Metisha Model Profile
A look into the Fort Lauderdale Talent Pool
We have deep ties to the artists’ community. Especially here in South Florida. We host creative events, like our Crew Call talent event, and use our resources to shed light on rising talent, regardless of their industry. Our collaborations with artists, like Metisha, are mutually beneficial, which is why the media content comes out so beautiful.
Our business’ marketing strategy requires that we are constantly producing original media for our brand. Sharing our passion for art is how we connect with our audience, so shoots like this are always at the forefront of our agenda. They are our segue into new frontiers. And we are always on the hunt to capitalize on those newly presented opportunities.
But these model profiles are not solely about us, which is another reason we enjoy them so much. They are about the people we work with: the people behind the camera, as well as those in front of it. Understand that everyone in the creative business relies on media reels to show off their skills and get hired for new jobs. When we watch a model reel that is completely dominated by the brands they’re modeling, we’re somewhat disappointed. Not in the model. In the fact that their talents are being overshadowed by a product. This is one of the reasons we started doing these model profiles in the first place.
Models are always in ads and working hard for other brands. We wanted to do something that was purely about them; where nothing — no product, no logo, no agenda — is stealing their spotlight.
Behind the scenes on the set of the Metisha Model Profile
For this shoot, we used our RED Monstro 8k with the Vista Vision sensor because of the outstanding dynamic range and higher ISO. We outfitted the Monstro with a Leica Vista Vintage Lens to incorporate a tone that couldn’t be applied in post-production.
Leica has always been a beacon for incredible craftsmanship, so incorporating their gear into this shoot was a no brainer. The combination of high-tech, ultra-modern tech with Leica’s old-school equipment created a unique cinematic tone, which really made this production what it is.
We were fortunate to work with Metisha on this shoot. The original talent canceled last minute. Rather than scramble to reschedule, we were able to find Metisha, who showed up at 5 AM to deliver on an awesome performance.
Perhaps the highlight of this shoot (and most definitely one of the most nerve-wracking moments) was when Metisha scaled the edge of the building. There was nothing separating her from the ground eight stories below — no guard rail, no harness, nothing. Capturing that daring maneuver put this model profile on another level.
