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What makes a good camera operator

What makes a good camera operator

Having the best production team possible is key to making a successful film or video. And while there are many factors that go into making a great production, one of the most important is having a great camera operator.
How to Get your Team On Board with Video Marketing

How to Get your Team On Board with Video Marketing

If you're like most business owners, you know that video marketing is a powerful tool that can help you reach a wider audience and boost your bottom line. But what you may not realize is that getting your team on board with video marketing can be just as important as creating great content.
What makes a good PA

What makes a good PA

There are many different jobs to be done during film production. We've already covered what makes a good Director of Photography and what makes a good Gaffer, but what about the other positions that need to be filled?
TikTok marketing trends for companies in 2023

TikTok marketing trends for companies in 2023

As the world of marketing continues to change and evolve, so too do the platforms that companies use to reach their target audiences. One platform that has seen a recent surge in popularity is TikTok.
How Video Content can support your Recruiting Team

How Video Content can support your Recruiting Team

The recruiting process can be a long and challenging one, especially if you're trying to fill a role that requires specific skills or experience. Video content can be a valuable asset in your recruiting efforts, helping you connect with potential candidates and providing an overview of your company culture.
Video Marketing ideas for Winter Holidays

Video Marketing ideas for Winter Holidays

With the winter holidays fast approaching, you might be already looking into creating some extra festive marketing content. And what better way to do that than with a video!
What makes a good DP

What makes a good DP

Every role in a production crew is important to the success of a project, but none more so than the director of photography. The DP is responsible for ensuring that the images captured on film are faithful to the director’s vision and are aesthetically pleasing. And whether you're creating videos for your marketing campaign or shooting a television show to boost your brand recognition, you want to make sure that you have the best DP for the job!
Things that most people forget when producing a video shoot

Things that most people forget when producing a video shoot

Producing a video, no matter what kind, can be a large and stressful project. From scripting to storyboarding to filming to editing, there are a lot of moving parts that have to come together to create a cohesive and entertaining final product. But, video is one of the strongest marketing strategies around in today's technological world.
Best Practices When Shooting for YouTube

Best Practices When Shooting for YouTube

YouTube has become one of the most popular platforms for sharing videos, and it's no wonder why: it's easy to use, and it's free. But just because YouTube is easy to use doesn't mean that anyone can produce a great video. It takes some planning and effort to create a video that will capture an audience's attention and keep them engaged.
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