landing his identity shifts. He is not purely a creative professional. He embodies deep respect and appreciation for the country and the culture he is experiencing — he begins to wander and admire. Similarly, he ventures off the beaten path, which appeals to the rugged adventurer. All three of these archetypes converge yet they do not conflict with one another. This situated the Black Mile Travel Bag as the universal companion for all types of travelers and businessmen.
The photography reinforces the message articulated in the branding video: that Black Mile Travel Bag is a perfect companion for any type of traveler in any type of situation. Though this is stated in the video, the product deserved additional verification. Our product photography for Black Mile Travel Bag, therefore, showcases the product in its entirety.
We approached our product photography from two angles: full-scope (shooting the entire bag) and granular (shooting close-ups of the features). Not only does this prove the message stated in the video, but it also adds value and appeal to the product.
Regardless of consumer archetype, the photography shows all of the ways this bag benefits those who travel. These photos are proof of its durability, versatility, quality, and style. Nothing is omitted. Every canvas — every layer — is photographed to fully capture the bags function and lack of limitation.
These photos are perfect for online sales, which is the primary medium Black Mile Travel Bag markets to their consumers. Once their website is complete, these photos will become the centerpiece. They will lead online sales and expand their digital marketing to include social media — a resource they have yet to tap into.
HauteHouse Brands came to us to rebuild & consolidate the lifestyle marketing of two of their brands:
Theorie – an upscale, luxury brand that encourages women of all styles & hair types to radiate confidence by embracing their natural beauty.
Sedu – an exciting, anything-goes beauty line that defines identity & living with loud colors & rebellious imagery.
In this, we created a universal approach to support various marketing initiatives & media concepts that define each brand as “a moment.”
After selling the lifestyle we sell the products. This order of operations changed the way our consumers interact with our product marketing campaigns. In retail locations, the smell of a product may produce nostalgia & lead to a purchase. We needed to induce a similar longing in a digital medium.
To achieve this, while simultaneously strengthening our brands’ images, we associated HauteHouse products with nature & the environment of its application. The products’ association with nature solidified the organic ingredients & thoughtful formulas used to infuse them; whereas, the association with the environment & sensory application provoked nostalgia.
Our social media marketing campaigns involved uniting product & lifestyle marketing through video tutorials & Instagram stories. This established a greater brand-consumer bond, ultimately encouraging our audience to trust & value our messaging even more.
Both applications ultimately encouraged consumers to purchase a product, click through to a video advertisement, or subscribe to an emailing list.
Interested in creating striking visuals for your brand? Contact us today to discuss how we can help you achieve your goals.
