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REVA Air Ambulance

There’s nothing that gets us more excited than a client who allows us to dream with them. When Reva Air Ambulance approached us, they gave us a couple of parameters…

they needed a 30-second spot for a conference, and
they wanted it to be memorable.

Challenge accepted.

We dreamed up a few concepts and presented them. REVA loved the idea of doing a sarcastically dramatic movie trailer, and they loved that they could use so many of their own staff for the spot. We set to work, writing a script, casting talent, and scouting locations.

Production went flawlessly. Reva’s staff had a blast, we got some unique shots, and once we put it all together, we knew we had something hilariously memorable for them to present. It’s an incredible feeling to see an idea become a reality for our clients.

Overhead view of man wearing blue tank top laying in the sand clutching his leg with scraped knee grimacing in pain

Commercial Medical Escorts

How can you not love anything involving a grandma and a zipline?

Commercial Medical Escorts (CME) came to us with a concept that they were dreaming of doing for a 30-45 second spot. But it was a 60-90 second idea. We worked with them to shorten their script in a way that still communicates their message. It required a lot of post-production work to keep the add shorts and still highlight the comical elements that Commercial Medical Escorts wanted most.

This one was a bit more involved to produce than a normal 30 second spot, because we had to go through the airport in order to get a permit for that location, and we constructed an airplane interior set in our studio. It was well worth the extra work, because this one got CME a lot of attention at their annual awards show.

Woman wearing climbing gear grimacing hanging on the side of a tree

South Florida Sinus and Allergy Center

Get to know the brand

South Florida Sinus and Allergy Center (SFSAC) is a comprehensive sinus, allergy, sleep and snoring treatment and therapy clinic with locations in Fort Lauderdale and Plantation, Florida. Their Fort Lauderdale office is brand new (less than 2 years old). They were new to the area when they hired us. They had a solid reputation in Hollywood and Plantation, but were unknown in the east Fort Lauderdale market.

When SFSAC came to us their branding, website, and digital marketing initiatives were severely outdated. They relied on stock imagery, had a poorly functioning website and were struggling in telling their narrative. There was a disconnect between the services and experience they offer and the way they were presenting themselves to consumers. Their current brand persona would never flourish in Fort Lauderdale. They had to change everything. We were hired to fill the gap — to sync their consumer-facing image with their reputation.

We created a creative suite of original content to introduce SFSAC to the Fort Lauderdale market. This was no small task. Their business required a total branding overhaul. They needed new photography, story-driven video content, a new website, a detailed marketing strategy and tons of distribution.

Male and female doctors going over something on a computer

Doctor helping a patient with an assistant nearby

The advantage of professional photography and video storytelling

In the first week of working with SFSAC, our content creators and marketing teams reimagined their brand persona. Before producing any media, we identified their strengths, listened to their audience’s feedback, analyzed their competition, and reviewed their history. From there, we redefined their core values, redeveloped their brand’s narrative pillars, and reshaped their tone of voice and mission statement to better suit their current identity. This is who we recreated their brand into what it is today.

Ultimately, South Florida Sinus and Allergy Center needed eye-catching, informative, and genuine media to infiltrate the Fort Lauderdale market.

First we created a 5-minute long company profile video that united all of the following. This video also went into great detail on Dr. Mandel’s educational and professional history — another selling-point for the treatment center. From there, we focused on showcasing their state-of-the-art facility. Their previous website had no original photography and, therefore, no proof of their advanced facilities and patient suites. There was a disconnect that needed fixing.

Another major selling point for their business is their faculty. We wanted to unite faculty with company culture. The majority of medical facilities prioritize stuffy headshots and hyper-professional poses. This would not work for SFSAC, especially since they were new to the area. They needed to stand out. So, instead of shooting headshots in a staged environment we encouraged the staff to be themselves. This went a long way in humanizing the brand.

The art of converting cold leads

Lastly, we executed digital marketing funnels to improve awareness of SFSAC in Fort Lauderdale and to convert consumers at both locations. Social media was a core piece to our digital marketing strategy. We used social platforms as an information segue for consumers. This coincided with email marketing and google ads. Most of which would link back to original blogs published to the site to garner thought leadership.

We also circulated patient testimonials to establish our reputation amongst a new consumer base. Even though SFSAC was new to Fort Lauderdale, they are veterens of otolaryngology. Making this apparent made a big difference in the way their brand was received by cold audiences.

Ultimately, our digital marketing funnels established SFSAC as a strong presence in the community, a source of information and an outlet for health and wellness.

Two female doctors holding a stethoscope and one male doctor holding a thermometer sharing a laugh

Web Design & Development: the most needed component to their rebranding overhaul

Website design and development was one of the most intregal services we provided SFSAC. Their former website was hurting their business. The interface and functionality halted users, restricting bookings and inquiries. The content was also disjointed. There was no cohesion; no narrative; no feeling to anything. The design looked like a poorly made template, the copy was inaccurate and repetitive, the imagery was boring and generic. It was very easy to dismiss SFSAC as an industry leader.

We populated the entire website with original content. Our copywriting department rewrote every page, bio, and service description. Our photography team photographed content to match. And our video team gave is substance. There is an insane amount of information available on their new site. It fulfills many different functions now, acting as an information homebase for potential patients or users seeking medical knowledge, as well as a conversion platform to improve foot traffic to both the Fort Lauderdale and Plantation locations.

South Florida Sinus and Allergy Center’s new website also positions the brand and Dr. Mandel as thought leaders in otolaryngology. We produced original blogs and educational videos to rank on Google searches. And our team optimized SEO on every frontier so that when users search relevant keywords, SFSAC ranks as one of the top sources.

South Florida Sinus and Allergy Center Site Map

South Florida Sinus and Allergy Center About Us page mockup

South Florida Sinus and Allergy Center Doctor page mockup

South Florida Sinus and Allergy Center Our Team page mockup

South Florida Sinus and Allergy Center Contact Page section mockup

Jiffy Lube

Jiffy Lube Recruitment Drive

“You are a leader. You are a veteran. You are wanted.”

Jiffy Lube — a national automotive service provider — hired us to conceptualize, film, produce and distribute a recruitment initiative targeted for U.S. military veterans. Jiffy Lube Veterans still operates as the primary career recruitment path for former service members. Our video makes up the centerfold of their application page and process.

The challenge was creating a video with the right amount of impact. When speaking to our nation’s veterans, some production companies overembellish a sop-story. We find this off-putting, so we developed language and imagery that speaks to camaraderie, devotion, and opportunity. In the end, we knew that flowery language would have devalued the messaging. So, we instead created a dialogue that was strong and stern and familiar to our audience.

We also wanted to show how Jiffy Lube supports a career transition from military service to the Jiffy Lube service center without infringing upon the qualities taught to them during their service; mainly that of companionship and brotherhood. To achieve this, we opened the video with our talent in military attire and concluded it with the same collection of service members donned in Jiffy Lube uniforms.

Over-delivering the Final Product

“We value your veteran leadership and your teamwork.”

Given the weight of the recruitment drive and the status of the audience we were targeting, we created a long [60-second] and short [30-second] video so Jiffy Lube could diversify the circulation of this video on multiple platforms.

We wanted to guarantee that veterans interested in a promising career would respond to our recruitment ad, so we edited two versions for their viewing preferences. Both videos bare the same amount of impact. However, the 60-second video [featured to the left] includes more information about Jiffy Lube careers and the type of company culture a new employee can expect.

Both videos do an excellent job of showing that current and new employees come from similar backgrounds and that Jiffy Lube is the best opportunity for a new career. Furthermore, it shows that by applying, veterans create the opportunity to join a new family that thinks and works as they do.

ReconVelocity

ReconVelocity is the most advanced reconditioning software available to new and used car dealers. Founded by Hugh Hathcock, the founder of ELEAD1ONE, ReconVelocity is designed to close the Recon Gap, a little known operational money-pit that is affecting dealership profitability. The Recon Gap is the difference between hundreds of thousands of dollars being added to a dealer’s bottom line. However, many dealers do not know that reconditioning can be optimized to this extent. Our mission is to teach to the industry that reconditioning is a million-dollar profit center. And to show them the benefit in harnessing that operation with ReconVelocity.

When ReconVelocity approached us for creative marketing and content creation, they were a few months away from introducing their software to the market. They had absolutely no media, and also needed a website where they could convert consumers. In two months, we filmed and photographed a whole menu of branded messaging to spearhead their debut. We got to work filming educational videos, consumer-centric videos, walkthroughs and testimonials, and photographing content to support all social media marketing. As our content creators produced media, our marketing and web development teams got to work on the website. Not only did we have to design and build the entire site in less than a month, but we also had to write all of the copy and build a custom calculator.

Introducing ReconVelocity

Our first objective was to introduce ReconVelocity to automotive dealers. Hugh Hathcock’s eagerness to be involved in this phase was a huge advantage. Hugh Hathcock is one of the most well-known names in the automotive industry, so our message already carried significant weight. Hugh’s network of dealers, who he has been building relationships with since ELEAD1ONE and who now use ReconVelocity, also helped with the testimonials. One of ReconVelocity’s guiding core values is centered around building lasting relationships with dealers. The testimonials really drove this point home and helped distinguish ReconVelocity from the competition. Releasing this series of media on the launch days of ReconVelocity provided an immediate foothold in the market. It gave our website substance and attracted immediate attention on various social platforms, especially on LinkedIn.

Man polishing the side of a black car with a yellow cloth

Man polishing the side of a white car with a yellow cloth

Man working under hood of a white car with two other men in the background

Three men working under a hood of a white car

Mechanic working on brakes of a car in a garage

Mechanic working on tire of a car in a garage

Mechanic looking at the underside of a car in a garage

Worker looking on at another worker working on the passenger side of a white car in a garage

View from behind of an African American man working at a computer

Worker wearing a black cap going through papers by a computer in a garage

A whole line of mostly white Acuri cars with a black and light blue one within.

Front-side views of two black Dodge Ram trucks with heavy duty wheels with silver alloy.

CarOffer

Young muscled man holding a cell phone standing between two black cars

CarOffer

CarOffer is the Industry’s First Instant Trade Platform. Their software marks the largest automotive technology disruption in decades. Their instant trade suite is designed to reverse margin compression by establishing a used car trading ecosystem composed of disciplined dealer groups and the nation’s largest pre-owned operators.

CarOffer was founded by Bruce Thompson, one of the most well-known names in the automotive industry. Bruce has been responsible for some of the most astounding tech innovations over the past few decades. His reputation as an innovator and business expert added a bit of pressure on our creative team. We had to make sure every piece of content was perfect and effective at the time of launch, which was two months after signing.

When CarOffer approached us, they had nothing in terms of content. They needed a whole menu of multimedia, from video production, graphic design, and professional photography. And they needed a brand new website to house their content and convert consumers. The main challenge was that they needed all of this in two months time, so we had our work cut out for us. Not only did we have to learn about the brand and their product, create mood boards, and quickly move into the production phase, but we also had to blend technology with automotive tastefully. This was the only way we would appeal to our consumer-base and properly represent the brand.

Video Production & Photography

We worked on tight timelines. So, we included both our video and photography departments on the first media days. We split up, filming instructional videos in one warehouse and photographing website content in another. During this time our marketing and web development teams collaborated to design, build and populate a new website in a month.

During our deep-dive into the brand, we decided that the best way to portray CarOffer was through moody, dimly lit media. Given that the brands in the used car industry, especially dealerships, use bright colors and sterile photography, we chose to flip the script. We needed the CarOffer image to dominate the visual field just as their software was expected to dominate the industry.

During the first media day, we filmed six videos, which explain CarOffer’s proprietary features, and photographed the majority of content that would be used to launch the website and populate social media.

Front view of the grill and headlights of a white Audi car

Interior view of a luxury Audi car with red leather seats

Closeup view of a front wheel of an Audi

Interior of a yellow sports car with black leather

Triumph Motorcycles

Triumph Motorcycles Euro Bike Photography

Edward Turner, the designer of Triumph’s Bonneville T120 and arguably the most famous name in motorcycles, created the iconic British classic in 1958. The T120 inspired a new generation of teenage cafe racers and established a proud reputation for action and performance. It has remained a beacon of British motorcycle engineering, finding a resurgence in 2006 after the launch of its successor the Bonneville T100.

In part, the Bonneville T120 gave rise to the Bonneville T100, which launched in 2002 and quickly earned acclaim as a modern vintage ride with stylish appeal and all-performance handling. The T100 played a pivotal role in the birth of the modern custom scene, bringing the classic Bonneville into the modern era and instigating the rebirth of the T120 four years later.

Though the Triumph Bonneville T100 is only 13 years old, its reputation is bound to the vintage classics of the 1950s and 1960s. It is a young piece of machinery from a brand with a rich history, and is styled as such. The T100 is bound to both the past and present, tying modern motorcyclists to the heyday of 1950s engineering and vice-versa. At the time of its creation, the T100 was already acclaimed alongside the classics, which has emboldened motorcyclists to follow in the tracks of the earliest roadwarriors. For these reasons, we chose the Bonneville T100 to be the centerpiece of this Euro Bike photography concept.

In a word, Triumph Motorcycles represent freedom. It is a means to venture beyond limitations; to bypass roadways and barriers and claim the liberty of the open road and unbeaten path in the most exciting way we can think of. The Triumph lifestyle is only made possible through its products. Therefore, we paired lifestyle alongside the product to show they are dependent on one another. Our media is intentionally commercial, casual and candid. Nothing is random, but it feels so. Sudden pitstops along the side of the road, obvious product shots, inviting lifestyle shots… they all share in telling the narrative.

Rider pushing the Bonneville T100 up a bend on the side of the road.

Black and white closeup of the motorcycle rider on his motorcycle

Black and white photo of the rider walking away from the Bonneville T100 while holding his Bell Bullitt helmet at his side.

For The Ride

Triumph

navigate in either direction to learn more about the products, location and production gear.

Mountaintop view of Angeles National Forest with lots of clouds

Location: Angeles National Forest

No where else in the world can you get these types of views. Everywhere you venture are magical landscapes that stretch between colorful vegetation, dense forests, and clouds rolling over mountains and blanketing the city of angels below.

Motorcycle rider posing in front of a Bonneville T100 motorcycle holding his helmet with mountain peak in the backdrop

Production Gear

Camera: Nikon d5
Lenses: Nikon 24 MM 1.4 / Sigma Art 50 mm 1.4
lighting: Profoto A1 Wireless system (x2)
Bag: Peak Design 45L Travel Backpack

roducts

Bell Bullitt Helmet
Bilt Drago Leather Jacket
Street and Steel Fingerless Gloves
Ray Ban Clubmaster

Motorcycle rider restarting the road trip after a brief pitstop

Motorcycle rider adjusts Ray-Ban Clubmaster sunglasses on his motorcycle before resuming the road trip.

Motorcycle rider overlooking the canyon, standing above the clouds with yellow wildflowers in the background.

Bell Bullitt Helmet, Bilt Drago Leather Jacket, and Street & Steel fingerless gloves.

Triumph Motorcycles Euro Bike Artistic Vision

To emphasize the quality, style, and classic vibe of the Bonneville T100 we styled the talent with quality, vintage-style clothing. We chose to play up Triumph’s identity as a luxury and masculine brand by outfitting the model with a Bilt Drago Leather Jacket, Street & Steel Fingerless Gloves, Ray-Ban Clubmaster, and Bell Bullitt Helmet. These accessories played to the strengths of the narrative: a solo road trip through Angeles National Forest with nothing but the atmosphere and the steady rumbling of the Bonneville T100.

We chose to work in Angeles National Forest because of its dynamic landscape and unique micro-climates. The setting and terrain change regularly, which helped diversify the imagery and create a longer, more adventurous feeling road trip. The changing land also helps the consumer see and understand that this is more than a motorcycle advertisement–that it is a lifestyle awakening.

In a few of the photographs, we showcased the application of the product beyond style and into the utility (another area where landscape really came into play). Pairing the products with the setting added a lot of variation to the photoshoot, which helps tell a deeper story. In some photographs, the narrative becomes more about the individual riding the Bonneville T100–his curiosity, demeanor, and passion for adventure. While other photographs (the majority), show why and how the T100 is a centerpiece to his life; how it activates his personality. When viewed as a whole, the gallery shines with a very defined purpose and emotion that would have otherwise been dulled without the character and scenario we invented.

We’d like to give a shout-out to Eaglerider in Los Angeles, where we rented the Triumph Bonneville T100. It was the exact bike we needed for the occasion. The Triumph was a comfortable ride through the city and up the highway to Angeles National Forest. It was a perfect combination between a street bike and destination bike, climbing up the mountains and across unique terrain effortlessly. We love the fact that the T100 is a lighter, sit-up bike with 100cc and a smooth clutch. It was a super comfortable ride. The coolant system, which prevents overheating, was another awesome feature for a long day riding in the mountains. If you plan to visit California and want to enjoy a day riding through the mountains like this, check out Eaglerider in Inglewood. You can also contact us for more information on our exact route.

Motorcycle rider standing on top of the Bonneville T100 with large antennae structure dominating the backdrop.

Motorcycle rider wearing a helmet and motorcycle gear riding up the mountain on a hazy morning.

Motorcycle rider standing in front of a Bonneville T100 motorcycle with mountain peak in the backdrop

Motorcycle rider resting on the pavement in front of the Bonneville T100 motorcycle with his helmet nearby

Motorcycle rider riding through a shallow creek in Angeles National Forest with feet in the air

Closeup of motorcycle with rider in the foreground sitting in front of it wearing shades

Motorcycle rider wearing shades poses in the middle of the forest, pointing a shining headlight towards the camera

Motorcycle rider wearing shades sitting on the motorcycle using the back tire to churn up dirt in Angeles National Forest

View from behind of motorcycle rider sitting on the motorcycle slowly cruising through the forest

Motorcycle rider wearing shades and leather gear poses for the camera in the middle of the forest holding his Bell helmet

Closeup of backside of motorcycle with lower half of man in leather boots along with burnt orange pants and black leather jacket sitting on it

Black and white photo of motorcycle rider wearing shades relaxing sitting near the motorcycle posing for the camera and looking up at the sky

Motorcycle rider relaxes sitting in leaves near the motorcycle posing for the camera and looking off to the side

The motorcycle rider relaxes on the side of the road with his Bell Bullet helmet and motorcycle nearby.

Black and white photo of a motorcycle rider resting above the clouds overlooking a mountain range.

The motorcycle rider relaxes laying on the back of the motorcycle posing for the camera

Behind The Scenes

What a day! What a day!

Our photographer, Justin Mein, road his Ducati Monster 1200 S during the shoot. He and a good friend Curtis Blank captured this really awesome behind the scenes photography.

A little bit about our gear…

Our gear made the transition between micro-climates and scenarios seamless. We packed two Peak Design 45L Travel Backpacks. These camera bags held all of our gear, water, and food. For a lightweight, versatile bag, the Peak Design Travel Backpack was super spacious, so we didn’t need to take more than one bag on each motorcycle. Without them, we wouldn’t have been able to bike through the mountains for 6+ hours comfortably.

We shot the entire gallery on the Nikon D5, rotating between the Nikon 24mm 1.4 and Sigma Art 50mm 1.4. We primarily used the Nikon 24mm lens. In some scenarios, we used two Profoto A1 Wireless Systems with air remote trigger to set the scene.

During the photoshoot we road through a magnitude 5 earthquake! We felt the rumbling but didn’t know how serious it was until we checked our phones and saw the notification. Throughout the rest of the day, we had to be on high alert for debris in the roadway and had to be conscious of unsecured rockfaces when venturing around bends and offroad. Fortunately, we had really awesome gear, expertly crafted motorcycles and some of the best motorcycle helmets on the market. Safety first!

Photographer overlooking forest canopy while perched atop a slanted rock face.

View of the back side of the bike along with helmet with camera, backpack and leather gloves on the ground

Cameraman taking picture of something on the ground near the motorcycle.

Closeup of photographer looking at camera display

Kelley & Uustal Trial Attorneys

The Law Offices of Kelley & Uustal specialize in personal injury law. Their team consists of expereinced trial attorneys who have gone up against the largest corporations to deliver justice for their clients. Kelley & Uustal are well-established attorneys in Fort Lauderdale, having successfully built their practice over the past decade. To address changes in the market and equip their brand with a more contemporary appeal, they came to us for a whole menu of multimedia content. We delivered both Video Production and Professional Photography for use on their new website. In both arenas, we pushed traditional concepts with radical new ideas that are uncommon in the law industry.

Light of Mine

The Brand

Light of Mine is a young company — an artisan candle maker — breaking into the industy. Their brand and product converges on multiple lifestlyle frontiers, so the expanse of their marketing needs is vast. Light of Mine appeals to many demographics, weaving a line between grassroots, artisan, luxury, and homely groups. This required that we represent their brand and product under unique lights to appeal to all of their audiences. The scope and versatility alloted by this project was tons of fun for our team of photographers, who painted Light of Mine in so many differnet ways.

Product Photography

First, we wanted to introduce Light of Mine’s product to the market. Again, Light of Mine appeals to multiple lifestlyes, so we needed to diversify our style, dressing the product differently in each shoot. Our photographers utilized setting, ingredient, and pacakaging to contextualize the product. Consumers who shop for holistic products gravitated towards the photographs showcasing the ingredients in each product. Those who are guided by nostalgia and sensation agreed with photography that incorporated setting as the primary artistic driver.While those who shop with their eyes, preferred photography that highlighted product packaging.

Lifestyle Photography

Once Light of Mine’s product infiltrated the market, we got to work creating a lifestyle campaign. This served two puproses:

To attach the product with an intimate way of living.
To extend Light of Mine’s reach into untapped markets.

An entire video campaign was born from the following product shoot. The photography was beautifully rustic and passionate. It shows two people in love embracing for different reasons with a Light of Mine candle at their side. In this photo shoot, we saw how beautifully the power of people — the human spirit — played with the product. So, we created a video campaign highlighting the power of the humna spirit.

HighTower Financial Advisors

Pioneering Wealth Management

HighTower Financial Advisors offers leading-edge financial advisory services out of Boca Raton. They have a strict obligation to prioritize their client’s best interests in order to enhance their wealth and a foundation for long-term financial gains. In this capacity, they are more akin to business consultants than wealth managers.

HighTower came to us for two branding videos. They wanted media that would vocalize and profile their company; something that would distinguish them from their competition and succinctly relay their expertise in the industry of financial management. The end goal for these videos was to showcase their expertise while generating business leads.

Make the best first impression with content that sells your brand.

Hightower Advisors needed to translate two pivotal facts:

1) They are the industry experts in wealth management

2) They have a legal and personal obligation to deliver results. These video productions answer both those consumer concerns.

Inspire Me Bracelets

The Brand

Inspire Me Bracelets is a designer of inspirational jewelry. They are stationed in downtown Fort Lauderdale — right in the heart of a new, burgeoning artistic district. Their mission and vision rely on the power of words as a means to uplift people from all walks of life. Their faith-based messages of love and encouragement do more than just inspire happiness, though. They excite, impress, and warm the heart.

Inspire Me Bracelets lived predominantly in the retail sector, which posed certain challenges for their business. They had to rely on foot traffic and word of mouth to grow their brand. When we learned of their brand, we knew we could extend their reach to new markets in a short amount of time by going digital. Through Video Production, Professional Photography, and Digital Marketing we created and distributed a brand narrative that has captivated and grown their audience. Moreover, we produced crisp images for online sales, which have increased revenue significantly.

The Narrative

Before we could transition Inspire Me Bracelets into the digital marketing landscape, we recognized the imperative need to narrate their brand story. Statistics reveal that marketers who harness video production experience a 49% faster revenue growth compared to non-video users. Evidently, video production wields immense influence in this sphere, and thus, we concentrated our initial efforts in this direction.

Additionally, we strategically employed a time-sensitive context for the two videos showcased below, emphasizing pivotal occasions such as school graduations and Mother’s Day. This approach not only bolstered our keyword searchability on Google but also positioned the brand in a context that resonated more profoundly with the target audience than an evergreen company profile video would have allowed.

Product Photography

Story-driven video production was instrumental in forging an emotional connection between the brand and its consumer base. Simultaneously, professional photography served as the catalyst for motivating action. By harmonizing these two facets of content creation, we effectively mitigated the risk of losing consumers within a critical segment of the digital marketing funnel. Furthermore, professional photography substantially enhanced our digital marketing capabilities, equipping us to reach new heights in the online landscape. Leveraging this branded content, our team of digital marketing experts skillfully devised and promoted digital ads in locations where the highest conversion potential resided.

The results were nothing short of remarkable. Below (following the Professional Photography gallery) we’ll showcase Inspire Me Bracelets’ digital marketing triumph after just two months of collaboration with us, providing a compelling testament to the power of strategic content integration that drives exceptional outcomes. This success story underscores the transformative impact of our multimedia approach in driving brand growth and engagement. What could we achieve working together on your brand?

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Inspire Me Bracelets Infographics about users and revenue

Adsspend for Facebook and Instagram stats

Inspire Me Bracelets Infographics Bar graph of age and gender

Inspire Me Bracelets Infographics Bar Graph of Sessions

Inspire Me Bracelets Infographics Adspend for Facebook and Instagram

Inspire Me Bracelets Infographics about Revenue

Dalmar Hotel

The Dal Mar Hotel

Our Team

Behind The Scenes

Crazy Faith Coffee

Our Mission

Crazy Faith Coffee came to C&I Studios looking to launch a new coffee brand with a unique mission – to pair incredible coffee with inspirational stories of people whose faith helped them overcome adversity and achieve the extraordinary. They wanted bold branding that would make an impact on shelf and online while authentically representing their uplifting concept.

Crazy Faith Coffee centered on providing a “Daily Uplift” by combining outstanding coffee with real stories of faith, courage and perseverance. The brand language and visual identity system took inspiration from an eclectic mix of influences from coffee culture, street art, zines and indie publishing.

While the majority of images have a desaturated, grainy film aesthetic, selective color tinting with the brand’s deep red and navy blue anchors the photographs in the Crazy Faith Coffee’s visual identity. Typographic story excerpts overlaid in a scrapbook collage styling completes the raw, analog feel.

The resulting photography has amassed praise both internally and externally for Crazy Faith Coffee for capturing their brand in such an immersive and emotive way. The powerful imagery elevated their product launches to feel like the release of an indie film or zine each time – captivating audiences with slices of real life rendered in a highly stylized yet unvarnished way.

Gray coffee cup next to story being held by someone

How it works

A subscription based coffee company

Black Mile

Black Mile Travel Bag

The best way to introduce the Black Mile Travel Bag to the market was through story-driven media, so that is exactly what we created.

The Black Mile Travel Bag is a compact, space-saving, and versatile travel bag. It was designed by a United States Military Veteran to be lightweight, functional, and fashionable in both adventurous rural settings and bustling urban locales. The Black Mile Travel Bag can be worn as a backpack, used as a suitcase or modified into a carry-on travel bag.

We were tasked with branding the Black Mile Travel Bag to appeal to three types of consumers, which were outlined by the client: the rugged adventurer, the wanderlust, and the creative professional. All three audiences share a respect for nature and travel, however, their personalities are wildly different. We created a concept that would appeal to all three.

Our narrative follows a creative professional on a trip abroad for a client. Upon landing his identity shifts. He is not purely a creative professional. He embodies deep respect and appreciation for the country and the culture he is experiencing — he begins to wander and admire. Similarly, he ventures off the beaten path, which appeals to the rugged adventurer. All three of these archetypes converge yet they do not conflict with one another. This situated the Black Mile Travel Bag as the universal companion for all types of travelers and businessmen.

Product Photography

Whereas our video addresses the consumers who would benefit and appreciate the Black Mile Travel Bag, our product photography showcases its many features.

The photography reinforces the message articulated in the branding video: that Black Mile Travel Bag is a perfect companion for any type of traveler in any type of situation. Though this is stated in the video, the product deserved additional verification. Our product photography for Black Mile Travel Bag, therefore, showcases the product in its entirety.

We approached our product photography from two angles: full-scope (shooting the entire bag) and granular (shooting close-ups of the features). Not only does this prove the message stated in the video, but it also adds value and appeal to the product.

Regardless of consumer archetype, the photography shows all of the ways this bag benefits those who travel. These photos are proof of its durability, versatility, quality, and style. Nothing is omitted. Every canvas — every layer — is photographed to fully capture the bags function and lack of limitation.

These photos are perfect for online sales, which is the primary medium Black Mile Travel Bag markets to their consumers. Once their website is complete, these photos will become the centerpiece. They will lead online sales and expand their digital marketing to include social media — a resource they have yet to tap into.

View from behind of man wearing a black backpack and a black coat standing by a metal garage door

Small backpack and large black bag on display

View from behind of a man walking carrying a black bag on his shoulder

Closeup view of an opened black purse bag

Komuso Design

Komuso Design provides a simple and natural means of reconnecting with the self. Their product — The Shift — encourages people to slow down, steady their breathing and embrace the present. Their philosophy is backed by ancient wisdom. They embody the Komuso way of life, using teachings from Japan’s Edo period to spread their messaging.

Komuso Design only offers one product to consumers. Yet their brand is rich and vibrant. They invest a lot of time telling their story. And that narrative is what has elevated their company to a global presence. When the owners, Todd and Vanessa, came to us, their company was young and quite unknown. They had a vision for what they wanted to accomplish — the story they needed to share with the world — but weren’t sure how to go about it. That’s where we came in. We immediately connected with their vision. We understood the value their product offered to people and were eager to help share those healing powers with the world.

Our branding mission started with video production. The first video we filmed (below left) was essentially an introduction to the brand, the product, and the modern problem they solve through The Shift. The video to the left is much more impressive. What started as a 2-minute company profile video grew into a massive 6-minute story. It is the truest representation of the Komuso brand and a must-see. The third video we produced (below right) is a tutorial on how to best use The Shift.

We choose to work with C&I because you evoke a special feeling in everything you touch. The feeling of this piece is off the charts! We sat there after watching it with hearts pumping…tears flowing…and simply awestruck. Dammmmmmmm you guys are good!

Todd & Vanessa Steinberg, Owners & Founders of Komuso Design

Photographing The Shift

The Shift is the centerpiece of the Komuso brand. Don’t let its simple appearance fool you. It was developed by a psychotherapist and meditation teacher who used data from over a year of testing to engineer the ideal length, diameter, and quality of metal. Part of The Shift’s charm is its apparent simplicity. It may seem ordinary but it is, in fact, profound. Its design is, in a way, a clever nod to the power of breath, which when harnessed has an immense influence on our bodies and mind.

Given that simplicity is the namesake of The Shift, we chose to keep the aesthetic of their product photography minimal. This was also a stylistic nod to the natural form of The Shift and the philosophy behind the product.

When we took our photography outside of a controlled setting, our methodology and purpose had to change. We needed to connect The Shift to a mindset. After listening to our audience, we realized that many people underestimate the power of breathing. They often take it for granted and that leads them to disregard it as a healing modality. Because of this, people were failing to see The Shift for what it is and what it provides.

We realized that our photography needed to teach our audience about breathing and The Shift’s place therein. So, we chose to place The Shift in magnificent settings around the world, like the Mojave Desert. Our photography associates The Shift with these landscapes, ultimately connecting the tool to nature. The environments we chose are calm, vast, isolated, and ancient. They are timeless and powerful, as is the power of breathing. When the viewer sees these tranquil photos and notices The Shift is the reason the models are so relaxed, they immediately have an epiphany.

Display of silver colored whistle, beige pouch and black box on a wooden table

Marketing Komuso

We handle all asset creation, strategy, and distribution for social media and email marketing.

Instagram & Pinterest

The imagery above is created with our social media audience in mind. We thoroughly researched their online behavior to create media that we knew would resonate. The imagery and messaging unite the Komuso aesthetic with what they preach. This effective combination has grown their Instagram audience to 27.6k followers and opened avenues for additional marketing on Pinterest and through email.

The ad to the left was created specifically for Pinterest. This is an untapped frontier for Komuso, so our first step was introducing the product and the Komuso philosophy to users on the platform. In less than 15 seconds, we educate this consumer base on the purpose, functionality, and reward of using the Komuso Shift. There are no hard sales. This video conditions our audience for additional programming while encouraging them to be proactive in their search for a quality and proven anxiety treatment method.

Email Marketing

The success of our social media marketing campaign inspired similar programming in email marketing. Our team strategized to develop 5 separate marketing funnels to appeal to consumers at various stages in the conversion process. Some of these flows are evergreen and are automatically triggered when consumers either abandon their cart, sign up for our mailing list, or order a product. These series often push sales and, ultimately, lead to our Nurture Series — an educational sequence that informs on the company culture, the founders, and the science of The Shift.

Whereas the evergreen series encourage sales, the Nurture Series aims to strengthen the consumer-brand relationship. There is virtually no sales language. Instead, they inspire and provide meaningful tips. Though these emails don’t push sales, they have been highly effective at shuttling viewers to Komuso’s e-commerce site. They account for thousands of dollars in sales while deepening the brand story in the process.

Below, is also an example of our Re-engagement Series, which offers promotions on select holidays. These value-based emails subtly push sales, using the context of the holiday to inspire consumers to take action and make a purchase.

FEBRUARY NURTURE SERIES

(click to enlarge the image)

VALENTINE'S DAY PROMO SERIES

(click to enlarge the image)

EDSA

EDSA, Inc.

EDSA is a global planning, landscape architecture, themed entertainment design, and urban design firm. Their ability to unite people and place organically and functionally has inspired regional transformations that rank above some of the most sought-after destinations in the world. Founded in 1960 and headquartered in Fort Lauderdale, EDSA has since spread to major cities all across the world and continue to lead their industry with sustainable, holistically propelled concepts, techniques, and applications.

A Massive Branding Campaign

EDSA has a long-standing reputation as a beacon of progress, conscionable professionalism and innovation.

The leaders at EDSA came to us to repackage the legacy of their prestigious brand with a contemporary aesthetic. Our branding concepts were purposed to show how EDSA’s thought leadership continues to motive designers across industries while inspiring thoughtful environmental awareness in people and communities worldwide.

The magnitude of EDSA’s legacy demanded a full scale multimedia combination of photography, video production, graphic design, and web development. All of these services had to tell a single story. We had our work cut our for us.

A look inside the rebranding process.

Photography

EDSA is such a large, expansive brand that the fine details which make their company so unique can be smothered by what seems like a never-ending wave of media.Our mission was to create a stream of evergreen content that would serve EDSA’s ongoing mission even as their business continues to grow and evolve. Rather than create photography that supports EDSA’s story, we created photography that tells a more specific tale — that of the designer, the emotional stimuli in each design project, and the functionality of people and place. The biggest challenge was telling a single story through so many different human and landscape portraits.

Portraits of EDSA Principals

We focused on highlighting the small, important details. When photographing EDSA profiles we integrated the setting to fully capture the pioneering mentality of each designer and principal. We chose to showcase them in their natural habitat surrounded by the literature that inspires their work.

This storytelling mechanic demanded that we take the time to learn about their passions and their motivation. Getting to know each subject added a lot of value to each photograph. It allowed our photographers to empathize with their creativity and their passions, which positively reflected in the quality of each headshot. Every photoshoot began with a 5-minute conversation, and from there we were able to truly highlight the personality of each EDSA principal.

Visual Narratives Drives EDSA's Story

Producing a consistent and effective narrative that would highlight the magnitude of the EDSA brand was a huge task.

Our video production strategy needed to show how EDSA’s many successes birthed such a deeply ingrained company culture — one that has elevated continuously over the last 100 years. Not only did we have to identify the key elements that make their brand so unique, but we also had to translate those values to external audiences as well as long-standing EDSA employees.

Moreover, the various stories we were telling needed to connect into a grand, wholesome narrative. The biggest challenge here was capturing the fire and energy of a brand that has dominated the market for the past 100 years in a 2-minute video.

Inside The Design Studio

When filming EDSA’s video profiles it was essential that we take audience preferences into consideration.

Our content needed to be eye-catching and motivational — a conduit of inspiration to students and industry professionals alike. Simultaneously, the style and language needed to remain consistent with EDSA’s professionalism. That was our recipe for delivering powerful content and producing effective results regardless of the viewer.

To external audiences, EDSA is a pioneering force shaping humanity’s connection to time and place through amazing design concepts. To the internal audience — the EDSA employee and principal — EDSA is a lifestyle. In that, their brand exceeds their industry. EDSA represents more than just landscape architecture. Our video series weaved in these important brand elements, ultimately appealing to various audiences without segregating or alienating any of our readers.

The EDSA Website

With so many offices in so many major cities across the world, the EDSA website needed to inform audiences on their far-reaching global presence. Their longstanding history provided a library of content which was both restricting and liberating. Though there was no shortage of media there were limitations on what webpages they could live on and how we could connect all these areas of focus seamlessly. Segmenting EDSA principles concerning planning, landscape architecture, and urban design while showing how these practices come together to facilitate each project was crucial in establishing the professional nature and magnitude of EDSA’s global mission.

Haichang Automobile City and Theme Park with multiple images

We adjusted the header functionality next. The header titles become visible upon first scroll and stick to the top of the site. Because of this we needed to immediately introduce EDSA's services. We inserted their four core services directly under the About Us text block so viewers could locate their primary disciplines without clicking through to a new page.

The "Take A Look" section was redeveloped to deliver more information. Ultimately, we wanted more ways to hook EDSA's audience. So, we shifted to include more industry-specific content. This section is now titled "Insights" and operates as a news source in addition to case studies.

The web development process shifted the original design of the EDSA website. Our Lead Web Developer recognized minor limitations that would ultimately affect navigation and access to vital information, and therefore made specific alterations.

First, we improved the hero section at the top of the website to deliver immediate snippets of information to show EDSA's expertise. This new introduction helped guide viewers through the site the way we wanted them to navigate it.

Our decision to move the services section to the top of the homepage opened up additional space for us to dedicate to EDSA's magnificent portfolio.

Given that EDSA's portfolio is so large, we needed to streamline access to their best work. This ultimately changed the layout from a comprehensive "Works" page to a "Featured Works" section. In the end, it was the user experience that led to these improvements in the interface.

The next big challenge on the EDSA portfolio was making sure their projects were easy to locate. We provided two filtering options to fullfil this need. Users can either segment EDSA's project based on institution and discipline or via location, which was also instrumental in showcasing how expansive the brand is.

To support the above sections, we integrated a legacy portion to the site. This reinforced EDSA's presence as pioneers in their industry, The timeline format and slide functionality make this section very easy to use. It also does a great job at hooking the reader. Once the viewer begins to scroll through the decades to learn of EDSA's legacy they tend to slow down and actually read their history, which we think is a great way of increasing brand loyalty.

The Leadership section of the website was not originally a part of the sitemap. It was added during the web development process because our team wanted a better way to showcase EDSA's core group of leaders. On the main page of the site, the grid of headshots shown here moves from right to left and loops continuously.

Upon completion of the site, we integrated a function so users can select between English, Spanish and Mandarin Chinese. The selected language would alter certain elements in the site, such as the contact form. When selecting Mandarin Chinese, the contact form would update to include WeChat -- the primary Chinese communication service.

Montce Swim

To keep pace with the ebbs and flows of the industry, Montce Swim hired us to film a series of fun, vibrant, and sexy video content that would vibe from season to season just as their products continue to do.

Our video series spearheaded their emergence into the global market and helped establish Montce Swim as a leading swim brand since debuting from the designer’s apartment in Fort Lauderdale, Florida. Today, Montce Swim is worn by some of the most famous celebrities, including Kendell Jenner, Jennifer Lopez, and Emily Ratajkowski.

We repurposed the extra footage we filmed for the main video and cut six additional edits for Montce Swim to use on social media.

The "ReachKini"

A big part of our mission at C&I involves creating quality media for small nonprofits around the world and right here in our backyard for free. This allows these small underfunded organizations to inform the world of their ongoing mission, which helps them to improve more lives than what was originally possible. This branch of C&I is known as Reach and it is one of our greatest motivators.

Alexandra was so appreciative of the additional video edits we made for Montce that she repaid the favor in the most thoughtful way possible… She designed a signature Montce Swim bikini for Reach and dedicated all the profits to our nonprofit.

Swim Week
At W Fort Lauderdale

To put Montce’s brand face-to-face with their consumer-base, we partnered with W Fort Lauderdale during Swim Week. This was a great opportunity to showcase the brand’s culture while converting leads into loyal consumers. Alexandra, the founder of Montce Swim and the lead designer, debuted her new summer line at Swim Week in Fort Lauderdale. The whole experience was tons of fun and it also led to Montce Swim being integrated into Miami Swim Week in the years to follow.

Montce's audience lives on social media

At the time, our audience’s primary social platform was Instagram so we focused on engaging consumers through snippets of eye-catching, emotive video production that harnessed the confidence and appeal of the Montce Swim brand. Delivering this type of organic, effortless content to consumers at regular intervals helped build the brand locally, which allowed Montce to access nearby markets more easily and ultimately tap into the global swim fashion industry. With over 300k followers on Instagram, Montce Swim has been able to build a strong brand culture that distinguishes their designs from their competitors.

Marketing Montce From Coast To Coast

To step into the international market, we took Montce from Fort Lauderdale to Los Angeles. Contrasting Florida’s beaches with L.A.’s downtown proved an effective segue into a much larger consumer base. From L.A. Montce Swim went worldwide.

Behind The Scenes

Montce at Bonnet House

Swimwear is one of the most vital parts of the fashion industry, and our job was to make this campaign tasteful and unique. We kept the light as naturalistic as possible while adding vibrant colors that would fit within the alluring subtropic feel of our creative campaign! The architecture at the South Florida Bonnet House not only represented the brand’s authenticity but also added the glamour, mystique, and wholesome aesthetic to make this shoot iconic. Everything fell into place to create electrifying videos that perfectly portrayed the identity of Montce Swim.

Let’s Work Together

OneUnited Bank

Get the card... Bank BLACK.

OneUnited Bank, the nation’s largest FDIC insured black-owned bank, came to us before the launch of their new Visa debit card. They asked for narrative-driven media accessible on multiple marketing channels.

We created dual campaigns aired simultaneously. The first being a radio ad on Sirius XM satellite radio. The Second, a video ad aired exclusively on Hulu, which could be repurposed for digital, email and social media marketing.

The Challenge: OneUnited Bank

To connect with OneUnited Bank’s audience, we needed to tell a story grounded in heritage and legacy. This emotional bond was crucial to inspiring viewers to take action and Bank Black.

Our main challenge was to represent, support, and uplift the black community with powerful imagery and relatable language, demonstrating that their shared obstacles and goals are both real and achievable.

In the end, we created a strong, bold, an unapologetically black statement.

The client expressed how pleased they were in the way we showcased the notion of “banking black” and what that brings to the black community as a whole: that banking with OneUnited means supporting a growing league of black-owned businesses. In this, we showed how thoughtful, interconnected banking and spending habits serve to empower the next generation of Kings and Queens in America.

Behind The Scenes

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GhostBed By Nature’s Sleep

Overhead view of woman wearing red tshirt laying on bed and GhostBed pillow with arms around the pillow

GhostBed by Nature's Sleep wanted a video that could go viral

Having produced thousands of videos for an array of purposes over the years, we have our finger on the pulse of media creation that is unlike your typical marketing agency. So, a request for a “viral video,” while it may seem difficult to execute, was a welcome challenge for our team of craftsmen.

What really turned up the heat was the fact that we had a single day to produce both the one-minute spot and shoot crisp product photography. We were excited to take on the challenge and proud of the solution we conceived.

In the end, we cut a hilarious video that achieved the client’s goals. The commercial has over 3 million views and counting, entirely positive feedback, and you might just see it on your next JetBlue flight.

Our friends at GhostBed have seen an incredible uptick in sales since putting this commercial out into the wild.

The Solution

After writing out nine concepts to choose from, we sat down with GhostBed and talked through which concept would bring about their desired outcome. Knowing that ridiculous humor has a wide appeal, we chose to produce a concept featuring a mad scientist explaining the technology behind his creation, while his assistant demonstrates the sensation of GhostPillow in the background.

We created a gallery of crisp lifestyle photography to support ongoing marketing initiatives revolving around GhostPillow’s new viral video content.

Overhead view of woman wearing black and white tshirt laying on bed and GhostBed pillow

Product Photography

GIF animation of layers of a pillow being shown

Step inside the storyboard

The Dream Commercial

Drawing of man in car with hand on the door

Drawing of hands over a briefcase of money

Drawing of man laying on a beach by the water with the sun shining

Drawing of man laying on a bed with his arms overhead with text saying Even Your Dreams Are Better on a Ghost Bed

Drawing of man pointing to Advance Cooling Technology text

Drawing of man advertising 101 Night Sleep Trial

Drawing of man saying to go to Ghostbed.com

The Boy That Never Left His Bed

Drawing of mother with baby boy looking out from under her skirt on a bed

Drawing of boy rolling down a street on his bed smiling

Drawing of boy on a bed enjoying a band concert

Drawing of boy with a video game controller in his hands

Drawing of a boy laying on pillow with a big smile on his face saying You'll Never Want to Leave

Drawing of a boy saying You Can Try It For 101 Days For Free

Drawing of boy laying on the bed with text saying Go To Ghostbed.com

Behind The Scenes

Tapping into certain distribution channels was an essential factor in the pursuit of viral success. We could not simply air GhostBed’s new video on cable television, Amazon, social media platforms and so on. We had to broaden our scope. So, we secured ad space on JetBlue and American Airlines. This not only positioned our content for immediate success, but it also broadened our viewership, essentially putting our commercial front-and-center for a wider range of audiences stemming across very unique demographics. We also thought the ad placement pretty clever as it would resonate more strongly than if the viewer had seen it while chilling on their sofa. Airplanes aren’t really known for their comfort, after all.

PetMio Graphics & Website

PetMio Smart Nutrition came to C&I looking to establish an online presence by revamping their old site, using brand-awareness to ultimately guide traffic to their Kickstarter campaign.

Challenge

In order to build a solid website that was both fun, and effective at demonstrating all of PetMio’s components to their Kickstarter, our designers needed to design an experience that was enjoyable to navigate while presenting all their services in a clear, understandable manner.

Petmio wireframe design with drawings and icons

Process

Our strategy to tell the PetMio story presents the viewer with a video we made for their Kickstarter Campaign. Alongside our design and photography, we effectively brought warmth and life into the brand.

Our solution was a fluid design that showcased the life and warmth of pets, all while informing the audience about PetMio’s services and smart devices. The look and feel of the design are memorable and has succeeded in bringing in traffic to their Kickstarter campaign.

Design

Our main goal was to visually merge science and fun into a website that informs viewers what PetMio is all about to establish their credibility within the dog food and smart device market. This meant creating customized design elements to showcase their product’s various features in a clear format.

Typography Monserrat with uppercase and lowercase letters of the alphabet.

Color Treatment Primary Colors and Secondary colors.

Index Template

REVA Air Ambulance

REVA Air Ambulance

Challenge accepted.

Commercial Medical Escorts

Commercial Medical Escorts

South Florida Sinus and Allergy Center

South Florida Sinus and Allergy Center

Get to know the brand

The advantage of professional photography and video storytelling

Ultimately, South Florida Sinus and Allergy Center needed eye-catching, informative, and genuine media to infiltrate the Fort Lauderdale market.

The art of converting cold leads

Web Design & Development: the most needed component to their rebranding overhaul

Jiffy Lube

Jiffy Lube Recruitment Drive

“You are a leader. You are a veteran. You are wanted.”

Over-delivering the Final Product

“We value your veteran leadership and your teamwork.”

ReconVelocity

ReconVelocity

CarOffer

CarOffer

Video Production & Photography

Triumph Motorcycles

Triumph Motorcycles Euro Bike Photography

Triumph Motorcycles Euro Bike Artistic Vision

Behind The Scenes

Kelley & Uustal Trial Attorneys

Kelley & Uustal Trial Attorneys

Light of Mine

The Brand

Product Photography

Lifestyle Photography

HighTower Financial Advisors

Pioneering Wealth Management

Inspire Me Bracelets

The Brand

The Narrative

Product Photography

Dalmar Hotel

The Dal Mar Hotel

Our Team

Behind The Scenes

Crazy Faith Coffee

Crazy Faith Coffee

Our Mission

How it works

Black Mile

Black Mile Travel Bag

The best way to introduce the Black Mile Travel Bag to the market was through story-driven media, so that is exactly what we created.

Product Photography

Whereas our video addresses the consumers who would benefit and appreciate the Black Mile Travel Bag, our product photography showcases its many features.

Komuso Design

Komuso Design

Photographing The Shift

Marketing Komuso

We handle all asset creation, strategy, and distribution for social media and email marketing.

Instagram & Pinterest

Email Marketing

FEBRUARY NURTURE SERIES

VALENTINE'S DAY PROMO SERIES

EDSA

EDSA, Inc.

EDSA has a long-standing reputation as a beacon of progress, conscionable professionalism and innovation.

Portraits of EDSA Principals

Producing a consistent and effective narrative that would highlight the magnitude of the EDSA brand was a huge task.

Inside The Design Studio

When filming EDSA’s video profiles it was essential that we take audience preferences into consideration.

Montce Swim

Montce Swim

The "ReachKini"

Swim Week At W Fort Lauderdale

Montce's audience lives on social media

Montce at Bonnet House

OneUnited Bank

OneUnited Bank

Get the card... Bank BLACK.

The Challenge: OneUnited Bank

In the end, we created a strong, bold, an unapologetically black statement.

Behind The Scenes

Swim Week
At W Fort Lauderdale