Sometimes the most beautiful things surge from the ugliest circumstances. Back in 2012 after losing her job, Aymber picked up a guitar in hopes of using the instrument as a channel for her thoughts and emotions.

Four years later, and she’s goin’ harder than ever before. Her witty lyrics married with her catchy melodies propel the sounds strumming off her guitar to burrow deep in your brain making the o’l machine start chugging again.

Easy is the title track off freshman EP.

For the Easy music video, we built the visual concept around Aymber’s easygoing personality and the breezy feel of the track. The production took us through several Fort Lauderdale locations, capturing her on bicycle rides, in golden-hour light, and performing with the relaxed confidence that defines her sound. Every shot was crafted to feel as natural and unforced as the song itself.

Music video production at C&I Studios is about collaboration with the artist from day one. We work closely with musicians to translate their sound into a visual story that resonates with their audience and stands up over time. From concept development through final edit, our team handles every stage of the process. Explore more of our music projects in our portfolio.

We did this music video for Washa an independent artist out of Fort Lauderdale. With the idea in mind that inspiration lives to evoke emotion from the depths of the heart and bring to light what may be hidden deep below the surface, we decided to take a slightly different approach with this shoot.

As part of our Live @ C&I concert series, we originally planned to set up in front of our white backdrop and film Washa play as we usually would. We thought, however, that this song might benefit from a different approach.

In order to fortify the feeling behind the song, we decided to create a gloomier setting, creating a more mysterious ambiance. We think that people need a little bit of guidance when it comes to the heart, and working with artists like Washa helps us do just that.

This project reflects a core part of what we do at C&I Studios: finding the right visual language for every piece of music. Rather than defaulting to a standard concert setup, our team assessed the tone of the track and built a lighting and staging concept to match. The result is a performance video that feels as emotionally layered as the song itself. Our Live @ C&I series gives independent artists a professional platform to showcase their work, combining multi-camera video production with careful audio mixing to deliver broadcast-quality content. From concept through final edit, every session is tailored to the artist. If you are a musician looking for a production partner who treats your vision with the same care you put into your music, contact us to learn more about recording at our Fort Lauderdale studio.

Michael McArthur, from Lakeland, Florida, came here for a Live @ C&I Studios session and asked us to do a music video for him.

This song is called “Scream” and is off his record “The Year of You and Me.” We shot this whole video at our studio in Fort Lauderdale. We love shooting at our home base.

The bridge for this song is amazing. Michael recorded the album at The Vanguard Room, who also recorded the band k i d s.

This is his first music video, so make sure to share it with your friends!

Shooting the entire video within our Fort Lauderdale studio allowed us to control every aspect of the visual environment. We built the lighting setup around the emotional arc of the song, shifting from softer tones during the verses to more dramatic contrast as the bridge hits. The result is a music video that feels as intentional and crafted as the recording itself.

C&I Studios offers artists a complete music video production experience under one roof. From concept development and storyboarding to shooting and post-production, our team works alongside musicians to bring their vision to life. Our studio provides the space and gear to handle productions of any scale. To see more of our music work, explore the portfolio.