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Lipton Iced Tea

cis portfolio lipton logo white thumbnail

The Brand

Lipton Iced Tea is committed to bringing consumers sustainable solutions and innovations. We were challenged to create a new design for a potential new bottle. The proposed challenge called for a total reimagining of their current plastic design in order to make their product packaging more eco-friendly. Different approaches to sustainability were welcome as long as they showcased environmental consciousness. The use of recyclable materials was not required. However, the design and materials used would have to provide clear environmental benefits.

 

To grade our concepts, Lipton Iced Tea required that the results answer the following criteria:

  1. How does your packaging idea help people to engage in sustainability while drinking their favorite drink?
  2. How does your idea benefit environmental sustainability in the context of packaging?
  3. How is your idea different? How does it stand out compared to other sustainable packaging solutions available in the marketplace?
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The Design

Our graphic design solution was created to benefit both the consumer and the manufacturer. We were confident our sustainable design would appeal to the manufacturer because it would save their business shipping and production costs. To attract consumers — and convert them into loyal customers — we needed to design packaging that would not only embody everything they already know and expect from Lipton’s brand but also to present an attitude of environmental consciousness they could assimilate with. These were the core tenants of our design process — the creation of product packaging that would serve the consumer experience while alleviating specific monetary burdens for the business. This was only half the battle, however. Foremost, our design had to be approachable and attractive while improving brand standards and consumer loyalty.

The Results

We created two options, both of which suited Lipton Iced Tea’s brand guidelines and delivered on the required criteria. Each concept would attract consumers, clearly demonstrate environmental consciousness and bolster Lipton Iced Tea’s famous image in their own unique way.

 

Option 1 is dynamic.

It is designed to showcase movement and embody natural elements that lead consumers to fantasize of drinking Lipton Iced Tea. This design taps into experiential factors. We wanted to fuse sensation with nature. By doing so we added another benefit to the consumer experience: flavor, health, and green living.

 

Option 2 is crisp and delightful.

This design is bright, embodying the clean, natural flavor of Lipton Iced Tea. The minimalist design presents impactful information, showcasing Lipton’s attention on sustainability. This was purposed to attract new consumers and convert existing ones into loyal customers. Whenever a consumer drinks Lipton they would be serving the environment by helping to reduce waste.

Lipton Iced Tea label
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LIPTON DOCUMENT

PH5

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PH5

393 NYC, now known as LUME Studios — a pop-up event space located on one of New York City’s most dynamic streets — recently hosted an event for advanced contemporary woman’s fashion brand PH5. PH5 was looking for a creative agency that could capture the energy of their latest fashion show, how they transform LUME’s space, and how their audience experiences their art. They asked for one video that would tie all of this together. What we created was the first piece of story-driven media that is going to elevate PH5 as one of the most adventurous and outgoing fashion brands in New York City.

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Komuso Design

White Komuso Logo
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Komuso Design

Komuso Design provides a simple and natural means of reconnecting with the self. Their product — The Shift — encourages people to slow down, steady their breathing and embrace the present. Their philosophy is backed by ancient wisdom. They embody the Komuso way of life, using teachings from Japan’s Edo period to spread their messaging.

 

Komuso Design only offers one product to consumers. Yet their brand is rich and vibrant. They invest a lot of time telling their story. And that narrative is what has elevated their company to a global presence. When the owners, Todd and Vanessa, came to us, their company was young and quite unknown. They had a vision for what they wanted to accomplish — the story they needed to share with the world — but weren’t sure how to go about it. That’s where we came in. We immediately connected with their vision. We understood the value their product offered to people and were eager to help share those healing powers with the world.

 

Our branding mission started with video production. The first video we filmed (below left) was essentially an introduction to the brand, the product, and the modern problem they solve through The Shift. The video to the left is much more impressive. What started as a 2-minute company profile video grew into a massive 6-minute story. It is the truest representation of the Komuso brand and a must-see. The third video we produced (below right) is a tutorial on how to best use The Shift.

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We choose to work with C&I because you evoke a special feeling in everything you touch. The feeling of this piece is off the charts! We sat there after watching it with hearts pumping…tears flowing…and simply awestruck. Dammmmmmmm you guys are good!

 

Todd & Vanessa Steinberg, Owners & Founders of Komuso Design

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Photographing The Shift

The Shift is the centerpiece of the Komuso brand. Don’t let its simple appearance fool you. It was developed by a psychotherapist and meditation teacher who used data from over a year of testing to engineer the ideal length, diameter, and quality of metal. Part of The Shift’s charm is its apparent simplicity. It may seem ordinary but it is, in fact, profound. Its design is, in a way, a clever nod to the power of breath, which when harnessed has an immense influence on our bodies and mind.

 

Given that simplicity is the namesake of The Shift, we chose to keep the aesthetic of their product photography minimal. This was also a stylistic nod to the natural form of The Shift and the philosophy behind the product.

 

When we took our photography outside of a controlled setting, our methodology and purpose had to change. We needed to connect The Shift to a mindset. After listening to our audience, we realized that many people underestimate the power of breathing. They often take it for granted and that leads them to disregard it as a healing modality. Because of this, people were failing to see The Shift for what it is and what it provides.

 

We realized that our photography needed to teach our audience about breathing and The Shift’s place therein. So, we chose to place The Shift in magnificent settings around the world, like the Mojave Desert. Our photography associates The Shift with these landscapes, ultimately connecting the tool to nature. The environments we chose are calm, vast, isolated, and ancient. They are timeless and powerful, as is the power of breathing. When the viewer sees these tranquil photos and notices The Shift is the reason the models are so relaxed, they immediately have an epiphany.

Display of silver colored whistle, beige pouch and black box on a wooden table
Closeup of a silver whistle on a green sprig
Closeup of silver colored whistle
Silver whistle on display in a wooden bowl on a pink table
Gold colored whistle in a white with brown specs bowl
Display of a silver, gold, copper and black colored whistles on a wooden table
Display of a silver, gold, copper and black colored whistles on a marble block
Woman with long brown hair wearing a black tank top and gray jeans posing for the camera in a desert
Side profile of a man with short hair and beard wearing a gray t shirt and black shorts posing for the camera with eyes closed with hills in the background
Aerial view of a woman laying on a sand cliff holding a whistle she is wearing around her neck
Blurry image of a bearded man sitting on a sandy cliff
Side profile of a muscular man wearing a black t shirt wearing a silver colored whistle around his neck
Closeup of a muscular man wearing a black t shirt wearing a silver colored whistle around his neck
Side profile of woman looking down at a whistle she is displaying in her hand
Closeup of a woman holding a whistle and looking up and away with her eyes closed
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Marketing Komuso

We handle all asset creation, strategy, and distribution for social media and email marketing.

Instagram & Pinterest

The imagery above is created with our social media audience in mind. We thoroughly researched their online behavior to create media that we knew would resonate. The imagery and messaging unite the Komuso aesthetic with what they preach. This effective combination has grown their Instagram audience to 27.6k followers and opened avenues for additional marketing on Pinterest and through email.

 

The ad to the left was created specifically for Pinterest. This is an untapped frontier for Komuso, so our first step was introducing the product and the Komuso philosophy to users on the platform. In less than 15 seconds, we educate this consumer base on the purpose, functionality, and reward of using the Komuso Shift. There are no hard sales. This video conditions our audience for additional programming while encouraging them to be proactive in their search for a quality and proven anxiety treatment method.

Email Marketing

The success of our social media marketing campaign inspired similar programming in email marketing. Our team strategized to develop 5 separate marketing funnels to appeal to consumers at various stages in the conversion process. Some of these flows are evergreen and are automatically triggered when consumers either abandon their cart, sign up for our mailing list, or order a product. These series often push sales and, ultimately, lead to our Nurture Series — an educational sequence that informs on the company culture, the founders, and the science of The Shift.

 

Whereas the evergreen series encourage sales, the Nurture Series aims to strengthen the consumer-brand relationship. There is virtually no sales language. Instead, they inspire and provide meaningful tips. Though these emails don’t push sales, they have been highly effective at shuttling viewers to Komuso’s e-commerce site. They account for thousands of dollars in sales while deepening the brand story in the process.

 

Below, is also an example of our Re-engagement Series, which offers promotions on select holidays. These value-based emails subtly push sales, using the context of the holiday to inspire consumers to take action and make a purchase.

Komuso Design Email Analytics stats screenshot
Komuso Design Email Analytics stats screenshot

FEBRUARY NURTURE SERIES

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VALENTINE'S DAY PROMO SERIES

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Komuso Design Email Marketing with images and ad
Komuso Design Email Marketing with images and ad
Komuso Design Email Marketing with images and ad
Komuso Design Email Marketing with images and ad
Komuso Design Email Marketing with images and ad
Komuso Design Email Marketing with image of silver colored whistle, beige pouch and black box on a wooden table with promo ad
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Silver colored whistle on display with shadow
Aerial view of silver colored whistle on display on a wooden chessboard

EDSA

White EDSA light logo 

EDSA, Inc.

EDSA is a global planning, landscape architecture, themed entertainment design, and urban design firm. Their ability to unite people and place organically and functionally has inspired regional transformations that rank above some of the most sought-after destinations in the world. Founded in 1960 and headquartered in Fort Lauderdale, EDSA has since spread to major cities all across the world and continue to lead their industry with sustainable, holistically propelled concepts, techniques, and applications.

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A Massive Branding Campaign

EDSA has a long-standing reputation as a beacon of progress, conscionable professionalism and innovation.

 

The leaders at EDSA came to us to repackage the legacy of their prestigious brand with a contemporary aesthetic. Our branding concepts were purposed to show how EDSA’s thought leadership continues to motive designers across industries while inspiring thoughtful environmental awareness in people and communities worldwide.

 

The magnitude of EDSA’s legacy demanded a full scale multimedia combination of photography, video production, graphic design, and web development. All of these services had to tell a single story. We had our work cut our for us.

A look inside the rebranding process.
Photography

EDSA is such a large, expansive brand that the fine details which make their company so unique can be smothered by what seems like a never-ending wave of media.Our mission was to create a stream of evergreen content that would serve EDSA’s ongoing mission even as their business continues to grow and evolve. Rather than create photography that supports EDSA’s story, we created photography that tells a more specific tale — that of the designer, the emotional stimuli in each design project, and the functionality of people and place. The biggest challenge was telling a single story through so many different human and landscape portraits.

Pond under blue cloudy skies with palm trees
Pond under sunset skies with palm trees
Four Seasons building at night
Flowers under blue cloudy skies with palm trees
Park with stairs with trees and palm trees under blue cloudy skies
Green lawns, trees and palm trees
Green lawns and trees
Walkway, trees and palm trees with fountain
Pool area with lounge furniture and palm trees along with pool at dusk
Pavillion with furniture, bushes, trees, palm trees and fountain
Fourseasons Building at night with walkways and lighting, trees, and water display
Pavillion with furniture, bushes, trees, palm trees and fountain
Water slide nearby surrounded by palm trees
Pool and foliage under blue cloudy skies with palm trees
Waterfall, foliage, trees and palm trees at dusk
Walkway lined with palm trees lit up at night
Bricked courtyard with fountain surrounded by green foliage and palm trees
Walkway with palm trees and green lawns
Spa area with furniture under a thatched roof
Small pool area with lounge chairs and palm trees in the background
View of steps going down to walkway with trees and palm trees lit up in the dark
Walkway with benches and stairs lit up at night surrounded by palm trees and foliage
Pool and lake nearby surrounded by lounge chairs
Walkway with green foliage, trees and palm trees lit up at night
Walkway with buildings, green foliage, trees and palm trees
Walkway with buildings, green foliage, trees and palm trees lit up at night
Remede Spa
Walkway with green foliage, trees and palm trees
Fountain surrounded by trees and green foliage
Walkway with green foliage, trees and palm trees
Closeup of guitar in courtyard at night
Valet area
Guitar lit up in courtyard at night
Courtyard with guitar
Closeup of guitar in courtyard
Walkway with palm trees lining it with beach in the background
Walkway with palm trees lining it with people sitting on benches and in a park area in the center
Walkway with palm trees lining it
Walkway with palm trees lining it with benches
Car parking next to a walkway lined with palm trees
Grounds with fountain water pool and palm trees
Grounds with palm trees with the beach in the background at dusk
Grounds with palm trees
Grounds with fountain water pool and kids playing in it
Grounds with palm trees, beach and buildings
Grounds with walkway lined with palm trees and a fish artwork in the middle
Grounds with palm trees and large stones
Four Seasons Resort
Pond under blue cloudy skies with palm trees
Pond under sunset skies with palm trees
Four Seasons building at night
Flowers under blue cloudy skies with palm trees
Park with stairs with trees and palm trees under blue cloudy skies
Green lawns, trees and palm trees
Green lawns and trees
Walkway, trees and palm trees with fountain
Pool area with lounge furniture and palm trees along with pool at dusk
Pavillion with furniture, bushes, trees, palm trees and fountain
Fourseasons Building at night with walkways and lighting, trees, and water display
Pavillion with furniture, bushes, trees, palm trees and fountain
Water slide nearby surrounded by palm trees
Pool and foliage under blue cloudy skies with palm trees
Waterfall, foliage, trees and palm trees at dusk
St. Regis Punta Mita Resort
Walkway lined with palm trees lit up at night
Bricked courtyard with fountain surrounded by green foliage and palm trees
Walkway with palm trees and green lawns
Spa area with furniture under a thatched roof
Small pool area with lounge chairs and palm trees in the background
View of steps going down to walkway with trees and palm trees lit up in the dark
Walkway with benches and stairs lit up at night surrounded by palm trees and foliage
Pool and lake nearby surrounded by lounge chairs
Walkway with green foliage, trees and palm trees lit up at night
Walkway with buildings, green foliage, trees and palm trees
Walkway with buildings, green foliage, trees and palm trees lit up at night
Remede Spa
Walkway with green foliage, trees and palm trees
Fountain surrounded by trees and green foliage
Walkway with green foliage, trees and palm trees
Hard Rock Hotel & Casino
Closeup of guitar in courtyard at night
Valet area
Guitar lit up in courtyard at night
Courtyard with guitar
Closeup of guitar in courtyard
Pompano Beach Boulevard
Walkway with palm trees lining it with beach in the background
Walkway with palm trees lining it with people sitting on benches and in a park area in the center
Walkway with palm trees lining it
Walkway with palm trees lining it with benches
Car parking next to a walkway lined with palm trees
Grounds with fountain water pool and palm trees
Grounds with palm trees with the beach in the background at dusk
Grounds with palm trees
Grounds with fountain water pool and kids playing in it
Grounds with palm trees, beach and buildings
Grounds with walkway lined with palm trees and a fish artwork in the middle
Grounds with palm trees and large stones
African American man drawing

Portraits of EDSA Principals

We focused on highlighting the small, important details. When photographing EDSA profiles we integrated the setting to fully capture the pioneering mentality of each designer and principal. We chose to showcase them in their natural habitat surrounded by the literature that inspires their work.

This storytelling mechanic demanded that we take the time to learn about their passions and their motivation. Getting to know each subject added a lot of value to each photograph. It allowed our photographers to empathize with their creativity and their passions, which positively reflected in the quality of each headshot. Every photoshoot began with a 5-minute conversation, and from there we were able to truly highlight the personality of each EDSA principal.

Headshot of man with short gray hair wearing a blue checkered suit jacket and dark blue shirt
Man in dark blue suit jacket posing for camera
Man in light blue grid patterned shirt sitting at table with architecture map
Man in light blue dark blue shirt sitting at table with architecture map posing for camera
Woman with long brown hair wearing a blue dress sweater posing for camera
Woman with long red hair wearing a burnt orange sweater sitting at table with architecture map smiling and posing for camera
Man in dark gray suit jacket posing for camera smiling leaning on table
Woman with long blond hair smiling and posing for camera
Man in white shirt sitting at table with papers
Man in dark gray shirt posing for camera with arms crossed
Man in dark blue suit jacket sitting at table with architecture map smiling posing for camera
Man in light blue shirt posing for camera smiling posing for camera
Man in dark blue tshirt posing for camera smiling posing for camera
Man in light blue grid patterned shirt sitting at table with architecture map smiling posing for camera
Man in light blue shirt sitting at table with architecture map
Visual Narratives Drives EDSA's Story

Producing a consistent and effective narrative that would highlight the magnitude of the EDSA brand was a huge task.

 

Our video production strategy needed to show how EDSA’s many successes birthed such a deeply ingrained company culture — one that has elevated continuously over the last 100 years. Not only did we have to identify the key elements that make their brand so unique, but we also had to translate those values to external audiences as well as long-standing EDSA employees.

 

Moreover, the various stories we were telling needed to connect into a grand, wholesome narrative. The biggest challenge here was capturing the fire and energy of a brand that has dominated the market for the past 100 years in a 2-minute video.

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Inside The Design Studio

When filming EDSA’s video profiles it was essential that we take audience preferences into consideration.

 

Our content needed to be eye-catching and motivational — a conduit of inspiration to students and industry professionals alike. Simultaneously, the style and language needed to remain consistent with EDSA’s professionalism. That was our recipe for delivering powerful content and producing effective results regardless of the viewer.

 

To external audiences, EDSA is a pioneering force shaping humanity’s connection to time and place through amazing design concepts. To the internal audience — the EDSA employee and principal — EDSA is a lifestyle. In that, their brand exceeds their industry. EDSA represents more than just landscape architecture. Our video series weaved in these important brand elements, ultimately appealing to various audiences without segregating or alienating any of our readers.

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The EDSA Website

With so many offices in so many major cities across the world, the EDSA website needed to inform audiences on their far-reaching global presence. Their longstanding history provided a library of content which was both restricting and liberating. Though there was no shortage of media there were limitations on what webpages they could live on and how we could connect all these areas of focus seamlessly. Segmenting EDSA principles concerning planning, landscape architecture, and urban design while showing how these practices come together to facilitate each project was crucial in establishing the professional nature and magnitude of EDSA’s global mission.

Fortune Magazine

Fortune Magazine

Fortune Magazine

When Fortune Magazine invited Dwayne “The Rock” Johnson to our studio for a private photo shoot, we asked Hollywood’s biggest star if we could take his photograph. This is the result.

 

Dwayne, if you’re seeing this, you’re welcome back any time.

Black and white side profile of Dwayne "The Rock" Johnson with Fortune Magazine posing for the camera
Black and white of Dwayne "The Rock" Johnson with Fortune Magazine posing for camera looking off camera and smiling
Black and white of Dwayne "The Rock" Johnson with Fortune Magazine posing for camera looking down and smiling
Black and white of Dwayne "The Rock" Johnson with Fortune Magazine posing for camera looking down

Hard Rock Energy

White Hard Rock Energy drink logo
Bearded tattooed man sitting on a throne holding a Hard Rock Energy drink posing for camera

Hard Rock with Chris "The Birdman" Andersen

After spending $25,000/month on a marketing retainer with a different agency, Hard Rock Energy had very little to show for it.

 

Upon seeing a newspaper article about C&I Studios, they approached us, confident that we were the perfect fit for their company. Our primary goals for Hard Rock Energy were content creation and distribution, and establishing a well-known spokesperson for the brand. In a very short window of time, we had to deliver a full advertising plate of Graphic Design, Photography, and Video Production to market their new product nationwide.

 

Due to pitfalls with their former marketing agency, Hard Rock Energy had absolutely no product photos of their new energy drink collection, so that’s where we started.

 

Bold, seductive lighting was the main aesthetic for the product shoot. This, combined with a few tricks of the trade, made this simple product shoot POP! It was important to show that the three flavors coexist while also standing independently, so we photographed a diverse collection of their product in groups and individually.

Three cans of Hard Rock Energy drinks on display
Closeup of three cans of Hard Rock Energy drinks on display
Three cans of Hard Rock Energy drinks on display
Closeup of can of original Hard Rock Energy drink
Can of Paradise Punch Hard Rock Energy drink on display
Closeup of can of Sugar Free Hard Rock Energy drink
Ad with three cans of Hard Rock Energy drinks on display
Ad with three cans of Hard Rock Energy drinks on display
Bearded tattooed man posing for camera with arms crossed
Bearded tattooed man posing for camera holding a can of Hard Rock Energy drink

Branding For A New Audience

Content is absolutely necessary, but it isn’t effective unless you place it in front of the right audience. So, in phase 2 we tackled distribution. The initial test markets were in Chicago and South Florida.

 

In order for our distribution tests to provide valuable information on Hard Rock Energy’s prime consumer-base, we needed diversity. In Hollywood, FL there is a very popular Hard Rock Hotel & Casino, so we placed select advertisements in this location. Chicago, Illinois, on the other hand, is only home to Hard Rock Cafe. We chose this location to see how consumers outside of the casino culture would respond to our ads.

 

We produced billboards to be erected on heavily-traveled highways in both locations, took out ad space in several major newspapers, promoted videos, and digital ads, and initiated online takeovers of news sites, all using the tagline we helped to develop, “Give Your Tastebuds A Break.”

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Hard Rock Energy Billboard 
Hard Rock Energy Billboard 
Hard Rock Energy Billboard
Bearded tattooed man wearing a red Hard Rock Energy jersey and black shorts holding a guitar
Bearded tattooed man wearing a red Hard Rock Energy jersey and black shorts holding part of a guitar with other guitar parts flying around
Bearded tattooed man wearing a red Hard Rock Energy jersey and black shorts holding part of a guitar with other guitar parts flying around

Photographing Chris "The Birdman" Andersen

Finally, we wanted to make sure that Hard Rock Energy had a recognizable name attached to their brand. When they informed us about their relationship with Chris “The Birdman” Andersen, we knew he’d be the perfect fit.

 

We needed to produce enough content to last about a year so we developed multiple concepts for the upcoming photo shoot. However, working under such short notice meant that Chris Andersen was only available for two hours — one of which was consumed by local media interviewing him. What happened in that next hour was a flurry of activity, make-up artists, lights flashing, and models posing.

 

In the end, we pulled it off! Generally, one hour is not nearly enough time to allow for a wide array of concepts, but we were able to work within the constraints and provide a superior plate of marketing materials for Hard Rock Energy to circulate throughout the year.

Bearded tattooed man holding guitar in one hand and a basketball in the other sitting on a throne posing for camera wearing a black Hard Rock tshirt
Bearded tattooed man holding Hard Rock Energy drink in one hand and a guitar in the other sitting on a throne posing for camera wearing a black hooded jacket
Bearded tattooed man playing a guitar on a throne posing for camera wearing a black Hard Rock tshirt
Side profile of a bearded tattooed man wearing sunglasses slamming a guitar on the floor wearing red Hard Rock Energy jersey with black shorts
Side profile of a bearded tattooed man drinking from can of Hard Rock Energy drink wearing red Hard Rock Energy jersey with black shorts holding a basketball
Bearded tattooed man holding two women holding Hard Rock Energy drinks next to him posing for camera
Bearded tattooed man holding guitar in one hand sitting on a throne surrounded by women posing for camera wearing a black Hard Rock tshirt with a cameraman taking a picture of them
Bearded tattooed man holding Hard Rock Energy drinks with tattoo artist working on a tattoo with an assistant standing nearby
Bearded tattooed man holding Hard Rock Energy drinks with tattoo artist working on a tattoo with an assistant standing nearby
Tattooed man with mohawk posing with letters on his knuckles spelling out Hard Rock
Behind The Scenes
Tattooed man with mohawk getting tattooed by tattoo artist
Tattooed man with mohawk posing for camera with two women holding Hard Rock Energy drinks
Tattooed man with mohawk posing for camera man and crew
Tattooed man with mohawk posing for camera man and crew holding two Hard Rock Energy drinks
Tattooed man with mohawk talking to crew member
Tattooed man with mohawk posing for camera man and crew
Crew members working near motorcycle in the dark with a light
Woman opening a can of Hard Rock Energy drink surrounded by equipment
Woman opening a can of Hard Rock Energy drink surrounded by equipment

Montce Swim

White Monte Swim logo
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Montce Swim

To keep pace with the ebbs and flows of the industry, Montce Swim hired us to film a series of fun, vibrant, and sexy video content that would vibe from season to season just as their products continue to do.

 

Our video series spearheaded their emergence into the global market and helped establish Montce Swim as a leading swim brand since debuting from the designer’s apartment in Fort Lauderdale, Florida. Today, Montce Swim is worn by some of the most famous celebrities, including Kendell Jenner, Jennifer Lopez, and Emily Ratajkowski.

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We repurposed the extra footage we filmed for the main video and cut six additional edits for Montce Swim to use on social media.

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The "ReachKini"

A big part of our mission at C&I involves creating quality media for small nonprofits around the world and right here in our backyard for free. This allows these small underfunded organizations to inform the world of their ongoing mission, which helps them to improve more lives than what was originally possible. This branch of C&I is known as Reach and it is one of our greatest motivators.

 

Alexandra was so appreciative of the additional video edits we made for Montce that she repaid the favor in the most thoughtful way possible… She designed a signature Montce Swim bikini for Reach and dedicated all the profits to our nonprofit.

Swim Week
At W Fort Lauderdale

To put Montce’s brand face-to-face with their consumer-base, we partnered with W Fort Lauderdale during Swim Week. This was a great opportunity to showcase the brand’s culture while converting leads into loyal consumers. Alexandra, the founder of Montce Swim and the lead designer, debuted her new summer line at Swim Week in Fort Lauderdale. The whole experience was tons of fun and it also led to Montce Swim being integrated into Miami Swim Week in the years to follow.

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Montce's audience lives on social media

At the time, our audience’s primary social platform was Instagram so we focused on engaging consumers through snippets of eye-catching, emotive video production that harnessed the confidence and appeal of the Montce Swim brand. Delivering this type of organic, effortless content to consumers at regular intervals helped build the brand locally, which allowed Montce to access nearby markets more easily and ultimately tap into the global swim fashion industry. With over 300k followers on Instagram, Montce Swim has been able to build a strong brand culture that distinguishes their designs from their competitors.

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Marketing Montce From Coast To Coast

To step into the international market, we took Montce from Fort Lauderdale to Los Angeles. Contrasting Florida’s beaches with L.A.’s downtown proved an effective segue into a much larger consumer base. From L.A. Montce Swim went worldwide.

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Behind The Scenes
Woman with long blond hair wearing a red bikini sitting sideways on a beach posing for camera looking away from camera with rocky outcroppings behind her
Woman with long blond hair wearing a red bikini walking on a beach posing for camera leaning over with rocky outcroppings behind her
Woman with long blond hair wearing a red bikini walking on a beach posing for camera with rocky outcroppings behind her
Woman with long brown hair wearing a red bikini posing for the camera from on top of a rocky outcrop by a beach
Woman with long blond hair wearing a red bikini posing for camera on a beach standing in the water with her arms over her head leaning against a rocky outcrop
Closeup of body of woman with long blond hair wearing a red bikini posing for camera on a beach sitting on a pile of sand
Woman with long blond hair wearing a red bikini posing for camera on a beach standing in the water leaning against a rocky outcrop
Woman with long blond hair wearing a red bikini posing for camera on a beach standing on a rock
Closeup of woman wearing a red bikini rubbing sand between her hands on a beach
Woman with long blond hair wearing a red bikini posing for camera on a beach
View from behind of woman with long blond hair wearing a red bikini posing for camera on a beach standing in the water
Woman with long blond hair wearing a red bikini posing for camera on a beach standing on a rock in the sand with her arms over her head
Woman with long blond hair wearing a red bikini posing for camera on a beach standing on a rock in the sand
Woman with long blond hair wearing a red bikini posing for camera on a beach standing on top of a rock in the sand
Woman with long blond hair wearing a red bikini posing for camera laying in the sand on a beach
Woman with long blond hair wearing a red bikini posing for camera laying in the sand on the beach
Side view of woman with long blond hair wearing a red bikini posing for camera on a beach
Woman with long blond hair wearing a red bikini posing for camera on a beach with her arms above her head

Montce at Bonnet House

Swimwear is one of the most vital parts of the fashion industry, and our job was to make this campaign tasteful and unique. We kept the light as naturalistic as possible while adding vibrant colors that would fit within the alluring subtropic feel of our creative campaign! The architecture at the South Florida Bonnet House not only represented the brand’s authenticity but also added the glamour, mystique, and wholesome aesthetic to make this shoot iconic. Everything fell into place to create electrifying videos that perfectly portrayed the identity of Montce Swim.

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Two female models in black and white tiger print swimwear posing by a piano with one sitting and one standing
Two female models in black and white tiger print bikinis posing for camera with various plants around them
Closeup of lower half of two female models wearing black and white tiger print bikinis
Two female models wearing black and white swim suits in a room with one holding a flower leaning against the piano and the other playing the piano
Closeup of female model wearing a black and white tiger print outfit
Side profile of female model posing for the camera wearing black and white tiger print outfit
Female model posing for camera wearing a beige bikini and sun hat smiling
Female model wearing vanilla colored bikini posing for camera with palm trees around him
Female model in white outfit posing for the camera looking down
Side profile of female model wearing a gray outfit posing for camera sitting on the floor
Side profile of female model posing for camera wearing an orange and black tiger print bikini and tan hat
Side profile of female model wearing an orange and black tiger print bikini posing for the camera looking up
Female model posing for camera wearing olive green outfit and tan hat looking down
Female model posing for camera wearing olive green outfit looking down
Display of bikini bottoms
Display of flowery bikini top and bottom
Display of flowery bikini top and bottom
Display of flowery bikini bottoms
Let’s Work Together

Coca-Cola

White Coca Cola Logo 800x262
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The Joy of Coca-Cola

Think back to your earliest memory of drinking a Coca-Cola…

 

Coca-Cola has long been a memorable part of American life and of childhood ever since that first sizzle and “Ahhhhh.” We always dreamed of doing a commercial for Coca-Cola and that dream came true a few years ago when we created this ad.

 

The story is based on a true tale from Josh’s life. It’s meant to inspire the viewer and bring them back to their childhood.

 

We had a blast creating this ad. It lives so near and dear to our hearts that even with the few complications we encountered, no moment was empty of fun. It was raining when we started filming, so it was tough keeping the cameras dry but at the end of the day, working with the kids was really fun. Filmmaking is always best when it is done as a team, and we were really excited to produce this spot, so the fun came effortlessly.

 

Happiness originates from so many different instances in life. We think the joy that comes from cracking open a bottle of Coca-Cola is a universal sensation. So, next time you find yourself with a glass Coca-Cola bottle, light up a bottle rocket and think of us.

OneUnited Bank

cis portfolio one united bank logo white

OneUnited Bank

Get the card... Bank BLACK.

OneUnited Bank, the nation’s largest FDIC insured black-owned bank, came to us before the launch of their new Visa debit card. They asked for narrative-driven media accessible on multiple marketing channels.

 

We created dual campaigns aired simultaneously. The first being a radio ad on Sirius XM satellite radio. The Second, a video ad aired exclusively on Hulu, which could be repurposed for digital, email and social media marketing.

Debit card from Visa

The Challenge: OneUnited Bank

To connect with OneUnited Bank’s audience, we needed to tell a story grounded in heritage and legacy. This emotional bond was crucial to inspiring viewers to take action and Bank Black.

 

Our main challenge was to represent, support, and uplift the black community with powerful imagery and relatable language, demonstrating that their shared obstacles and goals are both real and achievable.

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In the end, we created a strong, bold, an unapologetically black statement.

The client expressed how pleased they were in the way we showcased the notion of “banking black” and what that brings to the black community as a whole: that banking with OneUnited means supporting a growing league of black-owned businesses. In this, we showed how thoughtful, interconnected banking and spending habits serve to empower the next generation of Kings and Queens in America.

Behind The Scenes

African American man talking to a group of people
Group of people in front of a mural
Group of people in front of a mural
Group of people running in front of a box car with a video cameraman amongst them.
Group of people running in front of a box car with a video cameraman amongst them
Group of people posing for the camera
Video cameraman taking video of a group of people
Video cameraman taking video of a group of people
Group of people running with a video cameraman amongst them.
Group of people running with a video cameraman amongst them
Closeup of video cameraman adjusting video equipment
Closeup of video production crew
Video cameraman taking video with assistant behind him. Video Production Services
Video cameraman using video equipment
Video cameraman using video equipment
Group of protesters with one holding a bunch of placards
Group of protesters with one holding placards
Group of protesters being filmed by video cameraman
Group of protesters being filmed by video cameraman
Protester being filmed by video cameraman laying on the ground
Closeup of protester being filmed by video cameraman laying on the ground
Protester laying on the ground
Closeup of protester laying on the ground being filmed by video cameraman
View from behind of protester being filmed by video cameraman laying on the ground. Video Production Services
Protester being filmed by video cameraman sitting on the ground with group of people behind him
Joshua Miller smiles at video cameraman
Joshua Miller smiles standing next to video cameraman
Joshua Miller smiles next to video cameraman
Video cameraman filming a group of people. Video Production Services
Group of protesters holding placards
Group of protestors holding placards
Group of protesters holding placards being filmed by a video cameraman
Group of protestors holding placards being filmed by video cameraman
Group of protesters holding placards
Group of protesters holding placards and tiki torches
Group of protesters holding placards and tiki torches
Group of protesters on display on a monitor
Group of protesters holding placards
Group of protesters holding placards
Group of protesters
Group of protesters being filmed by video cameraman
Group of protesters with one holding sparklers
Group of protesters with one holding red and yellow color smoke cannisters
Group of protesters holding placards
Group of protesters holding placards with one holding red and yellow color smoke cannisters

Contact C&I Studios Video Marketing Team

Our experienced team is ready to capture breathtaking footage for your project. Whether it’s a commercial, music video, or feature film, we have the expertise and equipment to bring your vision to life.

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Citrix

White Citrix logo

Citrix

Turning Vision Into Virtual Experiences

Citrix has helped millions of people adapt to this new reality, but even the best technology needs stories that show the real impact behind the screen. That is where we came in. We partnered with Citrix to craft a campaign that put real people and real outcomes first.

We focused on what Citrix makes possible. For Shelton Public Schools, Citrix meant teachers could keep classrooms running smoothly from anywhere. For businesses, it meant teams stayed connected without missing a beat. We turned these stories into films and digital content that showed how Citrix tools do more than support work—they support life.

INDUSTRY

TECHNOLOGY | PROFESSIONAL

SERVICES

VIDEO PRODUCTION

Citrix

Turning Vision Into Virtual Experiences

Citrix has helped millions of people adapt to this new reality, but even the best technology needs stories that show the real impact behind the screen. That is where we came in. We partnered with Citrix to craft a campaign that put real people and real outcomes first.

We focused on what Citrix makes possible. For Shelton Public Schools, Citrix meant teachers could keep classrooms running smoothly from anywhere. For businesses, it meant teams stayed connected without missing a beat. We turned these stories into films and digital content that showed how Citrix tools do more than support work—they support life.

INDUSTRY

TECHNOLOGY | PROFESSIONAL

SERVICES

VIDEO PRODUCTION

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Shelton Public Schools Advertising Campaign

This is a video detailing the tools made available by Citrix Systems and how useful they can really be. In the video, we cover the partnership held between Citrix and Shelton Public Schools.

 

Programs like XenApp and XenDesktop have revolutionized what students and teachers interact with each other by allowing them access to resources at a more cost efficient rate.

 

Students come from all kinds of backgrounds and with the help of Citrix, now lower income families can more easily access the needed programs from whatever device they have at their disposal.

GhostBed By Nature’s Sleep

cis portfolio ghostbed logo white

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Ghostbed stats in white.

Having produced thousands of videos for an array of purposes over the years, we have our finger on the pulse of media creation that is unlike your typical marketing agency. So, a request for a “viral video,” while it may seem difficult to execute, was a welcome challenge for our team of craftsmen.

 

What really turned up the heat was the fact that we had a single day to produce both the one-minute spot and shoot crisp product photography. We were excited to take on the challenge and proud of the solution we conceived.

 

In the end, we cut a hilarious video that achieved the client’s goals. The commercial has over 3 million views and counting, entirely positive feedback, and you might just see it on your next JetBlue flight.

 

Our friends at GhostBed have seen an incredible uptick in sales since putting this commercial out into the wild.

We created a gallery of crisp lifestyle photography to support ongoing marketing initiatives revolving around GhostPillow’s new viral video content.

Overhead view of woman wearing red tshirt laying on bed and GhostBed pillow with arms around the pillow
Overhead view of woman wearing black and white tshirt laying on bed and GhostBed pillow

Product Photography

GIF animation of layers of a pillow being shown
GhostBed pillow
Side view of GhostBed pillow
GhostBed pillow 
GhostBed pillow 
GhostBed pillow in a box
Ghostbed GhostPillow box

Step inside the storyboard

The Dream Commercial

Drawing of man in car with hand on the door
Drawing of hands over a briefcase of money
Drawing of man laying on a beach by the water with the sun shining
Drawing of man laying on a bed with his arms overhead with text saying Even Your Dreams Are Better on a Ghost Bed
Drawing of megaphone with Cut! text
Drawing of man pointing to Advance Cooling Technology text
Drawing of bed details
Drawing of man advertising 101 Night Sleep Trial
Drawing of man saying to go to Ghostbed.com
Drawing of man saying Dream Better

The Boy That Never Left His Bed

Drawing of mother with baby boy looking out from under her skirt on a bed
Drawing of boy rolling down a street on his bed smiling
Drawing of boy on a bed enjoying a band concert
Drawing of boy on his bed watching TV
Drawing of boy with a video game controller in his hands
Drawing of a boy laying on pillow with a big smile on his face saying You'll Never Want to Leave
Drawing of a boy saying You Can Try It For 101 Days For Free
Drawing of boy by bed lifting cover
Drawing of finger pressing memory foam
Drawing of boy laying on the bed with text saying Go To Ghostbed.com

Behind The Scenes

View from behind of a man in a white lab coat waiting for to start his GhostBed pitch with filming crew and equipment in the background
Woman wearing a hazmat suit wearing goggles and carrying a baby on the front smiling and posing for the camera
View from behind of man in a white lab coat waiting to do his sales pitch surrounded by the crew
Woman wearing hazmat suit wearing goggles posing sitting on a small horse that is wearing a horn like a unicorn
Computer monitor display of man in a white lab coat waiting for to start his GhostBed pitch
Side view of a man in a white lab coat waiting for to start his GhostBed pitch
Overhead view of a man in a white lab coat getting reading to pitch the GhostBed pillow
Two women getting ready for advertising filming by a makeup artist
Crew talking to woman in hazmat suit wearing goggles 
Woman smiling and posing on a bed with the GhostBed pillow for the cameraman
Drawings on paper
Shrink Ray device on a display

Tapping into certain distribution channels was an essential factor in the pursuit of viral success. We could not simply air GhostBed’s new video on cable television, Amazon, social media platforms and so on. We had to broaden our scope. So, we secured ad space on JetBlue and American Airlines. This not only positioned our content for immediate success, but it also broadened our viewership, essentially putting our commercial front-and-center for a wider range of audiences stemming across very unique demographics. We also thought the ad placement pretty clever as it would resonate more strongly than if the viewer had seen it while chilling on their sofa. Airplanes aren’t really known for their comfort, after all.

American Airlines logo
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JetBlue logo

PetMio

PetMio Logo 152x43
Mockup for Petmio site on two cellphones.
Petmio Primary and Secondary Iconography.

PetMio Graphics & Website

PetMio Smart Nutrition came to C&I looking to establish an online presence by revamping their old site, using brand-awareness to ultimately guide traffic to their Kickstarter campaign.

Challenge

In order to build a solid website that was both fun, and effective at demonstrating all of PetMio’s components to their Kickstarter, our designers needed to design an experience that was enjoyable to navigate while presenting all their services in a clear, understandable manner.

Petmio wireframe design with drawings and icons
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Process

Our strategy to tell the PetMio story presents the viewer with a video we made for their Kickstarter Campaign. Alongside our design and photography, we effectively brought warmth and life into the brand.

 

Our solution was a fluid design that showcased the life and warmth of pets, all while informing the audience about PetMio’s services and smart devices. The look and feel of the design are memorable and has succeeded in bringing in traffic to their Kickstarter campaign.

Design

Our main goal was to visually merge science and fun into a website that informs viewers what PetMio is all about to establish their credibility within the dog food and smart device market. This meant creating customized design elements to showcase their product’s various features in a clear format.

Typography Monserrat with uppercase and lowercase letters of the alphabet.
Color Treatment Primary Colors and Secondary colors.
Closeup of raw chicken withe various vegetables on display with Petmio bowl
PetMio case on display
Siamese cat laying on Petmio box next to bowl of cat food
Large dog next to PetMio box and bowl with dog food
PetMio box next to package and bowl with food
Raw meat with various vegetables on display
Raw chicken withe various vegetables on display with Petmio bowl
Packet of pet food being poured into a PetMio bowl
Closeup of Salmon surrounded by various vegetables with PetMio bowl in the background
Overhead view of Salmon surrounded by various vegetables and fruit
Side profile of Border Collie dog posing with paws on Petmio box next to bowl of dog food
Large dog laying by bowl of dog food looking off camera

Broward Center for the Performing Arts

broward center for the performing arts logo white

The Broward Center

The Broward Center opened it’s doors during February 1991. This year marked the 25th anniversary of the center serving Fort Lauderdale as the main hub for performing arts in the city. In celebration, they commissioned the following video to help commemorate the positive impact the center has had with bringing culture to Fort Lauderdale and South Florida as a whole.

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This series of videos we did for the Broward Center for the Performing Arts are as close to our hearts as they are to theirs. We put our hearts and souls into every moment of this project. We took every step, from the conception and fundraising, to the documentation of the finalized pavilion with them. We’re proud to have been part of this journey, in not only making The Broward Center for the Performing Arts more complete, but in helping to enrich the culture of our city.

 

The first video is the first we ever created for the Broward Center. We basically lived at the Broward Center for a few weeks collecting all of the footage for this video. It was an awesome experience getting able to see a different side of Fort Lauderdale – of people expressing themselves through art and culture. The idea, was to create this video for a fundraising gala they put on in order to do an expansion. They ended up raising millions of dollars with the help of this video, which was premiered at the gala.

 

The second video encompasses the Broward Center’s rededication. Our entire Florida staff, again, put in some serious hard work to make this happen. From loading the car with gear, to acting, and staying up late editing, this was definitely a team effort. We feel extraordinarily fortunate for having such a beautiful and complete community working along side both C&I and the folks at the Broward Center.

 

The third video of the series, was catered to shooting the grand opening of the Huizenga Pavilion. We took our camera and acquired footage of the catering, the layout, and the general feel of the space to properly display the new possibilities that the pavilion has to offer. The relationship we’ve built with our friends at The Broward Center continues to strengthen seeing as our values for the arts and creativity mirror theirs. We look forward to see the growth continue to flourish for the folks at the Broward Center and for Fort Lauderdale as a whole.

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Off-White

Off-White brand logo white

Off-White™️

6up is a full-service event production company, specializing in creatively executed and strategically driven live experiences.

 

They hired our creative team to photograph and film a fly poster guerrilla marketing push created for Off-White™️ during New York Fashion Week. Our vision aimed to capture the impulsive, desperado culture associated with this type of old-school, in-your-face marketing. We used candid, almost secretive style photography as a gest to the clandestine nature of flyposting. 

 

All of the models in this shoot are passes by, most of whom were attending NYFW. Their presence injected a sense of randomness and grunginess, which speaks to the guerilla marketing style. We intentionally included many variables so the viewer would feel the same sense of adventure and rush that one experiences when going against the status quo. Overall, the dynamic range of people and places included in this photo gallery elevates the entire scope of our work.

Black and white of woman standing in front of wall with graffiti posing for the camera
Black and white closeup of ad on a billboard
Black and white photo of a group of people walking past a bunch of billboards relating to fashion.
View through rain covered windshield

The Challenge

Our team faced certain challenges on this assignment, primarily concerning time and space. When marketing via flyposting [a.k.a., wild-posting] every square inch of public space is free-game considering it is all unowned real estate. Where one poster is plastered a second may immediately cover it up. Therefore, we needed to act quickly. And that meant responding to the tireless pace of New York City.

 

This, combined with the fact that it is illegal to film the activity of flyposting in New York City, made it increasingly difficult to photograph 6up’s guerilla marketing before it was tainted by another brand. Furthermore, to completely capture the full scope of this campaign, we needed to cover a lot of ground in a finite amount of time. From 7:30 AM to 1:30 PM our team traveled between Brooklyn, Manhattan, and Soho—from one grungy city corner to the next.

 

A second challenge [but, in the end, an aesthetic gateway] was the fact that it rained all day long! The client was so pleased by the way our team overcame the elements and adapted to the lugubrious filter that had been cast on that winter day in New York City. By means of dark corners, mirrored images, puddled reflections and the piercing eye-contact of passersby our team was able to turn damp, grungy cityscapes into an icon for Off-White™️ clothing and a statement for NYFW. 

Black and white closeup of woman walking down a city street wearing plush coat
Black and white of Asian woman posing for the camera

The Results

In accordance with the rebellious act of flyposting, we wanted our photography to appear somewhat unlawful and unapologetically intentional. So, from city corners, we turned to the people of NYC. This was our way of invigorating the media with a certain Off-White™️ attitude. We had the models stare directly into the camera while we snapped photos from hidden vantage points. The result makes the viewer feel as if they are being caught in the act of photographing someone without their permission.

 

The choice to simulate candid shots really livened the gallery while lending a certain measure of authority to the photographer just as much as it does to the model. That was important to us. When we think of guerilla marketing, we think of the people behind the scenes–the boots on the ground sneaking around to put media where it shouldn’t be. In the end, pointing attention to the outlaws behind the camera provided our original photography gallery with a little added gumption. Contact us to discuss your marketing needs and learn how we can craft ultra-specific content for your brand.

Black and white of man with short hair smoking a cigarette
Black and white closeup of woman walking down a city street wearing plush coat
Black and white of woman walking down a city street wearing plush coat
Black and white of woman posing for camera wearing plush coat
Black and white of woman walking down a city street wearing plush coat
Black and white closeup of woman wearing a hat and sunglasses posing for the camera
Black and white of woman wearing a hat and sunglasses posing for the camera
Black and white of man with short hair wearing a jacket with hood on his head posing for the camera
Black and white of man with short hair wearing a jacket posing for the camera
Black and white of Asian woman posing for the camera
Black and white of Asian woman posing for the camera
Black and white of billboard of ads
Black and white of billboard of ads with two men in front of it
Black and white of young man wearing a knit hat leaning on wall next to billboard of ads
Black and white of young man wearing a knit cap leaning on wall next to billboard of ads posing for camera

Denison Yachting

White Denison Yachting logo
View from above of yachts on a lake

Denison Yachting

Denison Yachting is an established and prominent brand in the international maritime arena. The Denison family got their start acquiring, remodeling, and selling luxury yachts in 1948. Over the decades their brand has grown immensely. Their mission and vision are more expansive than ever before. They are tapping into new markets, expanding their sales team, and dominating marinas on both the east and west coasts of the United States.

 

Though their legacy is deeply rooted in the industry, newly emerging consumers may not realize their prestige. To safeguard their brand’s image and keep pace with an ever-changing market, they chose to produce new, high-quality content. In today’s marketing landscape, content rules at the top of the food chain. And at its peak is storytelling.

 

The leadership team at Denison Yachting came to us to create a lifestyle branding video that portrayed their core values – a video that would demonstrate their love for boating and the sensation of being out on the open seas.

 

This is their story.

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Tavistock Development

White Tavistock Development Company logo

Tavistock Development Company is a global construction firm focused on developing residential and commercial real estate that not only enriches the local community but, ultimately, becomes an icon of the region.

 

Each project Tavistock Development Company undertakes – regardless of scale – is designed to enhance the landscape in ways that benefit future generations. Their unique ability to maintain a global presence while employing geo-specific techniques that upholds various community standards and respects cultural expectations makes them a leading authority in the industry.

Beach coastline view by water with city in the background

Tavistock Development values architecture that enriches local communities in familiar, yet excitingly new ways. They are currently restoring the iconic Pier Sixty-Six Hotel on Fort Lauderdale Beach. Since its opening in 1965, the Pier Sixty-Six Hotel has remained a beacon of Fort Lauderdale living. With outstanding dining, nightlife and residential experiences it has been – and will continue to be – the “Social Harbor of Fort Lauderdale.”

 

However, as the city continues to experience widespread development throughout the downtown sphere it has become increasingly important to assure locals and natives that the essence of Fort Lauderdale remains intact.

 

They commissioned us to design and film a branding video that demonstrates this unflinching passion. Our vision was an emotive documentary showcase, spotlighting the life and legacy of Pier Sixty-Six, and the rich heritage attached to its name. In that, we sought to create a branding video that tells of a vibrant new future by highlight an equally colorful history.

The Challenge

Pier Sixty-Six has been a beacon of Fort Lauderdale for over 50 years. In a way, it is synonymous with the local, beach-centric lifestyle. Because of this, we had to celebrate the past in order to successfully point towards the future. This was very important as some locals feel that ongoing development may dilute Fort Lauderdale’s rich heritage. Tavistock Development company thinks differently. That is what we needed to show our audience.

Tavistock Development Company truly believes that no memories of the Pier Sixty-Six will be lost with the restoration. Rather, new memories will be created – valuable memories that will be cherished by future generations just as we are doing so today.

Our message is this:

“Welcome the History. Welcome the Future. Welcome Home.”

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The Solution
Pier Sixty Six Storyboard Kids building sandcastles
Pier Sixty Six Storyboard Family on floats in water
Pier Sixty Six Storyboard Mom putting sunblock on kid's face
Pier Sixty Six Storyboard Dad and kid playing catch on beach
Pier Sixty Six Storyboard Woman riding bike on boardwalk
Pier Sixty Six Storyboard Newly weds on the beach
Pier Sixty Six Storyboard Newly weds write Just Married in sand
Pier Sixty Six Storyboard Couple lounging in beach chairs
Pier Sixty Six Storyboard Older couple walking along beach holding hands
Pier Sixty Six Storyboard Beach sunrise
Pier Sixty Six Storyboard Drone intercoastal
Pier Sixty Six Storyboard Drone Marina
Pier Sixty Six Storyboard Pulling out blueprints
Pier Sixty Six Storyboard Sharing blueprints with partners
Pier Sixty Six Storyboard People entering doors with luggage
Pier Sixty Six Storyboard Couple drinking drinks at pool bar
Pier Sixty Six Storyboard Kids swimming under water
Pier Sixty Six Storyboard Kids jumping in pool
Pier Sixty Six Storyboard Mom relaxing at poolside with drink
Pier Sixty Six Storyboard Restaurant business lunch meeting
Behind The Scenes
Go Pro Video cameraman setting up equipment on a platform overlooking the city and yacht club
Behind the scenes Video cameraman filming family with two kids playing in the sand at the beach
Video cameraman setting up equipment on a pool patio at a hotel
Behind the scenes Two C&I Studios cameramen loading video equipment onto a truck
Behind the scenes Video cameraman filming a family enjoying food on a restaurant patio

Virgil’s Root Beer

Virgil's Root Beer Logo white
Reeds Closeup of bottle of Virgil's Root Beer surrounded by herbs on a wooden table.

Virgil's Root Beer

We liked Reed’s Soda so much that we did a concept shoot with their Virgil’s Root Beer. We maneuvered the soda in different positions – emphasizing what makes it so exceptional: its ingredients.

 

It’s always a great day for us when we get the opportunity to work with a company that allows us to work with a product we already are in love with.

Reeds Closeup of bottle of Virgil's Root Beer as well as a mason jar like cup surrounded by herbs on a wooden table in front of a trunk.
Reeds Closeup of bottle of Virgil's Root Beer as well as case surrounded by herbs on a wooden table in front of a trunk.
Reeds Bottle of Virgil's Root Beer as well as case surrounded by herbs on a wooden table.
Reeds Bottle of Virgil's Root Beer surrounded by herbs on a wooden table which is surrounded by video equipment.
Reeds Bottle of Virgil's Root Beer surrounded by herbs on a wooden table which is surrounded by video equipment,
Reeds Bottle of Virgil's Root Beer surrounded by herbs on a wooden table looked upon by a woman kneeling at the table.

United Way

Color United Way Logo

United Way Broward 2016
Fundraising Calendar

United Way Broward commissioned the graphic design of a calendar they wanted to use for fundraising purposes. Inspired in watercolor, the project used digital and practical mediums to achieve its mixed media aesthetic.

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Working with United Way has always been a pleasure for us. The strides they continue to make within our community is palpable. They strive to take on community issues head on by partnering up with schools, government agencies, businesses, organized labor, financial institutions, community development corporations, neighborhood associations, and the faith communities.

 

United Way has changed our community immeasurably for the better and we want to continue to help that movement prosper in any way we can.

United Way Calendar January
United Way February calendar with Love United graphic with hearts.
United Way March calendar with calculator graphic.
United Way April calendar with Volunteer graphic.
United Way Calendar May with graphics of fruit.
United Way Calendar June with graphic of Hello Summer with boy celebrating.
United Way Calendar July with graphics of fireworks over a lake.
United Way Calendar August with graphics of books.
United Way Calendar September with graphic of alligator with mouth open showing teeth.
United Way Calendar October with graphics of Halloween candy and bag.
United Way Calendar November with graphic of military soldiers raising flag.
United Way Calendar December with graphics of candle with United Way logo within.
Closeup of magazine
Group of people playing bingo
Group of people playing bingo
Two woman and a man in the kitchen
Front doors of United Way facility
Boy putting cardboard in recycling area
Artwork for LifeNet4Families
Group of people playing bingo
Side profile of people whose items are being checked out in a a store
Man and woman posing for camera holding an Instagram item
United Way note of appreciation
United Way KnowtheFacts brochures
Group of people posing for camera holding an Alternative to Spring Break banner
Side profile of a boy who works at the facility putting a can on the shelf smiling
Two women posing for camera holding a note

Beanfields Snacks

cis portfolio Beanfields Logo white
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Beanfields Snacks

Beanfields Snacks is a family run company with the primary goal of helping improve the global food supply by creating delicious, plant-based, Non-GMO snacks, with beans as the main ingredient.

 

Getting its start in 2011, Reed Glidden, his wife Liza Braude-Glidden and Reed’s brother, Roy Glidden put their years of expertise in the in the natural foods industry into Beanfields chips.

 

They have since grown to be a multi national B Corp certified company, selling their bean and rice chips all over the United States, Canada, Australia and other countries.

 

They contracted our services to help produce a set of spots for their social media and web output. We did the motion graphics and shot all six spots at our studio in Fort Lauderdale, FL.

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Platter of chips and salsa with a bag of chips on either side
Side profile of woman preparing a meal
Side profile of woman preparing a meal
Platter of chips and salsa with a bag of chips on either side
Chips with graphics and specs how to make
Condiments on display

Jailbreak Brewing

White Jailbreak Brewing Company Logo 300x300
Closeup of a mostly silver colored can of "Big Punisher" drink made by Jailbreak Brewing Company.
Closeup of a mostly orange colored can of "Scoville Jalapeno IPA" drink made by Jailbreak Brewing Company.

Jailbreak Brewing

Established in 2013, Jailbreak Brewing opened its doors with a goal in mind: to escape the drama that your daily life presents you with.

 

With a motto that resonates within everyone’s desire to express themselves freely, Jailbreak has brought together a group of professionals with the common interest of creating something different, and dedicating their lives to a bigger whole.

 

Their 16,000 square foot brewing facility is in full view of their tasting room so that you can witness the future batches being made as you sip on their refreshing brews ready for consumption.

 

We shot some product photography for a couple of their beers, with their aesthetic and overall company in mind.

Closeup of a mostly orange colored glass of ale drink made by Jailbreak Brewing Company. The glass is surrounded by jalapenos and herbs.
Closeup of bright orange colored glass of ale drink made by Jailbreak Brewing Company. The glass is surrounded by jalapenos and herbs.
Closeup of a mostly orange colored glass of ale drink made by Jailbreak Brewing Company. The glass is surrounded by a metal padlock along with sliced lemons and limes.
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