You can be strategic with your video reels, showing them when they answer a particular need, or extremely generous, sharing them with anyone who interacts with your brand. Best of all, video reels never go out of style. Since they are synopses of your brand story, summarizing your narrative as it unfolds, they will always remain relevant.

Evergreen content with this much power and versatility is hard to come by. Fortunately, if you have already worked with us, there is no need to start from scratch. We keep all of our content for life, so we are prepared to edit a video reel for your brand storytelling needs whenever you need it. And if you are starting from scratch, trust that we will use our entire bag of tricks to create a video that can be tastefully reproduced into your first video reel.

A public-facing brand such as ours must outline benchmarks beyond traditional business goals. In short, we have to engage audiences frequently and on a more intimate level. This requires that we budget more time and resources in the creation of original content.

The advent of social media has made this the case for nearly every brand that aims to engage the public and gain value from consumer participation. A major part of business success is, therefore, dependent on the consumer-brand relationship.

There is no such thing as passive consumers anymore. Obviously, there are, but they do not benefit your business beyond a single sale. The consumers that businesses need to attract to thrive are the ones who want to be involved in the shaping of their brand story. This puts content creation at the center of your business interests.

Consumers have more control than ever, especially over the way audiences interact with brands. This is a good thing… if you play your cards right by staying at the forefront of content creation. Brands should allow consumers to participate in the telling of their story, however, by no means should they allow them to narrate it for them.

We implement video reels to ensure that the telling of our story remains in our control. Through fast-paced, high-quality, and engaging media we are capable of providing a synopsis of our brand, our mission, our successes, and our many adventures in a matter of seconds. The more video reels we have the more control we have over our public-facing image.

While we love to join a creative project at any step in the process, we especially love being able to flex our pre-production muscles.

This project with Laguna Blends required a lot of front-end planning, brainstorming, and production meetings. We developed 10 concepts for them to choose from in order to produce 4 different videos, and then we developed still photography concepts that vibed with the video in order to put together a cohesive social campaign.

We chose to use video production and CBD product photography to create a narrative that would educate average consumers on the benefits of hemp.

This shoot required a crew of 8 from our team: we produced, directed, styled, casted, filmed, and photographed each production from start to finish. In the end, we heard “thanks again for an amazing shoot” from Laguna Blends.

Our social media campaign aimed to educate the general public on the nutritional value of hemp, as well as the types of people who use it. Considering Laguna Blends incorporates hemp and CBD into a number of products ranging from smoothie blends and coffee to face masks and beauty supplies, we needed to show the versatility of their primary ingredient. Furthermore, given the connotation of hemp, it was important to educate new audiences about hemp users by showing who they truly are.

Our social media videos are quick and playful. They rely on bright colors and a hint of mystery to keep viewers engaged until the end. The message: “Trust in plants.”

All in all, our media hints at the hemp lifestyle by showing those who utilize it and benefit from it. We do not engage in hard sells but, rather, pique the viewers curiosity so they actively seek out more information. This strategy allowed the Laguna Blends brand to branch out from its niche audience and reach consumers in untapped markets. The results showed in the conversion of cold leads and the maintenance of loyal consumers.

Glavovic Studio is an architecture, art, and urban design firm based in Fort Lauderdale. Their architectural contributions and unwavering commitment to designs that benefit both people and place have taken their influence internationally. Glavovic Studio has been published in more than 30 national and international publications and has won dozens of design awards since its founding, including multiple awards from the Urban Land Institute and the United States Green Building Council.

Despite their prestige and farreaching success, Glavovic Studio’s brand image had fallen out of sync with their name and what they represent. So, they came to us to reimagine their consumer-facing facade. When they hired us, their website was severely outdated. They had very little content, and that which they did possess was lacking conviction and quality.

After getting to know Margi Nothard, the founder, CEO, and lead designer at Glavovic Studio, we knew exactly how we would restyle their brand. This would ultimately call for a complete, top-to-bottom overhaul, a brand new website, video storytelling, professional photography, and a 12-month marketing strategy to back it up.

Perhaps the most needed service to Glavovic Studio’s rebranding was the design and development of a new website. Their former site was lacking in key areas, which dampened the user experience and, ultimately, weakened their first impression. The categorization of information was confusing. The structure of the site made it difficult to maneuver between important pages. The design did not match the studios potential as a design firm. And they were not showcasing their work in the best possible way.

We learned a lot during the website redevelopment phase, including the type of content that Glavovic Studio was missing and would benefit from most. This predominantly included video production and professional photography. The combination of the two would create a unified brushstroke, showing the commitment and integrity behind each Glavovic Studio design.

Ultimately, this decided what Glavovic Studio’s new consumer-facing gateway would look like. Their audience would immediately be able to identify a shift in the quality of the content and the storytelling therein. No matter where their audience would first interact with this new grade of media, they would learn that it is just a small piece in a fullscale rebranding initiative. That was our goal and our success.

A major part of Glavovic Studio’s ethos is their willingness and passion for helping those in need. They prize architecture that benefits the working class above all else. With Margi Nothard at the helm, they have spearheaded nationwide initiatives, such as the affordable housing campaign with AHF (featured left). Margi’s unwavering social responsibility has both guided Glavovic’s ever-evolving mission and been the catalyst to new architectural frontiers.

As is stated in their mission statement, “The studio explores architecture engaged in environmental stewardship and social value…” This phrase resonated with us. Given that this is one the areas Glavovic Studio would never compromise, we knew it needed to be a guiding theme to their new brand narrative. Their mission to use architecture and urban design for good is now at the forefront.

We are a turnkey agency, meaning we take each project from concept to delivery. Because of this, we house a full creative suite of editing and post-production software. One of our most powerful editing software, which we used to put the final touches on Gio Henao’s artist profile, is DaVinci Resolve. This is a color correction and non-linear video editing application for macOS by Blackmagic Design.

Since editing is one of the most critical steps in our process, nothing is overlooked. DaVinci Resolve helps us zone-in on key points of interest to create maximum clarity and outstanding color harmony. In this phase, we take all the footage, audio, and additional assets and lay them on a timeline to arrange the absolute best narrative flow. This process is extremely time-consuming. According to the industry standard, every minute of shooting translates to an hour of editing, which makes sense since this is where true storytelling comes together.

Stinghouse Advertising hired us to film and produce a philanthropic video series about FIU to support their upcoming fundraising initiative. Our video production expertise and proven track record producing successful fundraising videos was the key ingredient to their advertising strategy.

We, ultimately, produced five videos covering significant areas of importance at the university, such as a special educational program for deserving students known as EMBRACE, how FIU invests their resources to sustain and protect the Everglades, and the key figures responsible for outstanding philanthropic donations.

The video series works together to both show the expansiveness of FIU’s global mission and how their dedication to education is producing a rich legacy of future leaders. The results are a comprehensive and passionate outlook on the faculty, alumni and students who are guiding the advancement of education in America.

Bahia Mar is a staple of Fort Lauderdale, and is about to evolve into something even greater.

Soon to be home to resorts, luxury condos, restaurants, and businesses, our goal was to showcase the future of this community and its many facets.

By combining carefully shot and curated video footage, 3D motion graphics and renderings, voice overs, and drone work, this Bahia Mar video was born.

The betterment of Fort Lauderdale is something that we’ve always been passionate about, and we knew it would take the merging of these many forms of media to show the power of this project.

Heart Piece Plus creates a dialogue around social responsibility, using video games as the framework for a grand, interconnected (and shared) coming of age story. The inspiration for Heart Piece Plus is based on “new game plus,” or NG+, which is an added component to video games that allows the player to restart the main storyline upon completion.

Essentially, when a player finishes a game, they are given the option to start from the beginning using the same character. Though the game is made more challenging, it offers players an opportunity to explore the game world on a deeper level; to explore bypassed areas; unlock missed puzzles; interact with new NPCs; and find elusive easter eggs.

This notion of starting anew — and using the knowledge/experience from a previous playthrough to enrich the narrative — is what drives Heart Piece Plus. The lifestyle sketch docuseries caters to gamers and gaming enthusiasts. The hosts, Doctor D and Master Joe, a.k.a. Desinia and Joseph Miller, speak to people whose lives were shaped during (and, in part, by) the heyday of gaming. Using nostalgia as storytelling fuel, they show how lessons learned in gaming can be used to enrich one’s life during adulthood.

Within the context of video games and gaming culture, exists a comparison: the difference between analog and digital. These rival components to gaming, which distinguishes OG gamers from the new-age geeks, is the chosen metaphor for the program.

In gaming culture, analog is authentic and real; it is tangible and true. There are no hidden layers, no secret buttons. Whereas digital is replicated and plastic. Though it is modern and more technologically advanced, it is also distant and disconnected. In the real world, it is best to live an “analog lifestyle.” In the gaming world, it is more fun to play with digital software. Finding a healthy balance between both worlds while navigating life as an adult is what Heart Piece Plus teaches.

In other words, authenticity is their message. They remain true to first-class gaming software and hardware, using original products to solicit emotional connections and to bond with their audience. At the human level, this translates to staying true to oneself; never faking or pretending; to being proud of your likes, dislikes, emotions, and preferences because they are all uniquely you.

One way Heart Piece Plus illustrates this idea is through, well, illustrations. Viewers will notice a clever balance between graphic design and photography. These different mediums allow Master Joe and Doctor D to draw comparisons and create similarities, ultimately creating a marriage between an analog and digital lifestyle.

The content featured on Heart Piece Plus belongs to a niche sub-genre of video gamers. To attract their targeted audience, we created photography that would evoke nostalgia in their viewers. We used product signature to this very particular gaming culture to appeal to their interests. We also paired the items associated with gaming culture, particularly Nintendo, with other reputable brands from the 90s and early 2000s, which our audience would recognize.

Situating the content within this timeframe was the first step in conditioning their audience. Additionally, this shows that the hosts of Heart Piece Plus belong to this culture. One of the challenges we faced in creating this product photography was avoiding cliches and stereotypes. Many of the brands and images we used are widely recognized. Imposters often repurpose similar memorabilia to appeal to the same demographics. However, those who truly belong to this class of ‘adult gamers’ can identify the fakes. Even still, this approach walked a fine line. In the end, however, our product photography fulfilled our intentions of driving curiosity and creating a sense of belonging in the viewers that Heart Piece Plus wants to attract.

Similarly, the content and the channels where these photos are circulating were always destined to appeal to certain people. We made them appealing to audiences new to gaming culture, or simply attracted to saturated colors. The bright, clean aesthetic was intentional and used to appeal to the senses first, attracting the viewer’s gaze so they are interested in taking a deeper look.

The product photography created for Heart Piece Plus differs from the media used to build their Instagram profile. Keeping the two separate made sense. We did not want to fatigue their audience with repetition. The photography purposed for ad space needed to remain true to that intention, while photography used to engage the audience needed to remain casual, authentic, and personable.

Heart Piece Plus uses a structured Instagram grid, building cohesion through consecutive clips that make up a larger image. This pulls the viewer deeper into the grid, prompting them to explore older content with the same enthusiasm they would a new post.

To balance personalized photography that showcases the hosts, their interest, and their love for each other and gaming, we created crisp, minimalistic isometric photography. This adds pleasant white space, which helps the grid breathe and feel modern. Moreover, the isometric photography ads three-dimensional depth to a two-dimensional plane. The placement of these images on the grid also creates a plus sign which emphasizes the brand’s image and the iconography used in their logo.

One of our strategies to accumulate immediate viewership is to show our audience who Master Joe and Doctor D are, as well as how they interact with their core audiences. This works in conjunction with their product photography. By showing our audience that we know who they are, as well as showing them things they are interested in, we can create bonds of trust early on. This is extremely important.

A program such as Heart Piece Plus relies on consumer loyalty and audience feedback to propel the narrative. Therefore, we needed to portray the two hosts as being approachable, relatable, and, you guessed it, authentic.

We achieved with ease. It’s amazing how fantastic lifestyle photography is when the models are instructed to be themselves. The imagery is playful, humorous, and quirky. Deep down, the viewer thinks to themselves, “Yeah, I’ve done that…”

Sports brands often rely on a theme of failure and triumph to rally their demographic. Besides, who doesn’t identify with an underdog story? But what of the others? Who is sharing the story of those who were dealt a bad hand— who failed and never triumphed, but persevered?

Our creative concept is powered by the heart of the athlete and the love of the sport. Failure, not triumph, is the chief theme. With the negation of triumph and happy endings, we invoke remembrance. Some of us don’t play to win; to prove our strength; to show that failure does not have a hold on us. Some of us— most of us— play for the love of the sport; for the feeling of our feet leaving the ground; for the satisfaction of doing more than we thought we could do.

A brand as massive as Nike demands clever marketing such as this. Hard sells don’t work. Nike’s consumers are influenced by storytelling. The product is second to emotion. Therefore, this creative marketing concept for Nike sneakers places feelings of empathy above product shots. This tactic strengthens the appeal of the advertisement and equips Nike sneakers with more value than what the product offers.

The defining moment — where the story becomes an advertisement — is confirmed 27 seconds into a 30-second video. The Nike sneakers are planted in the center of the frame. This moment is timed with a break in the dialogue. A pause lingers as the sneakers fill the screen. And when they lift off, the final words are spoken, pairing feeling with the product.

If parents cannot laugh at their own misery, what else can they laugh at?

Label Daddy hired us to create an original, entertaining and comedic company profile video to be the centerpiece of their website. They wanted a video that told a story. But not just any story. They wanted one that most every parent could empathize with. And if there is one state-of-mind that every parent is familiar with, it’s chaos.

We put our collective thinking together (and gathered the parents in our studio) to come up with some household pain points that most everyone has experienced. After the concept was decided we wrote the script and got to filming Label Daddy’s company profile centerpiece.

Chaos and order are the rivals of every young household. One is practically guaranteed. The other not so much. Our idea was to show how Label Daddy brings order to the chaos. From screaming children, disastrous living rooms, childish squabbles, and one smooth daddy comes this hilariously accurate video production.

Florida Healthcare Law Firm wanted to elevate their presence with storytelling. So, they came to the experts!

It’s really awesome working with clients who aren’t afraid to go out of the box. And, honestly, the more adventurous one is the more attention they’re likely to receive from their viewers. There are just so many brands circulating the same boring content that it is easy to ignore their messaging. Florida Healthcare Law Firm understood this and respected our insights on the matter. They were eager to create a video that would stand out and turn heads. We instantly knew that the comedic route was the way to go.

We met with the founder, Jeff Cohen, before creating a concept or writing a script. His energy and personality led our content creators to develop the following concept. After meeting, we knew that we wanted to put Jeff Cohen in front of the camera. And when we learned he was open to the idea of filming an outlandish parody, we immediately started drafting the script. The power of this video is that it doesn’t openly advertise. There are no hard sells and no use of stuffy language. It’s purely story based. This authenticity goes a long way. It’s also uncommon for a law firm to produce a video like this. But there’s strength in originality, as you’ll see.

There’s nothing that gets us more excited than a client who allows us to dream with them. When Reva Air Ambulance approached us, they gave us a couple of parameters…

1. they needed a 30-second spot for a conference, and
2. they wanted it to be memorable.

Challenge accepted.

We dreamed up a few concepts and presented them. REVA loved the idea of doing a sarcastically dramatic movie trailer, and they loved that they could use so many of their own staff for the spot. We set to work, writing a script, casting talent, and scouting locations.

Production went flawlessly. Reva’s staff had a blast, we got some unique shots, and once we put it all together, we knew we had something hilariously memorable for them to present. It’s an incredible feeling to see an idea become a reality for our clients.

How can you not love anything involving a grandma and a zipline?

Commercial Medical Escorts (CME) came to us with a concept that they were dreaming of doing for a 30-45 second spot. But it was a 60-90 second idea. We worked with them to shorten their script in a way that still communicates their message. It required a lot of post-production work to keep the add shorts and still highlight the comical elements that Commercial Medical Escorts wanted most.

This one was a bit more involved to produce than a normal 30 second spot, because we had to go through the airport in order to get a permit for that location, and we constructed an airplane interior set in our studio. It was well worth the extra work, because this one got CME a lot of attention at their annual awards show.