We were tasked with the awesome responsibility of telling this story. Geneva Seal entrusted us to take their brand of nationally-renowned sophistication and, through the eyes of our video production, bring its history to life. But video production does not simply start when the camera begins to roll, and it certainly does not end when it ceases…
After delivering a custom script for approval, Location was our next focus: Chicago. Sore-front stills and stock-shots of the iconic city streets were taken, as well as footage captured of city-scapes through the eyes of a drone.
Then came the talent. Scouting for a voice-over and finding just the right fit is not always the easiest thing to do; how do you find a voice that tells an inspiring story but stays true to the elegance of the brand itself, and is compelling, all at the same time? Well, we like to think we found it.
And of course, no story-telling video is complete without effective music as company.
All of these elements came together in the end to tell the story of a 50-year old legacy, a family business, and a brand that embodies timeless sophistication, style, and value.